Denver Startup Weekend June 2011 - 401(k) foster pitch
-
Upload
brandfolder -
Category
Technology
-
view
116 -
download
3
description
Transcript of Denver Startup Weekend June 2011 - 401(k) foster pitch
![Page 1: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/1.jpg)
you and your clients...together
a resource for financial advisors
Monday, June 6, 2011
![Page 2: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/2.jpg)
What is 401(k) Foster?
✓ Value-added customer management and engagement tool for independent financial advisors
✓ Personal finance tool for anyone who has or has had a 401(k)
✓ Lead channel for independent financial advisors to grow assets under management
Finding clients and building a customer base is one of the most important aspects of becoming a successful financial advisor. (Bureau of Labor Statistics)
Monday, June 6, 2011
![Page 3: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/3.jpg)
Monday, June 6, 2011
![Page 4: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/4.jpg)
Monday, June 6, 2011
![Page 5: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/5.jpg)
Who do we sell to?
Registered Investment Advisor # 98,874
Sure, your investments are doing just fine. Anymore
money you want to send my way? You’ve been getting my mailings right? No? Ok talk to you in six months.
Hi, my name is Donald
www.401kfoster.com/donald
Monday, June 6, 2011
![Page 6: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/6.jpg)
User Acquisition
Adviser --> current/prospect clients --> invites advisers --> ...
LinkedIn – email blast/share between network
Survey sent out with call to action to visit site
Biz dev deals: job search/placement sites: careerbuilder, theladders, glass door
Monday, June 6, 2011
![Page 7: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/7.jpg)
added value
Monday, June 6, 2011
![Page 8: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/8.jpg)
Customer Management and Engagement Tool
White label solution for financial advisor to interact with clients
Benefits
Customer retention (keep them engaged)Gain / grow trustThink you know what the hell you’re doing(look bigger than you actually are)
401kFoster Monetization: tiered-based subscription
Monday, June 6, 2011
![Page 9: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/9.jpg)
WHAT THE HELL IS A 401(k)?http://whatthehellisa401k.com
Personal finance tool for anyone who has or has had a 401(k)
Information portal with language & understandable examples
Discussion Boards for Community
BenefitsYou reconnect with your money
401kFoster Monetization: Free
Monday, June 6, 2011
![Page 10: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/10.jpg)
Lead generation for independent financial advisors to grow assets under management
www.401kfoster.com is an open lead channel
We provide calls to action to connect users with financial advisors
Benefit: Increase AUM (name of the game)
401kFoster Monetization:Pay for leads ($ amount & % of assets acquired)
Monday, June 6, 2011
![Page 11: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/11.jpg)
Current Engagement Process
Tee time? Tea time?What the hell is a
401(k)?
“flooded with shit, all sorts of shit”Monday, June 6, 2011
![Page 12: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/12.jpg)
manage. engage. grow.
Monday, June 6, 2011
![Page 13: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/13.jpg)
ManageOn the brink of collapse
Aww...much better
efficiency
Monday, June 6, 2011
![Page 14: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/14.jpg)
Engage
I’m ignoring you
Did you say treat?
Gain share of wallet
Monday, June 6, 2011
![Page 15: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/15.jpg)
Grow
Monday, June 6, 2011
![Page 16: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/16.jpg)
How are we getting the data?
Financial advisorsUser / organic prospectsPublic, government sourcesBrightscope (401k ratings)Yodle (connection to banks)
Monday, June 6, 2011
![Page 17: Denver Startup Weekend June 2011 - 401(k) foster pitch](https://reader034.fdocuments.net/reader034/viewer/2022042714/54c66cb44a795953538b45d5/html5/thumbnails/17.jpg)
Monday, June 6, 2011