DESFILE PUCESI

8/2/2019 DESFILE PUCESI

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The New Equilibrium

Autumn/Winter 2011/12 Female


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The New Equilibrium: A/W 11/12 looks at changing patterns of consumption and the end of decadence. A new model for living is

based on an alternate future of collectivism and socio- ecological ideals. 2011/12 will be a time of reality not idealism. We will

understand that science, not nature, will define what will later become known as the environmental age - where responsible design

can deliver competitive advantage to the forward looking brand - defined in our 3 trends - Synergy, Primal and Innovate.


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Synergy: The start of a new era of pragmatism, simplicity and efficiency creates an alternate path for future growth. Capitalist

values are re-defined. Brands and consumers adopt a collective approach, sharing both knowledge and values, while productdevelopment eliminates or re-uses what is un-necessary in terms of both product and process


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Synergy

Una tendencia influenciada porestticas limpias y funcionales.

We see an intelligent approach todesign which references thecollective creativity and values ofNorthern Europe and Scandinaviaas a key influence oncontemporary design, which

combines clean lines and high techfinishes with surface texture andradical handicrafts.


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Synergy

Phase 1: Regeneration - Phase 2: Collectivism - Phase 3: Resolve


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MOOD SLIDE FOR PHASE 1

Synergy

Regeneration

Trend Influences


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Synergy

Collectivism

Trend Influences


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Synergy

Resolve

Trend Influences


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Synergy Colour Female

Fleshy pinks, violet and cream work with the core colours of washed down blues and greens. The palette isstrengthened with the darkest of browns.

images taken from mpd female


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Primal: A renewed sense of spirituality re-connects us with our natural world as we make a conscious effort towards

change. Interest in the environment and spiritual wellbeing promotes a feeling of collectivism and resourcefulness aswe come back towards a more natural and balanced state.


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Primal promotes a feeling ofoptimism and wellbeing. Design

is inspired by the elements andthe awe inspiring power ofnature, as a force far greaterthan ourselves. Artificial andprocessed materials are rejectedin favour of raw authenticity. A

rediscovery of our natural stateleads us to ask ourselves, whyare we here?

Primal


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Primal

Phase 1: Equinox - Phase 2: Instinct - Phase 3: Survival


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Primal

Equinox

Trend Influences


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Primal

Instinct

Trend Influences


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Primal

Survival

Trend Influences


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Primal Colour Female

Autumnal colours combine earthy slate, ginger and oatmeal. Celestial blue, buttery yellow and raspberry and olive areall represented.



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Intelligent interfaces and sensorysurfaces push the boundaries of

design. In Innovate, design is wellthought out, calculated and drawsinspiration from scientific symbolsinstructional diagrams and thebeauty of magnified nature. Bothcolour and design become

inspired by chemicals, spectraleffects and geometric calculations.

Innovate


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Innovate

Phase 1: Spectrum - Phase 2: Nurture - Phase 3: Quantum


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Innovate

Spectrum

Trend Influences


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Innovate

Nurture

Trend Influences


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Innovate

Quantum

Trend Influences


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Innovate Colour Female

Oxygen blue and energised pink, lava red, petrol blue, aluminium and pale iron.


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