Atlantic Records: Audit

Brandon Dendy

Sunday, March 6, 16

Competitors

Sunday, March 6, 16

Brand Messagehttp://www.atlanticrecords.com/posts/category/our-

label

Sunday, March 6, 16

Interactive Experience

Trading cardsPosters

SoundtracksCareers

Sunday, March 6, 16

Target Market0 - 12

13 - 25

26 - 38

38 - +

0 10 20 30 40

Sunday, March 6, 16

Ahmet ErtegunFounder of Atlantic Records

Sunday, March 6, 16

Atlantic Community

Sunday, March 6, 16

Partnerships

Sunday, March 6, 16

Story

*Atlantic Records*

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Instagram

Sunday, March 6, 16

Referenceshttp://

whymusicmatters.com http://store.warnermusic.com/music-1/soundtrack.html

http://store.warnermusic.com/atlantic-records.html

http://www.atlanticrecords.com/posts/happy-birthday-ahmet-ertegun-founder-atlantic-records-18746

http://www.google.com

Sunday, March 6, 16