Departmental Study (Company Details)

8/13/2019 Departmental Study (Company Details)

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1. About Company1.1 General InformationDivya Fashions Private Limited is a Private Company established in 1998 and incorporated on 05

June 2009. It is classified as Indian Non-Government Company and is registered at Registrar of

Companies, Ahmedabad. Its authorized share capital is Rs. 20,000,000 and its paid up capital is Rs.

19,999,000.

Located at jolva, Surat Divya Fashions Private Limited mainly focuses on manufacturing of Saree.

The main products of Divya Fashions Pvt Ltd. are Sarees and it is focusing mainly on B2B

Business.

Divya Fashions Private Limited has two different units for manufacturing and sales and marketing

Respectively..

The companys mainproduct is Saree and for that the whole processing work start from bringing the Raw

material GRAY CLOTH into the organization from the market and the processing done into the following

department

Dyeing department Printing department Embroidery department

Being in the Industry for 16 years, Divya Fashions has plans to establish a strong foothold in the

domestic market across India, getting inclined towards Retail section and coming across with most

demandable Spinning Unit so as provide employment to all the unemployed across Gujarat..


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1.2 History of Company

The company was established as a proprietorship firm under the name D.S.Silk mills with Mrs.

Umadevi Fatehpuria (wife of Mr. Sushil kumar fatehpuria) as the promoter in the year 1998.The

company was reconstituted as a private limited company in the year 2009 under the name Divya

Fashion Private Ltd. with Mr. Sushil kumar Fatehpuria, Mrs. Umadevi Fatehpuria and Mr. Pankaj

Beria as the director of the company.

The company has two different units for manufacturing and sales. The manufacturing unit is at

Jolva while the sales unit is situated at surat from where the products are delivered to various cities

across India.

Divya fashions undertakes dyeing and printing of grey cloth and manufacturing of printed Sarees of

more than 20 varieties. The major materials required for such processes are grey cloth and colour

chemical and to keep the production process smooth the company manages inventory of raw

material in such quantity that stored material can fulfil the requirements for three months.

The company has an installed capacity of manufacturing about 336 lakh metres per annum and it is

currently utilising about 100 percent of its total installed capacity.


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1.3 Board of DirectorsSushilkumar Shribhagwan Fatehpuria

Umakumari Sushilkumar Fatehpuria

Pankaj Kumar Beria

1.4 Company Profile

Name Divya Fashions Private Limited

Year of Establishment 1998

Year of Incorporation 2009Nature of Business Manufacturing

Industry Textiles

Managing Director Sushil Kumar Fatehpuria

Administrative Unit Surat

Manufacturing Unit Jolva

Number of Employees 500

Group Companies

Wonderful Silk Mills

Pvt Ltd

Genius Creation Pvt

Ltd
http://corporatedir.com/officer/02140652http://corporatedir.com/officer/02140652http://corporatedir.com/officer/02140665http://corporatedir.com/officer/02140665http://corporatedir.com/officer/02140671http://corporatedir.com/officer/02140671http://corporatedir.com/officer/02140671http://corporatedir.com/officer/02140665http://corporatedir.com/officer/02140652


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1.5 Organizational Structure


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1.6 Vision & Mission, Corporate Goals & Objectives Vision and MissionTo be a well recognized brand in both domestic and global market and to gain competitive

advantage.

Corporate Goals

To gain Competitive advantage. To gain continuous improvement from operation. To gain and maintain prestige and faith of client. To become a well recognized brand in Indian as well as global market.

1.7 Industry detailsThe production of textiles is a craft whose speed and scale of production has been altered almost

beyond recognition by industrialization and the introduction of modern manufacturing techniques.

However, for the main types of textiles, plain weave, twill, or satin weave, there is little difference

between the ancient and modern methods.

During the 15th century, Textiles were the largest single industry. Before the 15th century textiles

were only in a few towns but during, they shifted into districts like East Anglia, and the Cotswold.

The textile industry is primarily concerned with the production of yarn, and cloth and the

subsequent design or manufacture of clothing and their distribution. The raw material may be

natural or synthetic using products of the chemical industry.

Cotton is the world's most important natural fiber. In the year 2007, the global yield was 25 million

tons from 35 million hectares cultivated in more than 50 countries.

There are five stages:

Cultivating and Harvesting Preparatory Processes Spinning Weaving Finishing


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Size of India's Textile Industry

The textile industry in India covers a wide gamut of activities ranging from production of raw

material like cotton, jute, silk and wool to providing high value-added products such as fabrics and

garments to consumers.

The industry uses a wide variety of fibers ranging from natural fibers like cotton, jute, silk and wool

to manmade fibers like polyester, viscose, acrylic and multiple blends of such fibers and filament

yarn.

The textile industry plays a significant role in Indian economy by providing direct employment to

an estimated 35 million people, by contributing 4 per cent of GDP and accounting for 35 per cent of

gross export earnings. The textile sector contributes 14 per cent of the value-addition in the

manufacturing sector.

Textile exports during the period of April-February 2003-2004 amounted to $11,698.5 million as

against $11,142.2 million during the same period in the previous year, showing an increase of

around 5 per cent.

Fibers

Artificial fibers can be are made by extruding a polymer, through a spinneret into a medium where

it hardens. Wet spinning (rayon) uses a coagulating medium In dry spinning (acetate and triacetate),

the polymer is contained in a solvent that evaporates in the heated exit chamber. In melt spinning

(nylons and polyesters) the extruded polymer is cooled in gas or air and then sets. All these fibers

will be of great length, often kilometers long.

1. Natural Fiber/ Fabrics

Natural fabrics are those which are created from the fibers of animals coats, the cocoons of

silkworms, and plants seeds, leaves and stems. It is breathable and never causes rashes apart from

being soft and durable. Natural fabric is the best choice for everyone. It does not change color from

UV light and there is no warming until the material loses its tensile strength.


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Types of natural fabrics:

Cotton Fabric Silk Fabric2. Synthetic Fabric

The invention of synthetic fabric changed the textile industry. Their properties differed from the

properties of natural fabrics. It seemed like miracle. It was made from chemicals and still it was

superior to those found in nature. Take an example of rayon, discovered in early 1900s and it

became artificial silk.

These fabrics are made from fibers which are either completely made from inorganic materials or

organic materials combined with chemicals.

Types of Synthetic Fabrics:

Acrylic Fabric Acetate Fabric Nylon Fabric Latex Fabric Polyester FabricFabrics by Usage

Different fabrics are used differently. They are specially made to fulfill certain purposes. Apparel

fabric is very dressy with a comfort and durability where as industrial fabric should be strong and

tough with grease resistant. Outdoor fabric should posses the quality to retain color over years while

hosiery fabric is supposed to fit to the skin closely. In the same way curtain and drapery fabric has

different dedicated utility than blanket or mattress fabric.


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Types of Fabrics by Usage:

Apparel Fabric Beachwear Fabric Blanket Fabric Curtain Fabric Drapery Fabric Home Furnishing Fabric Hosiery Fabric Industrial Fabric Interlining Fabric Mattress Fabric Outdoor Fabric Packing Fabric Pin tucks Fabric

.


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1.8 SWOT Analysis

Strengths

Good quality Product

Experienced Management

Effective working capital

management

Weakness

High Competition

Liberal Treatment Policy with

Employee.

Opportunity

Increasing Brand Awareness

Entering Global Market

Threat

Government rules & regulations

New Entrants

Departmental Study (Company Details)

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