DERVİŞ DEMİR GOOGLE
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Transcript of DERVİŞ DEMİR GOOGLE
STRATEGIC ANALYSIS AND
GOOGLE BOUGHT YOUTUBEDERVİŞ DEMİR
"Google's mission is to organise the world's information and make it universally
accessible and useful"
Mission
History
Products &ServicesGmailBloggerPicasaYouTubeGoogle SearchGoogle SitesGoogle VideoGoogle BuzzGoogle Docs
Google ChatGoogle CalendarGoogle ReaderGoogle AppsGoogle GroupsGoogle MapsGoogle EarthGoogle WaveGoogle Chrome
SWOT AnalysisW EAKNESSESS TRENGTHS
T HREATSO PPORTUNITIES
• Search engine industry• Executive management• Large cash flow• Loyal and satisfied employees• Loyal customers• Products are very adaptable • Pushing society’s technology • Channels for the phone market• Scalability • Openness
• Secure consumers personal info • Resurrect relationship with Chinese market • Focus into developing tangible technology • Relationship in other websites• Gaps in online market offering• Targeting specific markets- children or senior citizens • Future expansion for television • Revenue through advertising
• Public perception of Google’s practices • Non-corporation by foreign governments• Decisions being made to progress Google• Advertising revenue growth is slowing down
• Copyright lawsuits/issues• Public perception of Google• Microsoft’s growing dislike• Continued insistence by some foreign governments • Microsoft and Yahoo possible partnership• Advertising space is becoming more competitive
Google’s Advertising Value Chain
Marketing Strategy• USP: Google facilitate the efficient
organisation, storage and retrieval of data/information across a wide (online) platform. The result is a convenient, customizable, co-creation approach to media sharing for the use of individuals and organisations alike.
• Profit formula: Mostly dependent on advertising (97%), other main areas is software licencing to businesses
Competencies• Search• Data warehousing• Innovation• Software
programming• Cloud computing• Brand management
& PR
Capabilities•Recruitment & retention of talented staff•Facilitation of content co-creation on the web
Resources•Data warehouse•Huge financial resources•Expert & motivated personnel•Brand name•Search engine•Online traffic•Display network•Loyal customers
Key Strategic Area for Google
Competitive Advantage
• Brand image• Infrastructure
– servers, storage systems, hardware• Resource abundance• Scalability• Wide knowledge base
– Ability to branch off into other areas
Google Innovation Strategy
Hierarchy of Strategic
Focus
STRATEGIC INTENT
Business Aspect
Competitive Landscape
Video Blogging
List of Google Acquisitions
2004 20072006 20082005
2Web TechnologiesPhatbits
Urchin S/W Inc.Dodgeball
ReqwirelessCurrent Comm. Group
AndroidSkia
Akwan InfoTechAOL (5% stake) -
Internet
dMarc Broadcasting–
Radio Advertising
Measure MapUpstartle
@Last SoftwareOrion
Neven VisionJotSpot
YouTube- Video Sharing
Endoxon
XunleiAdscape – Video Game advertising
TrendalyzerTonic Systems
MarratechGreenBorder
PanoramioFeedBurnerPeakStream
ZenterGrand Central –
VOIP
Google Bought Youtobe
The Growth Share Matrix
In July 2006, Google Video shows 60 million worldwide, 649 million in the number of vidyo shown on YouTube.
Almost 11 times higher than in the entire internet from Google Video YouTube has made representation. More videos america 106.5 million people were also shown this.
Video display of 649 million a month, roughly 7 billion a year video that shows a site. YouTube to display videos on their site, not only in this place, the codes of broadcasting on the internet sites or Google's YouTube by putting anyone can show the same video.
So Why YouTube ?
Video display of 649 million a month, roughly 7 billion a year video that shows a site. YouTube to display videos on their site, not only in this place, the codes of broadcasting on the internet sites or Google's YouTube by putting anyone can show the same video.
Thus, Google Video ads will receive, billions of times, millions of people, tens of thousands of different sites will be able to show through.
And it showed that a number of sectors.
So Why YouTube ?