Dennis lim
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Transcript of Dennis lim
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MCN INITIATIVE
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DENNIS
LIM
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DIGITALMEDIADIVISIONDigital arm of ABS-CBNWebsitesSocial MediaYouTubeLivestreamI Want TV
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DIGITAL5 OWNED AND OPERATEDYOUTUBE CHANNELSABS-CBN NewsABS-CBN Entertainment ABS-CBN Star Cinema ABS-CBN Star MusicABS-CBN Sports & ActionMEDIADIVISION
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ABS-CBN NEWS
906M Lifetime views2M Subscribers65M Monthly views
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ABS-CBN ENTERTAINMENT
1.2B Lifetime views1.8M Subscribers160M Monthly views
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ABS-CBNSTAR CINEMA
172M Lifetime views363K Subscribers230K Monthly views
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ABS-CBNSTAR MUSIC
238M Lifetime views688K Subscribers24M Monthly views
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ABS-CBNSPORTS & ACTION
19M Lifetime views45K Subscribers1.6M Monthly views
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6th most viewed NEWS channel in the world
ABS-CBN NEWSwww.vidstatsx.com
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26th most viewed ENTERTAINMENT channel in the world
ABS-CBN ENTERTAINMENTwww.vidstatsx.com
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DIGITALMEDIADIVISIONABS-CBN
MULTI CHANNELNETWORK
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WHY ARE WE DOING THIS?
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STORYTELLERSHumans are
VISUAL
is the preferredstorytelling mode
SightSoundMotion
SIGHTSOUNDMOTION++
VIDEOSightSoundMotion=>Reading articlesBloggingPicturesSocial Networking
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People arent going to fundamentally change their media consumption patternsjust as consumers dont fundamentally change their diets.
Centennials??
????
DAILY VIEWSBILLION4Forbes.com
DAILY VIEWSBILLION71billiontune inForbes.com
TOP VIDEOS IN PH
TOP 5 MOST VIEWED VIDEOS IN PHlast 30 days
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TOP VIDEOS IN PH
TOP 5 MOST VIEWED VIDEOS IN PHlast 30 days
are from4brands
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TOP VIDEOS IN PH
TOP 15 MOST VIEWED VIDEOS IN PHlast 30 days are from9brands
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TOP 15 MOST VIEWED VIDEOS last 30 daysWORLDWIDE
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We have CREATORSwho want to share their lives
SUCCESSawaits on theplatform
We lack a UNIFYINGENTITY
DIGITALMEDIADIVISIONABS-CBN
MULTI CHANNELNETWORK
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OBJECTIVES
aims to createthe next generation
of stars
MULTI CHANNEL NETWORK?WHAT IS A
MULTI CHANNEL NETWORKpartners with different channels to provide assistance in: audience development, programming, cross-promotion, partner management, funding, digital rights management, & monetization
KIDS TOYS
YouTube.com/TheEducVideos
LIFETIME VIEWSBILLION
SUBSCRIBERSMOST VIEWED VIDEOMILLIONMILLION8711.2
Disney Junior Minnie Mouse Bow-tique Electronic Cash Register
TOP VIDEOS IN PH
TOP 20 MOST VIEWED VIDEOS IN PHALL TIME
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KIDS TOYS#1 YouTube channel in the PH
#182 in the world
LLOYD CADENA
LLOYD CADENA
YouTube.com/LloydCafeCadena2
LIFETIME VIEWSMILLION
SUBSCRIBERSMOST VIEWED VIDEOTHOUSANDTHOUSAND67623024
Soy Sauce Challenge by LC
What YOU can doWhat WE can doSUCCESS
GREAT CONTENT
GREAT CONTENTCreators will be enrolled inABS-CBN workshops and seminars
PLATFORMSUPPORT
most number of
employeeson Audience Growth
PLATFORMSUPPORTon Digital Rights Management63
COMMUNITYCOLLABORATIONAND
COMMUNITYCOLLABORATIONANDFacilitate brainstorming, meet-ups& exclusive eventsSocial Listening
MONETIZATION
MONETIZATION
Our own sales teamwill market content fromMCN channels
YOUTUBE CHANNELLETS TALK!IF YOU HAVE AOR YOURE PLANNING TO CREATE ONE
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Lets start cooking!www.ChickenPorkAdobo.net
Chicken Pork Adobo Network@ChickenPorkMCN@ChickenPorkMCN
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