Democracy on the Web Works

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Democracy on the Web Works Author: Tim Grice (@tim_grice) www.branded3.com

description

Slides from SMX London discussing link building and the importance of it in todays SEO landscape. Tim Grice shows why link building is still a genuine tactic, however only if carried out as part of broader marketing activity. Poor quality link building can and will hurt your site.

Transcript of Democracy on the Web Works

Page 1: Democracy on the Web Works

Democracy on the Web Works

Author: Tim Grice (@tim_grice)www.branded3.com

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The problem.

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Content for SEO(Panda)

Links for SEO(unnatural links)

More Links for SEO(Penguin)

The solution.

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Fighting spam algorithmically.

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Fighting spam manually.

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Action to take.

Removal Disavow Reconsideration Response

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Result.

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Trying to avoid a manual review is

not an SEO strategy!

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Integrate with other activities.

Outreach

PR

Social

Content

Data

Links

Shares

Mentions

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Why do you want the link?

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20 link opportunities in 5 minutes!

Make the most of your mentions.

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Everybody has an opinion!

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Is link building dead?

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I don’t think so…….

Manual Penalty

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Focus on being worthy of

recognition.