Design and Implementation of a Computerized Advert Management System. Case Study of Enugu State...

8/4/2019 Design and Implementation of a Computerized Advert Management System. Case Study of Enugu State Broadcasting Service (Esbs) Enugu - Main

http://slidepdf.com/reader/full/design-and-implementation-of-a-computerized-advert-management-system-case 1/64

CHAPTER ONE

INTRODUCTION

Advertising is part of our daily lives. To realize this, advertising can

be achieved through a magazine, newspaper, radio house or television

broadcast. Most people see and hear several hundreds of advertising messages

everyday. Advertising is a big art and part show business.

The business of advertising is bringing information to a great

number of people. The purpose is to make people respond-react to an idea,

such as helping to prevent fires, or to make them want to buy a certain products

or services.

The ingredients, efficient , Excellency employees attitude, better

equipment and other infrastructure are responsible area responsible for good

service in the area of advertising which result in the business growth and

sufficient returns.

Advertising combines the efforts of three parties- the advertiser,

who is the owner and sponsor of the message. The advertising agency is the

body responsible for planning and producing the advertising campaign. These

1



agencies bringing together a number of specialized talents in various field.

And the third party is the media or message carriers. There are two types of

media, print media like magazines and newspapers and broadcast media- like

radio and television .

The media owner provides the vehicle or medium used to convey the

message to the target evidence.

Once the advertiser goes to the advertising agency for the creation of an advert,

the advert manager of agency does an ADYER BRIEF, to check the advert

potential, target population, amount to be spent and advert budget. On

completion of this research the agency goes to the media to buy space or

airtime, using the MEDIA PURCHASE DRDER (MPO)

from.

This order form varies depending the same, is the agreed upon

amount for each time slot, how many time slots a day, the actual time

specified by the agency, how many weeks or months the adverts will run for.

The media uses this information especially the stipulate time and running

period, to manage the occurrence of the adverts.

2



The level of performance and growth by the media, to manage these

advert has been due to manual system in existence in this study, effort would

be made to ensure that the media improves their management functions by

computerizing the adverts management system.

1.1 STATEMENT OF THE PROBLEM.

Through the study of operation manual system and the study of the

management through direct interview with the director of commercial at

ESBS, the following basic inherent problems were discovered .

1. Non broadcast of messages, because when printing out program schedule

for the day, an advert was eliminated.

2. Bad tapes, due to dust

3. Human error , e.g. sleeping on duty

4. Program exceeding their scheduled time

3



1.2 PURPOSE OF THE STUDY

This research is necessary so as to find a way of minimizing or

eliminating the problem faced, provided a solution to the issue of non-

broadcast of adverts.

Similarly, it gives solution to the following problems;

inconsistencies, unreliability of tapes or discs, time wasting, etc. this study

pushes its way into providing an avenue of designing and implementing a

computerized advert system, that is capable of putting an end to advert

management problems.

1.3 AIMS AND OBJECTIVES

The aims and objectives of this study is to design a computerize

advert system that will;

1. Eliminate the factors that militate against advertising in media houses.

2. Bring about a more efficient and reliable way of advertising in media

houses.

3. Create a software that automate time schedule for each program to avoid

programs exceeding their time.

4



4. To reduce the cost of labour and paper work in running the existing

system(manual) to the barest minimum

1.4 SCOPE OF THE STUDY

The scope of the study is the advert management system of the

Enugu State Broadcasting Services (ESBS) Enugu

1.5 LIMITATIONS OF THE STUDY

Finance which is the major backbone of any organization when

properly managed can also be a limitation to the operational capacity of any

organization when diverted to individual accounts. This may lead to improper

maintenance of equipments to poor remuneration of staff or irregular payment

of staff salaries and allowances which is a motivating factor to consistent

management and handling of equipments for proper rendering of services to

the populace.

More also when an organization like ESBS, Enugu is under funded,

there are possibilities of poor service, to constant breakdown of equipments

5



which may affect the time schedule for adverts and programs to a targeted

audience.

Therefore, money meant for a particular project should be directed to

that without delays, and staff salaries and allowances properly paid and on

time, also where the subvention is not enough, an increase when found

necessary will help for proper functioning of different departments. Routine

checks on the equipment and replacement with new ones when necessary will

also boast the services rendered and on time to a target audience.

1.5 DEFINITION OF TERMS.

ADVERT : an advert is a message, produced by an advertising agency for a

client and passed through a media to the target audience.

MEDIA: is the carrier through which messages are passed to the public.

ADVERTISER: is the owner and the sponsor of an advert.

ADVERTISING AGENCY: the agency that creates or produces the advert.

ADVERT MANAGEMENT SYSTEM: a system that co-ordinates the

occurrence of an advert for clients to keep their business healthy in a long-run

6



BROADCAST: is a message or information passed through a media to the

populace.

ADVERT BRIEF: a research carried out by the advert manager of an agency to

check, advert potential, target population, amount to be spent and advert

budget.

MEDIA PURCHASE ORDER(MPO):a form sent by the agency to the media,

stating the time schedule for their adverts and how long the advert will run for.

7



CHAPTER TWO

LITERATURE REVIEW

A century ago, in Atlanta Georgia, there lived a pharmacist named

Johns Pemberton. He was not successful financially, but Dr. Pemberton was

destined to develop something that would later become the most popular

consumer package product in the world. In fact, it would revolutionize the

beverage industry and write a new chapter in the history of marketing and

advertising.

As legend goes, Dr. Pemberton while working over a three-legged

pot in his backyard in 1886, produced a sweet lasting brown syrup from the

juices of certain plants and nuts. Mixed with Soda fountain water, the syrup

produced a remarkable, sparkling taste. On May 8, 1886, Pemberton’s new

elixir was placed on scale as Soda fountain drink for 5 cent a glass at Jacob’s

Pharmacy at Downtown Atlanta. On May 29, a newspaper advert in the Atlanta

journal inverted Atlantians to try “the new and popular Soda fountain drink”.

The advert also proclaimed that coca-cola, as Pemberton called it was

“Delicious and Refreshing”, a theme that continues today. This slogan not only

8



chronicles the history of the world most successful product, but also the history

of modern advertising.

According to Mc Cam Erickson, inc-the advertising agency that

develops coca-cola’s national campaign is;

“Truth Well Told”.

This philosophy is echoed by coke’s management.

“Coke’s advertising should be a pleasurable experience, refreshing

to watch and pleasant to listen to. It should reflect quality. And it should make

you say, “I wish I’d been there”.” I wish I had been drinking coke with these

people.

That’s what advertising is to coca-cola. But can the same be said for

other products and services in the market today? How do we define the

advertising we see for these commodities? Albert Lasker who has been called

the father of modern advertising said that advertising is

“Salesmanship in print”.

That may be well. But this definition was given long before the

advert of radio and television and at the time when nature and scope of

advertising were considerably different from what they are now.

9



The advent of computer has brought a lot of changes in modern

advertising. Instead of the formally used illustrations photography to make

advertisements, graphic work by computer in developing advertisements,

makes the creation of adverts faster and more beautiful. Although the use of

computer in advert management has mot been given serious consideration in

most texts, its usage media planning and scheduling is well stated.

COMPUTER IN MEDIA PLANNING AND SCHEDULING

Computers have been an important part of media planning since the

early 1970’s. They can eliminate much of the drudgery of planning by

performing the tedious, “number crunching”, need to arrive at GRP’s, CPM’s,

reach frequencies and schedules, evaluate various media vehicles geared to the

target market, to cross- tabulate demographic (such as the age and income of

light, medium and heavy users of the product), and to asses the cost efficiency

of alternative media plans. Does this mean then, that human media planners

will soon be replaced by computer?

To answer this question, we need to know that computers can do and

cannot do. What they can do is manipulate numbers, feed data on the audience

10



demographics of a radio station in Pittsburgh, for example a computer can rank

the station in relation to:- how their audience profile most closely fit a

product’s target audience to profile – feed information on the Pittsburgh

stations and rates, rating and so on, the computer can produce several alternate

radio advertising schedules that fit within the advert budget.

Three main types of computer program have been developed for use

in media planning. They are linear, Simulation and Formula.

LINEAR MODEL

This is the oldest and is designed to create a complete media schedule that

maximizes exposure within a given budget. Although this type of program

would indeed replace many of the traditional functions of the media planner, a

fully practical linear model has got to be developed, simply because there are

two many real world variables that such program are unable to take into

account.

SIMULATION MODEL

This is used to estimate the ability of already chosen media vehicle

to reach target individuals within an audience. Simulation programs do not

11



plan media schedules, but they are useful in evaluating individual vehicles in

terms of target audience, cost efficiency and so on. Specialized simulation

models have also been developed for such purposes as calculating optimum

timing of an advert campaign.

FORMULA MODEL

These calculate reach frequency and other statistics for alternative

media vehicles and can rank the vehicles according to selected parameters.

Which offer the best reach, the best frequency and so on. With any of these

models the computer instantly recalculates results wherever an assumption of

factor is changed.

Since the advent of microcomputer in the early 1980’s, software

programs have been developed not only by software companies, but also by

advert agencies and by marketing or advert departments within the companies.

Some of these programs are highly customized such as J. Walter Thompson

USA’s special program 20th century fox to help that movie company plan

newspaper buys as it introduced films in various markets. Others are for

general use in the advertising industry, such as media management plus, a set

of programs for planning, buying and managing all forms of advertising media.

12



Another major change that has occurred with increasingly use of

micro-computers is the form in which media planners receives and keep data

(audience demographics, broadcast ratings, etc.). In the past advertising

agencies used computer terminals plugged into huge mainframe computers, to

gain access to such data provided by various research services. Now micro-

computer users have choice of going “on line” and paying for access to grant

data bases or subscribing to service that provide data in form of hard disk or

floppy disk.

This brings us to what computer cannot do. They cannot decide

which medium or which environment is best for message. As noted by William

F. Bondlow, Jr, publisher of House and Garden Magazine, “Gray areas are a

problem with the computer”. “And to my knowledge, computer do not know

how to evaluate the content of the magazine yet”. Computer can manipulate

numbers, but they cannot judge whether the numbers are valid or reliable, and

they cannot interpret the meaning of the number. Thus computer can aid in

planning, but they cannot take pace of human planners, at least as long as

subjective judgment is an important part of the process.

13



CHAPTER THREE

DESCRIPTION AND ANALYSIS OF THE EXISTING SYSTEM

In the existing system, certain procedures are undergone before and

after an advert has been aired on television or announced on the radio.

BUYING OF TIME / SPACE

After the advert agency creates the messages, they need to book or

buy airing time. This is done by the advert agency sending a copy of their

Media Purchase Order (MPO) form, with stipulated time of airing and running

time. Also, the amount for each time slot (which had been agreed upon) must

also be stated and the final total amount. This helps the media know the correct

time to air the advert and how long.

CREATING OF RUNNING ORDER

This is a file created after the tapes and discs have been ordered,

inserting the new contract into the already running schedule of the station. The

time specified by the client is inputted into their allocated positions thereby

creating a new schedule for the station.

14



3.1 SENDING RUNNING ORDER TO PROGRAM MANAGER

This form is then sent to the program manager who plans the program. Then

the program manager take the tapes and discs and record the newly advert into

the already running program into their allocated time. This new program is

then sent to the engineer on duty who ensures that the programs go on air.

This is sent to the advertising agency after the period of the contract

has expired, stating that the advert were broadcast at their specified time and

the allocated days.

FACT FINDIND METHOD USED

INTERVIEW

This is a face-to-face form of collecting data. I had a personal

interview with the Director of commercial department ENUGU STATE

BROADCASTING SERVICES (ESBS)

ENUGU and relevant data were recorded about the existing system

3.2. ORGANISATIONAL STRUCTURE

This is the organizational structure of Enugu state Broadcasting

services (ESBS) Enugu

15



fig.1.1

MANAGING DIRECTOR: Ensures that other departments below it are

performing their specified duties and monitors performance.

CORPORATE AFFAIRS: sees the activities of the station with outside

bodies, ie with other stations

PROGRAM MANAGER: plans how the program will appear when aired and

insert new adverts into the already existing program.

16

MANAGING DIRECTOR

PROGRAM

MANAGER

ADMINISTRA

TION

NEW&

CURRENTAFFAIRS

FINANCE COMMERCIAL

PRAGRAM

ENGINEER

COPORATE

AFFAIRS



NEWS AND CURRENT AFFAIRS: searches for news on currant

happenings and new trends in technology, fashion, etc

AMINISTRATION: Looks after –the administration of the station, ie on the

issue of welfare, leave, sickness, etc.

FINANCE: Pays the salaries of the employed of the station.

COMERCIAL: Look out for money for the station, through adverts, talk,

shows, etc.

3.3 OBJECTIVES OF THE EXISTING SYSTEM

The objectives of the existing system are to:

• Try as much as possible to make sure that advert are aired as scheduled.

• Create a channel, to pass messages of clients advert to keep the clients

business healthy in a long run.

• Make sure that messages reach as much target audience as possible.

• Doing an efficient and effective job, to draw more clients

• Give the clients no reason to complain on performance

17



3.4 INPUT PROCESS AND OUT PUT ANALYSIS

The input used in the existing system is simply the media purchase

order (MPO) from and the tapes and discs on which the adverts are

recorded. already on this MPO form, the clients name or company name is

written.

Usually the company uses their letterhead to print out the mpo form. Also

on this form like I said earlier, the specified time for airing the adverts are

stated, also the running period.

The tapes and discs are programmed into their specified time in the

program schedule, by the program manager, from these input a running

order for the period of time the advert will be for, along with adverts of

other clients will be programmed into the already existing program of the

station and running order, with tapes and discs will be sent to the program

engineer to ensure they are aired.

MPO FORM

Fig .1.2

To the publisher of

Address ……………………….. Date ……………………

18



Please public advertising as specify below of ……………….

Advertiser ……………………… product ………………….

SPACE NUMBER DATE POSITION UNIT TOTAL

Of ………………………….. Date…………………………

INSERTION

The above rates are subjected to …………………… % agency

Commission of gross

MEDIA OWER’S SIGN……………………

MEDIA MANAGEMENT

MANAGEMENT FILE

Fig .1.3

CLIENT’S ADDRESS PRODUCT NO OF UNIT TOTAL DATA

NAME……………………….. INSERTIONRATE ………………..

19



3.5 INFORMATION FLOWCHART

Fig. 1.4

20

CLIENT SENOS MPO

TO MEDIA

MEDIA

DIRECTOR OF COMMERCIAL DEPT.

SENDS CLIENT’S MPO TO PROGRAMMANAGER AND ADMINISTRATIVE

OFFICER

PROGRAM MANAGER

SENDS TAPS AND DISCS

FROM CLIENT TOPROGRAM ENGINEER

ADMINISTRATIVE OFFICESSENDS MPO TO TYPIST TO

PUT INTO MEDIA’S

MANAGER’S FILE

PROGRAMENGINEER

TYPIST



The output analysis of the existing system is the airing of adverts as

specified by clients. Another output of the system is he certificate of

performance sent to the client to certify that the adverts were broadcast on their

specified time and days. If the adverts were aired as specified, the from creates

a lasting business relationship between the media and client.

Another output is a management file, that keep a lasting of every clients,

their products or services, the amount being paid for each time slot, total

amount for the entire time slots paid for, the specified time and of course the

running period. The management uses this output for their auditing at the end

of every month.

3.6 PROBLEMS OF THE EXISTING SYSTEM

The problems of the existing system are listed below.

The issue of receiving mpo’s and sending back confirmation is slow and

tire some because it is manually done . some times these mpo’s may be

21



misplaced a misfiled which involved searching manually through many files

locate the missing one.

Another problem associated with existing system is the airing of scheduled

programs. Since the system is manual, the program engineer must always

be at hand in the control room, to stop a program and a scheduled advert.

Sometime the program engineer night go to sleep or simple forget to air the

program.

Another problem encountered in the present system is that of file control.

Because this is a manual system once the client’s data is recorded, it is filed

and place in cabinets. But when this records are needed, getting the files

containing those record, from the cabinets is tiresome, because you have to

go through layers of files to locate this records.

3.7 JUSTIFIATION THE NEW SYSTEM

The justification of the design of a new system include among other

reasons.

1. To create an easy flow of communication between the media vehicle and its

client. For instance, with a computerized system, possible linked to the

internet, e- mail could be sent to the media e-mail line ( the mpo is sent

22



through the e- mail ) informing them of the client’s intent to we their media

vehicle to advertise their products, the media also uses this method to and back

confirmations. Also sending of the advert to be aired is made easier. also this

could be inserted into the media’s database management file with their own

system, for better accessibility.

2. To design a computerized programmed system that will run programs and

adverts according to their scheduled timing . With this computerized system

the programs and scheduled advert are simply programmed run using system

time and a timing alarm, so that once the program for the whole day has been

arranged as they should be displayed, the computer simply stops any the

advert scheduled for that time. This reduces the work force in the control room

and makes the work more efficient.

3. To deign a file control system for better accessibility of record on clientele

and for proper auditing of the system. With the new system (ie computerized

system ) the records are inputted into the database files, under their record

names and when this records are needed the database file is simply open, and

the record name given, the information in the record is instantly displayed on

the screen.

23



4. To create a system that will be reliable and efficient and reduce cost of

human labour .

5. To enable the station link up to internet so as to receive information “on

line” as it concerns advertising business.

CHAPTER FOUR

Design of the new system

The chapter is all about date colleted and general out lay of the new

system of the data colleted. The new system is designed to eliminate the

various problems faced by the media in the manual operation of advertising.

The software needed was designed based on the facts collected from the study

of existing system. Media station ware visited and their workflow observed

and the key personnel in the area under study interviewed.

4.1 OUT PUT SECIFICATION AND DESIGN

24



In this section the output specification and its design is out-layed.

In this new system the out put design is the final record of client, that is

sent to the director of commercials by the administrative officers.

S/N FILENAME TYPE LENGTH

1 Client c 20

2 Address c 30

3 product or service Advert c 15

4 Airing period c 25

5 Unit period N 5

6 Total N 5

7 Initial Deposit N 5

8. Balance N 5

9 Date N 10

10 Terminal C 10

THE OUT FROM

4.2 INPUT SPECIFICATION AND DESIGN

25



The input specification consist of the client advert tape sent along

with mpo form in the are of entertainment, a recording of the particular

form of entertainment is needed, same as in educative programmers,

documentaries and so an.

In the area of management files, the input needed are the following:

S/N FILEMANE TYPES LENGTH

1. Client c 20

2. Address c 30

3. ̀ Operation c 15

4. Advertisement c 25

5. Length of advert n 20

6. Insertions n 15

7. Airing period c 60

8. Rate n 5

9. Total n 5

10. Deposit n 5

11. Balance n 5

12 Date n 10

26



13. Terminal period n 10

THE INPUT FORM.

4.3 FILE DESIGN

A random file is used because of high vitality ration of the file which

will be needed by such an organization. There is need for frequent updates

so that one can access, delete or update the a particular record without

disrupting the status of the other record s. For flexibility and easy

implementation of the program, random access is used YB programming

language used.

File design

Field type length

Client character 20

Address character 30

Operation character 15

In the file design, the field used are client, address and the type of

operation done by the client. Inside this file lays the records of different

fields that can be accessed randomly. The other input specification will be

27



used for the design of the client records. When a field name is checked on

the record bearing the information of field contract with the media is

displayed and updating or deleting can be done without disrupting the

other records.

RECORD DESIGN

Filed # Name Variable type length

1 Advertisement Ad C 20

2. Advertisement AC N 25

3. Insertion IJ N 15

4. Airing period AP N 60

5. Unit rate UR N 5

6. Total rate TR N 5

7. Deposit DP N 6

8. Balance BC N 5

9. DATE DT N 10

10. Termination- period TP C 10

28



OUT PUT FROM

Client Name …………………………………

Address……………………………………….

Product or service ………………………………

Airing period…………………………………….

Unit period ……………………………

Initial Rate………………………….

Balance ………………………….

Total Amount ……………………

Termination …………………………

INPUT FORM

Client name ……………………………

Address …………………………………….

Operation ………………………………………

Advertisement ……………………………………..

Length of Advert ………………….......

Insertions …………………………….

29



Airing Period ……………………………

Rate ………………………………………

Total ………………………………….

Deposit …………………………

Balance …………………………

Date …………………………..

Termination …………………

4.4 PROCEDURE CHART

30

MANAGING

DIRECTOR COMMERCIALS

PROGRAM

MANAGER

ADMINISTRATIVE

OFFICER

PROGRAM

ENGINEER

TYPIST



5 SYSTEM FLOW CHART

31

DISPLAY PROGRAM

DATEENTERY

DATE BASE

SYSTEM

CONTRACT

INFORMATION

UPDATE

REPORT

CLIENT’S

RECORD

PAYMENT

REPORT

TIME FOR ADVERT =

“YES”

DISPLAY ADERT



4.5 SYSTEM REQREMENTS

The system requirements shall be discussed under hard ware, soft

ware and environmental requirements.

HARWARE REQUIREMENTS:

1. Computer Real time system with- SYGA monitor

- 64mb RGM

- 1.1GB hard disk or more.

- 101 keyboard

- Floppy disk drive

32



- Mouse and mouse pad.

- CD ROM

2. LaserJet model1320

3. 1000VA UPS

SOFTWARE REQUIREMENTS

1. V. B VERSION 6.0

2. WINDOS 98

3. WINDOS XP

4. WINDOS 2000

ENVIROMENTAL REQUIREMENTS

1. A standard well ventilated room

2. Fire and smoke alarm

3. Effective Air- conditioning

4. Dust resistance window blinds

5. Dust trapping rugs, carpet or floor tiles

6. Standard writing desk

33



CHAPTER FIVE

IMPLEMENTATION

The implementation stage the designed model into form ready for

execution to test whether it will perform as desired or not . This involves

coding the design into forms that the computer will understand, to make this

easy for the programmer. The pre-cording steps are done using graphical and

pictorial representations.

5.1 PROGRAM DESIGN

34



The application program id designed to perform the processing need

of the system software, create and maintain the database system as well as

produce reports for easy and compressive decision making.

The program design took the top down approach, the enteric old system

was broken down into smaller units and solved invaluably. The units were

later joined to form four modules.

ENTRY MODULES

This module makes date entry into the system easy and flexible. It

displays prompts which the user uses to supply correct data to the system and

the supplied record (s) are saved automatically into random file created for

the purpose. The clients data is entered into the media’s management file

through the module .

UPOATE MODULE”

This module enables modification on already stored information. The

records are called up from the file for modification. The displayed record is

modified by the user and updated accordingly.

35



DELETE MODULE

This module make it possible for un wanted record (s) to be removed

from the file on request.

DISPLAY MODULE

This module displays records in a file when the file is loaded, the

records are displayed with headings.

5.2 PSEUDCODE

This is the statement of logical step leading to solution to a given

problem in an English form. The statements cannot be interrupter by any

computer language. Interpreter or compiler. However, it serves as a guide to

programmers when coding the real computer progamme.

The individual model steps are represented in pseudocodes.

ENTRY

1. Receive entries

2. If entries are current, GO TO A

3. GO TO 1

4. Saved record

36



5. If more entries, GO TO 1

6. Stop

UP DATE

1. Receive update code

2. If code exist in file GO TO 5

3. If not end of file, search next, GO TO 2

4. GO TO 7

5. Display for update

6. Save update

7. If more records, GO TO 1

8. Stop

DELETE

1. Receive record code

2. If code exist in file, GOTO 5

3. If not end of file, search next, GOTO 2.

4. GOTO

5. Delete record

6. IF more delete, GOTO 1

7. Close files

8. Stop

37

START



DISPLAY

1. Open file

2. GO To Top

3. Display record

4. If end of file, go to 7

5. Close files6. Stop.

PROGRAM FLOWCHART

Program flowchart is a graphical representation of the stops of the

operation to be carried out for the computer to produce the desired result.

38

DISPLAY

DISPLAY MENU

INPUT OPTION (1 – 5)

If

OPT = 1

?

If OPT = 2

?

If

OPT = 3?

If

OPT = 4?

If

OPT = 5

?

DELETE

UPDATE

ENTRY

PROGRAM FLOWCHART



ENTRY MODULE

39

IF

DPT = 5

?

STOP

ENTER

OPEN FILE

DISPLAY INPUT FORM

CLIENT INPUT DATA

IsData

Correct

?

WRITE RECORD

MORE

DATA?

Yes

Yes



40

CLOSE FILE

EXIT

No

ENTER

N FILE

INPUT RECODE CODE

DOE

S

COD

EEXI

T ?

DISPLAY RECODE

FOR UPDATE

UPDATE MODULE



DELETE MODULE

41

ENTER RECORDEDDATA

RECORD

MORE

RECOR

DS

CLOSE FILE

STOP

STOP

OPEN FILE

INPUTE RECORD CODE

DOES

CODEEXIST

?



DISPLAY MODULE

42

DELETE RECORD

MORERECOR

DS ?

CLOSE FILE

EXIST

ENTER

OPEN FILE

DISPLAY RECORDS

INPUT RECODE

CODE



CHAPTER SIX

DOCUMENTATION

This chapter details the manual procedure on how to run the program

without much difficulties. This makes the usage of the new system very easy.

COMPUTER USED

The computer used to design this software is visual basic version 6. 0.

RUNNING THE PROGRAM FROM HARD DISK

1. Booting the computer,

43

EOF

?

CLSOE FILE

EXIST

NO

2 Cli k h b



2. Click the start button

3. Click run

4. At dialogue box type

A: / ADVERT SOFTWARE

RUNNING THE PROGRAM FROM FLOPPY DISK

1. Booting the computer

2. At the desktop activate folder called my computer

3. Activate the floppy disk

4. Select and activate the software called

ADVERT SOFTWARE

5. The program will come up by displaying the menu.

6. The program is menu driven and easy to use.

PROGRAM DESCRIPTION

ENTRY MODULE: The entry module displays the input form lets a user

key in a new clients data in to the file. Thus the client in question now have

a record in the system which can be retrieved any time for updating and

deleting as the case may be. It also assigned a code to every clients file.

44

UPDATE MODULE thi ll t d t dif th d f



UPDATE MODULE: this allows a user to update or modify the records of

client in the system by keying in the code that was assigned to the client at

the entry module. If the correct code is entered it displays the record for

modification and updating.

DELETING MODULE: this module allows a user to delete redundant

records from the system. If the correct record code is entered, it will prompt

you for deleting the record, if the user says yes the record is deleted.

DISPLAY MODULE: the module displays records in a file when the file

is loaded, the records are displayed with loading and advert schedules.

CHAPTER SEVEN

CONCLUSION AND RECOMMENDATION

CONCLUSION

The development of this software package for advert management has

not been an easy work although something useful has been achieved.

The project is made up of five phases. The first phase introduces the

case study and also describes what the project is all about.

Secondly why it is undertaken and how it can be implemented .

45

Third phase specifies the general system requirements and the final



Third phase specifies the general system requirements and the final

phase deals with the system implementation and evaluation it also gives a

detailed description of the file used for program modules implemented. It

further highlights the strengths and the weakness of the system

Them major benefits was that it increased the rate of data processing

and provided better information storage and retrieval. It also makes for easy

airing of scheduled programs and adverts.

The system may initially cost a substantial amount, but if well handled,

like the case in the develop countries, the advantages quite cut away the

disadvantages

Finally, it is hoped that the media in this country would find this system

useful to motivate further investigation

RECOMMENDATION

I wish to recommend this project to the media and other advertising

agencies who wants to improve in the area of advertising. With this new

system the work force in the manual system of advertising could be reduced

and more efficient and reliable result could be achieved.

46



REFERENCES

Ukandi G Dumachi Theories of management and the executive in

the developing world. The macmilliam press

ltd, London 1978.

J. P. Hanley computers in Advertising Balding and mansell

Ltd, London 1972

John . K. Ala and

Peter T. MBCS computer and style, an introduction for offices

London, 1991

Robert M. H and Y Hand books for data Processing for offices.

47

Becker



Becker

Cominfo Frm

Private sub add click o

Lip

Adodc1. Refresh

Adodc 1 . Refresh

End sub

Sub lipo

If ady = “ “Them

Msg box “ you must make sure you enter an address” Ady . set focus

Eiseif too= “ Then

Msg Box “ you must make sure you enter the type of operation too. Set focus

48

Eise



Adodc1 record set move first

Adodc 1 record set move last

End if

End sub

Private sub cancel click

Unlogol mc

Mama .show

End sub

Private sub cli change

Add Enabled = True

End sub

Private sub form load o

On Error reassure next

Adodc1 . Refresh

Adodc1 . Record set move last

Adodc1 . Record set Add New

Add. Enabled = false

49

End sub



Private sub ok- click o

Lip

Unload me

End sub

Clientdate . frm

Private sub form-load o

Me height = Screen. Height – 100

End sub

Private sub form resize o

Grids . left = o

Grids top =o

Grids . Height = me scale height

End sub

Mama . frm

Private sub abb- click o

Abb. Show

End sub

50

Private sub exit- click0



End

End sub

Private sub mdi from Resizeo

If Uche . window state= vb maximized or Uche window

State= vb minimized then

Do nothing

Exit sub

Eise

With Uche

Left =o

Top = o

Width =MR scale width

Height= me scale height

End with

End if

End sub

Private sub new- click o Dim a As integer

51

Dim A As integer



A=msg Box(“Do you want to enter a company profile ?” Vb crl f& “click no

to enter Bargain information,”.0 Vb information +Vb yes No cancel, APP. Title)

It a = Vb yes or = V bNo Then

If a = VB yes then

Cominfo. Show

EISC

Register .show

End it

EISC

Show the other form

Exit sub

End if

End sub

Private sub showarg- Click o

Mama showbarg. Checked =True

Mama. Show cominfo. Checked = false

Uche. Show

52

End sub



Private sub show cominfo click o

Mama showcominto checked = false

Mama showcominto checked = True

End sub

Register . Frm

This program was written by uche amadi and matter ogbiona with registration

numbers CS/tt99/ 160& CS/tt99/161 respectively

Private sub add click o on error resume next

Lip

Adodc I Refresh

Adodc I . recordset mover last Adodic I Recordset. Add New

Ds. Text = Date

End sub

Private sub cancel = click o

Unload me

End sub

Sub lip o

53

On Error Resume Next



“check to make sure there no textboxes empty except 4 the nuptial payment

if trum (col) =” the

msg Box “ the client field is empty, pleas

chose a client from the list” Vb critical +Vbokcancel

App .Title

Col. Setfocus

Register show

Exit sub

Elself Trim (pa)= “then

Msg Box” the product Advertised field is empty,” Vb critical +Vbok cancel, App.

Title pa. Setfoucs

Register –show

Exit sub

ELSCLF Trim(at)= “ then

Ms Box “ then Length of Advertise of field is empty,” Vbcrical + vbok cancel, App.

Titte

Loa . set focus

54

Register .show



Exit sub

EISCLF Trim (at)= “ “ then

Msg Box “then Aired time perday field is empty”

Vb critical + Vbok cancel, App title

at. Set focus

Register show

Exist sub

EISCLF Trim (at) = then

Msg Box “ the Aired Time perday field is empty”

Vb critical + Vbok cancel, App titte

Ap. set focus

Register :show

Exit sub

EISCLF Trim (aft)= “ “ then

Msg Box “ the Airing period field is empty Vb critical +Vbok cancel, App. Titte

Aft. Set focus

Register show

55

Exit sub



EISCLF Trim (ta) = “ “ then

Msg Box the total Amount field is empty;

Vb critical +Vbok cancel, App. Titte

Ta .set focus

Register show

Exit sub

EISELF Trim (id)= “ “ them

Msg” the mitial Deposit field is empty; Vb critical +Vbok cancel, App. Titte

id. Set focus

register .show

exit sub

ESICLF Trim (ba)= “ “then

Msg Box” the Balance field is empty; Vb critical + Vbok cancel, App. Titte

Ds. Set focus

Register .show

Td. Set focus

Exit sub

56

EISCILF Trim (td)= Date then



Msg Box” make sure you enter a date later then today’

td. Text=”

td. Set focus

Exit sub

EISC

“I never know wetin go dey here yet.

Adodc 1 . Recordset move first

Adodc 1 . Recordset move last

End if

End sub

Private sub c1- change o

End sub

Private sub co1 change o

Add. Enabled = True

End sub

Priate sub form- load

On Error Resume Next

57

Cominfo Addodc I Refresh



Do while Not cominfo. Ado dci. Recordset .EOF

Col .additem cominfo ui

Cominfo . Addodc I .Recordset move Next

Loop

Addodc I . Recordset . move

Addodc I . Recordset . move last.

Addodc I . Recordset . move . AddNew

ds Text = Date

and false

End sub

Private sub ok- click o

Lip

Unload me

End sub

Plash frim

Private sub Tinur 1-Timer o

58

Unload me



Mama show

End sub

Uche. Frim

Private sub from resize o

Mama. Showbarg . checked = True

Mama. Showcommfo checked= false

Grid Top=o

Grid, left =o

Grid: height =me. Scale height

Grid width =me scale width

Adodci Refresh

Do while Not Adodci Recordset. EOF

If td = Date then

Msg Box cn 8”’ s terminationate has reached. And will be deleted from the database

vbok only.

End

Adodci. Recordset. Move next

59

Lop



End sub

Abb frm

Option Explicit

Reg key security options

Const READ CONTROL= 8H2000

Const KEY-QUERY VALUE-8H1






Const KEY - CREATE LINK =&H20

Const KEY-ALL ACCESS= KEY QUERY-VALVE +KEY SET

VALUE + KEY CREATE SUB KEY ENUMERATE SUB KEYS +KEY

NOTIFY+ KEY –CREATE LINK+ REAAD CONTROL REG KEY ROOT TYPES

CONST IT KEY LOCAL MANCHINE= &H5000002

CONST ERROR SUCCESS=O

60

CONST REG- 5=1 Unicode nul termmated string



CONST REG- DWORD=4 32-BIT NUMBERR

CONST GREGKEYSINFOLOC=” SOFTWARE/MICROSOFT/ SHARED TOOLS

LOCTION”

CONST GREGVALSYSINFOLOC= MSINFO’

CONST GREGVALSYSINFO=” PATH”

Private declear function reg open key Exlib” advapiz” alias Reg open key EXAS’

( Byval hkey as long, Byval lp sub key as string, Byval uloptons as long, yval sam

Desired as long, ByRef Phkresult As Long,

Private declare function reg query valu ExLib “ advapi 32” Alias “ Reg open key

ExA” (ByRef Phkresult /pvalue

Name As string. Byval lp Reserved As long, By Ref lp Type As long, Byval lp Date

As string. By ref ipcbDate As long) As long. Open regkey under root it key –local

machine)

Rc= Reg open key Ex(key root, key name, o, key- all access, h key)

Open registry key

If “(re--- error success) then cro to key error itandle error

Tmpval= string & ( 1024,0) “ Allocate variable space

61

Key valsize= 1024 “ mark variable size

R t i i t k l



Retrier registry key value..

Rc= registry value Ex ( h key, subkey valal size) get/ create key value

if ( rc error success) the go to get key error hand k errors

if ( Asc ( miid tmpval, keyval size, 1) =0) the win as adds Null terminarioned

string

tempval= left (tmpval, key val size-1) Null found Extract from string

else win nt does not Null Terminate tempval= left (tmpval, key valsize)

string

End if Null not found, Extaract string only

----------------------------------------------

determine key value type for conversion

----------------------------------------------

select case key val type search date types ----

case REG sz string registry key date type

Key val= tmpval copy string value

62

case REG DWORD Double word registry key date

for I Len (tmpval) to 1 step 1 convert each bit



for I = Len (tmpval) to 1 step-1 convert each bit

Key val = Key val +Hex (ASC (mid(tmpval ,I,i)) Build value chav. By Chav.

Next

Key val = format &(“sh”+Keyval) convert double word To String End Select

Get Kay = True Return success

re = Reg close key (hkey) Close registry key

Exit function Exit

Getkey Error: cleanup after an error his occurred ………………

Keyval = ‘’’’ set return val to Emptg

Getkey value = false string

re = Reg close key (hkey) Return failure

End function Close Registry key

.

63



64

Design and Implementation of a Computerized Advert Management System. Case Study of Enugu State...

Documents

Transcript of Design and Implementation of a Computerized Advert Management System. Case Study of Enugu State...