Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed...
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![Page 1: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/1.jpg)
Design and Layout
Making Things Look GoodMaking Things Look Good
![Page 2: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/2.jpg)
Why Worry About Design?
Do you want to make your printed pages look better, but don’t know how?Can you tell that someone’s pages look better but don’t know why?Do you want people to read what you create?
So listen up!!!
![Page 3: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/3.jpg)
Major Design Principles
Balance
Repetition
Alignment
Proximity
Contrast
![Page 4: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/4.jpg)
Balance
Give equal weight to different elements on the page
Don’t make things lopsided, for example, all pictures at the bottom of the page and all copy at the top
![Page 5: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/5.jpg)
RepetitionA.k.a.- Consistency
Repeat some aspect of design through the entire piece
The repeated element may be a typeface or set of typefaces, a certain line, a page format, etc.
![Page 6: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/6.jpg)
Alignment
Nothing should be placed on the page at random.Every element on the page should have a visual connection with something else on the page.When items are aligned on the page, it creates a strong cohesive unit.
![Page 7: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/7.jpg)
Which is the nicer business card?
Andy Dole
Geffen Records 35 Frog St.
Morrow, Ohio (513) 555-1313
Geffen Records
35 Frog St.Morrow, Ohio
Andy Dole
(513) 555-1313
Why? Alignment.
![Page 8: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/8.jpg)
ProximityGroup related items together (move them physically close to each other).
The related items should be seen as one cohesive group rather than a bunch of unrelated bits.
Organize your page!
![Page 9: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/9.jpg)
No order…
![Page 10: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/10.jpg)
Grouped by Proximity
![Page 11: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/11.jpg)
Contrast
Avoid elements on the page that are merely similar.
If the elements are not the same, then make them
very different
![Page 12: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/12.jpg)
Common Design Pitfalls
Unbalanced shaded boxesWords on top of linesCentered pictures messing up word readabilityWeak, tiny headlinesUnaligned
![Page 13: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/13.jpg)
Categories of Typeface
OldstyleSlab SerifSans SerifScriptDecorative
![Page 14: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/14.jpg)
OldstyleBased on the handlettering of scribes
Good for extensive copy
Has slanted serifsSerif- extra line
Garamond
Palatino
![Page 15: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/15.jpg)
Slab SerifClean, straightforward
Vertical and horizontal serifs
Very high readability
Good for extensive copy
Often used in children’s books
GeorgiaSylfaen
![Page 16: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/16.jpg)
Sans SerifWithout serifs
Good for titles and headings
ArialComic Sans
Tahoma
![Page 17: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/17.jpg)
ScriptAppears to be hand lettered
Use sparingly
Looks good Large
Monotype Corsiva
![Page 18: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/18.jpg)
Decorative
Fun and distinctive
Use sparingly according to the occasion
![Page 19: Design and Layout Making Things Look Good. Why Worry About Design? Do you want to make your printed pages look better, but don’t know how? Can you tell.](https://reader035.fdocuments.net/reader035/viewer/2022081513/56649ebd5503460f94bc5e7d/html5/thumbnails/19.jpg)
The End