McCoy College of

Business Administration

DEPARTMENT OF MARKETING March 2017 NEWSLETTER

WELCOME TO THE MARKETING

DEPARTMENT’S NEWSLETTER!

The mission of the Department of

Marketing is to educate students to

function and grow in a dynamic

business world. We hope this newsletter

will provide you with valuable

information to assist you towards

graduation and to learn more about the

department’s activities, opportunities

and organizations.

For additional information about the

Department of Marketing, please visit

our website at

www.marketing.mccoy.txstate.edu.

Issue Overview

Important Dates

Birthdays

Registration Tips & Tools

Interview Express

Sales Students

Graduate Opportunities

Texas Tech Program Reminder

Internships

Transformative Service

Collaborative

Follow Us on Twitter

AMA Announcement

Research Spotlight

Contact Information

1 First 8 Week Class: Withdrawal Deadline, Go to Zero Hours Enrolled †

(Ends at 11:59 p.m.) See Dropping/Withdrawing

6 Second 8 Week Class: Registration Ends (4:45 p.m.)

7 Second 8 Week Class: First Day of Classes

10 Second 8 Week Class: Last Day to Drop with 100% Refund ‡

(Ends at 11:59 p.m.) See Refund Policies and Schedules

10 Graduation Application Deadline

12 Spring Break Begins (Classes Do Not Meet)

19 Spring Break Ends

28 Full Term: Last Day to Drop/Automatic “W” Deadline ‡

(Both End at 11:59 p.m.) See Dropping/Withdrawing

Important Dates in March

Registration Tools CLICK EACH LINE FOR MORE

INFORMATION

FIND YOUR

MARKETING ADVISOR

ACCESS

PERIODS/TIME

TICKETS

LOOK AT LOCATIONS

OF COURSES

MCOY= Main Campus | AVRY=

Round Rock Campus

PAYMENT

INFORMATION AND

DEADLINES

Happy

Birthday

7th

Dr. Taylor

-

25th

Nikki

Herrera

Registration for

Summer 2017 & Fall 2017

starts MARCH 20th

Tips:

-Check ‘Look Up Classes’ for options and

availability. Make mock schedules.

-Check prerequisites/ restrictions.

-Know when your access period begins.

-Register as soon as you can!

**Classes close quickly! **

Good Luck to our

Sales Students!

The 2017 National

Collegiate Sales

Competition

Team is practicing

for the upcoming

competition in April

at Keenesaw

State University

in Atlanta. Texas

State has a strong

record of success

at this prestigious

event. From Left: Tori Green, Jeremy Cox, Taylor Walker, Evan Jackson, and Vicki West

Texas State University McCoy College of Business

Center for Professional Sales “Interview Express”

This upcoming event is to focus on corporate partners’ hiring

needs and provide a learning forum to improve students’

professionalism and interviewing skills.

The attendees include employers, professional selling students,

and SIFE/Enactus senior officers.

Marketing JUNIORS & SENIORS: INTERNSHIPS Gain valuable hands-on experience and course credit!

FOR MARKETING (MKT 4399) & SERVICE MARKETING (MKT 4393)

EMAIL MRS. DIETERT OR VISIT THE WEBSITE:

http://marketing.mccoy.txstate.edu/internships/internships.html

FOR SALES (MKT 4392)

EMAIL MR. NOLL OR VISIT THE WEBSITE:

http://marketing.mccoy.txstate.edu/internships/salesinternships.html

Graduate Opportunities

Texas Tech Sport Management Program – Graduate Application Reminder

The Department of Kinesiology and Sport Management at Texas Tech University is

accepting applications for our M.S. in Sport Management. We recently removed our

GRE requirement for applicants to provide greater access to graduate-level education

for students interested in pursuing a career in sport. The graduate program in sport

management prepares students for careers in the sport industry. Students will acquire

theoretical knowledge and practical experience in areas such as sport marketing,

facility and event management, sport social issues, sport ethics, leadership, and

financial management in sport.

In collaboration with the TTU School of Law, a student may complete a dual

degree program comprised of 114 credit hours (with 12 hours shared between each

degree for an actual total of 90 credit hours) and graduate with a J.D. and M.S. in Sport

Management. This year-round, full-time program can be completed in six academic

semesters and two summers. In addition, we also have students pursuing a dual master’s

degree with M.S. in Sport Management and M.B.A. through Texas Tech’s Rawls College

of Business. This dual degree program enables students to obtain a M.S. in Sport

Management and the 42-hour M.B.A. in two years. Application first should be made to

the Department of Kinesiology and Sport Management. This dual program requires 12 to

24 fewer hours than if both degrees are pursued separately.

Graduates of the M.S. in Sport Management have been successful securing

employment with organizations such as the Texas Rangers, Houston Astros, Texas Tech

Athletics, EDS Byron Nelson Championship, and many others. We are still accepting

applications for the Summer/Fall semesters, with the financial aid priority deadline set for

March 15th. To apply, please click the following link: applytexas.org

Please visit our website for more information on the

program, http://www.depts.ttu.edu/ksm/grad/ms_sp_manage.php, or

contact Donna Torres at (806) 742-3371.

,

The Transformative Service Collaborative (TSC) at Texas State is an innovative

transdisciplinary collaborative for improving human well-being for individuals,

families, cities, and society. To bring people together to solve these problems, TSC

serves as an innovative, inclusive, human-centered research platform. TSC seeks

collaborative research projects with many departments and colleges at Texas

State. TSC also seeks to collaborate with our San Marcos community and our region

to facilitate local improvements in well-being.

For more information about TSC please visit:

http://marketing.mccoy.txstate.edu/collaborative.html

Stay involved & Follow us on Twitter:

https://twitter.com/servcollab

Want to get involved?

Easy! Just complete a quick survey from the link below: http://marketing.mccoy.txstate.edu/collaborative/getinvolved.html

Picture on left shows the

TSC team, Dr. Fisk, Dr.

Nasr, and Dr. Anderson

presenting the poster

“Advancing Healthcare

Research through the

Transformative Service

Collaborative: Four

Projects” at the Health

Scholar Showcase.

American Marketing Association

Sponsors:

Etiquette dinner:

Texas State AMA held their 19th Annual Etiquette Dinner on Monday,

February 13th. The dinner was held on the 11th floor of the Reed Parr

Building overseeing the university's campus, where students learned to

eat in a professional setting; European style. We had a great turn out!

Thank you again to our speaker Kevin Gilley and to our wonderful

sponsors!

T-Shirt Sales:

Stop by our t-shirt booth for your

bobcat merchandise! Find AMA at their

tent for t-shirt and sticker sales every

Wednesday from 9am-1pm in the LBJ

Mall area.

Cash and card are accepted.

We have a variety of great styles and

prices! Help AMA attend the National

Competition held this month.

UPCOMING EVENTS

Speaker meetings:

March 8, 2017:

Join us for our speaker meeting on March 8th in LBJ 3-14.1.

We will be having guests Namrata Sirur and Pavi Siva Dinamani

from 9to5Misfits Youtube channel. They use their humor and

knowledge to provide information and entertainment to young

professionals while “tackling unemployment with hilarious

grace”.

March 29th, 2017:

Don’t miss out! Join us Wednesday, March 29th at 5:30

p.m. for our speaker meeting in LBJ 3-14.1. We will be having

special guest Brett Fails from Zenoss speak on his experience in

digital strategy and campaign operations.

Workshops:

March 21, 2017: Welcome back Bobcats, we hope you

enjoyed your break! Join us in LBJ 3-6.1 for a brand discovery

workshop with University Marketing at 5 p.m.

Help wish the Texas State AMA members luck as

they attend the 39th Annual AMA International

Collegiate Conference in New Orleans, LA on

March 16-18th, 2017!

Peer-Reviewed Conference Proceedings/Presentations:

Madhavaram, Sreedhar, Vishag Badrinarayanan, and Robert E. McDonald

(2017), “Grafting the Knowledge of Chief Marketing Officers (CMOs):

The Key to CMO Impact on Firm Performance?” in 2017 American

Marketing Association Winter Educators’ Conference, Orlando, FL:

American Marketing Association.

Special Events:

1) Health Scholar Showcase: Several marketing faculty members participated

in the recently concluded Health Scholar Showcase, an event organized as

part of Texas State University’s Translational Health Research Initiative. More

information on the event is available here: http://www.txstate.edu/research/avpr/news/health-scholar-showcase.html

Poster featuring research by Gail M. Zank, Karen H. Smith, Rick T. Wilson:

Poster featuring research by Steven Rayburn, Linda Nasr, Sidney Anderson, and

Ray Fisk:

2) Marketing Department Research Seminars: The marketing department’s

research seminars involve presentations of ongoing research projects by

marketing faculty members. Multiple presentations will be scheduled each

semester. For additional information, contact Jeremy Sierra

(js204@txstate.edu).

The following presentations are scheduled for March 2017:

Vishag Badrinarayanan – “How Can Organizations Benefit from Chief

Marketing Officers (CMOs)? A Knowledge Grafting Perspective”

Steven Rayburn – “Exploring the Transformational Effect of Work Design

Across Cultures.”

Advertising Case Competition Class

Work with Top Consumer Brands, Add Advanced Skills to Your Resume

EARN UPPER DIVISION ELECTIVE CREDIT

This is your opportunity to build your resume and master the marketing skills companies want!

Conduct consumer research, including focus groups, online surveys, and cutting-edge research techniques such as user experience testing for websites.

Create advertisements and social media campaigns.

Develop campaign metrics.

Work with major brands, such as Snapple, Coke, Pizza Hut, Nissan, State Farm, and many more!

HOW THE CLASS WORKS You’ll work with a handful of the brightest Texas State students from the College of Business Administration and other colleges. We work around a conference table where ideas are easily exchanged. You’ll get to know the professor and fellow classmates on a

more personal and professional level. We work as a team to develop our advertising campaign for the case sponsor.

FALL 2017 SEMESTER We conduct primary and secondary research to discover consumer insights about the brand. We identify relevant consumer target markets, define the brand’s positioning statement, and author the creative brief, which is the document used in the Spring to develop the ad campaign. SPRING 2018 SEMESTER We turn the creative brief into an actionable campaign and present it to the client and advertising professionals. The client and advertising case used in the class is sponsored by the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC).

MKT-4397 Directed Study in

Mondays/Wednesdays

11:00 a.m. to 12:20 p.m.

Seats are Limited

Inquire about the class today! The professor must

add you into the class.

3 or 6 Credits

Participate in the Fall class, decide later about

continuing into the Spring.

Class Prerequisites

MKT 4330 and MKT 3370 recommended, but not

required.

DR. RICK T. WILSON Assistant Professor of Marketing McCoy College of Business Administration

EMAIL rick.t.wilson@txstate.edu

FIND OUT MORE

FOR MORE INFORMATION, PLEASE CONTACT

Visit aaf.org/NSAC to learn more about the competition.

Marketing

“A lot of hard work, but you gain

experience and friendships that

last a lifetime.” – Alex

“It showed me how to believe in

an idea and convince a room full

of strangers to the do the same.”

– Breonna

“I would do it over again in a

heartbeat!” – Taylor

STUDENT ORGANIZATIONS GET INVOLVED!

The Department of Marketing actively supports three student organizations, all of

which have successful track records in gaining student involvement, contributing to

the university and community, and succeeding at the highest levels of competition.

These organizations are a major component of the department’s ongoing pride

and tradition. If you would like to be a part of any of these exciting and career-

oriented groups, contact the advisors listed below:

American Marketing Association (AMA)

Dr. Karen Smith - ks07@txstate.edu

Dr. Gail Zank (Case Advisor)- gz10@txstate.edu

American Advertising Federation (AAF)

Dr. Rick Wilson - rtw34@txstate.edu

Enactus (Formerly SIFE)

Mrs. Vicki West- vw03@txstate.edu

CONTACT INFORMATION

Editor, Nikki Herrera[nkh2@txstate.edu]

Texas State University is a tobacco-free campus. /dept.marketing

McCoy Hall 424

601 University Drive

San Marcos, TX 78666

(P) 512.245.7428

(E) marketing@txstate.edu