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DIGITAL MARKETER - AWARD WINNING ENTREPRENEUR - BEST SELLING AUTHOR RADIO PRESENTER - VLOGGER - SPEAKER - BBC THE APPRENTICE FINALIST

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DIGITAL TRAILBLAZING AT A LOCAL LEVEL IS NOT AS HARDAS IT SEEMS

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GO OUT THEREAND TAKE YOUR TOWN, CITY OR COUNTY FOR YOURSELF

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YOU HAVE TO FIND YOUR EVEREST BEFORE YOU CAN START CLIMBINGTHEN YOU NEED A TRAIL MAP

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THE DIGITAL TRAILBLAZER5 STEP PROCESS

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1. WELCOME TO BASECAMP

LETS GET PACKING…

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1. BASECAMPTHE THREETRAIL-TRACKERSMEASURE YOUR CURRENT RETURN ON INVESTMENT

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1. BASECAMP

THE THREEDIGITAL ASSETS

HQ SITEOUTPOST

SCOUT

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2. SELL MORE TOEXISTINGCUSTOMERS

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2. SELL MORE TO EXISTINGCUSTOMERS

DIVIDE ANDCONQUER MATRIX

PRODUCT A PRODUCT B PRODUCT C PRODUCT D

CUSTOMER 1 Y N N Y

CUSTOMER 2 N N Y Y

CUSTOMER 3 N Y N N

CUSTOMER 4 Y N N Y

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3. FIND NEW CUSTOMERS

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3. FIND NEW CUSTOMERS

STRETCH FURTHER TECHNIQUE

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3. FIND NEW CUSTOMERS

LEAD TO SALE CONVERSIONTECHNIQUE

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4. TURN UP THE VOLUME

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5. FINAL PUSH TO THE TOP

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SUMMIT AND CELEBRATE

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