Deputy Director, GREAT

Campaign

Department for International Trade

SCS Pay Band 1

Reference: OAGATB

Closing date: 12 noon Monday 4th May 2020

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1. Welcome Message

2. About the Department

3. About the Directorate

4. About the Role

5. Person Specification

6. The Selection Process

7. Benefits of Working for DIT

8. Diversity & Inclusion

9. FAQs

10. The role of the Civil Service Commission

Contents

Welcome message from Antonia Romeo, Permanent Secretary

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Message from Antonia Romeo, Permanent Secretary

The Department for International Trade (DIT) have overall responsibility for

developing, coordinating and delivering trade and investment policy for the UK,

including preparing for and negotiating global Free Trade Agreements and

market access, and promoting UK trade and investment across the world.

We are a department for the whole of the UK, and we work with business

partners at home and globally in 108 different countries. In our engagement, we

strive to understand businesses’ needs for the international trading environment

and support their ambitions to export and invest across borders.

We are also collaborative in how we work with each other, supporting one

another and sharing our successes and challenges. All our staff are continually

building expertise which will be critical to all areas of DIT’s work.

If you choose to work with us, and I hope you will, you will hear about our DIT

Spirit: being expert, enterprising, engaged and inclusive to achieve our

ambitious vision to help the UK and the rest of the world trade its way to

prosperity, stability and security.

I look forward to hearing from you.

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About the Department for International Trade

The Department for International Trade (DIT) was created three and a half years ago,

with responsibility for promoting British trade and investment around the world, as well

as coordinating and delivering a new trade policy for the UK outside the EU.

DIT helps UK businesses to export, secures inward and outward investment,

negotiates market access and trade agreements and champions free trade. The work

of the department has never been more crucial. For the first time in over 40 years we

have an independent trade policy, with our department responsible for building the

capability to use this to take advantage of the opportunities presented through leaving

the EU.

Trade and investment have been central to the success of the UK economy and will

be important to delivering on the government’s levelling up agenda. By using our

range of tools to reduce barriers to trade and investment we can encourage flows of

goods, services and capital between countries; make it easier for firms to export,

import and invest; stimulate innovation, competition and productivity gains; and help

address regional imbalances by improving living standards through offering

consumers a wider and more affordable range of products. By securing global

prosperity, international trade and investment activities also contribute to global

stability and security, support economic development and poverty reduction in

developing countries and enhance the UK’s global influence.

Through our work at posts, we aim to support UK companies exporting internationally

by utilising our expertise of overseas markets, drive growth by opening new markets

for UK companies, and attract more FDI into the UK.

DIT delivers our priorities through a wide range of activities, products and digital

services designed to help businesses take full advantage of global opportunities,

helping them to succeed internationally as the UK shapes its own trade agenda and

takes its place on the world stage as a great, global trading nation.

Useful link

Further information on the Department for International Trade can be found here.

Beijing Expo Pavilion

Our mission

Trade and investment have been central to the success of the UK economy and

will be even more so in future. By using our range of tools to reduce barriers to

trade and investment we can encourage flows of goods, services and capital

between countries; make it easier for firms to export, import and invest; stimulate

innovation, competition and productivity gains; and improve living standards by

offering consumers a wider and more affordable range of products. By securing

global prosperity, international trade and investment activities also contribute to

global stability and security, support economic development and poverty

reduction in developing countries and enhance the UK’s global influence.

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About the Department for International Trade

Dan Ramsay

Director, GREAT campaign

The Deputy Director will lead the promotion of the UK to the world, shaping it’s brand strategy and

partnerships approach.

The GREAT campaign is the UK government’s largest single campaign, promoting the UK to the rest of

the world. It showcases the amazing assets of our country has and is live in 144 countries worldwide.

Over 20 different government departments use it, ranging from the Department of Digital, Culture, Media

and Sport to the Foreign and Commonwealth Office.

The campaign is the widely regarded as the finest example of country branding anywhere in the world,

and it’s easy to see why. From taking the Red Arrows on a tour of North America, bespoke events with

the James Bond movie franchise, to partnerships with iconic British brands like Aston Martin, McLaren,

the Premier League, Burberry and Wimbledon. The campaign also enjoys committed support from a

number of high profile British citizens, including Kelly Hoppen, Jo Malone, Ken Hom, David Bailey,

Katherine Jenkins, and many more.

Your success will be delivered by establishing amazing relations with these individuals and organisations.

Relationships and people will be at the heart of everything you do, and you’ll need creative flair and an

eye for opportunity. The campaign’s position at the heart of government means it can achieve things no

other team in the UK can get close to, so you’ll need near limitless levels of ambition. You can see more

about the GREAT campaign at www.greatbritaincampaign.com

I look forward to reading your application.

Communication and Marketing

Deputy Director, GREAT Campaign

Location: Windsor House, 50 Victoria Street, London SW1H 0TL

Please note the requirements for travel and

level of flexibility available as set out in the

FAQs section.

Salary: £70,000 - £80,000 per annum

External candidates should expect their salaryupon appointment to be £70,000 - £80,000 perannum. Existing Civil Servants will beappointed in line with the Civil Service payrules in place on the date of their appointment.

Contract Type:

This role is available for full-time part-time orflexible working arrangements (including pre-existing job share partnerships).

The Role

• This is a significant role in government communications that will suit an experienced

leader.

Key responsibilities include:

• Owning and developing the brand strategy for the campaign, from gathering appropriate

insight, setting the strategic direction of the value proposition and proof points, to

directing the creative output.

• Identifying and delivering iconic campaigns that promote British excellence to the world.

From advertising campaigns to large scale events at embassies.

• Leading relationships with partners in high profile British organisations (including CEO of

Aston Martin, CMO at HSBC) and brand ambassadors (including Kelly Hoppen, Ken

Hom).

• Ensuring the campaign successfully sells itself to the world, including owning our social,

digital and newsletter channels.

• Working across government to ensure we act as an integrated team and opportunities

are shared.

• Leading a team of c.12 people.

• Successfully owning a multi-million pound budget.

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About the Role

The successful candidate will be able to demonstrate evidence of:

Essential criteria

• Experience in leading partnership activity – can see the mutual value in externalpartnerships and knows how to unlock this

• Experience in managing and improving brand identity – has an eye for creativeexcellence and can get the best out of partners to deliver this

• Ability to get hands on and turn big dreams into reality – not afraid to roll theirsleeves up when needed

• Proven experience in setting brand direction and strategic thinking

• Outstanding senior stakeholder management skills to C-Suite level – must becredible managing relationships with CEOs of major FTSE 100 companies

• Proven experience leading a multi-million pound annual budget

• Significant people leadership experience within a marketing environment

Desirable criteria

• International marketing experience – proven success at delivering results from abrand in markets outside the UK

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Person Specification

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The Selection Process

How to Apply

DIT have appointed Saxton Bampfylde, an executive search agency,

to assist with this appointment.

To apply for this post, you will need to submit the following

documentation by no later than 12 noon on Monday 4th May 2020.

1. A CV setting out your career history, with key responsibilities

and achievements. Please ensure you have provided reasons

for any gaps within the last two years.

2. A Supporting Statement of around two pages of A4 explaining

how you meet the requirements of the person specification as far as

you are able to.

3. A completed Diversity Monitoring Form which references the

Guaranteed Interview Scheme Form. All monitoring data will be

treated in the strictest confidence, will not be provided to the selection

panel and will not affect your application in any way. The completion

of the Diversity Monitoring Form is mandatory and includes the option

‘prefer not to say’.

Applications should be sent via the Saxton Bampfylde website –

www.saxbam.com/candidate-opportunities, quoting reference

OAGATB.

At Saxton Bampfylde, we take care to protect the privacy of our

candidates and clients. To read more about how we collect, store

and share your data please read our privacy notice which can be

accessed here.

Contact Details – Katy Bamford

Katy.Bamford@trade.gov.uk

Recruitment Process

Saxton Bampfylde will update you once the selection panel have

reviewed all the applications after the closing date.

A panel, including the hiring manager, will then assess your

application to select those demonstrating the best fit with the role

by considering the evidence you have provided against the

criteria set out in the ‘Person Specification’ section. Failure to

address any or all of these may affect your application.

The Selection Process

The panel will be chaired by Dan Ramsay, and will include:

• An independent panel member

• HR

Full details of the panel will be confirmed if you are invited to

interview.

Assessments

If you are shortlisted, you will be asked to take part in a series of

assessments which could include psychometric tests and a staff engagement

exercise. These assessments will not result in a pass or fail decision. Rather,

they are designed to support the panel’s decision making and highlight areas

for the panel to explore further at interview.

You will also have the opportunity to speak to Dan Ramsay prior to the final

interview to learn more about the role and the organisation. Please note this

is not part of the formal assessment process.

You will be asked to attend a panel interview in order to

have a more in-depth discussion of your previous

experience and professional competence in relation to the

criteria set out in the Person Specification.

Full details of the assessment process will be made

available to shortlisted candidates.

Offer

Regardless of the outcome, we will notify all candidates as

soon as possible after the final interview.

The Selection Process

w/c 4th May 2020

12 noon Monday 4th May 2020

w/c 11th May and w/c 18th May 2020

w/c 1st June and 8th June 2020

Longlist Meeting

Preliminary Interviews

Assessments

w/c 15th June 2020Final Interviews

Closing Date

Shortlist Meeting w/c 25th May 2020

Whatever your role, we take your learning and development

seriously, and want to enable you to build a really successful

career with the Department and wider Civil Service. As a Civil

Service employee, you’ll be entitled to a large range of benefits.

Equality, Diversity and Inclusion

The Civil Service values and supports all of its employees. We

have strong and pro-active staff networks, special leave policies for

hospital appointments, reasonable adjustments put in place for

those who need them, and diversity talent programmes to help

everyone irrespective of background, to achieve their potential.

Pension

A competitive contributory pension scheme that you can enter as

soon as you join where we will make a significant contribution to

the cost of your pension; where your contributions come out of your

salary before any tax is taken; and where your pension will

continue to provide valuable benefits for you and your family if you

are too ill to continue to work or die before you retire. Visit Civil

Service Pension Scheme for more details.

Generous Annual Leave and Bank Holiday Allowance

25 days annual leave on entry, increasing on a sliding scale to 30

days after 5 years’ service. This is in addition to 8 public holidays

and will be complimented by one further day paid privilege

entitlement to mark the Queen’s Birthday.

Staff Wellbeing

Flexible working including part-time or time-term working and

access to Flexible Working Schemes allowing you to vary your

working day as long as you work your total hours.

Paid maternity and paternity leave which is notably more than the

statutory minimum offered by many other employers.

Childcare benefits (policy for new employees as of 5 April 2018):

The government has introduced the Tax-Free Childcare (TFC)

scheme. Working parents can open an online childcare account

and for every £8 they pay in, the government adds £2, up to a

maximum of £2000 a year for each child or £4000 for a disabled

child. Parents then use the funds to pay for registered childcare.

Existing employees may be able to continue to claim childcare

vouchers, so please check how the childcare policy would work for

you here.

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Benefits of working for DIT

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Diversity and Inclusion in DIT

“I have found DIT to be a great place to work.

My line managers have been very

understanding of my blindness and put the

adjustments I require in place from day one.

This has ensured I can work optimally.”

Charlie Coyle, Resourcing Projects Executive

“Many minds from diverse backgrounds, all with a common goal, drive creativity

and innovation.”

This thought from our D&I Lead, Oludade Alade, highlights how we view diversity,

including diversity of thought, as a strength here at DIT.The DIT Diversity and

Inclusion Action Plan, endorsed by the Executive Committee, sets out what is

required from leaders, managers and staff across DIT to help make the

department diverse and inclusive, in every aspect of its work. This plan has been

created in collaboration with our employee networks. We recognise their

contributions as vital.

As a Disability Confident Leader, we welcome applications from disabled people

and we will offer a Disability Confident Scheme for all disabled applicants who

meet the minimum essential requirements necessary for the post.

DIT is strongly committed to LGBT+ equality. We participate in the Stonewall

Workplace Equality Index, in 2019 we ranked at 101.

We are a signatory of the Business in the Community Race at Work Charter, an

initiative designed to improve outcomes for black, Asian and minority ethnic

(BAME) employees in the UK. We are also deeply committed to social mobility

which is reflected by our recent ranking in the top 75 employers on the Social

Mobility Index.

We pride ourselves on a vibrant range of Staff Networks, which include Faith

Groups, LGBT+, Disability, Neurodiversity, Mental Health and Wellbeing

advocates and Parents groups.

Our diversity is crucial in helping us to understand and represent the UK in our

work, both at home and across the globe.

1. Can I apply if not currently a Civil Servant?

Yes. This role is open to suitably qualified people in the external market

and to existing civil servants and those in accredited Non-Departmental

Bodies.

2. Is this role suitable for part-time working?

This role is available for full-time, part-time or flexible working

arrangements (including pre-existing job share partnerships). If you

wish to discuss your needs in more detail, please get in touch with the

named point of contact in this pack.

3. Will the role involve travel?

Some travel may be required for this role.

4. Where will the role based?

If successful you will be based in Windsor House, 50 Victoria Street,

London SW1H 0TL.

5. Can I claim back any expenses incurred during the recruitment

process?

No. Unfortunately we will not be able to reimburse you, except in

exceptional circumstances and only when agreed in advance.

6. What nationality do I need to hold in order to apply?

To be eligible for employment to this role you must be a national from

the following countries:

• The United Kingdom

• The Republic of Ireland

• The Commonwealth*

• A European Economic Area (EEA) Member State

• Switzerland

• Turkey

Certain family members of EEA, Switzerland and Turkish nationals are

also eligible to apply regardless of their nationality.

*Commonwealth citizens not yet in the UK, who have no right of abode

in the UK and who do not have leave to enter the UK are ineligible to

apply.

For further information on whether you are eligible to apply, please visitGov.UK.

7. Reserved for UK Nationals

Certain posts, notably those concerned with security and intelligence,might be reserved for British citizens, but this will not normally preventaccess to a wide range of developmental opportunities within the CivilService.

This is a not reserved post.

8. Is security clearance required?

Yes. If successful you must hold, or be willing to obtain, security

clearance to SC level. More information about the vetting process can

be found here.

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FAQS

9. What reasonable adjustments can be made if I have a disability?

We are committed to making reasonable adjustments in order to support

disabled job applicants and ensure that you are not disadvantaged in

the recruitment and assessment process.

If you feel that you may need a reasonable adjustment to be made, or

you would like to discuss your requirements in more detail, please

contact Kamara Ferdinand in the first instance.

10. Do you offer a Guaranteed Interview Scheme for Disabled Persons?

The Civil Service embraces diversity and promotes equal opportunities.

As such, we run a Disability Confident Scheme (DCS) for candidates

with disabilities who meet the minimum selection criteria. Selection will

be on merit. If you wish to apply under the DCS, you should complete

the relevant section of the online application. It is not necessary to state

the nature of your disability.

11. Will this role be overseen by the Civil Service Commission?

Yes, the recruitment process will still be governed by the Civil ServiceCommission’s Recruitment Principles.

FAQS

12. What do I do if I want to make a complaint?

The law requires that selection for appointment to the Civil Service

is on merit on the basis of fair and open competition as outlined in

the Civil Service Commission’s Recruitment Principles.

If you feel your application has not been treated in accordance with

the Recruitment Principles, and you wish to make a complaint, you

should contact Charlotte Walton (at scs-unit@trade.gov.uk) in the

first instance.

If you are not satisfied with the response you receive from theDepartment, you can contact the Civil Service Commission

(at: http://civilservicecommission.independent.gov.uk/civil-servicerecruitment/complaints/).

13. What should I do if I think that I have a conflict of interest?

Candidates must note the requirement to declare any interests thatmight cause questions to be raised about their approach to thebusiness of the Department. If you believe that you may have aconflict of interest please contact Charlotte Walton (scs-unit@trade.gov.uk) before submitting your application.

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The Civil Service Commission has three primary functions:

• To provide assurance that selection for appointment to the Civil Service is on merit on the

basis of fair and open competition as outlined in the Civil Service Commission’s Recruitment

Principles. For the most senior posts in the Civil Service, the Commission discharges its

responsibilities directly by overseeing the recruitment process and by a Commissioner

chairing the selection panel.

• To hear and determine appeals made by civil servants under the Civil Service Code which

sets out the Civil Service values – Honesty, Integrity, Impartiality and Objectivity – and forms

part of the relationship between civil servants and their employer.

• Civil Service Commissioners chair selection panels for all external recruitment competitions

at Senior Civil Service Pay Band 2 (Directors), Pay Band 3 (Director General) and

Permanent Secretary levels. An external competition is one that is advertised outside the

Civil Service and candidates who are not existing civil servants may apply.

What is the role of the Civil

Service Commission in

relation to recruitment into

the Civil Service?

The role of the Civil Service Commission

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