(Design Authorship) Fran Baker
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Transcript of (Design Authorship) Fran Baker
How can a Graphic Designer have their own signature ‘style’ if they are essentially solving a
brief for a client?
(Design Authorship)
Fran Baker
Introduction
Fran Baker – Precipice (2009)
Fran Baker – UKCPD NLP Foundation Qualification brochure (2012)
The Argument
• You CAN
o Creative’s simply CAN’T HELP but bring their own style into all aspects of work they do.
• You CAN’T
o Designers MUST follow client briefs otherwise they won’t get paid!
Reader / Author Relationship
“The birth of the reader must come at the cost of the death of the author”
[Barthes, (1977, p.148)]
“The birth of the reader must come at the cost of the death of the author”
Loud Graphix Exhibition, Berlin (2007)
Case Studies:
• Tomatoo No distinction between their client work and
their personal work.
ALBERTO ASPESI (1998)
IN THE BELLY OF ST. PAUL (2003)
DUNHILL (2010)
Case Studies:
• Fuelo Insistent on having an obvious distinction
between personal and client work.
BOOK MAN(2005) BRITISH RED CROSS AID RELIEF – POSTER(2011)
MACMILLANBOOK DESIGN(2010)
THE UNLOVED POSTERFILM 4(2009)
Postmodernism
“Postmodernism is an attitude of mind that allows for different […] values and
meanings to be “encoded” into a single work of art”
[Britton & Barker, (2003, p.44)]
If the work that’s created is open to interpretation, does it mean that authorship should be of no concern to the
designers?
Peter Saville - Suede ‘Coming Up’ (1996)
Case Studies:• Postmodernism
(Left) Émigré Magazine 17, Edward Fella - Wise Guys (1991)
(Right) Neville Brody - Fuse (Magazine Cover) (1994)
Political Agenda’s
“The power of designers is that we can design things to have different
consequences”
[Winhall, J. (2012). Is Design Political? [article]. Retrieved from http://www.core77.com/reactor/03.06_winhall.asp]
The only way Graphic Designers can have a ‘voice’ within
their work…
(Above) Adbusters – Absolut on Ice (2011)(Top Right) Adbusters - Tommy Hilfinger: Follow the Herd (2011)(Right) Banksy- Global Warming (2009)
Case Studies:
• First Things First Manifesto• Adbusters
(Above) First things first manifesto (1964)(Right) Adbusters - Everything Is Fine, Keep Shopping (2011)
Conclusion
Does it really matter?
YES / NO