Siteadda Labs Web Development, logo Desigining, Graphic Design
Design Discussion #1: Graphic Logo Concepts
-
Upload
ilkeston-web-design -
Category
Design
-
view
170 -
download
6
description
Transcript of Design Discussion #1: Graphic Logo Concepts
![Page 1: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/1.jpg)
Design Discussion #1:Graphic Design Logo Concepts
The importance of good design communication in small business
![Page 2: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/2.jpg)
![Page 3: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/3.jpg)
![Page 4: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/4.jpg)
![Page 5: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/5.jpg)
![Page 6: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/6.jpg)
![Page 7: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/7.jpg)
![Page 8: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/8.jpg)
Business Cards
![Page 9: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/9.jpg)
Business Cards
![Page 10: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/10.jpg)
![Page 11: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/11.jpg)
![Page 12: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/12.jpg)
![Page 13: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/13.jpg)
Graphic Design is also known as “Visual Communication”
![Page 14: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/14.jpg)
Let’s take a look at some BAD examples of logos...
![Page 15: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/15.jpg)
The following screenshots are examples of poor communication
![Page 16: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/16.jpg)
These are very unsophisticated...
![Page 17: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/17.jpg)
![Page 18: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/18.jpg)
![Page 19: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/19.jpg)
![Page 20: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/20.jpg)
![Page 21: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/21.jpg)
![Page 22: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/22.jpg)
![Page 23: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/23.jpg)
![Page 24: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/24.jpg)
Why is there so much bad design?
![Page 25: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/25.jpg)
Businesses underestimate the concept stage of their logo design
![Page 26: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/26.jpg)
Small businesses often copy well known corporate logos
![Page 27: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/27.jpg)
![Page 28: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/28.jpg)
![Page 29: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/29.jpg)
Corporate logos do not work for smaller businesses
![Page 30: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/30.jpg)
Corporations like “Orange” have enormous advertising budgets
![Page 31: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/31.jpg)
The small business needs to make the logo communicate
![Page 32: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/32.jpg)
Here’s another example of a corporate design copy cat
![Page 33: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/33.jpg)
![Page 34: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/34.jpg)
![Page 35: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/35.jpg)
![Page 36: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/36.jpg)
![Page 37: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/37.jpg)
![Page 38: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/38.jpg)
These terrible logos are everywhere
![Page 39: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/39.jpg)
They are NOT selling the business
![Page 40: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/40.jpg)
It is poor visual communication
![Page 41: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/41.jpg)
Here’s another small business communicating badly...
![Page 42: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/42.jpg)
![Page 43: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/43.jpg)
![Page 44: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/44.jpg)
![Page 45: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/45.jpg)
What is this business communicating?!
![Page 46: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/46.jpg)
Let’s take another look at that...
![Page 47: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/47.jpg)
![Page 48: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/48.jpg)
At a quick glance, this logo is communicating negative ideas
![Page 49: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/49.jpg)
The human brain processes images 60 thousand times faster than words
![Page 50: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/50.jpg)
This logo suggests the wrong ideas...
![Page 51: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/51.jpg)
![Page 52: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/52.jpg)
![Page 53: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/53.jpg)
![Page 54: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/54.jpg)
So how can we avoid these design problems?
![Page 55: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/55.jpg)
![Page 56: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/56.jpg)
![Page 57: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/57.jpg)
What should we spend time doing more of?
![Page 58: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/58.jpg)
Answer: drafts, concepts, ideas
![Page 59: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/59.jpg)
![Page 60: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/60.jpg)
Get your ideas down on paper
![Page 61: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/61.jpg)
The computer is used much later
![Page 62: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/62.jpg)
![Page 63: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/63.jpg)
Presenting provisional ideas
![Page 64: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/64.jpg)
![Page 65: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/65.jpg)
![Page 66: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/66.jpg)
![Page 67: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/67.jpg)
We can supply the initial designs
![Page 68: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/68.jpg)
We use Adobe Illustrator
![Page 69: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/69.jpg)
![Page 70: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/70.jpg)
![Page 71: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/71.jpg)
![Page 72: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/72.jpg)
The vector format means you can scale the graphics VERY large
![Page 73: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/73.jpg)
There will be no loss in resolution
![Page 74: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/74.jpg)
Vector graphics can be made large enough for vehicles or billboards
![Page 75: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/75.jpg)
When the final logo is supplied we will send several formats
![Page 76: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/76.jpg)
The most important is the Adobe Illustrator (.ai) format
![Page 77: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/77.jpg)
![Page 78: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/78.jpg)
Files are supplied either on DropBox...
![Page 79: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/79.jpg)
![Page 80: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/80.jpg)
Or on USB...
![Page 81: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/81.jpg)
![Page 82: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/82.jpg)
The key to a good logo design is communication
![Page 83: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/83.jpg)
Designers and clients need to communicate with one another
![Page 84: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/84.jpg)
The designer needs a clear idea of what your business wants to say
![Page 85: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/85.jpg)
![Page 86: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/86.jpg)
![Page 87: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/87.jpg)
![Page 88: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/88.jpg)
Lets avoid logos like this!
![Page 89: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/89.jpg)
![Page 90: Design Discussion #1: Graphic Logo Concepts](https://reader035.fdocuments.net/reader035/viewer/2022062513/5562a45ad8b42a7c4a8b4b3f/html5/thumbnails/90.jpg)