Dental Economics Media Kit - DentistryIQ

DENTAL ECONOMICS ®

SALES CONTACTS

AD MATERIAL SUBMISSION

DENTAL ECONOMICS CIRCULATIONDental Economics magazine mails monthly on the 11th of the month.

More than 100,000 actively practicing dentists receive Dental Economics each month. Of these, 81.6% are practicing 30 hours a week or more! These active dentists make your best prospects. Dental Economics also circulates to approximately 2,600 senior dental students in the United States during the school year. We are committed to the future of dentists who will be your future customers.

Dental Economics’ circulation consists of qualified subscribers in the dental profession. The following demographics (or statistics) are reported in the June 2012 BPA Worldwide circulation statement.

81.6% of U.S. Dentist subscribers work 30+ hours per week chairside 67% of U.S. Dentist subscribers graduated between 1984 and 2012 87.6% of circulation is one year 83.2% of circulation is personal direct request

(The remaining 16.8% are members of the American Dental Association.)

7,033 subscribers request the digital version

WestDEREK TRINKAPh: (918) [email protected]

National Sales ManagerKey AccountsCHRIS PAGEPh: (518) [email protected]

Key AccountsCRAIG DICKSONPh: (630) [email protected]

EastAUGGIE JAMESPh: (847) [email protected]

Key AccountsDAVID HURLBRINKPh: (717) [email protected]

Key AccountsMACHELE GALLOWAYPh: (918) [email protected]

Midwest/SoutheastHEATHER WALKEPh: [email protected]

Classifieds and Reprint SalesDARLENE STARKSPh: (918) [email protected]

• Gotohttp://digitalads.pennwell.com

• SelectDental Economics from the scroll-down menu

• Fillintherequiredinformationandselect“UPLOADAD”

• Waitfortheconfirmationpagetodisplay

• Stufforzipyourfilesbeforesending

• TheFTPsitewillacceptupto250MB

OPTIONAL:

Forproofsubmissions,pleasesendphysical

ad material to:

PennWell Corporation

Attn: Ad Traffic Team

1421 South Sheridan Road

Tulsa, Oklahoma 74112

Log on for a completedownloadable and printable

2013 media kit.

dentaleconomics.com

2013MEDIA KIT

VISIT US ONLINELog on for a complete downloadable

and printable 2013 Media Kit.www.DentalEconomics.com

The Nation’s Leading Business Journal for the Profession

3


2013 media kit.

dentaleconomics.com

ISSUE ADS CLOSE MATERIAL DUE EDITORIAL FOCUS BONUS DISTRIBUTION

January 2013 December 5, 2012 December 12, 2012 Patient acquisition & retention (Feature articles to include: tracking, follow up, over delivery. Marketing, social media, website, newsletter, Community involvement.)

Yankee Dental Congress

February 2013 January 4, 2013 January 11, 2013 The Business of Dentistry (Feature articles to include: Determining Fees, Check points, Hiring an Associate, or a transition team.) CAD/CAM dentistry (Feature articles to include: CEREC, D4D,

Lava COS, material blocks, and lab processing, iTero/Cadent)

CDS Midwinter Meeting

March 2013 February 5, 2013 February 12, 2013 Esthetic Dentistry (Feature articles to include: composites, veneers, ortho, crowns, implants) Tooth Whitening, Zirconia and EMax Crowns.

April 2013 March 5, 2013 March 12, 2013 Oral Cancer (Feature articles to include: Diagnosis (all the cancer detecting products VELscope, Trimira, Zila, etc), testing (Oral CDX. Brush Biopsy).

Talking to your patient, referrals and tracking, what the Oral Surgeon needs from the GP.NEW Products to see at the CDA Anaheim dental meeting

May 2013 April 9, 2013 April 16, 2013 Keeping your teeth for a lifetime. Implant Dentistry (Feature articles to include: single, multiple, anterior and posterior, use of different types of implants, types of bone, and use of Cone Beam.)

Mini implants, and over dentures.

June 2013 May 6, 2013 May 13, 2013 Social Media (Feature articles to include: Fact or Fiction, What you do to make a difference.) Imaging in Dentistry ( Feature articles to include: Intraoral images, extraoral images,

how to use the images in a case presentation)

July 2013 June 7, 2013 June 14, 2013 Endo, CBCT, Posterior Dentistry, Crowns, Inlays, Cad Cam dentistry, and Patient Comfort.

August 2013 July 8, 2013 July 15, 2013 Technology — How does impact your practice. The future of your practice. (Do you buy technology after 50?), (Feature articles to include: How and when to integrate new technology. Equipment, small & large, and new techniques.)

September 2013 August 7, 2013 August 14, 2013 Sleep Apnea, Caries Detection, NEW Products to see at the ADA

ADA Annual Session

October 2013 September 4, 2013 September 11, 2013 New Equipment (Feature articles to include: Tax Advantages, Equipment to increase your production: Electric Handpieces, Digital x-rays, and CAD/CAM technology, Floor plan designs,

better lighting, better working environment, better patient comfort.)

Fee Survey, and Practice Survey

November 2013 October 4, 2013 October 11, 2013 Time Management in Dentistry (Feature articles to include: Lasers, the bene ts of Soft-Tissue Laser, appointment control, keeping the Hygienist busy,

making the clinical appointment taying on time for the patient)NEW Products to see at the GNY

Greater New York Dental Meeting

December 2013 November 5, 2013 November 12, 2013 How to help your patients pay for their dentistry. How to increase case acceptance Implant Dentistry (Feature articles to include: stabilizing removable denture prosthetics, regular implants and cast bar, mini implants, immediate loading.) Tax Calendar for 2014

Top 12 Pearls in 2013

• Pearls for our Practice® by Dr. Joe Blaes• Hygiene Pearls for our Practice®

by Dr. Joe Blaes

• New Products• Ask Dr. Gordon Christensen• Industry Leader Interview

• Infection Control• Financial• Technology • Practice Transitions

• Practice Success• For your dental team• Dental Practice surveys — fees, salaries,

practice, and marketing

• Oral Systemic• Social Media & Internet• 3D Dentistry

• Design• Software• Oral Cancer

MONTHLY COLUMNS AND FEATURES

A WORD FROM THE EDITOR:It is with a great sense of pride that I present the 2013 Dental Economics editorial calendar. This is the only business journal for the dental profession. You will quickly notice that the magazine has a number of ongoing columns that give it a continuity that no other journal has. Our readers look to this editorial for the information that will enable them to better

columns every month. Placing your ad next to one of these columns would assure that it will be seen by most of our readers. Our feature articles keep dentists aware of the many changes happening in dentistry.

encounter every day in a dental practice. 2013 will see Dental Economics continue to be the leader by supporting new dentists and mature dentists and their teams in their quest to learn the business principles and techniques for managing a successful dental practice.

I am in constant communication with dentists across the country via email and personal conversation. They tell me that our magazine is the one that they read cover to cover! It is the one that they save to show articles to their team and to discuss with their peers. This means that your advertising is seen more than once when you place it in Dental Economics. This type of leadership in editorial content has resulted in Dental Economics being named in survey after survey as the best-read business journal in the industry.

I am constantly on the lookout for new and innovative ideas to keep Dental Economics fresh and on the cutting edge. I hope you have enjoyed the new look of our magazine. I have a successful dental practice and I lecture across the country to thousand of dentists and their

advancements early on and will keep my readers informed.

Joseph A. Blaes, DDSChief Editor, Dental Economics

Value Added: Signet AdStudy

2013 EDITORIAL CALENDAR

NEW Products to see at Chicago MidWinter Dental Meeting

DENTAL ECONOMICS ®

SALES CONTACTS

AD MATERIAL SUBMISSION

DENTAL ECONOMICS CIRCULATIONDental Economics magazine mails monthly on the 11th of the month.

More than 100,000 actively practicing dentists receive Dental Economics each month. Of these, 81.6% are practicing 30 hours a week or more! These active dentists make your best prospects. Dental Economics also circulates to approximately 2,600 senior dental students in the United States during the school year. We are committed to the future of dentists who will be your future customers.

Dental Economics’ circulation consists of qualified subscribers in the dental profession. The following demographics (or statistics) are reported in the June 2012 BPA Worldwide circulation statement.

81.6% of U.S. Dentist subscribers work 30+ hours per week chairside 67% of U.S. Dentist subscribers graduated between 1984 and 2012 87.6% of circulation is one year 83.2% of circulation is personal direct request

(The remaining 16.8% are members of the American Dental Association.)

7,033 subscribers request the digital version

WestDEREK TRINKAPh: (918) [email protected]

National Sales ManagerKey AccountsCHRIS PAGEPh: (518) [email protected]

Key AccountsCRAIG DICKSONPh: (630) [email protected]

EastAUGGIE JAMESPh: (847) [email protected]

Key AccountsDAVID HURLBRINKPh: (717) [email protected]

Key AccountsMACHELE GALLOWAYPh: (918) [email protected]

Midwest/SoutheastHEATHER WALKEPh: [email protected]

Classifieds and Reprint SalesDARLENE STARKSPh: (918) [email protected]

• Gotohttp://digitalads.pennwell.com

• SelectDental Economics from the scroll-down menu

• Fillintherequiredinformationandselect“UPLOADAD”

• Waitfortheconfirmationpagetodisplay

• Stufforzipyourfilesbeforesending

• TheFTPsitewillacceptupto250MB

OPTIONAL:

Forproofsubmissions,pleasesendphysical

ad material to:

PennWell Corporation

Attn: Ad Traffic Team

1421 South Sheridan Road

Tulsa, Oklahoma 74112


2013 media kit.

dentaleconomics.com

2013MEDIA KIT

VISIT US ONLINELog on for a complete downloadable

and printable 2013 Media Kit.www.DentalEconomics.com

The Nation’s Leading Business Journal for the Profession

3


2013 media kit.

dentaleconomics.com

RATES&SPECIFICATIONS

The total number of full-page and fractional ads used within one year from the date of first insertion determines the frequency rate earned. Each page of multi-page units counts as one insertion toward an earned frequency; space purchased by a parent company and its divisions or subsidiaries is combined to determine earned frequency. Earned rates in Dental Economics, Proofs and RDH can be combined to earn the best rate.

Method of Printing: Web Offset Binding:PerfectBinding,1⁄8”offbackbone

Paper: Cover: 100 lb. text weight, Body Pages: 45 lb. text weight coated

Inserts:Themaximumstockweightacceptedforinsertsis100lb.textweight.Standardsizeboundininsertsmustbefurnishedat8¼”x10¾”allowingfora1⁄8”trimonallsides. Special printing on inserts, such as embossing, where it is impossible to use or sell the other side of the insert, is sold as a complete 2 page insert.

Storing of advertising material: Advertising material will be stored for 12 months and then destroyed unless otherwise advised.

DISPLAyANDCLASSIFIEDSPECS

AD SIZE

FULLPAGESPREAD FULLPAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/4 PAGE 1/6 PAGE 1/8 PAGE

SHAPE — — Vertical Horizontal Vertical Island Square Horizontal Vertical Vertical Vertical Horizontal

TRIM(W×H)

16˝ x 10.5˝406mm x 267mm

8˝ x 10.5˝203mm x 267mm

— — — — — — — — —

BLEED 16.25˝ x 10.75˝413mm x 273mm

8.25˝ x 10.75˝210mm x 273mm

5.25˝ x 10.75˝133mm x 273mm

8.25˝ x 5.5˝210mm x 140mm

4.125˝ x 10.75˝105mm x 273mm

5.25˝ x 8.25˝133mm x 210mm

— — — — —

LIVE AREA

15˝ x 10˝381mm x 254mm

7˝ x 10˝178mm x 254mm

4.5˝ x 9.75˝114mm x 248mm

7˝ x 4.875˝178mm x 124mm

3.75˝ x 9.75˝95mm x 278mm

4.5˝ x 7.375˝114mm x 187mm

4.5˝ x 4.875˝114mm x 124mm

7˝ x 3.3125˝178mm x 84mm

2.25˝ x 9.75˝57mm x 248mm

3.375˝ x 4.875˝86mm x 124mm

2.25˝ x 4.875˝57mm x 248mm

3.125˝ x 2.0˝79mm x 51mm

2013 DISPLAy ADVERTISIng RATES**NOTE: Gross rates below include four-color charges and are entitled to a 15% agency commission.

Cover and Other PositionsCOVER II + 33%COVER III + 15%COVER IV + 50%

DISPLAY 1X 3X 6X 12X 18X 24X 36X 48X FULLPAGESPREAD $26,355 $25,782 $24,379 $22,719 $22,226 $21,559 $20,271 $19,998

HALFPAGESPREAD $17,035 $16,815 $15,774 $14,813 $14,514 $14,168 $13,501 $13,206

FULLPAGE $13,179 $12,896 $12,192 $11,362 $11,115 $10,779 $10,139 $10,007

2/3PAGE $10,117 $9,891 $9,461 $8,683 $8,510 $8,258 $7,901 $7,706

1/2PAGE $8,520 $8,410 $7,890 $7,412 $7,259 $7,086 $6,755 $6,603

1/3PAGE $6,755 $6,666 $6,282 $5,925 $5,825 $5,678 $5,468 $5,368

1/4PAGE $5,763 $5,678 $5,405 $5,101 $5,033 $4,891 $4,728 $4,649

1/6PAGE $4,676 $4,628 $4,371 $4,144 $4,082 $4,034 $3,897 $3,840

2013 Classified advertising rates**NOTE: Gross rates below include four-color charges and are entitled to a 15% agency commission.

CLASSIFIED 1X 3X 6X 12X1/2PAGE $3,903 $3,709 $3,525 $3,347

1/3PAGE $2,895 $2,600 $2,453 $2,311

1/4PAGE $1,923 $1,734 $1,561 $1,403

1/6PAGE $1,449 $1,308 $1,261 $1,234

1/8PAGE $982 $935 $887 $846

1COLUMNINCH $278 $252 $237 $226

ISSue ADS CLOSe MAterIAL Due eDItOrIAL FOCuS BOnuS DIStrIButIOn

January 2013 December 13, 2012 December 20, 2012 Patient acquisition & retention(Featurearticlestoinclude:tracking,followup,overdelivery. Marketing, social media, website, newsletter, Community involvement.)

Yankee Dental Congress

February2013 January 11, 2013 January 18, 2013 The Business of Dentistry(Featurearticlestoinclude:DeterminingFees,Checkpoints,HiringanAssociate, or a transition team.) CAD/CAM dentistry(Featurearticlestoinclude:CEREC,D4D,

Lava COS, material blocks, and lab processing, iTero/Cadent)

CDS Midwinter Meeting

March 2013 February12,2013 February19,2013 Esthetic Dentistry(Featurearticlestoinclude:composites,veneers,ortho,crowns,implants) Tooth Whitening, Zirconia and EMax Crowns.

April 2013 March 15, 2013 March 22, 2013 Oral Cancer(Featurearticlestoinclude:Diagnosis(allthecancerdetectingproducts VELscope, Trimira, Zila, etc), testing (Oral CDX. Brush Biopsy).

Talking to your patient, referrals and tracking, what the Oral Surgeon needs from the GP.nEW Products to see at the CDA Anaheim dental meeting

May 2013 April 16, 2013 April 23, 2013 Keeping your teeth for a lifetime. Implant Dentistry (Featurearticlestoinclude:single,multiple,anteriorand posterior, use of different types of implants, types of bone, and use of Cone Beam.)

Mini implants, and over dentures.

June 2013 May 15, 2013 May 22, 2013 Social Media(Featurearticlestoinclude:FactorFiction,Whatyoudotomakeadifference.)Imaging in Dentistry(Featurearticlestoinclude:Intraoralimages,extraoralimages,

how to use the images in a case presentation)

July 2013 June 18, 2013 June 25, 2013 Endo, CBCT, Posterior Dentistry, Crowns, Inlays, Cad Cam dentistry, and Patient Comfort.

August 2013 July 8, 2013 July 15, 2013 Technology — How does impact your practice. The future of your practice. (Doyoubuytechnologyafter50?),(Featurearticlestoinclude:Howandwhen to integrate new technology. Equipment, small & large, and new techniques.)

September 2013 August 16, 2013 August 23, 2013 Sleep Apnea, Caries Detection, nEW Products to see at the ADA

ADA Annual Session

October 2013 September 10, 2013 September 17, 2013 new Equipment(Featurearticlestoinclude:TaxAdvantages,Equipmenttoincreaseyourproduction:ElectricHandpieces,Digitalx-rays,andCAD/CAMtechnology,Floorplandesigns,

better lighting, better working environment, better patient comfort.)

Fee Survey, and Practice Survey

November 2013 October 8, 2013 October 15, 2013 Time Management in Dentistry(Featurearticlestoinclude:Lasers, the benefits of Soft-Tissue Laser, appointment control, keeping the Hygienist busy,

making the clinical appointment efficient, staying on time for the patient)nEW Products to see at the gny

Greater New York Dental Meeting

December 2013 November 15, 2013 November 22, 2013 How to help your patients pay for their dentistry. How to increase case acceptance Implant Dentistry(Featurearticlestoinclude:stabilizingremovabledentureprosthetics, regular implants and cast bar, mini implants, immediate loading.) Tax Calendar for 2014

Top 12 Pearls in 2013

•PearlsforyourPractice® by Dr. Joe Blaes•HygienePearlsforyourPractice®

by Dr. Joe Blaes

•NewProducts•AskDr.GordonChristensen•IndustryLeaderInterview

•InfectionControl•Financial•Technology•PracticeTransitions

•PracticeSuccess•Foryourdentalteam•DentalPracticesurveys—fees,salaries,

practice, and marketing

•OralSystemic•SocialMedia&Internet•3DDentistry

•OfficeDesign•Software•OralCancer

MONTHLyCOLUMNSANDFEATURES

AWORDFROMTHEEDITOR:It is with a great sense of pride that I present the 2013 Dental Economics editorial calendar. This is the only business journal for the dental profession. You will quickly notice that the magazine has a number of ongoing columns that give it a continuity that no other journal has. Our readers look to this editorial for the information that will enable them to better manage their dental practices. Our reader surveys show that dentists read our financial columns every month. Placing your ad next to one of these columns would assure that it will be seen by most of our readers. Our feature articles keep dentists aware of the many changes happening in dentistry.

This is THE journal that dentists read to find solutions to the business problems that they encounter every day in a dental practice. 2013 will see Dental Economics continue to be the leader by supporting new dentists and mature dentists and their teams in their quest to learn the business principles and techniques for managing a successful dental practice.

I am in constant communication with dentists across the country via email and personal conversation. They tell me that our magazine is the one that they read cover to cover! It is the one that they save to show articles to their team and to discuss with their peers. This means that your advertising is seen more than once when you place it in Dental Economics. This type of leadership in editorial content has resulted in Dental Economics being named in survey after survey as the best-read business journal in the industry.

I am constantly on the lookout for new and innovative ideas to keep Dental Economics fresh and on the cutting edge. I hope you have enjoyed the new look of our magazine. I have a successful dental practice and I lecture across the country to thousand of dentists and their teams. More than anyone, I keep my finger on the pulse of dentistry. I recognize trends and advancements early on and will keep my readers informed.

Joseph A. Blaes, DDSChief Editor, Dental Economics

Value Added: Signet AdStudy

2013 EDITORIAL CALENDAR

Dental Economics Media Kit - DentistryIQ

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