Demand Metric Research Corp. Sponsored Research Study Program

© 2013 Demand Metric Research Corporation. All Rights Reserved.

Overview

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Why Demand Metric? Focus on Senior Marketing Execs

Demand Metric: Sponsored Research Study

"We founded Demand Metric to give senior marketers the tools, information and expertise they need to rapidly deliver and demonstrate value. The marketing profession has been turned upside down in the past ten years, and now more than ever leaders need to prove value, implement and manage complex technology, and adapt to change in a world where buyers control more of the sales process than ever before.” - Jesse Hopps, Founder & CEO  

WHY DEMAND METRIC

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Demand Metric: Sponsored Research Study

Demand Metric is a global marketing research & advisory firm serving a membership community of over 35,000 marketing professionals, CEOs, and business owners with advisory services, market research & benchmark reports, consulting methodologies, analytical tools & templates and training through DM University. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1,000. Demand Metric members leverage the following resources:

§  Research – 100+ How-To Guides, Best Practices Reports, Benchmark Reports, Vendor Landscapes and Infographics. §  Practical Tools – 500+ Analytical Tools, Premium-Quality Templates, Assessments, Checklists, Business Cases, Evaluations, etc.

§  Training – DM University offers 40+ Training Courses and eWorkshops in a Learning Management System (LMS) environment. §  Community – 35,000 member online community for networking, discussions, and advice. Over 1,000 corporate clients.

§  Analyst Inquiry – expert advice from our Research Directors and Senior Analyst Network of industry practitioners.

§  Executive Council – peer-to-peer executive roundtables and benchmarking programs.

ABOUT DEMAND METRIC

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Demand Metric: Sponsored Research Study

COMMUNITY MEMBER DEMOGRAPHICS

5

1%

2%

5%

8%

31%

79%

85%

HR

Operations

IT

Finance

Sales

Marketing

General Management

Job Function

15%

17%

30%

37%

C-Suite

Manager

Director

VP

Seniority

Demand Metric: Sponsored Research Study

COMMUNITY MEMBER DEMOGRAPHICS

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# Employees Annual Revenues

8% 24% 26%

20% 22%

16% 18%

26%

16%

23%

Demand Metric: Sponsored Research Study

Our Key Partners

Our Members – Partial List of our 1,000+ Corporate Clients

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How We Can Partner Thought-Leadership & Lead Generation

Demand Metric: Sponsored Research Study

SPONSORED RESEARCH & BENCHMARKING STUDIES

Benchmark Study Reports – Great for Press Pick-Up

§  Primary Research – 300-700 study participants (leads) §  Benchmarking – compare your company with your peers

§  In-Depth Analysis – 20+ page reports to share findings

§  Best Practices – insights from ‘world-class organizations”

§  Charts & Graphs – 10-20 charts to visualize study results.

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Demand Metric: Sponsored Research Study

Infographics – Visualize Research Study Data

§  Data-Driven – based on multiple data sources & stats §  Visual – great format for visual learning styles §  Quick to Scan – review in less than 5 minutes §  Shareable – post on your blog or share with colleagues

§  Well Designed – high-end professional graphic design

RESEARCH STUDY COMPANION INFOGRAPHIC

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Demand Metric: Sponsored Research Study

Analyst Webinars – Thought Leadership Content

§  Participate – speak, host or invite a customer to a panel §  Action-Oriented – aligned with our tools & resources §  Practical – focused on how to implement in real-world §  Expert Instructors – facilitated by our Research Directors

§  On-Demand – licensed recordings for 1 year

SPONSORED WEBINARS – JOINT OR ANALYST ONLY

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Demand Metric: Sponsored Research Study

© 2013 Demand Metric Research Corporation. All Rights Reserved.

SALES READINESS SESSION

Transition Your Leads into Sales Opportunities

§  45-minute Sessions – we provide guidance on how to communicate to our members following a sponsorship campaign to maximize the prospects interest through the lead nurturing process.

§  Q & A – sales reps and demand generation staff can

speak directly with analysts about the research or webinar to instill confidence in the follow up communications.

§  Marketing Advice – discussion about how to best coordinate the ‘leads’ between your Marketing group and sales to progress them quickly to conversion.

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Demand Metric: Sponsored Research Study

Demand Metric: Sponsored Research Study

SPONSORED RESEARCH STUDY DELIVERABLES

Research Study Package

List Price

Sponsored Research / Benchmarking Study $20,000

Sponsored Analyst Webinar $7,500

Research Study Companion Infographic $5,000

Sales Readiness Session $2,500

List Pricing  $35,000

Special Pricing $27,500

Discount 22% 

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