Democratizing Biz and Product Innovation Using Ontologies
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Transcript of Democratizing Biz and Product Innovation Using Ontologies
DEMOCRATING BIZ AND PRODUCT INNOVATION USING ONTOLOGIESDEMO Q3 - 2017Jorge Fernández & Marc Pou, 06.10.2017
… AND WHAT HAPPENS IN A COMPANY?
User
Biz Dev
UX + PO + DEV
Data & InsightsMarketingSales
Customer Care
GM • Missunderstandings• Lost of information• Lack of key data• Errors & Rework• Wrong decisions
6 SIX
9
2x3
6
3+SIX
3+(2x3)
3+3
NINE
HOW TO SOLVE IT? ONTOLOGIES
• Simple way to model and explore a business• Identifies entities and relationships of the domain• Makes communications easier• Aligns vocabulary and people
Employer Ad Candidate
Post
s
Appl
ies
Entities
Relations
Employer Ad
Candidate
Post
s
App
lies
Coach
Follow
Help
A) AÑADIENDO RELACIONES
B) AÑADIENDO ENTIDADES
ONTOLOGIES CAN CONTRIBUTE TO BE ONE TEAM
• The user is always in the center
• Sharing the same and complete vision of the business
• Sharing the same semantic domain in all the organization
• Innovate based on shared vision and shared semantic
HOW TO CREATE AN ONTOLOGY FROM THE USER JOURNEY
UserCentered
User Journey describes how the user solves hisbusiness problem
To create the ontology• Identify entities and relationships• Review with several business roles• Iterate until get an agreement• Ontology is live
UX
D&I’sCC
BD
PO + DEV
PON UNA ONTOLOGÍA EN TU DÍA A DÍA
• An ontology is a funny and fast way to model a business.
• Everybody can play to model a business. It helps people to learn.
• It’s portable and easy to maintain (only requires a pen and a sheet).
• Shows the global picture and aligns people.
So, ontologies should be present in all company’s business processes
USE CASES
• OD: Welcome kit
• Product Owner: Big picture and aligns team.
• DEV: impact analysis
• D&I’s: Alignment, KPIs creation
So, ontologies should be present in all company’s business processes
NEXT STEPS
• Create a CROSS community• (PO, UX, DEV, BD, D&Is and OD). • Free for early adopters• Volunteers?
• Model the DWH
• Model the Schibsted Spain Ontology (desde Fotocasa)
• Innovate fast furious