Derek HoggSenior Economic Development Officer

Erewash Partnership

Erewash Partnership LtdWhere are we? A brief overview

• Population – 110,000• Businesses – 3,000• Servicing retail, engineering,

service and creative sectors• EPL founded in 1994• 10 founder members• Regeneration & enterprise

development roles

Membership benefits• Quarterly members database• Discounts from members• Discounted web adverts• Free web link• Free e-shot to new members• Discounted e-shots/mail shots• Training course discounts• Signposting/Knowledge

Transfer

• Free seminar/master classes• Free entry to networking

events for up to 3 staff• Discounted exhibitor space• Discounts on conference

facilities• Discounted Virtual Office• Affordable medical insurance• Advice from qualified

business advisers

Membership categoriesSplit by employee numbers

• Schools & charities £40• 0-2 £50• 3-5 £75• 6-10 £100• 11-25 £130

• 26-50 £195• 51-100 £265• 101-200 £395• Corporate/200+ £500• Sponsors

£1,000 +

What does it mean in real terms?

• We have over 400 members + 180 Affiliates• 33% of members have more than 2 employees• Additional income from discounted services• Income from networking covers annual marketing costs• We give a voice to many sectorial sub groups

• Membership alone counts for 25% of our income

Some tips

• Events are key – we do 8-10 per year (some informative, some pure networking)

• Partnership events go down well (other areas & organisations)

• Charge appropriately for event space

• Make sure all sectors are covered

• An advertising element is key (especially for larger businesses)

• Treat sponsors slightly differently

• Don’t underestimate how much time is needed for administration and event organisation

• Review constantly and keep adding value

• A “Trusted Brand” needs a robust code of conduct

• DON’T COPY US – • BEING LOCAL IS A DESIREABLE

ATTRIBUTE

Contact detailsWe will happily talk to anyone in the NEN who would like further details or chat about how a membership scheme could fit into their organisation

Tel: 0115 9443944E-mail derek@erewash-partnership.comWeb www.erewash-partnership.com