Demand, price effects, income effectspeople.hss.caltech.edu/~jlr/courses/ECON11/JLR-EC11-04 Demand...
Transcript of Demand, price effects, income effectspeople.hss.caltech.edu/~jlr/courses/ECON11/JLR-EC11-04 Demand...
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Demand, price effects, income effectsincome effects
Demand more !
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DemandDemand
• Back to preferencesp• Price effects
– Normal goods– Perfect complements– Perfect substitutes
• Income effects• Income effects– Normal goods– Giffen goods (?)
• intervention• Observable implications
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Price effects (for standard goods)Price effects (for standard goods)
• ∂X(p,M)/ ∂p<0.(p, )/ p– Changes in demand with respect to own price is negative.
• Elasticity ‐ (in this case its positive but it can be i h ll h 1either greater or smaller than 1
• Who cares about this?Consumer?– Consumer?
– Producers?• Revenue
– Government?• Think of taxes to discourage behavior • Think of taxes to raise revenue
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Back to Cobb‐DouglasBack to Cobb Douglas
X pMY
pMpX )1(,)(
1, yxyxuYX pp
Cobb Douglass very practical600
800
15
20
Pelasticitiy Cobb-Douglass very practical
because it’s a one parameter per good, constant elasticity demand curve. It a very good 200
400
5
10
elasticitiydX/dp
place to start.
‐200
0
‐5
0
0 50 100 150 200 250 300
4
‐400‐10
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Decomposition into Substitution and ffIncome Effectsy
SubstitutionEffect
IncomeEff tTotal or
x
EffectTotal orObserved Effect
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Demand and Compensated demand• Cobb‐Douglas U
• Demand for good x is X(p,M).bb l
1, yxyxuM– Cobb‐Douglas
• e(p u) is the expenditure functionX
X pMMpX
),(
e(p,u) is the expenditure function – minimum income to reach a given level of utility.– Min
– Notice we get back the homothetic property (to double utility you must double expenditures)you must double expenditures)
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Demand and Compensated demandDemand and Compensated demand
• Demand for good x MMpX )(Demand for good x
• e(p,u) Expenditure function XX p
MpX ),(
• Compensated demand
• So we can now find Slutzky’s equationSo we can now find Slutzky s equation
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Slutzky’s equationSlutzky s equation
• Lets evaluate thisLets evaluate this
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Pratical value of Slutzky’s equation
• You can’t measure
• So figuring out how to compensate people say for a sudden shock to heating oil…may be difficult. Except for Slutzky’s equation.
• You can observe x* you can measure the total yeffect and the income effect So you can figure out by the formulag y
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SubstitutesSubstitutes• Blu‐ray vs DVD• Blu ray is better but DVD is cheaper They are used for• Blu‐ray is better but DVD is cheaper. They are used for the exact same thing.
• Fix the price of DVD player $32 (amazon sells a Sony p p y ( yDVD
• Assume rentals of disc cost the same (Netflix $2 more th th th 8 99 t t f ff)per month rather than 8.99, so we are not too far off)
• Now lets worry about how to price a Blu‐ray player• Clearly if we sell it at $31 No one buys a DVD player• Clearly if we sell it at $31, No one buys a DVD player .• Clearly if we sell it at $3000 on those who really care about the increased quality are going to buy it.q y g g y
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Substitutes• So U(X, DVD, BR) where X depends on everything else BR is whether one has Blu‐ray and DVD is ywhether one has DVD.
• Because they are substitutes no one wants both, for y ,now assume they are a small part of the budget. So we can simply consider that choice
• U(BR,DVD)= DVD+αBR– What do indifference curves look like?
• Max U(BR,DVD)= DVD+αBR sbjt to PD DVD+PBBR<M
So buy Blu‐ray if PB<αPD
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Consumer choice
BR Budget set when BR is expensive
Budget set when BR is Cheap
Indifference curves Slope -1/α
DVDDVD
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Individual Demand
PBRQBR
*31
Buy Blu-ray α*31
1
Blu ray
Buy
31
Buy DVD
Q
PBRα*31
QBR
13
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Aggregte Demand
PBR Customers with α>10
310
Customers with α=1
31
BRBR
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ComplementsComplements
• Normal goods ∂X/∂px<0, ∂X/∂py≥0g / px , / py• Substitutes goods changes are non linear• Complements goods ∂X/∂px<0, ∂X/∂py<0y
• Example DVD players and DVD rentals– U=(DVD, DISC)= DVD*DISC– But does that quite capture the idea?
• Strict complement X=βY• Strict complement X=βY– So by definition ∂X/∂px = β∂Y/∂px <0– and ∂X/∂py = β∂Y/∂py<0y y
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Summary of Price effectsSummary of Price effects
• Expect own price effect to be negativeExpect own price effect to be negative
• Expect responses to other prices to vary quite a bit– Some cases you buy more (because this good has becomeSome cases you buy more (because this good has become relatively cheaper)
– Some cases you buy less (because you need to reallocate ff d h l )to afford the complement).
• Figuring these characteristics of demand is critical for businesses and governmentbusinesses and government
• The other argument from the budget set is income.
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Income effectIncome effect
• Normal goods ∂X/∂M>0Normal goods ∂X/∂M>0,
• Inferior goods ∂X/∂M<0,
S d d i i l• Standard empirical case– Up to some income M ∂X/∂M>0, then past M∂ /∂ h h h l d∂X/∂M<0, as you switch to higher quality goods.
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Demand for calories ascalories as function of income
Trevon Logan JEHTrevon Logan JEH 2007
These are annualper person
13=442 000 calories13=442.000 calories a year (1212 year)Range 12=572/day
14 3300/d
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14=3300/day
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From Logan JEH 2009,Note that this elasticity is declining over time So there is both cross sectionalNote that this elasticity is declining over time. So there is both cross sectional and time variation
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6070
Energy consumption and Birth rates over time
405060
102030
010
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 11000
1956 1966 19761986 1996 Poly. (1956)Poly. (1976) Poly. (1996)
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Income EffectIncome Effect
• Engel curve traces consumption as incomeEngel curve traces consumption as income rises
yy
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x
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Inferior GoodInferior Goody
x
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Intertemporal ChoiceIntertemporal Choice
• First two slides from last timeFirst two slides from last time
• u(x1, x2) = v(x1) + v(x2)d ( ) ( )• Budget (1+r)x1 + x2 = (1+r)M1 + M2
• FOC 21 )1()(0 xvrxv
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Intertemporal OptimizationIntertemporal Optimization
x2 In this case you are poor
(M1 M2)
In this case you are poor when young rich when old
(M1,M2)
Repayment
Period 1B i
x1
Borrowing
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Interest Rate IncreaseBorrower’s Income Fallsx2
(M1,M2)
x1
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Interest Rate IncreaseCreditor’s Income Rises
x2
(M1,M2)
xx1
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Neither Borrower Nor Lender BeDifferences in Borrowing/Lending Rates
x2
(M1,M2)
x1
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100% propensity to consume100% propensity to consumex2
(M1,M2)( 1, 2)
x1
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Conclusion From Week 2Conclusion From Week 2
• Demand framework useful for a variety of purposesy p p• We did the basics
– No asymmetric information (you always know everything b h k d h d )about the market and the goods)
– No risk (you are sure what you want and what you get)– ContinuityContinuity – NO TRANSACTION COSTS
• More of this in most Econ classes– But EC121ab, EC 106 come back heavily to those topics
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