Design and Application of Social Media for Learning - A CSTD Calgary Chapter Talk
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Design and Application of Social Media for Learning Stella Lee Blended Learning Leader, Global Learning Team Golder Associates, Inc., Canada iCore Researcher, SCIS, Athabasca University CSTD Calgary - June 6, 2012 Photo credit: http://www.arikhanson.com/2011/01/21/social-media-trends-whats-hot-for-2011/
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A presentation on the design, development, and application of social media for workplace and higher education learning.
Transcript of Design and Application of Social Media for Learning - A CSTD Calgary Chapter Talk
Design and Application of Social Media for
Learning
Stella LeeBlended Learning Leader, Global Learning TeamGolder Associates, Inc., Canada
iCore Researcher, SCIS, Athabasca University
CSTD Calgary - June 6, 2012
Photo credit: http://www.arikhanson.com/2011/01/21/social-media-trends-whats-hot-for-2011/
Tonight’s outline
• Social Media Trends and Usage
• Implications for Learning
• Learning Design for Social Media
• Q & A
What is Social Media?Photo credit: http://www.bnettv.com/social-media-marketing/
Wikipedia’s definition
Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.
Two ways of looking at it...
1.systems - e.g. Flickr, YouTube, del.icio.us
2. technological approaches - e.g. collaborative filtering, recommender, shared tagging
Social Media Trends and UsagePhoto credit: http://www.arikhanson.com/2011/01/21/social-media-trends-whats-hot-for-2011/
Social media trends and usage
• Canada has the world’s highest social networking penetration - 49.3% (2011)
• 47% of Canadians use Twitter (18% of all Twitter accounts)
• 58% have blogs
• In 2011, 50% of online Canadians visited a social media site at least once a week
• 35% visited every day
• 18-34 years old heaviest users
• daily access to email declined 28%
source: comscore’s December 2011 report: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networking
Implications for Learningphoto credit: http://www.flickr.com/photos/heycoach/1197947341/sizes/z/in/photostream/
Formal learning - classes and Formal learning - classes and online workshops and online workshops and events, is the source of only events, is the source of only 10% to 20% of what we learn 10% to 20% of what we learn at workat work
- Jay Cross
Social media is everywhere...
• marketing and communication
• learning and development/teaching and learning
• professional development
• research
PhD Chat
A “DIY” model
• A lot more amateurish effort (Shirky, 2008)
• It is scattered all over, many overlapping effort
• It is organic/self-organizing
• A sub-culture movement (not officially supported by institutions)
Some social media usage at Golder Associates
• Yammer
• Jam
Yammer - private social network
Jam - social learning
Some social media usage at Athabasca University
• Flickr
• the Landing
AskAU
The Landing
Group feature in the Landing
Learning Design for Social MediaPhoto credit: http://www.flickr.com/photos/aaronknox/5237937436/
FIVE design principles
1. Balancing LX and UX
2. Scalability/evolvability
3. Allow rooms for both producers and spectators
4. Multiple ways to share/link/connect
5. The power of “undo”
Learner Experience (LX)
• measures learner perception and satisfaction with content/learning activities
• actual learning, measured via tests
User Experience (UX )
• Can be specified and measured:
• 95% of first-time learners locate the course syllabus for COMP201 in Blackboard within two minutes without technical support
• 90% of the users clicked on the Twitter link embedded in the course website
• Students completing Intro to Philosophy course gives the course Facebook website an average of 4.0 rating on a five-point Likert scale for ease of use
Balancing LX and UX
source: David Smuldershttp://elearnmag.acm.org/index.cfm?section=best_practices&article=11-1
Scalability/Evolvability
• v
Multiple ways to share/link/connect
The power of “undo”
The illiterate of the 21st The illiterate of the 21st Century will not be those Century will not be those who cannot read or write, who cannot read or write, but those who cannot but those who cannot learn, unlearn and relearnlearn, unlearn and relearn
- Alvin Toffler
Questions? Comments? Ideas?
photo credit: http://www.flickr.com/photos/wfiupublicradio/5600608701/
Thank you!
Email: [email protected], [email protected]
Twitter: @stellal
Slideshare: http://www.slideshare.net/StellaLee7/
Academia: http://athabascau.academia.edu/StellaLee
LinkedIn: http://ca.linkedin.com/pub/stella-lee/1/588/a32
