DEMOGRAPHICS & READERSHIP · CVC Supplemental Readership study, March 2019 HOME, FINANCE & LEISURE...
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CVC Supplemental Readership study, March 2019 See our current CVC audit statement for Rhode Island Monthly’s most up-to-date paid, audited circulation numbers. GENDER Male 36% 64% AGE Average reader age 55 years 35 years or older 89% HOUSEHOLD INCOME Average household income $195,443 EDUCATION College degree or more 78% Post-graduate degree 19% OUR READERSHIP* Average time spent reading issue 40 minutes Read all of the last four issues 65% Saved one or more issues 57% Passed magazine on to someone else 59% Hold onto for more than 1 month 45% SUBSCRIBER IS PRIMARY DECISION MAKER IN HOUSEHOLD FOR: Healthcare 70% Dining out 74% Home related purchases (remodeling decorating) 77% Rhode Island Monthly Subscribers: For more information, contact Kieran Keating, associate publisher/sales, at 649-4888 or [email protected] 10/10/19 DEMOGRAPHICS & READERSHIP 79% of readers purchased products or services from ads seen in Rhode Island Monthly MALE FEMALE 36% 64% Readership 162,000 Readership 162,000
Transcript of DEMOGRAPHICS & READERSHIP · CVC Supplemental Readership study, March 2019 HOME, FINANCE & LEISURE...
CVC Supplemental Readership study, March 2019
See our current CVC audit statement for Rhode Island Monthly’s mostup-to-date paid, audited circulation numbers.
GENDERMale 36%
Female 64%
AGEAverage reader age 55 years
35 years or older 89%
HOUSEHOLD INCOME Average household income $195,443
EDUCATIONCollege degree or more 78%
Post-graduate degree 19%
OUR READERSHIP*Average time spent reading issue 40 minutes
Read all of the last four issues 65%
Saved one or more issues 57%
Passed magazine on to someone else 59%
Hold onto for more than 1 month 45%
SUBSCRIBER IS PRIMARY DECISION MAKER IN HOUSEHOLD FOR:Healthcare 70%
Dining out 74%
Home related purchases (remodeling decorating) 77%
Rhode Island Monthly Subscribers:
For more information, contact Kieran Keating, associate publisher/sales, at 649-4888 or [email protected] 10/10/19
DEMOGRAPHICS & READERSHIP
79% of readers purchased products or services from ads seen in Rhode Island Monthly
MALE
FEMALE
36%
64%
Readership162,000Readership162,000
Demo_Readership_ 2020.indd 1 10/10/19 2:17 PM
HOME PROFILEHome ownership 83%
HOME REMODELINGPlan to redecorate/remodel/renovate home 42%
or grounds in the next 12 months
SERVICES USED (last 12 months)Tax advisor/services 87%
Insurance agent 37%
Gardener/landscaping service 39%
Financial Planner 33%
Cleaning services 36%
Attorney 25%
PURCHASES/PLANNED PURCHASES (12-MONTH PERIOD)Travel/Vacations 70%
Computers, electronics and entertainment 25%
Lawn & Garden/Maintenance & Landscaping 51%
Furniture/Home Furnishings 46%
Home Improvement/Supplies 42%
RECREATIONAL/LEISURE ACTIVITIES — PAST 12 MONTHSReading 72%
Fitness/Healthy Living 57%
Gardening 49%
Museums 49%
Cooking 70%
Outdoor Activities 56%
Dining Out 85%
CVC Supplemental Readership study, March 2019
HOME, FINANCE & LEISURE ACTIVITIES
For more information, contact Kieran Keating, associate publisher/sales, at 649-4888 or [email protected] 10/10/19
nestFor the way you live in Southern New England
From the publisher of
Kitchen updates,
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tips from the pros.
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