Design Collection for Eisha Abdel-Ghany

D E S I G N C O L L E C T I O N

COFFEE PACKAGINGDESIGN MAKEOVER

COSMETIC LINE PRODUCT & PACKAGING DEVELOPMENT

BOTTLED SODA PACKAGINGDESIGN MAKEOVER

POSTER SERIES HALFTONE SILK SCREEN PRINTS

DO-IT-YOURSELF KITPRODUCT & PACKAGING DEVELOPMENT

PROMOTIONAL POSTERCMYK SILK SCREEN PRINTS

.01 .29

.13 .39

.23 .49

DESIGN COLLECTION

COFFEE PACKAGINGDESIGN MAKEOVER

CONCEpT OVERVIEW

ORIGINAlly COMPleTeD fOR A PACKAGe DesIGN COURse, The ObJeCTIve Of ThIs PROJeCT wAs TO DesIGN AND CONsTRUCT A PACKAGeD beveRAGe. As A DevOUT COffee lOveR, I wAs eAGeR TO DevIse A DesIGN MAKeOveR fOR CAfé DURAN COffee.

CAfé DURAN Is A fAMIly-OwNeD PANAMANIAN COffee COMPANy esTAblIsheD OveR 106 yeARs AGO. AfTeR ResIDING IN PANAMA fOR fOUR yeARs, I GAINeD A GReAT seNse Of NATIONAlIsM fOR PANAMA AND wANTeD TO CReATe sOMeThING MeANINGfUl AND beAUTIfUl fOR ONe Of IT’s MOsT ICONIC COMPANIes.

PACKAGING | PRODUCT | PRINT MAKING

MOODBOARD.FALL 2011

DURANCAFE

CAFEDURAN

´DURANCAFE

CAFEDURAN

´Thunder Thighs

Rockwell Extra Bold Kino MT

Poplar Std Black

The DesIGN sTRATeGy fOR The CAfé DURAN MAKeOveR wAs ReDesIGNING IT’s PRODUCT lINe AND PACKAGING TO beTTeR APPeAl TO The New yORK COffee MARKeT. New yORKeRs hAve sOPhIsTICATeD COffee TAsTes sO I DesIGNeD A COhesIve PRODUCT lINe ThAT wAs sleeK AND MODeRN, yeT sTAyeD TRUe TO The lIvely PANAMANIAN CUlTURe.

ThIs MOODbOARD Is A vIsUAl RePReseNTATION Of The New DesIGN DIReCTION fOR CAfé DURAN. The IMAGeRy seleCTeD INClUDes TARGeT DeMOGRAPhICs, exIsTING bRANDs IN The CURReNT MARKeT, AND INsPIRATIONAl DesIGNs. ThIs COlleCTION Of IMAGeRy wAs UseD TO DevelOP PACKAGING CONCePTs.

[email protected] | 4

belOw Is AN IMAGe Of The CURReNT CAfé DURAN PACKAGING. wANTING TO CReATe A MORe CleAN AND sOPhIsTICATeD lOOK, I RefeReNCeD sOMe Of New yORK’s fAvORITe COffee bRANDs fOR DesIGN INsPIRATION. UPON ReseARCh, I CAMe ACROss sTUMPTOwN COffee PACKAGING ThAT INClUDes INfORMATION CARDs TO DesCRIbe eACh bleND. I fOUND IT fUN AND INNOvATIve TO INseRT The CARD INTO A POCKeT sO I INClUDeD ThIs feATURe INTO My fIRsT PROTOTyPe.

pROTOTypE .01FALL 2011

CAFEDURAN

´ OUR SPECIALTYBLENDS

are based on the Duran family's hundred years of experience and five generations of dedica-tion to the coffee industry. Of all the coffee produced throughout the world, only a small percent-age are exceptional enough to be classified as specialty coffee. Without a doubt you'll enjoy each cup of our blends with

family or friends.

PANAMA

WHOLE BEAN COFFEE

FLAVORED WITH CARAMEL,LEMON, AND JASMINE


NET WT 6 OZ (170 G)

´PANAMAFLAVORED WITH CARAMEL,

JASMINE, AND APRICOT

FRESHFROM

PANAMA

GNOBE BUGLEFLAVORED WITH ORANGE,

VANILLA, AND NUTMEG

NET WT 6 OZ (170 G)

RIO BENEFICIOFLAVORED WITH LEMON,

RASPBERRY, AND MACADAMIA

NET WT 6 OZ (170 G)

SANTA CLARAFLAVORED WITH BLACKBERRY,

HAZELNUT, AND TOFFEE

NET WT 6 OZ (170 G)

PANAMA DECAFFLAVORED WITH HONEY,

PEACH, AND APPLE

´NET WT 6 OZ (170 G)

FLAVORED WITH CHOCOLATE, LEMON, AND PINEAPPLE

RANACIMIENTO

NET WT 6 OZ (170 G)

NET WT 6 OZ (170 G)



FRESHFROM

PANAMA

FRESHFROM

PANAMA

FRESHFROM

PANAMA

FRESHFROM

PANAMA

FRESHFROM

PANAMA

FRESHFROM

PANAMA

UsING PROTOTyPe 1 As A DIGITAl sKeTCh, I fURTheR DevelOPeD IT INTO PROTOTyPe 2. The DesIGNs MAKe A bOlD AND COlORfUl sTATeMeNT ThAT RePReseNT The NATIONAlIsM Of PANAMA. TO evOKe A RUsTIC AesTheTIC AND TexTURe, I PRINTeD ON KRAfT PAPeR

The COlORfUl PATTeRN DesIGNs CAlleD MOlAs ARe fOUND ON The TRADITIONAl COsTUMes Of The NATIve INDIANs. fAMIlIes APART Of The GNOble bUGle INDIAN TRIbe hAve beeN hARvesTING The COffee beANs Of CAfé DURAN sINCe IT’s esTAblIshMeNT IN 1907.

wheN GeNeRATING The NAMes Of eACh COffee bleND, I wANTeD TO PAy hOMAGe TO The ROOTs Of The CAfé DURAN esTAblIshMeNT. The NAMes RePReseNT The PeOPle AND GeOGRAPhIC ReGIONs wheRe The COffee hAs beeN GROwN, hARvesTeD, ROAsTeD AND PACKAGeD fOR The lAsT 106 yeARs.



GNOBE BUGLEFLAVORED WITH ORANGE,

VANILLA, AND NUTMEG

NET WT 6 OZ (170 G)

RIO BENEFICIOFLAVORED WITH LEMON,

RASPBERRY, AND MACADAMIA

NET WT 6 OZ (170 G)

SANTA CLARAFLAVORED WITH BLACKBERRY,

HAZELNUT, AND TOFFEE

NET WT 6 OZ (170 G)

PANAMA DECAFFLAVORED WITH HONEY,

PEACH, AND APPLE

´NET WT 6 OZ (170 G)


RANACIMIENTO

NET WT 6 OZ (170 G)

NET WT 6 OZ (170 G)



FRESHFROM

PANAMA

FRESHFROM

PANAMA

FRESHFROM

PANAMA

FRESHFROM

PANAMA

FRESHFROM

PANAMA

FRESHFROM

PANAMA


´PANAMAFLAVORED WITH CARAMEL, JASMINE, AND APRICOT

WHOLE BEAN COFFEE

PANAMA EST. 1907

SANTA CLARAFLAVORED WITH RASPBERRY, HAZELNUT, AND TOFFEE

WHOLE BEAN COFFEE

GNOBE BUGLEFLAVORED WITH ORANGE, VANILLA, AND NUTMEG

WHOLE BEAN COFFEE

RIO BENEFICIOFLAVORED WITH LEMON, BLACKBERRY, AND MACADAMIA

WHOLE BEAN COFFEE WHOLE BEAN COFFEE

´PANAMA DECAF

FLAVORED WITH HONEY, PEACH, AND APPLE

RANACIMIENTO


WHOLE BEAN COFFEE


WHOLE BEAN COFFEE

PANAMA EST. 1907 PANAMA EST. 1907 PANAMA EST. 1907



PANAMA EST. 1907


WHOLE BEAN COFFEE

PANAMA EST. 1907

SANTA CLARAFLAVORED WITH RASPBERRY, HAZELNUT, AND TOFFEE

WHOLE BEAN COFFEE

GNOBE BUGLEFLAVORED WITH ORANGE, VANILLA, AND NUTMEG

WHOLE BEAN COFFEE

RIO BENEFICIOFLAVORED WITH LEMON, BLACKBERRY, AND MACADAMIA

WHOLE BEAN COFFEE WHOLE BEAN COFFEE

´PANAMA DECAF

FLAVORED WITH HONEY, PEACH, AND APPLE

RANACIMIENTO


WHOLE BEAN COFFEE


WHOLE BEAN COFFEE

PANAMA EST. 1907 PANAMA EST. 1907


AfTeR A yeAR AND A hAlf Of fINIshING PROTOTyPe 2, I DeCIDeD My ORIGINAl DesIGN MAKeOveR NeeDeD A MAKeOveR. ThIs TIMe I wANTeD TO CReATe A sIMPleR AND MODeRN PROTOTyPe wITh eleMeNTs ThAT MADe wOUlD MAKe The PACKAGe sTAND OUT. TAKING A New APPROACh wITh CONsTRUCTING ThIs PROTOTyPe, I UseD A MORe hANDs ON APPROACh INTeGRATING sIlK sCReeNING. UNsURe Of whICh COlOR PACKAGING wOUlD lOOK beTTeR PhysICAlly, I CONsTRUCTeD TwO veRsIONs, ONe UsING The NATURAl KRAfT PAPeR AND The OTheR wITh A MATT sPRAy-PAINTeD fINIsh.

pROTOTypE .03A & .03BSpRING 2013

BOTTLED SODA PACKAGINGDESIGN MAKEOVER

CONCEpT OVERVIEW

ORIGINAlly COMPleTeD As DesIGN MAKeOveR AssIGNMeNT fOR A PACKAGe DesIGN COURse. I ReDesIGNeD A New sODA bOTTle fOR The MexICAN sODA bRAND, JARRITOs.

JARRITOs Is A POPUlAR MexICAN sODA bRAND OffeRING A UNIqUe PRODUCT lINe Of 11 sODA flAvORs MADe wITh NATURAl sUGAR CANe. NOT wIDely DIsTRIbUTeD AND sOlD IN The UNITeD sTATes, ONly A hANDfUl Of AMeRICANs ACTUAlly KNOw Of The sODA bRAND. I fOUND ThIs DIsAPPOINTING beCAUse JARRITOs sODAs MAy POssIbly be The besT sODA I’ve eveR TAsTeD.


• NAME & LOGO ARE UNFAMILIAR TO NON-SPANISH SPEAKERS

• DESIGN IS BORING

• TASTY & UNIQUE SODA DESERVES A PROPER & COHESIVE DESIGN

JARRITOs Is A POPUlAR MexICAN sODA bRAND seRvING A sMAll MARKeT IN The UNITeD sTATes. sOlD sPARINGly IN bROOKlyN, I wANTeD TO elevATe AND sPReAD The bRAND AwAReNess Of JARRITOs. wITh 11 DelICIOUs AND exOTIC flAvORs, JARRITOs DeseRves TO GAIN MORe bRAND ReCOGNITION.

ThIs MOODbOARD RePReseNTs The esseNCe Of JARRITOs As IT AlReADy exIsTs wITh The ADDITION Of New DesIGN CONCePTs. seeKING TO exTeNT ITs ReACh TO A yOUNG AND vIbRANT AMeRICAN AUDIeNCe, The New PACKAGING NeeDeD TO be As UNIqUe, fUN AND TAsTefUl As The beveRAGe IT CONTAINeD.

MOODBOARD.FALL 2011


IN CONDUCTING bRAND ReseARCh, I CAMe ACROss seveRAl ICONIC fIGURes PROMINeNT IN MexICAN CUlTURe. ONe fIGURe fOUND COMMONly IN JARRITOs ADveRTIsING Is ThAT Of A MAsKeD MexICAN wResTleR CAlleD A lUChADOR. IN The fIRsT ROUND Of DevelOPING A New lOGO, I UseD A lUChADOR DRINKING OUT Of A lITTle JAR As A MAsCOT. JARRITOs TRANslATes TO ‘lITTle JARs’ IN eNGlIsh sO I INClUDeD ONe INTO The lUChADOR DesIGN TO evOKe A seNse ThAT JARRITOs Is A bUff AND fIeRCe COMPeTITOR.

The DAy Of The DeAD sKUll Is ANOTheR POPUlAR ChARACTeR fOUND IN MexICAN CUlTURe. CONTINUING The lUChADOR CONCePT, I COMbINeD bOTh IDeAs by DRAwING A DAy Of The DeAD INsPIReD lUChADOR MAsK. DIsGUIseD As The ICONIC sKUll, The MAsK Is DeTAIleD ACCORDINGly TO The sODA’s flAvOR.

LOGO MOCK-Up .01FALL 2011

LOGO MOCK-Up .02FALL 2011

JARRITOSJARRITOS

1OO% NATURALLYFLAVOREDSODA

LIMELIMON´

MADE IN

MEXIC

O


AfTeR A ThIRD ROUND Of DesIGNING lOGOs, The fINAl DesIGN eMbODIeD A RefINeD AND MODeRN AesTheTIC. The INTeNTION Of ThIs DIReCTION wAs TO CReATe A bAlANCe beTweeN The sOPhIsTICATeD DesIGN TAsTes Of URbAN New yORKeRs wITh The exOTIC PeRsONAlITy Of JARRITOs. KeePING The MexICAN sKUll ICONOGRAPhy, IT’s INTRICATe DeTAIls ARe OffseT by GeOMeTRIC eleMeNTs TO CReATe A hARMONIOUs AND sIMPle DesIGN. eMbRACING The sODA’s vIbRANT COlOR, The bOTTle Is ClUTTeR-fRee Of DesIGNs AND INfORMATION TO eMPhAsIZe The ORIGINAlITy Of The PRODUCT.



8.45 FL OZ (250 mL)

JARRITOS

100% Naturally Flavored

8.45 FL OZ (250 mL)


8.45 FL OZ (250 mL)


8.45 FL OZ (250 mL)


8.45 FL OZ (250 mL)


JARRITOSJARRITOS JARRITOSJARRITOSCOLA

SODA

SODA

SODA

LIME

SODA

FRUIT

GRAPE

BERRY

STRAW

MANDARIN

MEXICAN


8.45 FL OZ (250 mL)

JARRITOS


8.45 FL OZ (250 mL)


8.45 FL OZ (250 mL)


8.45 FL OZ (250 mL)


8.45 FL OZ (250 mL)


JARRITOSJARRITOS JARRITOSJARRITOSCOLA

SODA

SODA

SODA

LIME

SODA

FRUIT

GRAPE

BERRY

STRAW

MANDARIN

MEXICAN

AfTeR seveRAl yeARs Of COMPleTION, My ORIGINAl DesIGN MAKeOveR fOR JARRITOs wAs RevIseD AND exPANDeD. The JARRITOs PRODUCT lINe Is COMPRIseD Of 11 UNIqUe flAvORs sO I ReDesIGNeD The PACKAGING Of My fIRsT PROTOTyPe’s flAvOR wITh The ADDITION Of fOUR MORe. PeRsONAlly, I fAvOR PRODUCTs MORe wheN I hAve AN eNJOyAble UseR exPeRIeNCe sO I ChOse JUG-lIKe bOTTles As The CONTAINeR fOR ThIs PROTOTyPe. The bOTTles weRe ChOseN sIMPly ON The bAsIs ThAT They’Re UNIqUe, hAve lATCh TOPs ThAT KeeP sODAs fResheR AND ARe fUN TO OPeN, AND lITeRAlly DelIveR JARRITOs sODAs INTO ‘lITTle JARs.’

pROTOTypE .02SpRING 2013

DO-IT-YOURSELF KITPRODUCT & PACKAGING

DEVELOPMENT

ORIGINAlly COMPleTeD fOR A DesIGN COURse, The ObJeCTIve Of ThIs PROJeCT wAs TO CReATe A KIT. The COURse fOCUseD ON INfOGRAPhIC DATA AND OTheR MeANs Of TRANslATING AND MAPPING OUT INfORMATION. The PURPOse Of The PROJeCT wAs TO DesIGN AND CONsTRUCT A PRODUCT, IT’s PACKAGING, AND A CleAR seT Of INsTRUCTIONs ThAT weRe eAsIly UNDeRsTOOD.

CONCEpT OVERVIEW

MAKE YOUR OWN MINI

VOODOO DOLL KEYCHAIN

THIS KIT INCLUDES:• INSTRUCTIONS• COLORED THREAD• CARDBOARD TEMPLATE• SCISSORS• SUPER GLUE• WIRE• PINS• BELL• KEY CHAIN• POUCH ( TO KEEP IT IN! )

!

!POKE THEM IN THE:HEADHEARTSTOMACH


The hIPsTeR vOODOO DO-IT-yOURself KIT AllOws UseRs TO hAND-MAKe A MINI, vOODOO DOll Key ChAIN. ThIs All INClUsIve KIT eNCAses All The CONTeNTs wIThIN A PACKAGe ThAT UNfOlDs INTO A wORKING sPACe. The MATeRIAls CONTAINeR AND INsTRUCTION MANUAl ARe ATTACheD TO The bOx’s INTeRIOR bUT MAy be DeTACheD ONCe OPeN AND UNfOlDeD.

pACKAGE DESIGN.SpRING 2010


TO MAKe The INsTRUCTIONs eAsy TO UNDeRsTAND, I hAD TO PlAN hOw TO DIvIDe The PROCess fROM sTART TO fINIsh INTO A sTeP-by-sTeP GUIDe. INTeGRATING TexT, IMAGe AND vIDeO vIA qR CODes, I shOT PhOTOs AND vIDeOs Of Me hAND-MAKING The DOll. TO MAKe The INsTRUCTIONs eAsIeR TO fOllOw, The INsTRUCTIONs MANUAl wAs fORMATTeD sPeCIAlly sO The sTePs wOUlD CONseCUTIvely fOllOw As IT UNfOlDs.

INSTRUCTIONS MANUAL.SpRING 2010


The hIPsTeR vOODOO KIT Is UNIqUe beCAUse IT INTeGRATes hAND CRAfTsMANshIP wITh DIGITAl INTeRACTION. AlThOUGh ThIs KIT ReqUIRes eACh DOll TO be eNTIRely hAND-CRAfTeD, MObIle vIDeO TUTORIAls ARe PROvIDeD vIA qR CODes fOR The UseR’s CONveNIeNCe. eACh qR CODe INClUDeD IN The INsTRUCTION MANUAl CAN be sCANNeD by sMART PhONes TO AUTOMATICAlly DIReCT UseRs TO ONlINe vIDeO TUTORIAls. eACh vIDeO TUTORIAl CAN be fOUND ON The hIPsTeR vOODOO vIMeO ChANNel.

TECHNOLOGy INTEGRATION.FALL 2010

COSMETIC LINEPRODUCT & PACKAGING

DEVELOPMENT

ThIs PROJeCT wAs ORIGINAlly COMPleTeD fOR A PACKAGe DesIGN ClAss fOR whICh bOTh A PRODUCT AND IT’s PACKAGe weRe TO be DesIGNeD AND CONsTRUCTeD. The ObJeCTIve wAs TO DesIGN A PeRfUMe bOTTle AND exPAND IT INTO A COsMeTIC lINe wITh The ADDITION Of ANy TwO COsMeTIC GOODs. IN MAKING The PeRfUMe bOTTle, The AssIGNMeNT ReqUIReD IT be CARveD, MOlDeD AND CAsT TO GIve The PROTOTyPe A MORe ReAlIsTIC APPeARANCe.

CONCEpT OVERVIEW


PeRfUMe Is My fAvORITe COsMeTIC PRODUCT fOR IT’s AbIlITy TO eNhANCe A wOMAN’s seNse Of eleGANCe AND DelICACy. feMININe IN ITs’ OwN RIGhT, I wANTeD TO DesIGN A PeRfUMe bOTTle AND COsMeTIC lINe ThAT ReAlly CAPTUReD The esseNCe Of A beAUTIfUl wOMAN. ThIs MOODbORAD Is A COlleCTION Of DesIGN INsPIRATION ThAT INflUeNCeD The

AesTheTIC Of My PRODUCT lINe. wITh AN eMPhAsIs ON sOPhIsTICATION AND feMINIsM, My IMAGe lIbRARy INClUDes bOlD fURNITURe PIeCes AND INTeRIORs DesIGNeD by MODeRN-bAROqUe DesIGNeR DOROThy DRAPeR, APOTheCARy bOTTles, flORAl TexTIles AND PAsTel COlOR swATChes.

MOODBOARD.FALL 2010


beCAUse IT wAs My fIRsT TIMe DesIGNING AND CAsTING AN ObJeCT, My PeRfUMe bOTTle NeeDeD TO be sIMPle yeT eleGANT. AlThOUGh The CAsT bOTTle wOUlD be A PROTOTyPe, The fINAl PRODUCT wOUlD be MADe Of CleAR, PINK TINTeD GlAss wITh A CRysTAl bAll TOP fOR The eNClOsURe. The OTheR TwO PRODUCTs IN My lINe ARe A MINIATURe PeRfUMe bOTTle wORN As A PeNDANT AND A sCeNTeD bATh PRODUCT.

DIGITAL RENDERINGS.FALL 2010

FelicityFelicityFelicityFelicity

Felicity Felicity

Felicity

felicity

FelicityFelicityFelicity

FELICITYFELICITY



sTAyING TRUe TO The ‘DRAPeR TOUCh’ sTyle, The lOGOs AND PRelIMINARy PACKAGING INfUseD A MODeRN-bAROqUe AesTheTIC. My DesIGN sTRATeGy wAs TO MIMIC A DOROThy DRAPeR INTeRIOR INTO My bRAND IMAGe. wANTING My PACKAGING TO be ChIC lIKe ThAT Of A DRAPeR INTeRIOR, I INCORPORATeD bOlD COlORs, blACK AND whITe sTRIPes, flORAl PATTeRNs, AND GOlD leAf. fOR The lOGO, I ChOse The NAMe ‘felICITy’ beCAUse IT DesCRIbes A sTATe Of INTeNse hAPNess OR blIss AND sOUNDs beAUTIfUlly wheN PRONOUNCeD. TO MATCh The The NAMe Of The lINe AND The PACKAGING, The lOGO PROTOTyPes INClUDe flOweRs AND ROCCOCO/bAROqUe-lIKe fRAMes.

LOGOS AND pROTOTypE 1.FALL 2010


hAvING sOMe DIffICUlTy IN IMPleMeNTING GOlD leAf, I ChANGeD The COlORs Of The PACKING TO A sAlMON PINK TO CReATe A heIGhTeNeD seNse Of feMININITy.

pROTOTypE 2.FALL2010


beCAUse IT wAs My fIRsT TIMe CAsTING A bOTTle, I sIMPlIfIeD My bOTTle DesIGN TO beTTeR exeCUTe The TIMely PROCess wITh beTTeR ResUlTs. IN ORDeR TO DO sO, I CARveD The bOTTle shAPes fROM fOAM AND UseD ClAy AND lIqUID sIlICONe RUbbeR TO MAKe MOlDs. AfTeR They DRIeD I wAs Able TheN Able TO CAsT The bOTTles by POURING hARDeNING ePOxy ResIN INTO The seAleD MOlDs. AfTeR 24 hOURs Of DRyING, The ePOxy hARDeNeD COMPleTely AND They MOlDs weRe ReMOveD Re-veAlING The CleAR CAsT bOTTles.

BOTTLE pROTOTypES.FALL 2010

POSTER SERIESHALFTONE SILK SCREEN PRINTS

‘KIDs’ Is A 1995 AMeRICAN fIlM DIReCTeD by lARRy ClARK. The MOvIe Is CeNTeReD ON A DAy IN The lIfe Of A GROUP Of sexUAlly ACTIve TeeNAGeRs IN New yORK CITy DURING The hIv ePIDeMIC Of The MID 1990s. wITh UNResTRAINeD behAvIOR TOwARDs sex AND sUbsTANCe AbUse, The fIlM CAUse CONTROveRsy UPON IT’s ReleAse. TO DATe, IT Is ONe Of The MOsT POPUlAR AND lOveD AMeRICAN TeeNAGe fIlMs.

CONCEpT OVERVIEW.


ThIs seRIes PROJeCT wAs ORIGINAlly CONCeIveD As A GIfT IDeA fOR A fRIeND whO RelATes The MOvIe KIDs As hIs fAvORITe MOvIe Of All TIMe. lOOKING AT OlDeR POsTeRs ThAT ADveRTIseD The ReleAse Of The MOvIe, I felT ThAT They DIDN’T ReAlly DO The JUsTICe Of TRANslATING The sTORy ThAT leAves AUDIeNCes IN Awe. hOweveR, I UseD The fOUR COlOR-sCheMe UseD IN The POsTeR ON The RIGhT As A bAsIs fOR My fOUR POsTeR seRIes.

KIDS pOSTER SERIES.SpRING 2013


wheN CONCePTUAlIZING IDeAs fOR A New POsTeR, I felT IT wAs My DUTy TO DesIGN sOMeThING ThAT ReAlly CAPTUReD The lIfe Of The sTORy. MOsT IMPORTANTly, The POsTeR DesIGNs hAD TO MeAsURe UP TO OR eNhANCe The MOvIe’s lONG AND ACClAIMeD RePUTATION. TO beTTeR GRAsP A bIGGeR IMAGe Of whAT The MOvIe eNTAIleD, I CAPTUReD sCReeN sTIlls Of The MOvIe’s MOsT sIGNIfICANT sCeNes TO COMPOse seAMless COlleAGUes.

KIDS pOSTER SERIES.SpRING 2013

The fOUR POsTeR seRIes Is COMPRIseD Of TwO POsTeR DesIGNs, eACh wITh TwO DIffeReNT COlORs. eACh POsTeR Is PRINTeD IN TwO lAyeRs; The fIRsT Is The COlOR bACKGROUND AND The seCOND Is The ACTUAl GRAPhICs Of The POsTeR. UsING IMAGe AND TexT, I DesIGNeD AND PRePAReD The PlATes DIGITAlly TO TheN INITIATe The sCReeN PRINTING PROCess.

KIDS pOSTER 1.SpRING 2013


beING ThAT KIDs wAs ReleAseD IN 1995, I DesIGNeD The GRAPhICs wITh A bITMAP/vhs sTATIC feel TO IMITATe The 90’s fIlM AesTheTIC. wheN CONsIDeRING The PReseNTATION Of The fOUR POsTeRs TOGeTheR, I PRINTeD TheM ACCORDINGly TO The COlOR ORDeR Of The fOUR-COlOR sCheMe UseD IN ONe Of The ORIGINAl KIDs POsTeR. fROM lefT TO RIGhT, The COlOR ORDeR Is ReD, blUe, GReeN yellOw. wheN vIewING The seRIes As A whOle, I AlTeRNATeD The POsTeR GRAPhICs whIle IMPleMeNTING The fOUR-COlOR ORDeR.

KIDS pOSTER 2.SpRING 2013


PROMOTIONAL POSTERCMYK SILK SCREEN PRINTS

CCTv Is The ThIRD AND fINAl sKATe TAPe Of The sURveIllANCe TheMe TRIlOGy MADe by NICK vONweRssOweTZ. COINeD As The CCTv sURveIllANCe MAsTeR TAPe, A POsTeR wAs NeeDeD TO ADveRTIse The PReMIeRe Of The fIlM.

CONCEpT OVERVIEW.


NICK vONweRssOweTZ, AKA lURKNyC, Is A well-KNOwN sKATe fIlMeR bAseD IN New yORK CITy. The sTyle Of hIs vIDeOs ARe bAseD ON The URbAN 90’s hIP-hOP AesTheTIC. TO CAPTURe The esseNCe Of RAw sKATING fOOTAGe, NICK AND I DeCIDeD TO Use sCReeN sTIlls fROM hIs MAsTeR TAPe TO PROMOTe hIs fIlM. sIMPly DesIGNeD, The POsTeR GRAPhIC Is COMPRIseD Of 2 COlOR IMAGes COMbINeD.

DIGITAL GRApHIC.SpRING 2013


PRINTING A COlOR IMAGe ReqUIRes IT TO be PRINTeD As A fOUR-COlOR PROCess. IN DesIGNeR TeRMs, ThIs MeANs MANUAlly PRINTING AN IMAGe IN CMyK, sIMIlAR TO ThAT Of A lAseR PRINTeR wheN PRINTeD DIGITAlly. sURPRIsINGly, A sIlK sCReeNeD IMAGe wITh MANy DIffeReNT COlORs AND TONes Is ONly MADe UsING fOUR COlORs; CyAN (C), MAGeNTA (M), yellOw (y) AND blACK( K). These fOUR COlORs MUsT be PRINTeD IN lAyeRs DIReCTly ON TOP Of eACh OTheR IN ORDeR fOR COlOR bleNDING TO OCCUR. IT IsN’T eAsy, bUT TO besT AChIeve The CORReCT COlOR TONAlITy, The lAyeRs MUsT be PRINTeD IN ORDeR fROM lIGhT TO DARK.

pLATE RENDERINGS.SpRING 2013

yELLOW (y)

CyAN (C)

MAGENTA (M)

BLACK (K)


.01 .01

.02

yELLOW (y) LAyER yELLOW (y) LAyER

MAGENTA (M) LAyER


.01 .01

.02 .02

.03 .03

.04

yELLOW (y) LAyER yELLOW (y) LAyER

CyAN (C) LAyER CyAN (C) LAyER

MAGENTA (M) LAyER MAGENTA (M) LAyER

BLACK (K) LAyER

+ EISHA ABDEL-GHANY

727.519.5080

[email protected]

Design Collection for Eisha Abdel-Ghany

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