Design For Opportunity, Not A Platform
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Designing for Opportunity Not a Platform @JIMSABIA AOL MOBILE
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Transcript of Design For Opportunity, Not A Platform
Designing for
Opportunity
Not a Platform
@JIMSABIA
AOL MOBILE
15+ years experience
User Research
Interactive TV
Desktop Software
Web Content and Applications
Blackberry
iPhone & iPad
Android
Mobile Web
Designing for
Opportunity
Not a Platform
What is the
opportunity?
There are currently 6
Billion mobile
subscribers worldwide.
Source: Trinity Marketing, 2012
This equals 87%
of the world’s
population.
Source: Trinity Marketing, 2012
China and India
account for 30% of
this growth.
Source: Trinity Marketing, 2012
Over 300,000 apps
have been developed in
the past 3 years.
Source: Trinity Marketing, 2012
Android has seen
25 billion downloads
to date, and a total of
650,000 applications
are now available.
Source: Google, September 26th 2012
At the iPhone 5 media
event, Apple revealed
that the App Store had
more than 700,000
applications.
Source: Apple, iPhone 5 Media Event, 2012
Over 1.2 billion people
are accessing the web
from their mobile
devices.
Source: Trinity Marketing, 2012
Google earns 2.5 Billion
in mobile ad revenue
annually.
Source: Trinity Marketing, 2012
Facebook had more than
500 million mobile
monthly active users as
of April 20, 2012.
Source: http://www.broadbandconvergent.com/mobile-market/future-mobile-biggest-trends-2013/
55% of monthly active
users access Facebook
on a mobile device.
Source: http://www.broadbandconvergent.com/mobile-market/future-mobile-biggest-trends-2013/
Last year, the data
consumption of U.S.
smartphone users
jumped 80%.
Source: http://www.broadbandconvergent.com/mobile-market/future-mobile-biggest-trends-2013/
Mobile is a growing
marketplace.
Mobile is the first and
last screen.
It is also the screen
in between.
It is the way I stay
connected.
It responds
to my touch.
It responds to my
orientation.
It responds to my
orientation.
It responds to my
orientation.
It responds to my
voice.
It helps me share
my life with others.
It helps me share
my life with others.
It helps me share
my life with others.
It helps me share
my life with others.
It helps get there.
It helps get there.
Push Notificatons
It reminds me.
Users are intimately
connected with
their mobile device.
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
The Internet
The Dot-com Era
We need a
We need a
website.
How much will it
cost us?
What can we
afford?
Where will we get
the content?
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
The Mobile Era
The Mobiles
We need to
We need to
be on mobile.
How much will it
cost us?
What can we
afford?
What do we
build first?
Why?
We want our web
site to look good on
mobile.
We can maintain
one codebase.
It will cost us less.
What?
Opportunity of a growing
mobile market.
Brand
Opportunity of a growing
mobile market.
Brand
Users who are
intimately connected.
Opportunity of a growing
mobile market.
Brand
Users who are
intimately connected.
NIKE+
COKE + SCVNGR
PROJECT REBRIEF
HOT WHEELS ON iPAD
INTERACTIVE HORROR FILM
Opportunity of a growing
mobile market.
Your Brand
Opportunity of a growing
mobile market.
Users who are
intimately connected.
Your Brand
Opportunity of a growing
mobile market.
Your Brand
Users who are
intimately connected.
Thank you.Follow @JIMSABIA
on the Twitters to get
more info on Clucks
and mobile job
opportunities at AOL.
