Demonstrating the Impact of Community-Level...
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Demonstrating the Impact of Community-Level Work Presented by Bruce E. Decker, Founder/Owner Collective Impact, LLC The catalyst for great results www.collectiveimpact.com
Transcript of Demonstrating the Impact of Community-Level...
Demonstrating the Impact of
Community-Level Work
Presented by
Bruce E. Decker, Founder/Owner
Collective Impact, LLC
The catalyst for great results www.collectiveimpact.com
Tweet About This Session!
@OACCA
@ImpactThrive
#CommunityLevel
#CollectiveImpact
WHY ARE WE THINKING ABOUT “COMMUNITY-LEVEL” WORK?
What’s going on?
Concerns regarding the well being of children, youth, families, and communities
Babies born unhealthy
Teen pregnancy
Unsafe communities
Drug and alcohol abuse and addiction
Lack of quality affordable housing
Poverty rates rising; middle class losing ground
School drop out rates are high in some areas
Increased numbers of children entering foster care
Unstable families
Job security is harder to find
Child abuse and neglect continues
Youth violence and crime
Lack of or poor health care
Concerns regarding the condition of children, youth, family, and community systems
Service system fragmentation
Centralized/categorical helping systems
Gaps and duplications in services and supports
Lack of accountability for results
Prescriptive and funding focused approach
Mandates for collaboration and integration
Increasing costs and decreasing resources
Reactionary and crisis-oriented
Poor access and awareness
Our “fast-paced” world requires greater connectivity
Greater ROI are expected from funders,
donors and supporters
It is rooted in Community Action’s DNA!
Networking: Exchanging information for mutual benefit.
Cooperating: Altering activities for mutual benefit.
Coordinating: Sharing resources for mutual benefit.
Integrating: Combining or blending resources for mutual benefit.
Levels of Interaction in Community-Level Work
A bigger picture
Collaborating: working together for the greater good.
Ability to multiply each others strengths to produce a result that no party could have achieved alone.
Newer, never before seen capability and opportunity are the hallmark of true collaboration.
A mutually beneficial and well-defined relationship
entered into by two or more individuals (or entities) to
strategically achieve results that they are more likely
to achieve together than alone.
Collaboration Defined
Types of “Community-Level” Work
Independent
Partnerships
Collective Impact
Independent Community Work
CAA’s community level change work does not include
coordinated involvement with other community organizations or entities in achieving identified outcomes.
Example: A local CAA secures funding to build or renovate housing units that will be affordable for families with low income. The agency acts independently to make new units of housing available to the community.
Community Work Performed in Partnership
CAA’s community level change work includes working with other
community organizations or entities to achieve identified outcomes.
Example: Several organizations join together to increase and strengthen early childhood development resources in the community. Together they bring new resources into the community and better coordinate intake and referral processes for families.
Community Work via a “Collective Impact” Initiative
CAA is the backbone organization or a key contributing member
of a multi-sector committed group of actors with a common agenda aimed at solving a specific community social problem, establishing shared outcomes, and using a structured form of collaboration.
Example: An structured group aims to double the number of students on track to graduate in a specified community with a postsecondary degree or career credential, and close the achievement gap.
Too complex to address alone …. Simple Complicated Complex
Baking a Cake
Right “recipe” essential Gives same results every time
Sending a Rocket to the Moon
“Formulas” needed Experience built over time and can be repeated with success
Raising a Child
No “right” recipes or protocols
Outside factors influence Experience helps, but doesn’t
guarantee success
The social sector traditionally addresses problems as simple or complicated
PAIR & SHARE: Think about “Community-Level” initiatives in your community Can you think of one that fizzled and one that sailed? What made the difference?
Collective Impact
Collective Impact is the commitment of a group
of actors from different sectors to a common
agenda for solving a specific social problem,
using a structured form of collaboration.
Why use a Collective Impact Approach?
Isolated Approach vs Collective Impact
Traditional Approaches Are Not Solving Our Most Complex Social Problems
Funders support individual organizations/agencies
Organizations work separately and often compete for funding
Evaluation is structured to isolate a particular organization’s impact Large-scale change is assumed to depend upon scaling individual
organizations or interventions
Corporate and public sectors are not heavily involved in the process
Isolated Impact
A Different Approach – Multiple Players Working Together to Solve Complex Issues
Collective Impact
Understand that social problems – and
their solutions – arise from interaction of
many organizations within larger system
Cross-sector alignment with government,
non-profit, philanthropic and corporate
sectors as essential partners
Partners actively coordinate their action
and share lessons learned
Progress depends on working toward the
same goal and measuring the same things
Large-scale change depends on
increasing cross-sector alignment and
leaning among many stakeholders
Collective Impact Goals
Goals related to
patterns of
behavior
• Changes in
individual behavior
among target
population
• Changes in
professional
practice
• Changes in how we
approach our work
Goals related to
changes in systems
• Changes in funding,
shifts in flow of
funds, improved
alignment of
resources, increased
funding of CI
activities
• Changes in cultural
norms
• Changes in public
policy
Collaborative
Team
Organization
A
Organization
B
Organization
C
Community Model
Collaborative
Strategies for
Community
Change
Direct services
provided by
organization A
Direct services
provided by
organization B
Direct services
provided by
organization C
Collective Impact
Team
Education Youth
Arts
Culture
Recreation
Senior
Citizens
Physical
Health Law
Enforcement
Mental
Health
Substance
Abuse
Prevention
Human
Services
Citizens
Comm.
Econ.
Dev.
Affordable
Housing
Faith
Based
Business
&
Industry
Collaborative Team Resources
Human
Financial
T
a
r
g
e
t
s
c
o
m
m
u
n
i
t
y
c
h
a
n
g
e
Community Strategies
Process – Process - Process
DATA – DATA - DATA
B
u
i
l
t
Changing the Model – and the Outcomes
Collective Impact Targets
Collective impact initiatives are employed for a wide
variety of issues and industries:
– Health and Healthcare
– Early Childhood Education
– Addiction/Substance Abuse Prevention
– Homelessness
– Poverty Elimination
– Youth Development
– Affordable and Mid-Range Housing
– Community Development
– Environment
– Reentry to the community
– Animal Welfare
Collective Impact, LLC, Versus The “Collective Impact” Approach
Collective Impact, LLC is a capacity building firm
launched in 2001 and uses a model for community-level
work referred to as Community Design Innovations –
www.collectiveimpact.com
The “Collective Impact” approach was launched in 2011 with FSG’s research article called Collective Impact –
www.fsg.org and www.collectiveimpactforum.org
Collective Impact, LLC
COLLECTIVE IMPACT APPROACH
Collective Impact: The 5 Conditions
Successful collective impact initiatives typically
have five conditions that together produce
alignment and lead to powerful results:
Collective
Impact
Common Agenda
Shared Measurement
and Accountability
Mutually Reinforcing
Activities
Continuous Communication
Backbone Support
Organization/s
Common Agenda
Engagement of a diverse set of stakeholders across sectors with a common understanding of the problem Joint approach to solving the problem through agreed upon actions Shared vision and goals for social change
Shared Measurement
and Accountability
Collecting data and measuring results Focus on performance management Agreement on the ways success will be measured and reported Shared accountability
Mutually Reinforcing Activities
Implementing differentiated activities Coordination of activities through a mutually reinforcing plan of action
Continuous Communication
Frequent, consistent, and open communication Focus on building trust (social capital) Inform ongoing learning and adaptation of approach
Backbone Support
Organization/s
Backbone organization structures can take many different forms Ongoing support provided by one or more independent organizations/staff dedicated to the initiative Possesses adaptive leadership skills Has the resources and skills to convene and coordinate people without imposing an agenda or taking credit for success
Backbone Support
Organizations
Backbone organizations typically plan six roles in collective impact: 1. Guide Vision and Strategy 2. Support Aligned Activity 3. Manage Measures 4. Build Public Will 5. Advance Policy 6. Mobilize Resources
Backbone Support
Organizations
Backbone organizations typically plan six roles in collective impact: 1. Guide Vision and Strategy 2. Support Aligned Activity 3. Manage Measures 4. Build Public Will 5. Advance Policy 6. Mobilize Resources
Launching a Collective
Impact Initiative Has
Four (4) Prerequisites
Collective Impact Readiness
Basis for Collaboration
• Successful history of collaboration
• Conditions are right for working together
Influential Champion/s
• Commands respect and engages cross-sector leaders
• Focused on solving problem but allows participants to figure
out answers for themselves
Urgency for Change
• Critical problem in the community
• Frustration with existing approaches
• Multiple actors calling for change
• Engaged funders and policy makers
!
Examples of Collective Impact
The Strive Partnership educational initiative in Cincinnati,
Ohio - www.strivepartnership.org
Environmental cleanup of the Elizabeth River in Virginia -
www.elizabethriver.org
Shape Up Somerville campaign against childhood obesity
in Somerville, Mass -
www.facebook.com/shapeupsomerville
Calgary Homeless Foundation in Calgary, Canada –
www.calgaryhomeless.com
Partners in Progress (PIP), an initiative of the Citi
Foundation and the Low Income Investment Fund – focused on poverty reduction and urban transformation -
www.partnersinprogressproject.org
Collective Impact Learnings
Complex social problems cannot be solved by a
single organization.
Interaction in a collective impact process put participants on a journey of collective learning and
action where new solutions to complex problems emerge.
– A previously unnoticed practice, movement, or resource from outside the community is identified and applied locally.
– Local individuals or organizations begin to work together differently than before, and they find and adopt new solutions.
– A successful strategy that is already working locally is identified and spread more widely.
Challenges of Collective Impact
Collective Impact is a very promising approach,
but …
Requires trust, cooperation and breaking
down/connecting silos
Can be difficult to engage the “right” partners Need to manage the “collaboration pitfalls” of control,
competition, and commitment
Doesn’t happen quickly
Can be hard to secure initial and/or sustained funding
Must involve communities (“do with”, not “do to”) Disrupts existing power structures and hierarchies
Ok, so what about that data? … a broad overview
Community-level indicators are measures that refer to population groups rather than individuals. They indicate what's happening at the community level, rather than the individual or family level. Example: CSBG Community-Level National Performance Indicators (NPIs) framework aids in expanding the capacity of CAAs to analyze and present information on complex, multi-year, community-level change efforts. The framework aids CAAs in better managing programs and telling the community action story.
Evaluation of Community-Level Work
Community-Level Outcomes Evaluation Examples From Collective
Impact’s Work
Greene County MAGIC (Making A
Great Impact Collectively)
CSJ Ministries, Inc.
Greene County MAGIC (Making A Great
Impact Collectively) – Community Teams
School Success
Family Stability
Physical Health
Safe Communities
Early Care and Education
Housing Options Partnership
Older Adults Alliance
School Success
Community-Level Outcome - Percent increase in high school
graduation or high school equivalency rates.
Target area – county
Established baseline
Identified partners
Community Action Southwest – GED program Jefferson High School – After school program
Grace Youth and Family Foundation – Tutoring program
SPEAK UP! – Youth Leadership Development program
Identified data to collect to measure impact
All partners report on progress measures to achieve the
community-level outcome
CSJ Ministries, Inc. – Capacity Building
Domains
Education
Spirituality
Family Self-Sufficiency Social Services
Child and Senior Social Services
Collaboration/Systems Change
Nazareth – GED program
Saint Joseph Academy – Mentoring program
St. Joseph Academy – Stable Housing program
Educational Attainment
Add OEM Screen Slides
Nazareth Academy Outcome Report
Add OEM Screen Slides
Able Families – Housing program
Dear Neighbor Ministries – Food Education program
Taller de Jose - English as a Second Language
program for Adults
Family Self-Sufficiency
Add OEM Screen Slides
ABLE Families Outcome Report
Add OEM Screen Slides
1. Determine exactly what you want and need to know
2. Identify when and where you want to use this data
3. Agree on the value and purpose of the information
that you will collect
4. Set limits on how much data you want to collect
5. Decide who will find and collect the data
6. Identify possible data sources - primary and/or
secondary
7. Collect and store the data
8. Identify gaps in your data, if any, and fill those gap
9. Analyze the data and compare it with other
communities, regions, national, etc.
10.Share the data and make data-driven decisions
Steps to Demonstrating Impact of Community-Level Work
Small Groups: Considering the model or approach that you
developed earlier this morning to address a
community issue …..
(1) Where might you find good data to
establish the need and baseline to help launch
community-level work around that issue?
(2) Who might be some partners that could
help you engage in community-level work?
If you are not involved in any community-level
work, explore opportunities.
If you are already involved in community-level work
at the independent level, seek to engage partners
and start to collect shared data.
If you are already involved in community-level work
at the partnership level, seek to engage additional
partners and review data collection for
improvement – explore the benefits of adopting a
“collective impact” approach.
The Challenge!!!
Tweet About This Session!
@OACAA
@ImpactThrive
#CommunityLevel
#CollectiveImpact
