Product launchxyz Deodorant

Efforts by:-K. Naren Babu, G.Suresh Babu,

B.SivaKasi Reddy,From Royal:- M.B.A

IS THIS HOW

PEOPLE REACT

WHEN YOU ARE

AROUND?

DO NOT WORRY….WE HAVE THE BEST

SOLUTION FOR YOUR PROBLEM

XYZ -Arousing freshness in

your work life

Xyz

Ded

ored

ant

PRODUCT

Our product would be offered in 180 ml pack

It will be available in two packs. The design of the product

would be attractive. “xyz ” would be that, it will be

offered as a deodorant, with two fragrances in one bottle.

MARKETING MIX

Xyz

Ded

ored

ant

PRICEThe deodorant would be introduced in the market at a price of Rs180.

A margin of 10% would be kept for the wholesalers and a margin of 25% would be kept for the retailers.

Packaging Our packaging would be attractive and the bottle

would be made of metal.

we would be printing a health tips for keeping skin

healthy on each bottle that we will be produced.

We will also be providing sample deodorants for trial

purpose but that would be done only in selected

stores.

Research Costs Total 378002.00

Communications Costs Total 641250.00

Networking Costs Total 6350.00

Promotions Costs Total 557500.00

Advertising Costs Total 369100.00

Public Relations Costs Total 160000.00

Meal Costs Subtotal 37950.00

List Service Costs Subtotal 77700.00

Audio/Visual Services Subtotal 17870.40

Additional Costs Subtotal 21695.00

ESTIMATED MARKETING GRAND 2267417.40

BUDGET PLAN (in Rs.)

PLACE• Our product “xyz” would be launched in the national market.

• It will be available in every place of India. We will sell our product at retail outlets, supermarkets, apparel stores.

CHANNELS OF DISTRIBUTION.

MANUFACTURER WHOLESALER RETAILER CUSTOMER

We are distribute our product more than 180 countries Our product is available at any store in our country via

supermarkets in the country like Big Bazaar, Spencer’s, Hyper city.

We are selling our product for Male and Female with different flavours

Our products are available not only in urban areas but also in rural areas

Uses For the purpose of controlling bad smell form bodies It will reduce your sweat level It will work more than 48 hrs. You may feel comfortable when you use this product it will not harm to your skin and it will protect form

sun set

Target customer

Positioning Statement

“We offer 48 hours antiperspirant deodorants for catering to the needs of working professionals, aged between 20 to 50 years.”

Competitors review

V/S

Xyz

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PROMOTION

NewspapersMagazine

Social networking sites Radio

TelevisionInternet ( Social Networking Sites)Brouchers

Bill boardsPromotional Events

Promotion (cont.)

our promotion strategy would include promoting

product by providing deodorant in small bottles for

trial purpose (only in selected stores).

Xyz DEODRANTS

AROUSING FRESHNESS IN YOUR WORK LIFE

CONTIGENCY PLAN

In case the product fails in the market , then we would come up with new product that will target youths. We will reposition our product and some alteration will be made in its composition. we will use the fixed facilities that we already have.

Local

State

Country

Global

Over view XYZ is a deodorant product under a hypothetical start-up – Redolence Pvt. Ltd.

• Partnership basis- PartnersG.Sai karthik (Bangalore)

venkateswara Reddy, (Delhi) Vinod Kumar, (Chennai),Addanki Ravi, (Mumbai)

Venu Babu, (Kolkata)Muliki Nagaraju (Nagaland)

Ambati Kalpana (Kerla)P. Prasanthi, (Goa)

Billa. Prasanthi, (Hyd) Anusha (patna) ,Peram Sowjanya (pune)

Initial investment is 25 crores

Our Brand Ambassador’s in INDIA Mahesh Babu, Indian film actor 

Hrithik Roshan, Indian film actor and dancerShah Rukh Khan, Indian film actorIn Other Countries

Randy" OrtonJohn Cena

Our goal Unilever We will defeat you

Thank you!Any Queries