Design Doctor

TITLE

DEsIgn DocTor / sELEcTED WorK oF J In FUJ IWArA

2

3

SELECTED WORK OF JIN FUJIWARA

Please readcarefully before you begin.

00CONCEPT

TITLE


4

5

This book began in a hospital. My father was a doctor there, my mother and grandmother were nurses there, my brother works there, and my grandfather was a doctor there and built it.

My biggest inspiration for this book is my father who worked at the hospital for many years. He has helped and made a lot of patients happy. I am named by my grandfather after an old saying, “Medical treatment comes from Jin.” In Japanese Jin means consideration and kindness.

Doctors and graphic designers have a lot of things in common. They both find a problem and discover a solution. Just like doctors, graphic designers have to experiment to find the answer. As a graphic designer, all I want to do is to help people with their problems and make them happy, as my father did. So if you have any design problem, please call me before you call 911. I will help you as best as I can.

This is why I was born, to help people with design.

Jin Fujiwara

始める前に必ず読んで下さい。

00コンセプト

TITLE


6

この本は医師である父、看護婦だった母、病院で働く兄、医師であった祖父に捧げます。

この本を作る為のインスピレーションになったのは、医師である父です。彼は何年間も病院で勤務し、たくさんの患者さん達の病気を直し幸せにしてきました。　私の名前の由来、医は仁術からです。日本語で仁は親切、慈愛を意味します。

私は医師とグラフィックデザイナーには様々な共通点があると思います。どちらの仕事でも、問題を探して答えを探さなければいけません。医師と同様、グラフィックデザイナーは依頼者の方の問題を解決して、幸せになってもらはないといけません。私はグラフィックデザイナーとして父と同じ様、他の人を助けながら仕事がしたいです。もしデザイン問題があれば、９１１番に電話する前に、私に電話してきて下さい。できるかぎり力になります。

おとん、おかん、にいちゃん、大好きじゃけーな!

藤原　仁

7

Please readthe instruction.

00.1MANUAL

TITLE


8

9

Name

LabeL

CoLor

HierarCHy

DUraTioN

SHaPe

PriCe

PoPULariTy

Size

TyPe

01

02

03

04

05

06

07

08

09

10

TOOLS

ANALYSIS

INFO NOTES

miDDLeLoW HiGH

Name

PLaCe oF birTH

oCCUPaTioN

HeiGHT

SeX

aGe

CoUNTry

aLC%

PATIENT # 016008

UNiqUe braND Name

Poor reaDabiLiTy

bLaCk / GoLD

No HierarCHy

5 Week DeaDLiNe

GeNeriC SHaPe

6 PaCk $14

UNkNoWN iN U.S.a.

DimiNUTive Size

baD LeGibiLiTy

BLADES

WeiGHT

1 4

2

3

5

1. INFOin this column, there are infomation about the subject that i designed for. it varies from one project to the other. information includes name, place of birth, age, and etc.

2. ANALYSISThese are the color coded analysis of the subject i’m designing for. each color is applied to different analysis, and the color bar shows the level of each topic. The less color there are, the more i had to work to improve or focus on in order to design.

3. TOOLS&BLADESThese are the tools and blades that i had to use to design.

4. NOTESHere, i have the outline of the objects that i designed for. For example, for the beer packaging i have outline of beer bottle.

5. MEMOThe little square of the color is corresponding to the analysis of the product on the right.

YEBISU BEER PACKAGING

01 SMILE

SPIN 2 THE RIM

05 PLAY

BLINK

06 RELAX

THE COLLECTIVE

04 ASPIRE

TABLE OF CONTENTS

YOURS

02 SHAREOLD GRAND DAD WHISKEY

07 ENJOY

FOG BANK

03 DRINKCRYOGENICS

08 LIVE

SELECTED LOGOS

09 MARK

TITLE


10

Guaranteed tomake you feel better.

01SMILE

TITLE


cLAss

PAcKAgIng 4

12

Name

LabeL

CoLor

HierarCHy

DUraTioN

SHaPe

PriCe

PoPULariTy

Size

TyPe

01

02

03

04

05

06

07

08

09

10

TOOLS

ANALYSIS

INFO NOTES

miDDLeLoW HiGH

Name

Yebisu Beer

PLaCe oF birTH

Tokyo, Ebisu

oCCUPaTioN

Beer Whiskey Bottle

HeiGHT

11.75in

SeX

MALE

aGe

120 years

CoUNTry

JAPAN

aLC%

9%

PATIENT # 016008

UNiqUe braND Name

Poor reaDabiLiTy

reD / bLaCk / bLUe

No HierarCHy

5 Week DeaDLiNe

GeNeriC SHaPe

6 PaCk $14

UNkNoWN iN U.S.a.

DimiNUTive Size

baD LeGibiLiTy

BLADES

WeiGHT

750 ML

INSTRUCTOR

ThOmaS mCNUlTy

TITlE

yEBISU BEER

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

TITlE

yEBISU BEER

13

Pick one exist ing beer company and improve their packaging system. redesign

their beer bott le label and 6-pack carr ier.

DIAGNOSIS

TREATMENT

The beer company that i chose was yebisu beer, which is one of the extended beer

brands by Sapporo in Japan. yebisu is the god of f ishermen, which represents luck,

happiness and wealth. Then i asked mysel f the quest ion, “How do i te l l the american

people what yebisu means?” my solut ion was to create the happiest Japanese face

ever. i want people to be happy when they dr ink this beer. That comes back to how

yebisu is of ten thought about in Japan. He br ings you happiness.

Term

Spring 2011

DeLiverabLe

Beer Bottle, Six Packs Carrier

FoNTS

Copperplate Gothic Std, Whitney

PaPer

Epson Presentation Matte 4 star

key aDJeCTiveS

Happy, Traditional, Japanese, Detail

iNSTrUCTor

Thomas McNulty

CoUrSe

Package Design 3

CaTeGory

Packaging

PriNTer

Epson R1900

rUbDoWN

Purfect Color

TITLE


cLAss

PAcKAgIng 4

14

SINCE

1887

PREMIUM MALT BEER

YEBISUYEBISULIGHT MALT BEER

SINCE

1887

YEBISUDARK MALT BEER

SIN

CE 1887

YEBISU YEBISU YEBISU

Y

EBIS

UYEBISU YEBISU YEBISU

YEB

IS

U

SINCE

1887

PREMIUM MALT BEER

YEBISUYEBISULIGHT MALT BEER

SINCE

1887

YEBISUDARK MALT BEER

SIN

CE 1887

YEBISU YEBISU YEBISU

Y

EBIS

UYEBISU YEBISU YEBISU

YEB

IS

U

TITLE


cLAss

PAcKAgIng 4

16

INSTRUCTOR

ThOmaS mCNUlTy

TITlE

yEBISU BEER

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

TITlE

yEBISU BEER

17

YEBISU YEBISU YEBISU YEBISU YEBISU YEBISU YEBISU YEBISU YEBISU

TITLE


cLAss

PAcKAgIng 4

20

YEBISU YEBISU YEBISU YEBISU YEBISU YEBISU

INSTRUCTOR

ThOmaS mCNUlTy

TITlE

yEBISU BEER

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

TITlE

yEBISU BEER

21

TITLE


cLAss

PAcKAgIng 4

22

INSTRUCTOR

ThOmaS mCNUlTy

TITlE

yEBISU BEER

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

23

Healthy way foryour child tolive and learn.

02SHARE

TITLE


cLAss

TypogrAphy 3

24

aWareNeS S

SHariNG

eDUCaTioNaL

iLLUSTraTioN

DUraTioN

SCary

PoPULariTy

CHaraCTer

PUrPoSe

NarraTive

01

02

03

04

05

06

07

08

09

10

TOOLS

ANALYSIS

INFO NOTES

Name

Yours

PLaCe oF birTH

San Francisco

oCCUPaTioN

Public event

DaTe

May 3rd, 2012

SeX

Unisex

aGe

2-6 years

CoUNTry

U.S.A.

ToPiC

Sharing

PATIENT # 016008

CoNSiDeraTe

GeNeroUS

TeXT book Like

PLayFUL

15 Week DeaDLiNe

CaN’T be SCary

aTTraCT PeoPLe

SmaLL FUrry

iNSPire kiDS

PerSoNaL STory

BLADES

WeiGHT

750 ML

miDDLeLoW HiGH

INSTRUCTOR

aRIel gRey

TITle

yOURS

Duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

25

Pick a event and create a book, poster and col lateral i tems.

DIAGNOSIS

TREATMENT

There is a reason the word “yoUrS” has oUrS in i t . The United States is l is ted

as one of the most wasteful countr ies in the world. i t ’s not only because of mass

product ion of goods, but a lso a prevalence of sel f ish behavior. in order to solve

this problem, i created a chi ldren book about shar ing with a lot of fun i l lustrat ions.

in addit ion, th is book can be for parents. i incorporated important informat ion

about how we are wast ing our natural resources by not shar ing our stuf f. an event

wi l l take place in Downtown San Francisco where everybody can exper ience a t ruly

sustainable l i festy le.

Term

Spring 2010

DeLiverabLe

Book, Poster, Collateral items

FoNTS

Kievit, baskerville

PaPer


key aDJeCTiveS

Medicinal, Scientific, Serious, Detail

iNSTrUCTor

Ariel Grey

CoUrSe

Type 3

CaTeGory

Print

PriNTer

Epson R1900

Duration

15 week

TITLE


cLAss

TypogrAphy 3

26

INSTRUCTOR

aRIel gRey

TITle

yOURS

Duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

27

1 2 3 4 5 6 7 8

ME

TR

EO

N

MOSCONE CENTER

ShoePavilionShoe Pavilion

TITLE


cLAss

TypogrAphy 3

28

1 2 3 4 5 6 7 8

ME

TR

EO

N

MOSCONE CENTER

ShoePavilionShoe Pavilion

INSTRUCTOR

aRIel gRey

TITle

yOURS

Duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

29

TITLE


cLAss

TypogrAphy 3

30

INSTRUCTOR

aRIel gRey

TITle

yOURS

Duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

31

TITLE


cLAss

TypogrAphy 3

32

INSTRUCTOR

aRIel gRey

TITle

yOURS

Duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

33

TITLE


cLAss

TypogrAphy 3

34

INSTRUCTOR

aRIel gRey

TITle

yOURS

Duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

35

TITLE


cLAss

TypogrAphy 3

36

imPreS SioN

iDeNTiTy

ab STraCTioN

Name

DUraTioN

CommUNiTy

eCoLoGy

SHaPe

DeTaiL

TyPe

01

02

03

04

05

06

07

08

09

10

TOOLS

ANALYSIS

INFO NOTES

Name

Fog Bank

PLaCe oF birTH

San Francisco

oCCUPaTioN

Drinking Water

HeiGHT

11.75in

SeX

Unisex

aGe

120 years

CoUNTry

JAPAN

aLC%

46%

PATIENT # 016008

BLADES

WeiGHT

750 ML

miDDLeLoW HiGH

reFreSHiNG

NeeDS STroNG LoGo

rePreSeNTaTioN

DoUbLe meaNiNG

5 Week DeaDLiNe

SaN FraNCiSCo

reCyCLabLe

CirCULar

ParTiCLeS oF FoG

SoFT TyPeFaCe

TITLE


cLAss

IDEnTITY 2

38

Don’t cursethe fog. consume it.

03DRINK

TITLE

FOGBANK

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

39

INSTRUCTOR

DARRELL HAYDEN

Create an ident i ty system for an organizat ion that solves a local problem.

DIAGNOSIS

TREATMENT

What’s up with the fog in San Francisco? Do you love i t or hate i t? i love i t , but a

lot of people don’t . So i came up with a solut ion for them. Why don’t we col lect the

fog that rol ls in to San Francisco and turn i t into dr inking water. i t wi l l be f ree and

plent i fu l . Then al l people might love the fog l ike i do. i cal l th is system “Fog bank,”

because i t col lects the fog l ike dinero in the bank. in the process of making an

ident i ty system, i t r ied many mater ia ls to execute the graphics that communicated

how this system works. i chose to spray paint to get the texture that represents the

fog. also i used gradat ion within c i rc le to show how the water is saved.

Term

Spring 2010

DeLiverabLe

Logo mark, brand guideline, applications

FoNTS

Whitney

PaPer


key aDJeCTiveS

Refreshing, Water, Fog

iNSTrUCTor

Darrel Hayden

CoUrSe

Identity 2

CaTeGory

Identity

PriNTer

Epson R1900

rUbDoWN

Purfect Color

TITLE


cLAss

IDEnTITY 2

40

INSTRUCTOR

DARRELL HAYDEN

TITLE

FOGBANK

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

41

INSTRUCTOR

DARRELL HAYDEN

TITLE

FOGBANK

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

43

TITLE


cLAss

IDEnTITY 2

44

INSTRUCTOR

DARRELL HAYDEN

TITLE

FOGBANK

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

45

TITLE


cLAss

IDEnTITY 2

46

INSTRUCTOR

DARRELL HAYDEN

TITLE

FOGBANK

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

47

TITLE


cLAss

IDEnTITY 2

48

INSTRUCTOR

DARRELL HAYDEN

TITLE

FOGBANK

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

49

TITLE


cLAss

IDEnTITY 2

50

INSTRUCTOR

DARRELL HAYDEN

TITLE

FOGBANK

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

51

TITLE


cLAss

IDEnTITY 2

52

INSTRUCTOR

DARRELL HAYDEN

TITLE

FOGBANK

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

53

Find the artistwithin yourself

04.1ASPIRE

TITLE


cLAss

PAcKAgIng 4

54

01

02

03

04

05

06

07

08

09

10

TOOLS

ANALYSIS

INFO NOTES

Name

The Collective

PLaCe oF birTH

San Francisco

oCCUPaTioN

Home Brand

CoLor

Brown, Red

SeX

Unisex

aGe

All Age

CoUNTry

U.S.A.

LeveL

Average

PATIENT # 016008

maiN braND

DireCT Name

DULL CoLor

iNeXPeNSive

10 Week DeaDLiNe

oFFiCe SUPPLy

reLaTiveLy CHeaP

everyDay USe

LoNG aND SLeNDer

SaNS SeriF

BLADES

CHaraCTer

Cheap1

23

45

67

89

10

brNaD

LabeL

CoLor

CHaraCTer

DUraTioN

PUrPoSe

PriCe

USabiL iTy

Size

TyPe

miDDLeLoW HiGH

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

55

Create a unique retai l store and design packaging system.

DIAGNOSIS

TREATMENT

What does i t take to inspire an art ist? This group project started with this quest ion.

Since we were art students, we went to art stores al l the t ime. However, there are

no art stores in San Francisco that inspired us. That ’s why we wanted to create

something that was unique and engaging. you can’t categor ize art ists in one

category. There are many people who do art for var ious reasons. you may be a

kid, ar t student, ar t enthusiast or a professional ar t ist . you get inspired by di f ferent

th ings. We wanted to create a store that touches the imaginat ion of every art ist .

Term

Spring 2012

DeLiverabLe

Identity System, Applications

FoNTS

Gotham

PaPer


key aDJeCTiveS

Inspiring, Artistic, Professional, Fun

iNSTrUCTor

Thomas Mcnulty

CoUrSe

Packaging 4

CaTeGory

Package Design

PriNTer

Epson R1900

Duration

10 week

TITLE


cLAss

PAcKAgIng 4

56

Name

Primary

CaTeGory

Sub Brand

TarGeT aUDieNCe

Children

USP

Primary of fers chi ldren with exci t ing art suppl ies. al l of their

packaging has fun animal i l lustrat ion to catch chi ldren’s eyes.

Name

The Collective

CaTeGory

Home Brand

TarGeT aUDieNCe

Everybody

USP

The col lect ive is the art store that carr ies art supply for var ious

level of ar t ists and also of fers inexpensive art suppl ies.

Name

Core

CaTeGory

Sub Brand

TarGeT aUDieNCe

Art Enthusiast

USP

Core of fers af fordable art suppl ies to art enthusiasts such as

art students. The product are color coded by categor ies.

Name

Apex

CaTeGory

Sub Brand

TarGeT aUDieNCe

Professionals

USP

apex of fers sophist icated art suppl ies to those who are working

as a professional ar t ists.

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

57

TITLE


cLAss

PAcKAgIng 4

60

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

61

TITLE


cLAss

PAcKAgIng 4

62

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

63

TITLE


cLAss

PAcKAgIng 4

64

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

65

TITLE


cLAss

PAcKAgIng 4

66

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

67


04.2ASPIRE

TITLE


cLAss

PAcKAgIng 4

68

Name

LabeL

CoLor

CHaraCTer

DUraTioN

eDUCaTioNaL

PriCe

PoPULariTy

Size

TyPe

01

02

03

04

05

06

07

08

09

10

TOOLS

ANALYSIS

INFO NOTES

Name

Primary

PLaCe oF birTH

San Francisco

oCCUPaTioN

Kids Art Supply

CoLor

Red, Blue, Yellow

SeX

Unisex

aGe

2-6 years

CoUNTry

U.S.A.

LeveL

Basic

PATIENT # 016008

STroNG Name

eXCiTiNG LabeL

briGHT CoLor

NeeD HierarCHy

DUraTioN :10 Week

aCaDemiC

reLaTiveLy CHeaP

FamoUS

Size imPreSSioN

HaND DraWN

BLADES

CHaraCTer

Fun

miDDLeLoW HiGH

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

69

TITLE


cLAss

PAcKAgIng 4

70

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

71

TITLE


cLAss

PAcKAgIng 4

72

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

73

TITLE


cLAss

PAcKAgIng 4

74

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

75

TITLE


cLAss

PAcKAgIng 4

76

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

77

TITLE


cLAss

PAcKAgIng 4

78

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

79

TITLE


cLAss

PAcKAgIng 4

80

01

02

03

04

05

06

07

08

09

10

TOOLS

ANALYSIS

INFO NOTES

Name

Core

PLaCe oF birTH

San Francisco

oCCUPaTioN

Private Brand

CoLor

Various

SeX

Unisex

aGe

All Age

CoUNTry

U.S.A.

LeveL

Average

PATIENT # 016008

PrivaTe braND

CoLor CoDeD

CoLorFULL

STUDeNT arT SUPPLy

10 Week DeaDLiNe

For arT STUDeNT

reLaTiveLy CHeaP

PraCTiCe

HiGHLy rePLaCeD

boLD aND STroNG

BLADES

CHaraCTer

Inexpensive

braND

LabeL

CoLor

CHaraCTer

DUraTioN

PUrPoSe

PriCe

USabiL iTy

DemaND

TyPe

miDDLeLoW HiGH


04.3ASPIRE

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

81

TITLE


cLAss

PAcKAgIng 4

82

(Gn)GENERAL

(Dr)DRAWING

(Pt)PAINTING

(Sc)SCULPTING

(Ad)ADHESIVE

(Sc)BINDING

Core General includes products for storage, cross-media products, cutting and matting materials, and all other miscellaneous supplies that the creative individual may need.

Core Drawing covers the wide range of drawing products, from different substrates to various drawing materials. Core Drawing has all things needed to kicks tart the artist in everyone.

Core Painting includes everything the artist needs to complete their own mas-terpiece on the canvas. From brushes, canvases, paints and paint sets, Core Painting provides it all.

Core Sculpting provides all the neces-sary products to get started on your next 3-D project. Clay modeling, foam sculpting, wood building etc. Core Sculpting has you covered.

Core adhesives covers all the artist’s needs for piecing together components of a project. Whether it be spray mount, fixatives, tape, or other bonding prod-ucts, Core is the sure bet.

Core book binding allows for the art of book binding to be at the fingertips of all who are interested in this craft. Prod-ucts range from Pva glue, stitching, and binding materials.

PRODUCT GUIDELINE

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

83

TITLE


cLAss

PAcKAgIng 4

84

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

85

TITLE


cLAss

PAcKAgIng 4

86

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

87

TITLE


cLAss

PAcKAgIng 4

88

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

89

TITLE


cLAss

PAcKAgIng 4

90

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

91


04.4ASPIRE

TITLE


cLAss

PAcKAgIng 4

92

01

02

03

04

05

06

07

08

09

10

TOOLS

ANALYSIS

INFO NOTES

Name

Apex

PLaCe oF birTH

San Francisco

oCCUPaTioN

High-end Brand

CoLor

Black, White

SeX

Unisex

aGe

All Age

CoUNTry

U.S.A.

LeveL

Advanced

PATIENT # 016008

SiGNiFieS qUaLiTy

SUbTLe

bLaCk aND WHiTe

SoPHiSTiCaTeD

10 Week DeaDLiNe

arT SUPPLieS

eXPeNSive

aDvaNCeD

miDDLe

DeLiCaTe SeriF

BLADES

CHaraCTer

Expensive

Name

LabeL

CoLor

CHaraCTer

DUraTioN

PUrPoSe

PriCe

USabiL iTy

DemaND

TyPe

miDDLeLoW HiGH

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

93

TITLE


cLAss

PAcKAgIng 4

94

TITLE


cLAss

PAcKAgIng 4

96

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

97

TITLE


cLAss

PAcKAgIng 4

98

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

99

Idea

l use

wit

h ot

her

pro

fess

iona

l AP

EX

pro

duc

ts

Pro

fess

ion

al B

rush

Mar

ker

®

+

Od

orl

ess

wa

terb

ase

d i

nk

s

+

Co

nsi

ste

nt

lin

es

+

Fle

xib

le b

rush

tip

BRU

SH

MA

RKE

R /

/

Ach

ieve

fin

e, m

ediu

m,

or

bo

ld b

rush

str

ok

es

12 B

rush

mar

ker

PR

OF

ES

SI

ON

AL

SE

RI

ES

P

04

02

74

69

#

1. S

pec

ial

Bla

ck

2.

Bla

ck

3. N

atu

ral

Gra

y 10

4.

Nat

ura

l G

ray

09

5. N

atu

ral

Gra

y 0

8

6.

Nat

ura

l G

ray

07

7. N

atu

ral

Gra

y 0

6

8.

Nat

ura

l G

ray

05

9.

Nat

ura

l G

ray

04

10.

Nat

ura

l G

ray

03

11.

Nat

ura

l G

ray

02

12.

Nat

ura

l G

ray

01

1

2

3

67

8

9

10

11

12

4

5

Co

nfo

rms

toA

ST

M D

423

6

AP

ART & CREATIVE M

ATE

RIA

LS

INSTIT

UTE TM

GRA

DE

A

TH

E C

OL

LE

CT

IVE

1214

No

rth

wes

t C

ou

ch S

tree

tP

ort

lan

d, O

R 9

720

9

BLACK16x20

Conforms toASTM D 4236

AP

AR

T &

CR

EA

TIVE MATERIALS INSTIT

UTE

CE

RT

IFIE

D

TM

GRADE A

THE COLLECTIVE

1214 Northwest Couch StreetPortland, OR 97209

CAN

VAS P R O F E S S I O N A L S E R I E S

+ White canvas

+ 3/4” solid wood frame

+ Back stapled

+ Cotton duck

+ Acid free

// Ready for use with any kind of paint

16x20 Canvas + Palette

WH

ITE

16x2

0

OIL C

OLO

R

Outremer

Ultramar

Ultramarin

Blu o l t remare

U l t r a m a r i n e


AP

AR

T &

CR

EA


UT

E

TM

®THE COLLECTIVE

1214 Northwest Couch StPortland, OR 97209

Apex.com

22 ml

е75 fl oz

Oil Colour

PR

OF

ES

SI

ON

AL

SE

RI

ES

OIL C

OLO

R

Carmin

Carmin

Karminrot

Cremis i

C r i m s o n R e d


AP

AR

T &

CR

EA


UT

E

TM

®THE COLLECTIVE


Apex.com

22 ml

е75 fl oz

Oil Colour

PR

OF

ES

SI

ON

AL

SE

RI

ES

OIL C

OLO

R

Vert c la ir

Verden c laro

Hel l

Verde chiaro

G r e e n L i g h t


AP

AR

T &

CR

EA


UT

E

TM

®THE COLLECTIVE


Apex.com

22 ml

е75 fl oz

Oil Colour

PR

OF

ES

SI

ON

AL

SE

RI

ES


AP

AR

T &

CR

EA

TIVE

MATERIALS INSTITU

TE C

ER

TIF

IED

TM

GRADEA

Professional Water Colors

1. Crimson Red

2. Violet

3. Payne’s Gray

4. Ivory Black

5. Violet

6. Phthalo Blue

7. Crimson Red

8. Violet

9. Payne’s Gray

10. Ivory Black

11. Violet

12. Phthalo Blue

1

2

3

678

9

10

11

12

4

5

Ideal use with other professional APEX products ®

+ H i g h l y p i g m e n t e d

+ J a p a n e s e p a l e t t e

+ U s e o n c a n v a s

WATER COLOUR / / G r e a t t r a n s p a r e n t w i t h a h i g h t i n t i n g s t r e n g t h

12 palettes + brush cloth

P R O F E S S I O N A L S E R I E S

P 04027469#

THE COLLECTIVE


N o. 1 - VERY HARD : f o r s m a l l f i g u r e s - M e d a l l i o n s .

N o . 2 - MEDIUM F IRM : A m o r e c o n s i s t e n t d e g r e e

o f f i r m n e s s , p l a s t i l i n a .

N o . 3 - MEDIUM : A s l i g h t l y f i r m e r c o n s i s t e n c y - t h e

t y p e m o s t g e n e r a l l y u s e d b y e v e r y o n e .

N o . 4 - SOFT : Fo r t h o s e w h o p r e f e r a n e x t r e m e l y

p l a s t i c m o d e l i n g p l a s t i l i n a .


AP

AR

T &

CR

EA

TIVE MATERIALS INSTI

TU

TE

TM

THE COLLECTIVE


I d e a l u s e w i t h o t h e r p r o f e s s i o n a l A P E X p r o d u c t s

Professional Clay

1

2

3

4

GRADE A

+ N e v e r w i l l h a r d e n

+ N o c r u s t

+ S o f tMo

deli

ng

CLA

Y

// Good for s cu lp ture and po t t e ry

2lb. Grey clay (No.3)


P 04027469#

®

+ A

rchiv

al q

ua

lity in

k

+ C

he

mica

lly sta

ble

Br

ush

set /

/ H

igh

est q

ua

lity h

og

bru

sh se

t

5 oil b

rush

es

PR

OF

ES

SI

ON

AL

SE

RI

ES

PR

OF

ES

SIO

NA

L S

ER

IES

WATErCOLOR + 1

40lb

s. (

300

gsm

)

+

12 s

hee

ts

+

Col

d p

ress

pap

er

+

Hea

vy w

eigh

t

+

Aci

d F

ree

//

Idea

l fo

r a

vari

ety

of w

ater

colo

r an

d o

ther

9x12

Wat

erco

lor

pap

er

9x12

Co

nfo

rms

toA

ST

M D

423

6

AP

ART & CREATIVE MAT

ER

IAL

S IN

STITUTE T

M

GRA

DE

A

TH

E C

OL

LE

CT

IVE

1214

No

rth

wes

t C

ou

ch S

tree

tP

ort

lan

d, O

R 9

720

9 OIL C

OLO

R

Blanc de t i tane

Blanco de t i tanio

Ti tanweiss

Blanco t i tanio

T i t a n i u mW h i t e


AP

AR

T &

CR

EAT IVE MATERIALS IN

STIT

UT

E

TM

®THE COLLECTIVE


Apex.com

22 ml

е75 fl oz

Oil Colour

PR

OF

ES

SI

ON

AL

SE

RI

ES

OIL C

OLO

R

Jaune c i t ron

Amari l lo l imón

Zitronengelb

Verde Limone

L e m o n Y e l l o w


AP

AR

T &

CR


STIT

UT

E

TM

®THE COLLECTIVE


Apex.com

22 ml

е75 fl oz

Oil Colour

PR

OF

ES

SI

ON

AL

SE

RI

ES

OIL C

OLO

R

Rouge br i l lant

Rojo br i l lante

Bri l lantrot

Rosso br i l lante

B r i l l i a n t R e d


AP

AR

T &

CR


STIT

UT

E

TM

®THE COLLECTIVE


Apex.com

22 ml

е75 fl oz

Oil Colour

PR

OF

ES

SI

ON

AL

SE

RI

ES

OIL C

OLO

R

Ocre jaune

Ocre amari l lo

Ockergelb

Ocra Gia l la

/ / Y e l l o w O c h r e


AP

AR

T &

CR

EA

T IVE MATERIALS INSTIT

UT

E

TM

®THE COLLECTIVE


Apex.com

22 ml

е75 fl oz

Oil Colour

PR

OF

ES

SI

ON

AL

SE

RI

ES

+ Z i p p e r e d p o c k e t

+ W a t e r P r o o f

+ H e a v y - d u t y

+ D u r a b l e

PORT

FOLI

Oca

rrie

r

/ / P r o t e c t i n g a n d c a r r y i n g w o r k s

15x18 Portfolio Carrier


THE COLLECTIVE



AP

AR

T &

CR

EATIVE MATERIALS IN

STI

TU

TE

TM

TITLE


cLAss

PAcKAgIng 4

100

Idea

l use

wit

h ot

her

pro

fess

iona

l AP

EX

pro

duc

ts

Pro

fess

ion

al B

rush

Mar

ker

®

+

Od

orl

ess

wa

terb

ase

d i

nk

s

+

Co

nsi

ste

nt

lin

es

+

Fle

xib

le b

rush

tip

BRU

SH

MA

RKE

R /

/

Ach

ieve

fin

e, m

ediu

m,

or

bo

ld b

rush

str

ok

es

12 B

rush

mar

ker

PR

OF

ES

SI

ON

AL

SE

RI

ES

P

04

02

74

69

#

1. S

pec

ial

Bla

ck

2.

Bla

ck

3. N

atu

ral

Gra

y 10

4.

Nat

ura

l G

ray

09

5. N

atu

ral

Gra

y 0

8

6.

Nat

ura

l G

ray

07

7. N

atu

ral

Gra

y 0

6

8.

Nat

ura

l G

ray

05

9.

Nat

ura

l G

ray

04

10.

Nat

ura

l G

ray

03

11.

Nat

ura

l G

ray

02

12.

Nat

ura

l G

ray

01

1

2

3

67

8

9

10

11

12

4

5

Co

nfo

rms

toA

ST

M D

423

6

AP

ART & CREATIVE M

ATE

RIA

LS

INSTIT

UTE TM

GRA

DE

A

TH

E C

OL

LE

CT

IVE

1214

No

rth

wes

t C

ou

ch S

tree

tP

ort

lan

d, O

R 9

720

9

BLACK16x20


AP

AR

T &

CR

EA


UTE

CE

RT

IFIE

D

TM

GRADE A

THE COLLECTIVE


CAN

VAS P R O F E S S I O N A L S E R I E S

+ White canvas

+ 3/4” solid wood frame

+ Back stapled

+ Cotton duck

+ Acid free

// Ready for use with any kind of paint

16x20 Canvas + Palette

WH

ITE

16x2

0

OIL C

OLO

R

Outremer

Ultramar

Ultramarin

Blu o l t remare

U l t r a m a r i n e


AP

AR

T &

CR

EA


UT

E

TM

®THE COLLECTIVE


Apex.com

22 ml

е75 fl oz

Oil Colour

PR

OF

ES

SI

ON

AL

SE

RI

ES

OIL C

OLO

R

Carmin

Carmin

Karminrot

Cremis i

C r i m s o n R e d


AP

AR

T &

CR

EA


UT

E

TM

®THE COLLECTIVE


Apex.com

22 ml

е75 fl oz

Oil Colour

PR

OF

ES

SI

ON

AL

SE

RI

ES

OIL C

OLO

R

Vert c la ir

Verden c laro

Hel l

Verde chiaro

G r e e n L i g h t


AP

AR

T &

CR

EA


UT

E

TM

®THE COLLECTIVE


Apex.com

22 ml

е75 fl oz

Oil Colour

PR

OF

ES

SI

ON

AL

SE

RI

ES


AP

AR

T &

CR

EA

TIVE

MATERIALS INSTITU

TE C

ER

TIF

IED

TM

GRADEA

Professional Water Colors

1. Crimson Red

2. Violet

3. Payne’s Gray

4. Ivory Black

5. Violet

6. Phthalo Blue

7. Crimson Red

8. Violet

9. Payne’s Gray

10. Ivory Black

11. Violet

12. Phthalo Blue

1

2

3

678

9

10

11

12

4

5

Ideal use with other professional APEX products ®

+ H i g h l y p i g m e n t e d

+ J a p a n e s e p a l e t t e

+ U s e o n c a n v a s

WATER COLOUR / / G r e a t t r a n s p a r e n t w i t h a h i g h t i n t i n g s t r e n g t h

12 palettes + brush cloth


P 04027469#

THE COLLECTIVE


N o. 1 - VERY HARD : f o r s m a l l f i g u r e s - M e d a l l i o n s .

N o . 2 - MEDIUM F IRM : A m o r e c o n s i s t e n t d e g r e e

o f f i r m n e s s , p l a s t i l i n a .

N o . 3 - MEDIUM : A s l i g h t l y f i r m e r c o n s i s t e n c y - t h e

t y p e m o s t g e n e r a l l y u s e d b y e v e r y o n e .

N o . 4 - SOFT : Fo r t h o s e w h o p r e f e r a n e x t r e m e l y

p l a s t i c m o d e l i n g p l a s t i l i n a .


AP

AR

T &

CR

EA

TIVE MATERIALS INSTI

TU

TE

TM

THE COLLECTIVE


I d e a l u s e w i t h o t h e r p r o f e s s i o n a l A P E X p r o d u c t s

Professional Clay

1

2

3

4

GRADE A

+ N e v e r w i l l h a r d e n

+ N o c r u s t

+ S o f tMo

deli

ng

CLA

Y

// Good for s cu lp ture and po t t e ry

2lb. Grey clay (No.3)


P 04027469#

®

+ A

rchiv

al q

ua

lity in

k

+ C

he

mica

lly sta

ble

Br

ush

set /

/ H

igh

est q

ua

lity h

og

bru

sh se

t

5 oil b

rush

es

PR

OF

ES

SI

ON

AL

SE

RI

ES

PR

OF

ES

SIO

NA

L S

ER

IES

WATErCOLOR + 1

40lb

s. (

300

gsm

)

+

12 s

hee

ts

+

Col

d p

ress

pap

er

+

Hea

vy w

eigh

t

+

Aci

d F

ree

//

Idea

l fo

r a

vari

ety

of w

ater

colo

r an

d o

ther

9x12

Wat

erco

lor

pap

er

9x12

Co

nfo

rms

toA

ST

M D

423

6

AP

ART & CREATIVE MAT

ER

IAL

S IN

STITUTE T

M

GRA

DE

A

TH

E C

OL

LE

CT

IVE

1214

No

rth

wes

t C

ou

ch S

tree

tP

ort

lan

d, O

R 9

720

9 OIL C

OLO

R

Blanc de t i tane

Blanco de t i tanio

Ti tanweiss

Blanco t i tanio

T i t a n i u mW h i t e


AP

AR

T &

CR


STIT

UT

E

TM

®THE COLLECTIVE


Apex.com

22 ml

е75 fl oz

Oil Colour

PR

OF

ES

SI

ON

AL

SE

RI

ES

OIL C

OLO

R

Jaune c i t ron

Amari l lo l imón

Zitronengelb

Verde Limone

L e m o n Y e l l o w


AP

AR

T &

CR


STIT

UT

E

TM

®THE COLLECTIVE


Apex.com

22 ml

е75 fl oz

Oil Colour

PR

OF

ES

SI

ON

AL

SE

RI

ES

OIL C

OLO

RRouge br i l lant

Rojo br i l lante

Bri l lantrot

Rosso br i l lante

B r i l l i a n t R e d


AP

AR

T &

CR


STIT

UT

E

TM

®THE COLLECTIVE


Apex.com

22 ml

е75 fl oz

Oil Colour

PR

OF

ES

SI

ON

AL

SE

RI

ES

OIL C

OLO

R

Ocre jaune

Ocre amari l lo

Ockergelb

Ocra Gia l la

/ / Y e l l o w O c h r e


AP

AR

T &

CR

EA

T IVE MATERIALS INSTIT

UT

E

TM

®THE COLLECTIVE


Apex.com

22 ml

е75 fl oz

Oil Colour

PR

OF

ES

SI

ON

AL

SE

RI

ES

+ Z i p p e r e d p o c k e t

+ W a t e r P r o o f

+ H e a v y - d u t y

+ D u r a b l e

PORT

FOLI

Oca

rrie

r

/ / P r o t e c t i n g a n d c a r r y i n g w o r k s

15x18 Portfolio Carrier


THE COLLECTIVE



AP

AR

T &

CR

EATIVE MATERIALS IN

STI

TU

TE

TM

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

101

TITLE


cLAss

PAcKAgIng 4

102

INSTRUCTOR

THOMAS MCNULTY

TITLE

THE COLLECTIVE

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

103

Don’t let anythingstop you.

05PLAY

TITLE


cLAss

PrInT 1

104

22

2

2ToUGHNeSS reqUireD

FUN PoSTer

movemeNT iN GraPHiC

HarD To SHooT

NeeD eNerGy

DUraTioN : 15 WeekS

TeamWork

NeeD SkiLL To DribbLe

eveNT iN SF

Do NoT oFFeND aNyoNe

eNCoUraGe PeoPLe

01

02

03

04

05

06

07

08

ANALYSIS

INFO

PATIENT # 016008

NOTES

TOOLS

BLADES

Name

Spin 2 the Rim

PLaCe oF birTH

England

oCCUPaTioN

Wheelchair Basketball Player

SeX

UNISEX

aGe

45 years

CoUNTry

U.S.A.

ToUGHNeS S

JoyFUL

SPeeD

aCCUraCy

eNDUraNCe

DUraTioN

TeamWork

TeCHNiqUe

miDDLeLoW HiGH

INSTRUCTOR

NOCOLE FLORES

TITLE

SPIN 2 THE RIM

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

105

make up an event that can takes place in San Francisco and design promotional

i tems such as poster, invi tat ion card, phone appl icat ions, logo and etc.

DIAGNOSIS

TREATMENT

How do i inspire people to come watch the wheelchair basketbal l? i t was my f i rst

quest ion when i started to do this project . i was inspired by the documentary cal led

“murder bal l” by Henry alex rubin. i t was about paraplegics who play ful l -contact

rugby in mad max-sty le wheelchairs. This movie had impact on me and started to

watch wheelchair basketbal l game. i t is amazing how they can play a sport even

though they have less abi l i ty to use their body. i just wanted to encourage people

to go see these games. i wanted to encourage other disabled person to part ic ipate

in th is event. The solut ion was to make something that looks fun and invi t ing.

That ’s why i chose br ight color pel tate to use in th is project .

Term

Spring 2010

DeLiverabLe

Poster, Identity, Website, Applications

FoNTS

Gotham, Clarendon

PaPer


key aDJeCTiveS

Movement,

iNSTrUCTor

Nicole Flores

CoUrSe

Print 1

CaTeGory

Print

PriNTer

Epson R1900

iLLUSTraTioN

Jin Fujiwara

TITLE


cLAss

PrInT 1

106

INSTRUCTOR

NOCOLE FLORES

TITLE

SPIN 2 THE RIM

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

107

TITLE


cLAss

PrInT 1

108

INSTRUCTOR

NOCOLE FLORES

TITLE

SPIN 2 THE RIM

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

109

TITLE


cLAss

PrInT 1

110

INSTRUCTOR

NOCOLE FLORES

TITLE

SPIN 2 THE RIM

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

111

TITLE


cLAss

PrInT 1

112

22

22

22

22

22

22

INSTRUCTOR

NOCOLE FLORES

TITLE

SPIN 2 THE RIM

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

113

TITLE


cLAss

PrInT 1

114

INSTRUCTOR

NOCOLE FLORES

TITLE

SPIN 2 THE RIM

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

115

TITLE


cLAss

PrInT 1

116

INSTRUCTOR

NOCOLE FLORES

TITLE

SPIN 2 THE RIM

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

117

Name

USabiL iTy

ComForT

ServiCe

SPeeD

SHaPe

PriCe

PoPULariTy

01

02

03

04

05

06

07

08

ANALYSIS

INFO

Name

Blink

PLaCe oF birTH

San Francisco

oCCUPaTioN

Bullet Train

SeX

Unisex

aGe

0 years

CoUNTry

U.S.A.

PATIENT # 016008

GreaT Name

very CoNveNieNT

ComForTabLe SeaTS

GooD CUSTomer ServiCe

SPeeDS UP To 186 mPH

UNiqUe SLeek SHaPe

HiGHer Fare

rare TraNSPorTaTioN

NOTES

TOOLS

BLADES

miDDLeLoW HiGH

TITLE


cLAss

IDnT ITY 1

118

Releasing your stress from rush hour.

06RELAX

INSTRUCTOR

DARRELL HAYDEN

TITLE

BLINK

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

119

make up imaginary company and design ident i ty system for i t .

DIAGNOSIS

TREATMENT

Do you wish that there is bul let t ra in that goes across Cal i fornia? i do. That ’s

why hi made up this company cal led “bLiNk.” i named this company in order to

communicate how fast th is t ra in wi l l take you from point a to b. So the tag l ine of

th is company is “ bLiNk! and you are there.” as far as the logo mark goes, i wanted

to communicate how the tra in operates. They come and go. So that ’s why i made

this logo so that i t could read in two ways. i f you look at the logo, i t looks not only

point ing to the r ight but a lso t ra in is burst ing out f rom the lef t s ide of the logo. and

this is how i made this logo.

Term

Spring 2010

DeLiverabLe

Identity System, Applications

FoNTS

Gotham

PaPer


key aDJeCTiveS

Fast, Precise, Safe, Comfortable

iNSTrUCTor

Darrel Hayden

CoUrSe

Identity 1

CaTeGory

Identity

PriNTer

Epson R1900

Duration

5 week

TITLE


cLAss

IDnT ITY 1

120

TITLE


cLAss

IDEnTITY 1

122

INSTRUCTOR

DARRELL HAYDEN

TITLE

BLINK

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

123

TITLE


cLAss

IDnT ITY 1

124

INSTRUCTOR

DARRELL HAYDEN

TITLE

BLINK

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

125

TITLE


cLAss

IDEnTITY 1

126

INSTRUCTOR

DARRELL HAYDEN

TITLE

BLINK

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

127

TITLE


cLAss

IDEnTITY 1

128

INSTRUCTOR

DARRELL HAYDEN

TITLE

BLINK

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

129

TITLE


cLAss

IDEnTITY 1

130

INSTRUCTOR

DARRELL HAYDEN

TITLE

BLINK

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

131

TITLE


cLAss

IDnT ITY 1

132

INSTRUCTOR

DARRELL HAYDEN

TITLE

BLINK

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

133

Have a taste ofanother time.

ENJOY07

TITLE


cLAss

PAcKAgIng 4

134

braND

LabeL

CoLor

HierarCHy

DUraTioN

SHaPe

PriCe

PoPULariTy

aLCoHoL %

TyPe

01

02

03

04

05

06

07

08

09

10

TOOLS

ANALYSIS

INFO NOTES

Name

Old Grand-Dad Whiskey

PLaCe oF birTH

Boston,Kentucky

oCCUPaTioN

Whiskey Bottle

HeiGHT

11.75in

SeX

MALE

aGe

120 years

CoUNTry

JAPAN

aLC%

46%

PATIENT # 016008

BLADES

WeiGHT

750 ML

miDDLeLoW HiGH

memorabLe Name

GreaT TyPe LoCkUP

bLaCk / oraNGe

LaCkiNG HierarCHy

5 Week DeaDLiNe

DimiNUTive

750mL For $14

iN ToP TeN

46%

Poor LeGibiLiTy

INSTRUCTOR

ThOmaS mCNUlTy

TITlE

Old gRaNd-dad whISky

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

135

Pick one exist ing whiskey company and redesign their packaging system by using

evolut ionary and revolut ion.

DIAGNOSIS

TREATMENT

The whiskey company that i chose was old Grand-dad Whiskey company by beam.

inc. The exist ing packaging has a statue of basi l Hayden who is the owner of th is

company. For evolut ionary move, i wanted to face- l i f t th is bott le by changing the

statue to new i l lustrat ion and fresh color. For revolut ionary move, i added one more

concept that goes along with name of the brand. This brand has a great name “old

Grand-dad Whiskey” which everybody can relates to. but, they just basi l Hayden

as their branding. i wanted to create something that everybody can relate to. my

solut ion was to use Grand-dad clock as a concept.

Term

Spring 2011

DeLiverabLe

Whiskey Bottle, Gift Box

FoNTS

Copperplate Gothic Std, Whitney

PaPer


key aDJeCTiveS

Warm, Traditional, Sophisticated, Kind

iNSTrUCTor

Thomas McNulty

CoUrSe

Package Design 4

CaTeGory

Packaging

PriNTer

Epson R1900

rUbDoWN

Purfect Color

TITLE


cLAss

pAcKAgIng 4

136

TITLE


cLAss

pAcKAgIng 4

138

INSTRUCTOR

ThOmaS mCNUlTy

TITlE


duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

139

TITLE


cLAss

PAcKAgIng 4

140

INSTRUCTOR

ThOmaS mCNUlTy

TITlE


duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

141

TITLE


cLAss

pAcKAgIng 4

142

INSTRUCTOR

ThOmaS mCNUlTy

TITlE


duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

143

TITLE


cLAss

pAcKAgIng 4

144

INSTRUCTOR

ThOmaS mCNUlTy

TITlE


duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

145

TITLE


cLAss

PAcKAgIng 4

146

INSTRUCTOR

ThOmaS mCNUlTy

TITlE


duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

147

One more chance to have your life again.

08LIFE

TITLE


cLAss

TypogrAphy 4

148

PoTeNTiaL

PoPULariTy

DaNGer

SaFeTy

SCieNCe

Size

TeCHNoLoGy

TyPe

01

02

03

04

05

06

07

08

ANALYSIS

INFO

Name

Neuropreservation

PLaCe oF birTH

San Francisco

oCCUPaTio

Type promotion book

SeX

Unisex

aGe

0 years

CoUNTry

U.S.A.

PATIENT # 016008

NOTES

TOOLS

BLADES

miDDLeLoW HiGH

GreaT

NoT WeLL kNoWN

miGHT FaiL

NoT GUaraNTeeD

THeoreTiCaL

NaNomeTer

HiGHLy aDvaNCeD

meDiCiNaL

INSTRUCTOR

ARIel GReY

TITle

CRYOGeNICS

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

149

make a type promotional book that goes along with the topic.

DIAGNOSIS

TREATMENT

What would you do i f you can have your l i fe one more t ime? Do you take that

r isk? or just die l ike everybody else? The typeface that i chose was kievi t by mike

abbink. kievi t occurred in 1995 as part of a school project and was f in ished several

years later for a corporate cl ient of method inc. , a design f i rm in San Francisco.

That ’s is why i chose Neuropreservat ion as a concept s ince i t does the same

thing. The concept of Neuropreservat ion is to f reeze your brain wi thin 30 minutes

af ter you are dead, and preserve the brain in order to wai t for possible future to

regenerate your body f rom brain again.

Term

Spring 2012

DeLiverabLe

Type promotional book, website

FoNTS

Kievit, baskerville

PaPer


key aDJeCTiveS

Medicinal, Scientific, Serious, Detail

iNSTrUCTor

Ariel Grey

CoUrSe

Type 4

CaTeGory

Print

PriNTer

Epson R1900

Duration

15 week

201

5

201

6

201

7

2018 2019

2020

2021

2022

2023

2024 2025

2026

2027

202

8

2029

2030

2031 2032 2033 2034 2035 2036 2037 2038 2039 2040 2041 2042 2043 2044 2045 2046 2047 2048 2049 2

050

2051

205

2 20

53 2

054

TITLE


cLAss

TypogrAphy 4

150

201

5

201

6

201

7

2018 2019

2020

2021

2022

2023

2024 2025

2026

2027

202

8

2029

2030

2031 2032 2033 2034 2035 2036 2037 2038 2039 2040 2041 2042 2043 2044 2045 2046 2047 2048 2049 2

050

2051

205

2 20

53 2

054

INSTRUCTOR

ARIel GReY

TITle

CRYOGeNICS

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

151

TITLE


cLAss

TypogrAphy 4

152

INSTRUCTOR

ARIel GReY

TITle

CRYOGeNICS

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

153

TITLE


cLAss

TypogrAphy 4

154

INSTRUCTOR

ARIel GReY

TITle

CRYOGeNICS

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

155

TITLE


cLAss

TypogrAphy 4

156

INSTRUCTOR

ARIel GReY

TITle

CRYOGeNICS

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

157

TITLE


cLAss

TypogrAphy 4

158

INSTRUCTOR

ARIel GReY

TITle

CRYOGeNICS

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

159

TITLE


cLAss

TypogrAphy 4

160

Enter sample text here.... 33 pt

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#%

^&*()_+-={}:”<>?ÀÇÐÑÞÙúýŒŠŽ

0

0

00

0

Aa

AaAa

AaAa

Aa

Aa AaAa

AaAa

Aa

AaAa

AaAa

No. 124-DL

TYPE : BLACK CLICK TO SEETHE FONT

FF KIEVIT ™

Regular

Thin

Light

Extra Light

Book

Medium

Bold

Extra Bold

Black

Italic

Think Italic

Light Italic

Extra Light Italic

Book Italic

Extra Bold Italic

Medium Italic

Bold Italic

Black Italic

HOME ABOUT

CONTACTGALLERY

SPECIMEN

12345

// TYPE FAMILY

4

GT 0.0KV 130mA 80LD VX 0.59x0 59x0.59LD 512x5x12x133 (12bit)SL 1.25SP 0.3-0.8PX 0.59

KIEVIT BLACKCOUNTER 1.25 H80s31490Spirit3-MAR-2012 03;39;09CT

B 94 W 3467o 100 C1685

SHADE/SURLAO/RAO 72

CRAN/CAUD -7

H

F

P

0

0

00

0

Aa

AaAa

AaAa

Aa

Aa AaAa

AaAa

Aa

AaAa

AaAa

No. 124-DL

TYPE : BLACK

AaCLICK TO SEETHE FONT

FF KIEVIT ™

Regular

Thin

Light

Extra Light

Book

Medium

Bold

Extra Bold

Black

Italic

Think Italic

Light Italic

Extra Light Italic

Book Italic

Extra Bold Italic

Medium Italic

Bold Italic

Black Italic

HOME ABOUT

CONTACTGALLERY

SPECIMEN

12345

// TYPE FAMILY

4

INSTRUCTOR

ARIel GReY

TITle

CRYOGeNICS

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

161

Name

HierarCHy

CommUNiCaTioN

CoLor

FLeXib iL iTy

SHaPe

CoHereNCe

DUrabiL iTy

01

02

03

04

05

06

07

08

ANALYSIS

INFO

Name

Logos

PLaCe oF birTH

My sketches

oCCUPaTioN

Logo marks

SeX

Unisex

aGe

Various

CoUNTry

Worldwide

PATIENT # 016008

memorabLe

WHaT iS imPorTaNT?

mUST CommUNiCaTe

CoLor DeCiSioN

oPeN To be CHaNGeD

orGaNiC / GeomeTriC

eXPerieNCe

mUST LoNG eNoUGH

THiNk WHaT iT iS

SimPLiCiTy iS THe key

NOTES

TOOLS

BLADES

miDDLeLoW HiGH

TITLE


cLAss

VArIoUs

162

Identifying thing.

09MARK

INSTRUCTOR

VaRIOUS

TITLE

LOGOS

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

163

TITLE


cLAss

VArIoUs

164

INSTRUCTOR

VaRIOUS

TITLE

LOGOS

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

165

TITLE


cLAss

VArIoUs

166

INSTRUCTOR

VaRIOUS

TITLE

LOGOS

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

167

TITLE


cLAss

VArIoUs

168

INSTRUCTOR

VaRIOUS

TITLE

LOGOS

duration ( WEEK )

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

169

THANKYOU

TITLE


170

Dear Everybody,

I wouldn’t be where I am without you guys,appreciate all your love. I thank you all.

Much love and respect

Jin Fujiwara

Father

Mother

Brother

Grandmother

being my biggest inspiration in the worldunderstanding and supporting me in any waybeing my only brother teaching me not to be selfish and respect others

Mary Scott

Thomas McNulty

Roland Young

Darrell Hayden

Nicole Flores

Ariel Grey

Alan Gonzalez

Felicia Chiarello

Masaki Itoi

Anthony Petti

Julian Dittert

Inga Guzyte

Saldy Jhermaine

Colin Miller

Marcelo Harris

Sean Silk

Tanya Mendiola

Ana Maria Gonzalez

Pongpat Chirakiti

Nicola broderick

Mike Blumenfeld

Kazuki Morimoto

Kotaro Sakakibara

Fumiaki Ootawara

Andreas Gonzalez

Robert Guy

Adriano Caldas

Jonas Ospelt

Fujisawa Shinrou

helping me put together my portfolio teaching me packaging design skillyelling at me to be better designerteaching me how to make logos showing me the joy of illustrationteaching me about typography

being my best mexican hermano in U.S.a.making me smile and be conceptional thinkerunderstanding me no matter what i dobeing my brother from another mothergiving me German thinking and being best friendbeing my Swiss day wife foreverbeing the coolest friend / co-workerbeing the best boss i have ever hadteaching me how to be black and bbqskating with me before you get hurtbeing my half Japanese sisterbeing nice and hermana de Colombia being funny thai guy at schoolgreat group mate / sister teaching me how to take a picture like championvisiting me from Japan and being best friendsupporting me in any way possiblefor teaching me how to be a man like Samuraihaving the biggest heart everbeing the coolest dude at schoolbeing the nicest brazilian god in the worldbeing my best european roommate ever in Sbhaving the biggest nose that make me laugh

FAMILY

TEACHERS

FRIENDS

171

Cpyright@2012.

No part of th is book may be reproduced or stoved in

retr ieval or t ransmit ted in anyform or by any means

without wr i i ten permission of J in Fuj iwra.

DeSiGN

Jin Fujiwara

CLaSS

Portofolio

Cover

Syntax Cover

biNDery

The Key

PLaTForm

iMAC/ ADOVE CS6

SCaNNer

Epeson 2300

TyPeFaCe

SWISS 721/ AMERICAN TYPEWRITER

PHoToGraPHer

Jin Fujiwara, Michael Blumenfeld, Nina

book TiTLe

Design Doctor

iNSTrUCTor

Mary Scott

TeXT SToCk

Finch 100 text

PriNTer

Giant Horse

DimeNSioNS

8.5/10.75

Camera

CANON EOS 60D

CREDIT

TITLE


172

Design Doctor

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