New Tools, Skills & Mindsets for Strategy & Innovation

Based on

A BETTER BUSINESS

Emad SaifEntrepreneurship Educator

www.emadsaif.com

DESIGN

CONTENT

1. DESIGN OVERVIEW2. The DOUBLE LOOP3. THE DESIGNER SKILLS4. THE DESIGNER TOOLS5. THE BOOK

DESIGN OVERVIEW

1

DESIGN

DESIGN IS A DISCIPLINED APPROACH TO SEARCHING, IDENTIFYING, AND CAPTURING VALUE

“”

BUSINESS DESIGN Today we can design our business better and smarter!

We can create the conditions by which businesses thrive, grow, and evolve in the face of uncertainty and change.

DESIGNERS OBSERVED THAT …

Every project, product, company, change, or idea starts with a point of view.

POINT OF VIEWIt’s important what you see and how it changes with time in a non-linear fashion

POINT OF VIEW

THEDOUBLE LOOP

Putting that at the center of the design process led to the creation of …

THE DOUBLE LOOP

2

THE

DOUBLE LOOP

The double loop takes your point of view into account, while adding rigor and continuity to the design process.

point of view

THE

DOUBLE LOOP

This means your point of view is always informed by understanding which will spark new ideas, further enhancing your point of view.

ideate understand

THE

DOUBLE LOOP

These ideas are prototyped and validatedto test and measure their effectiveness.

validate prototype

THE

DOUBLE LOOP

This in turn further informs your point of view and enables you to execute your ideas successfully.

PREPARE

POINT OF VIEW

UNDERSTANDIDEATE

PROTOTYPEVALIDATE

SCALE

THE

DOUBLE LOOPhas 7 elements

THE DOUBLE LOOP

PREPARE

Design is a team sport that requires preparation to be done well

PREPARE

THE DOUBLE LOOP

Design is human. The journey you take will help to inform your point of view going forward

POINT OF VIEW

POINT OF VIEW

THE DOUBLE LOOP

The design journey starts with the customer, context and your business. Understanding these is the key to design something better

UNDERSTANDUNDERSTAND

THE DOUBLE LOOP

There is no single right solution. Ideation will enable you and your team to unlock and build upon each others’ ideas

IDEATEIDEATE

THE DOUBLE LOOP

At some point your ideas must see the light of day. Prototyping is about bringing your ideas to life so that you can learn from them

PROTOTYPE

PROTOTYPE

THE DOUBLE LOOP

Ideas are just thoughts based on assumptions. To understand where true values lies, you must test your ideas and measure the results

VALIDATE

VALIDATE

THE DOUBLE LOOP

Design journeys are iterative, cyclical, and designed to scale from small projects to organization-wide culture norms

SCALE

SCALE

THE DESIGNER SKILLS

3

THE DESIGNER SKILLS

There are 8 key important skills every great designer needs to design a smarter business.

THE SKILLS• Facilitation• Managing Energy• Dare to Step Up• Observation• Questioning• Ideation• Prototyping• Validation

LEARN TO MANAGE ENERGY - To maximize output, the team must feel energized. “Energy,” in this case, describes how willing and able people are to contribute.

MORE THAN A MEETING – About facilitating not just a discussion or a meeting; it’s about facilitating the whole process.

WEAR THE RIGHT HAT AT THE RIGHT TIME - There are times to be utterly optimistic and there are times to be critical.

VISUAL FACILITATION - Capturing the arguments on a big flip chart, big enough for all the participants to read is very effective and sticks better.

THE SKILLS• Facilitation• Managing Energy• Dare to Step Up• Observation• Questioning• Ideation• Prototyping• Validation

TIME MANAGEMENT - The best trick for time management is to put the participants in charge of keeping time to become efficient.

PUSH Actions - Moving into the group, putting words into people’s mouths, making the group jump through formal hoops and structures, and arguing.

PULL Actions - Taking a step back, not immediately having an answer, being silent, and asking honest, open questions.

HOLDING THE MARKER – Means you have the power to frame the discussion and to move on.

THE SKILLS• Facilitation• Managing Energy• Dare to Step Up• Observation• Questioning• Ideation• Prototyping• Validation

STICK TO YOUR BELIEFS - If you don’t how can you ever trust others to do so?

DARE TO BE YOURSELF – Show up at your job the same as you would show up in your private life.

GO BEYOND YOURSELF EVERYDAY – Oonly then do we commit ourselves to growth.

THE SKILLS• Facilitation• Managing Energy• Dare to Step Up• Observation• Questioning• Ideation• Prototyping• Validation

BE A FLY ON THE WALL - A good way to think about observation is to act like a fly on the wall, observing people in their natural habitat, finding the key moments in their lives.

DON’T GO EMPTY-HANDED - Before you venture out to observe your customers, you’ll need to do a bit of planning. First off , define the subject of your observation before you go.

LEAVE YOUR POINT OF VIEW – Don’t judge when you start exploring and observing. Leave your point of view and assumptions at the door and accept different perspectives.

THE SKILLS• Facilitation• Managing Energy• Dare to Step Up• Observation• Questioning• Ideation• Prototyping• Validation

QUESTION WHAT YOU SEE - Observing your customers in their natural habitats will tell you a lot about what they do, what they care about, and what decisions they make.

ASKING THE RIGHT QUESTIONS - It’s not about the answers you get, but about asking the right questions. The right questions will always lead to interesting and telling conversations.

THE SKILLS• Facilitation• Managing Energy• Dare to Step Up• Observation• Questioning• Ideation• Prototyping• Validation

START YOUR (CREATIVE) ENGINES - Generating lots of ideas with a team is easy if you know how to do it. It all comes down to facilitation.

BUILD STEPPING-STONES - The more ideas you and your team put out there, the more chances you’ll have to make interesting connections and build ideas on top of other ideas.

CREATE A RITUAL - It takes a bit of time even for an experienced creative to shift mental gears and get the creative juices flowing.

USE A TOOL – There are lots of ideation tools that can help you and your team create many valuable ideas together.

THE SKILLS• Facilitation• Managing Energy• Dare to Step Up• Observation• Questioning• Ideation• Prototyping• Validation

SKETCH IT FIRST - Sketching is a great way to feel your way around a prototype, approaching it quickly from different angles.

KEEP IT SIMPLE - What if you had no budget and no time? What can you accomplish in 30 minutes or less? Funny enough, adding constraints to yourself will increase your ability to be creative.

YOUR MATERIALS ARE AROUND YOU - In early prototyping, you don’t need fancy materials if you know what you want to test. Tinkering withofficesupplies, paper, and everything else at hand is usually all you need.

THE SKILLS• Facilitation• Managing Energy• Dare to Step Up• Observation• Questioning• Ideation• Prototyping• Validation

FAIL EARLY, FAIL OFTEN - Your first idea will very likely not survive contact with a customer. You’ll need to learn and adapt, fast!

PIVOT - When an experiment tells you that a fundamental assumption behind your idea is flawed, change the direction and pivot.

PERSEVERE – When an experiment tells you that you are right about your assumption then move forward and tackle the next assumption.

DO IT AGAIN – As a designer, validation of ideas never stops and you’ll keep learning new things about your customers that will tell you how to approach them even better.

THE DESIGNER TOOLS

4

THE DESIGNER TOOLS

There are 20 useful tools to help designers design a better business.20

The TOOLS

THE BOOK

5

www.designabetterbusiness.com

Thank You

emadsaif.comEmad Saif Educator & Entrepreneur @esaif