Design a passion project in three hours using Lean Start-up methods
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Design a Passion Product using Lean Startup Methods
UX London 2013 ConferenceApril 10, 2013Kate Rutter, Co-Founder, LUXr
* Make a Product in Three Hours
#uxlondon #passionproduct
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LUXR.CO APRIL 2013
Whoʼs here?" " " 30 second intros @ tables* name* role * your favorite superpower!
Hello!5 min
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LUXR.CO APRIL 2013
We coach startup entrepreneurs on how to build products that people need, want, and love to buy.
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LUXR.CO APRIL 2013
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LUXR.CO APRIL 2013
Kate Rutterwww.luxr.co
@katerutter@luxrco
#uxlondon#passionproduct
TWEET!
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LUXR.CO APRIL 2013
Let’s get warmed up
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LUXR.CO APRIL 2013
{5 min Activity}
Users + problems + solutionSketch it out
Who are the users?What problems do they have?
What would be a proposed solution?
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LUXR.CO APRIL 2013
Users + Problem + Solution map
a mobile app for delegating tasks
business professionals
Working parents with with kids
need to know when something’s done
Too much to do, not enough time
need to share tasks on the go
Task-a-doodle
“the DNA of your idea” 5 minApril 2013
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LUXR.CO APRIL 2013
A class on how to produce an awesome UI
This is not...
(how do you know itʼs awesome?)
A session on making production wireframes or photoshop comps
(how do you know these arenʼt a waste of valuable time?)
A “perfect approach” or a rigid point of view on Great UX.
(100s of entrepreneurs have used these techniques to define
their own unique Great UX.)
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LUXR.CO APRIL 2013
• UX Designers as founders • Lean Startup concepts & mindset• Hands-on } make a product MVP• Learning through personal expression
This is about making products.
Focus • Simplify • Decide • TestMove forward.
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LUXR.CO APRIL 2013
I am not an expert on your business or product idea.
You are.
My goal is to help get your ideas out...fast and simply...
so you can validate them and move them forward.
What to expect...
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LUXR.CO APRIL 2013
We are going to be working really, really, really fast.
What to expect...
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LUXR.CO APRIL 2013
There is a purpose to this.
I will push you to get something down rapidly. In 3 hours, you will have a concept MVP that you can
commit to and take to the next step.
We are going to be working really, really, really fast.
What to expect...
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LUXR.CO APRIL 2013
You will be working in peer pairs.Two brains arebetter than one.
And weʼll keep talking to a minimum.(There is a break where we can get all social!)
What to expect...
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LUXR.CO APRIL 2013
You may not like the pace/process/pressure/perspective, etc. etc.
That is okay.
All I ask is that you keep an open mind and try it.
What to expect...
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About the wholeLEAN thing
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LUXR.CO APRIL 2013
2 Big Ideas
Empathy.Design.
Products!
User Experience
Build. Measure.
Learn!
Lean Startup
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LUXR.CO APRIL 2013
Eric Ries wrote a blog post on Sept 8, 2008 titled “The Lean Startup.”
+incremental
releasesmake products
customers want
+reduce waste
The big idea...
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LUXR.CO APRIL 2013
Build.Measure.
Learn
• Experiments•!Validated learning•!Reduce waste
These change everything...
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LUXR.CO APRIL 2013
Empathy.Design.
Products!
UI UX
via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
product
The big idea...
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LUXR.CO APRIL 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack BUILD
MEASURELEARN
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LUXR.CO APRIL 2013
Let’s make stuff!
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LUXR.CO APRIL 2013
{Activity}
Rapid Sketching
Clothespin Man!
7 min
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LUXR.CO APRIL 2013
Picture your user as a human person.
(Insert provisional personas here)
Who is it for?
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LUXR.CO APRIL 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack
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LUXR.CO APRIL 2013
Who: Make a Persona
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LUXR.CO APRIL 2013
{Activity}
Make a personaPortrait
5 min
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LUXR.CO APRIL 2013
{Activity}
Make a personaFacts
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LUXR.CO APRIL 2013
{Activity}
Write down...5 min
• Age• City where s/he lives• Family (married? kids? single? divorced?)
• Job role• Annual incomeBe specific.
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LUXR.CO APRIL 2013
{Activity}
Make a personaBehaviors
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LUXR.CO APRIL 2013
{Activity}
Brainstorm 10 behaviors5 min
• What do they do that indicates that they are a good customer for you?
• How are they solving the problem now?
• Behaviors are verbs.
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LUXR.CO APRIL 2013
{Activity}
Divide into 2 piles:more
importantless
important
2 min
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LUXR.CO APRIL 2013
{Activity}
Pass & peer write2 min
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LUXR.CO APRIL 2013
{Activity}
Make a personaNeeds & Goals
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LUXR.CO APRIL 2013
{Activity}
Brainstorm 10 needs/goals5 min
• What do they need to accomplish that will solve their problem?
• What do they need to do to feel heroic?
• Why do they do the behaviors?
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LUXR.CO APRIL 2013
{Activity}
Divide into 2 piles:more
importantless
important
2 min
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LUXR.CO APRIL 2013
{Activity}
Pass & peer write2 min
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LUXR.CO APRIL 2013
* Could enough people like this exist? (And can you find them to talk to them?) If no, make adjustments.
* Is this a specific person you know? If yes, make adjustments.
* Is the persona respectful? If no, make adjustments or re-do. Contempt is not helpful.
{check}
3 checks
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LUXR.CO APRIL 2013
Break!
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LUXR.CO APRIL 2013
Act on user needs by identifying value propositions.
What’s the value?
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LUXR.CO APRIL 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack
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LUXR.CO APRIL 2013
An example from Foodspotting
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LUXR.CO APRIL 2013
What: Envision 6 uses
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LUXR.CO APRIL 2013
{Activity}
Sketch 6-up Uses10 min
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LUXR.CO APRIL 2013
{Activity}
Work with your peer
Pass your work2-minute “quiet read”
Focus on understandingConfirm clarity
5 min
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LUXR.CO APRIL 2013
{Activity}
Dot-vote top picks
Peers use 3 dots } pick top uses
5 min
Founders use 1 dot } pick top use
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LUXR.CO APRIL 2013
{Activity}
Redraw the top pick3 min
Mary
Task-a-doodle
Know when
someone in her
family finishes
a shared task.
April 2013
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LUXR.CO APRIL 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack
![Page 49: Design a passion project in three hours using Lean Start-up methods](https://reader034.fdocuments.net/reader034/viewer/2022051608/5441557cafaf9f62208b4675/html5/thumbnails/49.jpg)
LUXR.CO APRIL 2013
{Activity}
Brainstorm 6 features3 min
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LUXR.CO APRIL 2013
{Activity}
Divide into 2 piles:1 min
build nowbuild later
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LUXR.CO APRIL 2013
1 min
5-item to-do list
Task sharer
Status tracker
{Activity}
Make a feature list.April 2013
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LUXR.CO APRIL 2013
Measure what matters by tracking actionable metrics.
How do you knowit’s working?
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LUXR.CO APRIL 2013
Product(black box)
Conversion Funnel
Traffic
Measuring what?
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LUXR.CO APRIL 2013
Product(black box)
Conversion Funnel
Traffic
Measuring what?
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LUXR.CO APRIL 2013
Metrics checklist
a good metric... a great metric......makes you look at all the other metrics and say “none of those other numbers matter if we donʼt get this right first.”
vanity good better
...measures the usage of your product by a person. The usage should be specific to features that deliver value to your user.
unhelpful
total number of registered
users
% of users who share a
task 3+ times a day,per week
sign-ups
awesome% of users who sign in 3+ times a
day,per week
% of new users per
week
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LUXR.CO APRIL 2013
{Activity}
Brainstorm 5 measures(from features)
3 min
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LUXR.CO APRIL 2013
{Activity}
Divide into 2 piles:moretelling
lesstelling
1 min
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LUXR.CO APRIL 2013
{Activity}
Pick 3.1 min
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LUXR.CO APRIL 2013
{Activity}
Pair-check your metrics
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LUXR.CO APRIL 2013
Metrics checklist
3. Is there an object basis?
• “per user” [ ___/user]• “per user per week” (fancy!)• Examples: per user, per session, or by interaction or item (messages per file, emails per thread)
* not required, but super-helpful
• “per week” [ ___/wk ]• “per month” [ ___/mo]2. Is there a time basis?
• “number of...” [ # ]• “average number of...” [avg ]• “percent of...” [ % ]
1. Does the metric begin with a number?
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LUXR.CO APRIL 2013
Metrics checklist
a good metric... a great metric......makes you look at all the other metrics and say “none of those other numbers matter if we donʼt get this right first.”
vanity good better
...measures the usage of your product by a person. The usage should be specific to features that deliver value to your user.
unhelpful
total number of registered
users
% of users who share a
task 3+ times a day,per week
sign-ups
awesome% of users who sign in 3+ times a
day,per week
% of new users per
week
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LUXR.CO APRIL 2013
{Activity}
Pair-check your metrics*You* are the person responsible
for getting your peer to awesome!
5 mineach
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LUXR.CO APRIL 2013
% of users who share a
task 3+ times a day,per week
{Activity}
Make a dashboardApril 2013
Avg number of logins per person per
week.
Avg # of tasks
completed per person per month.
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LUXR.CO APRIL 2013
Pull it all together
Tell the story
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LUXR.CO APRIL 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack BUILD
MEASURELEARN
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LUXR.CO APRIL 2013
Making the most of the team
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LUXR.CO APRIL 2013
This is [product name] .
Meet...
MVP* Narrative
MVP
The idea...
* Minimum Viable Product
5 min
MVC
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LUXR.CO APRIL 2013
Story time!
Your pair peer readsyour story back to you.
(Simply read the words on the page.)
2 min
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LUXR.CO APRIL 2013
Pitch PracticeCome up and share
your story!
Exciting prizes for the 3 entrepreneurs who
volunteer!
1 min
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LUXR.CO APRIL 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack
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LUXR.CO APRIL 2013
Patterns of work1. Sketch
(especially of people)2. Timebox!
(speed kills the censor and keeps you moving)3. Generate independently, discuss as a team
(3 people ideal)4. Dump & Sort
(one item per Post-It, use Sharpie)5. 2x2 organizing framework
(help decision-making when lots of items)6. Work at the wall 7. Quick decision-making techniques
(dot-vote, roman vote, stack rank)
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LUXR.CO APRIL 2013
Resources & Next Steps• Validate! Do 3 customer development interviews
(Within the next week, or even sooner if your audience is at UX London!)
• Startup Weekends & hackathonsStartupweekend.org
• Founders Institutefi.co
• Bootstrapping your idea
• Crowdfunding, Peerfunding, Enterprise Incubators
• LUXr Core Curriculum(come see me for discount codes!)
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LUXR.CO APRIL 2013
Geek out & learn tons more
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LUXR.CO APRIL 2013
LUXr makes products that coach early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy.
LUXr.co
3435 Cesar Chavez, San Francisco, CA • 94110
The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101
[email protected] • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc