Design Awareness Programme Process Format (Process & Checklist)
Transcript of Design Awareness Programme Process Format (Process & Checklist)
D i Cli i S h f MSMEDesign Clinic Scheme for MSMEs
Design Awareness ProgrammeFormat
DESIGN CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 [email protected]
D i Cli i S h f MSMEDesign Clinic Scheme for MSMEsObjectives
• To bring design/er to the doorsteps of the MSME unitsTo bring design/er to the doorsteps of the MSME units
• To create platform for the MSMEs and Designers for their continous and constant interactions
• To provide expert advice and solutions on real time design problems
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
MSMEs in India
Micro, Small and Medium Scale Industries…..
• Forms 94% of the manufacturing base in the country
… MSMEs in India
• Forms 94% of the manufacturing base in the country
• 26.1 million MSMEs
• Employ about 60 million people
• Contribute to over 45% of Industrial production
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
MSMEs in India
Micro, Small and Medium Scale Industries…..
• Majority OEMs (Original Equipment Manufacturers) /
… MSMEs in India
• Majority OEMs (Original Equipment Manufacturers) /Component manufacturers
Focus therefore on
- improvement /refinement / redesign
of existing systems processes productsof existing systems, processes, products
design as a tool to improve manufacturing
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
…design as a tool to improve manufacturing competitiveness of MSMEs
design to improve manufacturing
• Product Aesthetics
… design to improve manufacturing competitiveness
• Ergonomics, product functionality
• Usability issues, new features
• Reduce material, weight, product volume, product floor space (foot print area)
• Optimize components, manufacturing process
• Standardization of parts and components
• Ease of assembly, maintenance, service
• Holistic Understanding
…optimized production, improved product quality…integrating user needs and expectations
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
… converting constraints into unique opportunities… to help MSME move up the value chain
Design Clinic Scheme for MSMEsDesign Clinic Scheme for MSMEsoutlay Rs. 73.58 Cr. Govt. Support Rs. 49.08 Cr.
Design Sensitization Seminars
Design Awareness Programmesg g
Design ProjectsDesign Projects
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
National Institute of Design – a Nodal Agency
2. Design Awareness Programme
Design Awareness Programmeg g
Need Assessment
Survey
Design Clinic
Workshop
5 15 Days Survey 1 to 5 Days Workshop5– 15 Days Survey 1 to 5 Days Workshop
MSME unit to be able to experience immediate benefits of design
DESIGN CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 [email protected]
design awareness programme…design awareness programme
• Need Assessment Survey / Interactive Study
designer interacts at individual/ unit Level
• Design Diagnosis / Design Opportunity Mapping
• Suggestion of Remedial Steps/ Solutions
• cluster based macro study
• industry/ unit based micro study
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
cluster based macro study… cluster based macro study
• Study cluster structure, demographic distribution of MSME units and their core business activities
• Understand the capability of the MSME cluster.• Study the interrelation between MSMEs and their functions
in a holistic environment.U d t d t d t d k t l ti hi• Understand customer‐product‐producer‐market relationship
• Create holistic understanding of cluster scenario.Create holistic understanding of cluster scenario.• Identify opportunity areas within and outside cluster scenario
needing design interventions • Define scope of research and future design interventions
for the design clinic scheme.
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
feasibility study and need identification…feasibility study and need identification
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
…design need assessment survey
holistic vision…holistic vision
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
…design need assessment survey
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
industry/ unit based micro study… industry/ unit based micro studyIdentify opportunity areas for design intervention…….. • Product Design, redesign, Product Development
R h d d l t di ti f f t i iti ti• Research and development directions for future initiatives • Packaging, logistics and storage related design opportunities • To add value to the products or services concerned and increase their competitiveness
W k t ti d T li d i• Workstation and Tooling design • Ergonomic and Environment factors • To improve the process of manufacturing and productivity • To reduce rejections, wastages in material, process,
d th d d i l bresources and the drudgery in labor • To improve product manufacturability, serviceability, manufacturing process,
packaging, logistic operations, etc• Training and skill up‐gradation, if any • Technolog moderni ation and collaboration• Technology, modernization and collaboration • Innovation in process and related areas for design intervention
d ( ) d
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
…designer to visit MSME units (5 to 20) and interact at individual level
industry/ unit based micro study… industry/ unit based micro study
Identify opportunity areas for design intervention……..
• Market and competition study for design advantage and distinction• Market and competition study for design advantage and distinction
• Exhibition/Display design opportunities
• Visual identity and branding from communication design point of view
• To create a visible impact and effectively develop the capabilities of the MSME
• To increase the market share and profitability
• Infrastructure and capability enhancement from design perspective
• To create positive difference to the MSME,
either in absolute revenues (indicating higher profits) or in percentage terms)
• Inter cluster communication• Inter cluster communication
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
… industry/ unit based micro study… industry/ unit based micro study
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
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Standardization of Parts
Aesthetic Integration of Parts DM
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Aesthetic Integration of Parts
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☺Buttons should be labeled properly with p p ysome tactile differentiator
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• Duplication of labels must be avoided
• Labels spelling must be checked DM
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• Labels spelling must be checked
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Standardization of color scheme
Pa el fitti ho ld be t ai ht
Gap should be reduced
Panel fitting should be straight
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• Display small for the viewing distance of
Des
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• Complicated controls
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☺Buttons should be placed to make it easy for the operator to use.easy for the operator to use.
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Buttons placed away from the operator.
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Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
Body & machine contact may cause damage to both.Operator needs to stretch to operate. ©
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Scope for eye‐catching visuals
A positive tag line conveys company image
MAIN PAGE
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Impressive graphics at times look Email address mentioned on the
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Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
Impressive graphics at times look appealing in place of average visuals
main page for quick reference
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Product Segmentation…g…revenue management
SpecialSpecial Offer:
Extended Warranty
D h idifi f Des
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DehumidifierEKO Model
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Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected] CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 [email protected]
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected] CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 [email protected]
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected] CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 [email protected]
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected] CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 [email protected]
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected] CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 [email protected]
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
strategizing scope for design intervention…strategizing scope for design intervention
d t d i d t di ifi ti k d i
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
…product design …product diversification …package design…branding …exhibitions …displays …product graphics
strategizing scope for design intervention…strategizing scope for design intervention
kill d ti k t ti d i t l d i
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
…skill up-gradation …workstation design …tool designs…materials & processes design …joineries & details
design clinic cum design workshop…design clinic cum design workshop
• Share overall understandings, insights and opportunities identified through the survey and discuss possible remedial g y psolutions
• Discussion on common design based issues concerning the cluster
• Expose participants to the benefits and elements of design • Expose participants to the benefits and elements of design
• Case study presentations• Expert lecturers
• Train participants to the creative problem solving techniquesp p p g q• Hands-on exercises
• Design Clinic and Suggestions of Remedial Steps/ Solutions
• Individual and /or group of designers interact with the i i i di id l l l d l h i /hi /h participants at individual level and analyze their/his/her
product /component/ processes
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 [email protected]
d i li iwww.designclinicsmsme.org
http://designclinicsmsme.org/wp-content/uploads/DesignAwarenessProgramme-Guideline(2).pdf
For Further details, Programme guidelines, formats and to refer to the reports please visit:
http://designclinicsmsme.org/NAS_Checklist_for_Design_Experts.pdf
http://designclinicsmsme.org/Spot%20Design%20Clinic%20Workshop%20Guideline.pdf
http://www.designclinicsmsme.org/empanelment-media-reports/reports/design-awareness-programme-reports
Thank YouThank You
DESIGN CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 [email protected]