Design Guidelines for Posters, Fixed Elements Fixed Elements The style-defining elements of KSB...

Design Guidelines for Posters, Fixed Elements Fixed Elements The style-defining elements of KSB posters
Design Guidelines for Posters, Fixed Elements Fixed Elements The style-defining elements of KSB posters
Design Guidelines for Posters, Fixed Elements Fixed Elements The style-defining elements of KSB posters
download Design Guidelines for Posters, Fixed Elements Fixed Elements The style-defining elements of KSB posters

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Transcript of Design Guidelines for Posters, Fixed Elements Fixed Elements The style-defining elements of KSB...

  • 1

    Brevivoltum amconse quoraltem nulputiate feum ventispe sum

    Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

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    Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

    Brevivoltum ea amconse quoraltem – nulputiate feum ventispe sum

    Feum ea amconse quoraltem nulputiate ventispe sum

    Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

    Brevivoltum ea amconse quoraltem nulputiate feum ventispe sum

    Produktname Produktname

    Produktname

    Produktname

    Produktname

    Produktname

    Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

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    01 8

    Design Guidelines for Posters,

    Fixed Elements

    The style-defining elements of KSB posters are the large image with the “wave” and the two-tone

    heading. Both provide the KSB brand with a distinct, professional public image. Posters are available in

    the A3, A2, A1 and A0 sizes, in either portrait or landscape formats (A + B). All graphic elements are pro-

    portionally enlarged/reduced in size.

    Format adaptations

    As well as standard sizes for posters, there is a series of

    intermediate formats. A new format will be created on

    the basis of one of the standard ones. The KSB logo will

    be scaled up or down proportionally and will define the

    minimum area of the wave width. The “wave” itself

    must not be changed. The image can be enlarged or

    shrunk at the top or on the right/left. The texts are also

    defined by the standard formats.

    1 Main image

    A core element of any poster is a large image. Depen-

    ding on the medium and the promotional aim, the

    image can show one or more products or other eye-

    catching motif. See also the KSB photo style guidelines.

    The “wave” style element provides the layout with an

    easily recognisable formal style and ensures that the

    KSB brand stands out from the competition.

    2 Logo

    The logo is placed bottom right and is two-tone in all

    posters.

    3 Text

    The heading is positioned below the image. The space

    between the KSB logo and the image is always white.

    The heading is 80 percent black with orange accentua-

    tions. These may be placed at the start, in the middle or

    at the end of the sentence. For two-line headings, the

    orange accentuations should, if possible, be used on one

    line only.

    4 Brand claim plus products and services

    The brand claim (“Our technology. Your Success.”) and

    the line summarising the range of products and services

    (Pumps, Valves, Service) beneath it have a fixed place at

    the bottom left. The text is 100 percent black; the arrow

    is KSB blue.

    On KSB Service posters, the KSB SupremeServ logo

    appears in place of the brand claim.

    The brand claim does not appear on posters of KSB

    subsidiaries with their own corporate brand.

  • 2

    Brevivoltum amconse quoraltem nulputiate feum ventispe sum

    Nem! Tesared per tincellera eta conum

    Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

    Amconse brevivoltum quoraltem nulputiate feum ventispe sum

    Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

    Nem! Tesared per tincellera eta conum

    Brevivoltum am conse quoraltem nulputiate feum ventispe sum

    CERT

    CERT

    Einsatzgebiete:

    ■n Ent inci optae dus et lamusam, sumque sin ent apic tem nobitis voluptur optatiasim

    ■n Verumquam, que repe conet acepro offictur audit con rem iliquameni

    ■n Dolut ut volorit explam facersp eruptatur ent apic

    Mehr Informationen: www.ksb.com/produkte

    Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

    Brevivoltum quoraltem feum sum

    Einsatzgebiete:

    ■n Ent inci optae dus et lamusam, sumque sin ent apic tem nobitis voluptur, optatiasim

    ■n Verumquam, que repe conet acepro offic- tur audit con rem iliquameni

    ■n Dolut ut volorit explam facersp eruptatur

    Mehr Informationen: www.ksb.com/produkte

    Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

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    01 8

    Design Guidelines for Posters,

    Optional Elements

    If necessary, additional elements can be incorporated

    into the layout.

    1 Teasers

    Depending on the motif and other elements, a teaser

    can be placed right or left on the bleed. Teasers are

    either grey or orange and the text is always white.

    The height and width of the teaser are variable and

    adapted to fit the contents.

    2 Inset photo

    Inset photos (e.g. sectional drawings) are placed in the

    top left as high as possible. The image motif defines the

    amount of free space. The isolated photo objects are

    placed on grey (like the background) and have a white

    border.

    3 Inset box with text

    The inset box includes additional information and, if

    required, the reference to the web site. The box is white

    with 90 percent transparency and is placed in the left

    image area. Its width and height can vary with the

    amount of text.

    4 Labels

    A label or award can be included if required. The size

    should be as small as possible, but easily readable.

    5 QR code

    A QR code can be positioned variably, depending on

    the motif and other elements. A QR code should only be

    used if it provides genuine added value. The content to

    which it refers must be accessible in the long term and it

    must be optimised for mobile devices (smartphones or

    tablet PCs). The content to which the link refers must

    also be explained next to or below the QR code. A

    quick link (short URL) must be stored in the QR code.

    6 Product logo

    A product logo is placed at the bottom left of the

    image. The image size of the product logo in relation

    to the KSB logo is specified in the Product Logos

    section of the KSB Corporate Design Manual.

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    Brevivoltum ea amconse quoraltem – nulputiate feum ventispe sum

    Product name Product name Product name

    Product name

    Product name

    Product name

    Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

    Brevivoltum ea amconse quoraltem – nulputiate feum ventispe sum

    NUCA-A 320

    Type IV-190

    NUCA-B NUCA-A 320

    Type IV-130

    NUCA-F NUCA-S

    Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

    Brevivoltum ea amconse quoraltem – nulputiate feum ventispe sum

    KIT 1 – Seal - O-ring (412) - Joint ring (411) - Lip seal (421) - Profile joint (410) or

    round cord (99-6) - Mechanical seal (433) - Circlip (932) - Disc (550) - Taper lock ring (515)

    KIT 2 – Bearing assembly - Kit 1 – Seals (01-26) - Rolling element bearing (320, 321, 322) - Lip seal (421) - Ring (500) - Impeller hub cap (260) - Disc (550) - Key (940) - Lockwasher (931) - Circlip (932) - Impeller screw (906) - Bolts/screws (901, 902, 914, 920) - Screw plugs (903)

    Kit 3 – Impeller - Kit 2 – Bearing assembly (01-26) - Axial propeller (23-9) - Impeller (230) - Casing wear ring (502) - Wear plate (135) - Bolts/screws (wear plate) (914)

    Unsere Technik. Ihr Erfolg. Pumpen n Armaturen n Service

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    01 8

    Design Guidelines for Posters,

    Optional Elements

    If necessary, additional elements can be

    incorporated into the layout.

    1 Product name

    The product name is usually positioned on the right

    below the product. In some cases, the product name

    can be centred beneath the product image for aesthetic

    reasons. It is 80 percent black. If the background is dark,

    white can be selected as the font colour

    2 Several product images

    If a poster includes several product images, these are

    placed on a grey background (20 percent black) as

    isolated photo objects. White lines are used as borders.

    The images should be evenly distributed, using as few

    different rectangles as possible.

    3 Legend text

    Posters with sectional drawings often have legend texts.

    Depending on the space, these are placed next to the

    drawing and are 100 percent black.