Den perfekte storm
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SOCIAL MEDIA MANAGER - 2. APRIL 2014
DIGITAL FORRETNINGSSTRATEGI I DEN PERFEKTE STORM
PETER SVARRE
mandag den 31. marts 14
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mandag den 31. marts 14
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HVORFOR SANK ANDREA GAIL?
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HVAD ER EN PERFEKT STORM?
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HVAD HAR DET MED DIGITAL FORRETNINGSSTRATEGI AT GØRE???
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Digitalisering
Brugerskabelse
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ET EKSEMPEL
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HVAD SKETE DER?
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DIGITALISERING
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DIGITALISERING=
FALDENDE MARGINALE OMKOSTNINGER
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DIGITALISERING=
FALDENDE MARGINALE OMKOSTNINGER=
NYE FORRETNINGSMODELLER
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INTERNETTET
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INTERNETTET =
NYE SAMARBEJDSREDSKABER
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INTERNETTET =
NYE SAMARBEJDSREDSKABER=
BRUGERSKABELSE
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Ikke-professionelle skaber produktet
Professionelle skaber produktet
Fysiske produkter
Digitale produkter
mandag den 31. marts 14
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Ikke-professionelle skaber produktet
Professionelle skaber produktet
Fysiske produkter
Digitale produkter
Tag det roligt!Arbejd med nye
digitale forretningsmodeller!!
Arbejd med radikal brugerinvolvering!!
Gentænk hele din forretning!!!
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FLERE EKSEMPLER
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BANKER
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Ikke-professionelle skaber produktet
Professionelle skaber produktet
Fysiske produkter
Digitale produkter
mandag den 31. marts 14
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FILMUDLEJNING OG DISTRIBUTION
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Hvordan relancerer man
i den perfekte storm?mandag den 31. marts 14
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Ikke-professionelle skaber produktet
Professionelle skaber produktet
Fysiske produkter
Digitale produkter
mandag den 31. marts 14
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BILBRANCHEN
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Ikke-professionelle skaber produktet
Professionelle skaber produktet
Fysiske produkter
Digitale produkter
mandag den 31. marts 14
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HOTELBRANCHEN
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Ikke-professionelle skaber produktet
Professionelle skaber produktet
Fysiske produkter
Digitale produkter
mandag den 31. marts 14
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UDDANNELSE
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Ikke-professionelle skaber produktet
Professionelle skaber produktet
Fysiske produkter
Digitale produkter
mandag den 31. marts 14
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LEGO
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mandag den 31. marts 14
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Ikke-professionelle skaber produktet
Professionelle skaber produktet
Fysiske produkter
Digitale produkter
mandag den 31. marts 14
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MØBLER
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Hvornår kan man printe et æg?
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Hvornår rammer stormen?
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Er dine produkter ved at blive digitale?
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Er der devices der gør det nemt for brugerne?
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Egner jeres produkter sigtil brugerskabelse?
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Er jeres produkt lav- eller højinvolverende?
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Er der regulatoriske begrænsninger?
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Har du et stærkt monopol på dit marked?
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HVAD GØR VI, NÅR STORMEN RAMMER?
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GENTÆNK DINE PRODUKTER
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GENTÆNK HELE DIN FORRETNING
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INVOLVÉR DINE BRUGERE
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DRÆB DIN EGEN HYBRIS
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FORSTÅ HVAD DU LAVER
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DIGITAL FORRETNINGSSTRATEGI ER MERE END APPS OG FACEBOOK
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Det handler om din kerneforretning!
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PAUSE
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✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
GRUPPEØVELSE
Udvælg en virksomhed i jeres gruppe.
Diskuter om virksomheden er udfordret af den perfekte storm.
- Hvordan er den udfordret?
- Hvilke dele af virksomheden?
- Hvornår rammer udfordringen?
- Hvad kan man gøre ved udfordringen?
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FROKOST
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DEN PERFEKTE STORM I KOMMUNIKATION OG MARKEDSFØRING
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De sociale medier er ikke NYE medier!
De har gjort os alle til medier...
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Den gamle verden
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CanonWikipedia
DPreview
Blogs
EDB priser
De sociale mediers verden
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CanonWikipedia
DPreview
Blogs
EDB priser
De sociale mediers verden
mandag den 31. marts 14
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CanonWikipedia
DPreview
Blogs
EDB priser
De sociale mediers verden
mandag den 31. marts 14
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CanonWikipedia
DPreview
Blogs
EDB priser
De sociale mediers verden
mandag den 31. marts 14
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CanonWikipedia
DPreview
Blogs
EDB priser
De sociale mediers verden
mandag den 31. marts 14
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CanonWikipedia
DPreview
Blogs
EDB priser
De sociale mediers verden
mandag den 31. marts 14
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CanonWikipedia
DPreview
Blogs
EDB priser
De sociale mediers verden
mandag den 31. marts 14
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CanonWikipedia
DPreview
Blogs
EDB priser
De sociale mediers verden
mandag den 31. marts 14
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3 GRUNDREGLER
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1 VÆLG DE RETTE PLATFORME
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2 TAL DET RETTE SPROG
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3 VÆR INTERESSANT
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FEM STRATEGIER
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Involvering
Høj
Lav
Medskabelse af produkter
Involvering i produkter
Skabelse af nyt involverende produkt
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Digital envejskommunikation
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Involvering
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Medskabelse af produkter
Involvering i produkter
Skabelse af nyt involverende produkt
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Digital envejskommunikation
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Involvering
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Involvering
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Involvering
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On Twitter, @Alyssa_Milano wrote:
"Are you flirting with me, @oldspice guy?"
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Involvering
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Medskabelse af produkter
Involvering i produkter
Skabelse af nyt involverende produkt
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Sponsored stories Traditionel (i højre side)
Promoted posts Sponsored app
Sponsored event
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PAUSE
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EN CASE
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ØVELSE
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✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
GRUPPEØVELSE
- Tag udgangspunkt i samme (eller en anden) virksomhedscase:
- Hvordan kan man bruge sociale medier til at markedsføre virksomhedens produkter?- Hvad er jeres involveringsstrategi?
- Hvad kunne være et interessant koncept?
- Hvad ville være den rette platform for dette koncept?
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@PETERSVARRE
TAK FOR OPMÆRKSOMHEDEN
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