MO CTE Advisory Council

Dena McCaffrey, CTE Advisory Council Member & Dean of Career and Technical Education, Jefferson College Brian Crouse, CTE Advisory Council Member & Vice President of Education, Missouri Chamber of Commerce & Industry Mike Thomson, CTE Advisory Council Member & CBHE Board Member

July 30, 2018 July 31, 2018

Click to enter Content Provide Guidance to

DESE & SBOE

Promote CTE Statewide

Grow and Improve CTE Statewide

Why Does this Council Exist?

“Creating Career Ready Missourians”

CTE Advisory Council Members

3

Brian Noller- Co-Chair – Northland Career Center

Rep. Kathy Swan R-147 – Missouri House of Representatives

Rep. Sarah Unsicker JD, D-91 – Missouri House of Representatives

Mardy Leathers* – Division of Workforce Development

Vicki Schwinke – State Technical College of Missouri

Dr. John Gaal – St. Louis-Kansas City Carpenters Regional Council

Dr. Brad Deken – Southeast Missouri State University

Mitch Comer – Camdenton High School

Brian Crouse – Missouri Chamber of Commerce & Industry

David Webb- Co-Chair – FCS Financial

Sen. Gary Romine R-3 – Education, Missouri Senate

Sen. Gina Walsh D-13 – Missouri Senate

Sarrah Morgan – Lex La-Ray Technical Center

Dr. Raghib Mahammad – Ferguson – Florissant SD

Dr. Roger Barnes – Chillicothe R-II SD

Dr. Dena McCaffrey – Jefferson College

Dr. Rene Yoesel* – Department of Elementary and Secondary Education

Mike Thomson* – Coordinating Board of Higher Education

*denotes ex-officio member

The Council’s Legislated Duties… • Meet four times annually (January, April, July, October)

• Post any business on the council’s internet website

• Provide annual written report to the state board of education and the commissioner of education

• Annually submit written recommendations to the state board of education and the commissioner

of education regarding the oversight and procedures for the handling of funds for CTSO’s

• Develop a comprehensive statewide short- and long-range strategic plan for CTE

• Identify service gaps & provide advice to close such gap as they relate to workforce needs

• Confer with public and private entities for the purpose of promoting and improving CTE

• Identify legislative recommendations to improve CTE

• Promote coordination of existing CTE programs

Key Progress in our first 18 months… Created criteria for a legislated CTE Certificate that will be awarded for the first time to high

school graduates beginning in 2021.

Reviewed the new budget and new processes for the Career and Technical Education Budget - Implementation 2018-20 school year.

Developed a marketing plan “Changing Perceptions” that outlines several strategic actions to improve the perception and awareness of Career and Technical Education in Missouri.

Developed a short and long range strategic plan for CTE in Missouri Utilized feedback from key stakeholders Implementation beginning in 2019-20

CTE Certificate for Students Criteria 1. High School Diploma 2. CTE Concentrator 3. Minimum 3.0 GPA 4. Pass approved TSA or IRC 5. Complete 50 Hours Work-based Experience 6. 95% Attendance Record 7. Demonstrate Soft Skill / Business Skill 8. Achieve at or above state standard on ACT,

SAT, AVAB, or WorkKeys

Council is requesting to reward students who accomplish this criteria, similar to A+

CTE Funding Structure Changes MO CTE Ad Hoc Funding Committee met seven times during the 2015-16 school year

Made significant changes to the process in which funds were allocated to schools/districts Council approved the budgeting plan in 2017 and implementation will begin in 2018-19

school year

New budget structure holds CTE approved entities to performance and process measures collected through Core Data and MOSIS

New funds available to comprehensive high school districts and continued funds for area career centers (Secondary, Post-Secondary, and Adult)

Information regarding these new funding changes can be found on DESE’s Website Career and Technical Education

CTE Funding (Under Quick Links)

Strategic Planning Effort - Focus Areas

Sample “Marketing, Image, and Partnership” Strategic Area with Improvement Actions

Goal: Improve the image and brand of CTE while utilizing partnerships to create opportunities and pathways for students.

Measures and Objectives: Student enrollment – headcount/% Perception of internal and external stakeholders Number of internships and registered apprenticeships Number of business partners

Improvement Action: Implement current marketing plan recommendations that would support state CTE leadership

and staffing, comprehensive and differentiated communication plan for different stakeholders; highlight and publicize CTE success; and foster a positive CTE image.

Create CTE opportunities and marketing strategies that target elementary and middle school students.

Measurement Matrix with Potential Key Measures

Marketing Taskforce Created Action Plan & Key Document

Marketing Taskforce Created Action Plan & Key Document

Marketing Taskforce Created Action Plan & Key Document

Phases-

1- Marketing Plan Development

2- Messaging Formulation

3- Design & Branding

4- Launch Campaign

July 2018: Finalize short and long range strategic plan for CTE

July – November 2018: Develop priorities within the strategic plan (Budget needs for 2019-20)

November – December 2018: Make necessary proposals and presentations to governing entities including State Board of Education

January 2019 – June 2019: Finalize plans for full implementation of CTE strategic plan actions and measures

July 2019: Implementation of short and long range strategic plan for CTE

What are your suggestions??

Advisory Council Next Steps and Timeline

What questions do you have?

Dena McCaffrey, CTE Advisory Council Member Brian Crouse, CTE Advisory Council Member

Mike Thomson, CTE Advisory Council Member