Demand for short‐term study abroad programs in the United ...€¦ · Participation in...
Transcript of Demand for short‐term study abroad programs in the United ...€¦ · Participation in...
2
Acknowledgements
TheresearchersatInnovationsinGlobalEducationgratefullyacknowledgetheinvaluablecontributionofMs.CarmelMurphyandMr.NigelCossarfromTheUniversityofMelbourne.Theirinsights,detailedunderstandingofAustralianhighereducationandinternationaleducation,significantlystrengthenedanddeepenedtheinformationcontainedinthisbrief.TheresearchersalsoacknowledgeElizabethKnowlesforherassistancewiththedevelopmentoftheAustralianinstitutionalsurvey.
WeareindebtedtothehundredsofinternationaleducatorsandfacultyinAustraliaandtheUnitedStateswhogenerouslygavetheirtimeandexperiencetothisproject.Wehopethatthisworkenablesadministratorsandeducatorsinbothnationstooffertheirstudentsandinstitutionswiththehighestqualityinternationaleducationprogramsandexperiences.
IGEisgratefultoAustralianEducationInternationalfortheopportunitytoconductthisresearchonbehalfoftheAustralianEmbassyandthepeopleofAustralia.
3
TheUSShortTermStudyAbroadMarket:AResearchBrief
PreparedbyInnovationsinGlobalEducation
TableofContents
Section1
ExecutiveSummaryIntroductionMethod
478
Section2
Short‐termstudyabroadprogramsincountriesotherthanAustralia
9
Section3
Short‐termprogramsundertakenbyUSinstitutionsinAustralia
20
Section4
Short‐termprogramscurrentlyofferedbyAustralianInstitutions
30
Section5
PathwaysforAustralianinstitutionstocompeteintheUSshort‐termstudyabroadmarket
37
AppendixA TheShort‐TermOperationsSelf‐AssessmentTool
49
AppendixA–I Self‐AssessmentTemplate:StrategicPurpose 52
AppendixA–IIShort‐TermProgramQuestionnaire 54AppendixA–III
Self‐AssessmentTemplates:Program,Instruction,Administration,PromotionandMarketing
56
AppendixB
SampleTimetablesforShort‐TermPrograms 65
AppendixC
KeytoFieldsofStudy 67
AppendixD
IGEContactInformation 68
AppendixE
Resources 69
AppendixF
Glossary 70
4
Section1Executivesummary
Short‐termprogramsarethefastestgrowingandmostpopularoptionforUSstudyabroadstudents,accountingformorethanhalfofthemarket.InAustralia,theshort‐termmarketisunderdevelopedandhaspotentialforstronggrowth.Currently,onlyonequarterofAmericanstudentsstudyinginAustraliaundertakeshort‐termprograms.SixtypercentofUSstudentsparticipatingonshort‐termprogramsstudyinEurope.MexicoandChinawerethemostcommonnon‐Europeansites.Well‐designedshort‐termprogramsinAustraliacanoffermorebalancedcompetitiontootherstudyabroaddestinationsincludingtheUK,ItalyandSpain.Theresultsofthisreportarebasedondatacollectedfrommorethan200institutionsintheUSandAustralia.
USfacultyplayaleadingroleindeterminingprogramlocationandsubjectwithsupportfrominternationalofficestaffinshort‐termprogramadministration.MostUSinstitutionsorganiseprogramsontheirown,manyworkwithathird‐partyproviderand/or“overseas”university.Ingeneral,USfacultyarenotveryfamiliarwithAustralia,buteagertolearnmore.USresearchuniversitiessenddisproportionatelylargenumbersofstudentsonshort‐termprograms,particularlyduringtheUSsummer.“JanuaryTerm”programsfeaturemostprominentlywithUSbachelorsinstitutions;otherinstitutiontypesusetheformataswell.
Worldwide,programsfeaturinglanguageandculturesubjectsaremostcommon.BusinesssubjectsaremostpopularforAustraliaprograms,andsecondmostpopularsubjectworldwide.Considerableinterestwasexpressedindevelopingshort‐termprogramswithexperientiallearningopportunitiessuchasinternships,fieldresearch,andservicelearning.Subjectsinthesciencesandengineeringareunderservedbytheexistingstudyabroadmarketworldwide.Australianinstitutionsareperceivedasbeingstrongintheseareas.Australianinstitutionsmightconsiderdevelopingashort‐termprogramportfoliowitharangeofacademicsubjectsandexperientiallearningoptions.
Australiaisnottoofarforashort‐termprogramexperience,withmostUSshort‐termstudentsstudyinginAustraliaforfourweeksorless.Six‐weekprogramsarealsocommon.StudentspayanaveragefeeofUS$5,000plusothercoststoparticipateinshort‐termprograms.
Basedonthesurveydata,IGErecommendsAustralianinstitutionsdevelopprogramsincollaborationdirectlywithaUS‐basedpartner.USinstitutionsorthird‐partyprovidersaregoodoptions.Students,theirfamiliesandfacultyfeelmostcomfortableworkingwith“local”expertiseonbothsidesofthePacific.Dependinguponthestrategicdirectionforshort‐termstudyabroadprograms,partnershipsmayhaveamarketingoracademicprimaryfocus.Threedifferentprogrammodelswereidentified:PartnershipprogramshaveAustralianandUSinstitutionsworkingtogethertobuildlong‐termrelationships.AllianceprogramsaredevelopedandadministeredbyanAustralianinstitutioninconjunctionwithaUS‐basedthird‐party
5
provider.Catalogueprograms,short‐termprogramsdevelopedandadministeredexclusivelybytheAustralianinstitution,weretheleastdesirableoption.
IncreasingrevenueandinstitutionalvisibilitywerethetwomostimportantreasonsgivenbyAustraliansfortheirinstitutionstoentertheshort‐termstudyabroadmarket.
Short‐termprogramsforUSstudentshavesignificantdevelopmentpotentialatseverallevelsforAustralianuniversities.Short‐termprogramscanalsoserveasvehiclestodevelopnewmarketsforAustralianinstitutions.
Participationinshort‐termstudyabroadprogramsinAustraliaintroducesmanyopportunitiesforAmericanstudents,facultyandadministratorsatAustralianinstitutions.Withwell‐consideredshort‐termstudyabroadoperations,Australianinstitutionsmayrealiseadditionalbenefitsthroughshort‐termprograms.TheroleofUSfacultyinimplementingshort‐termstudyabroadprogramssuggestsarichenvironmenttodeveloprelationshipswiththisinfluentialconstituency.Studentsparticipatinginshort‐termprogramsearlyintheiracademiccareersmaywanttoreturntoAustraliaforasemesteroryear‐longprogram.Graduatestudentrecruitmentisalsoapromisingopportunity.Accordingtoa2007AEINorthAmericastudy,“nearlyhalfofUSstudentscurrentlyenrolledinAustraliangraduateprogramswhorespondedhadpreviouslyvisitedAustralia(48%)andone‐in‐fivecameasstudyabroadstudents.”PartnershipswithUSinstitutionsalsoopendoorsforAustralianstudentstostudyintheUS,whichisthemostpopulardestinationforAustralianstudents.
Americaninstitutionshavefourdifferent“customers”orconstituenciesforshort‐termstudyabroadprogramswithdiffering,occasionallycontradictory,priorities.Americanstudentsseekexciting,affordableprogramsthatwillenhancetheiracademiccareerandprofessionalprospects.Americanfacultywanttoteachabroadandaddvaluetotheirdepartment’sacademicprogram.Americanadministratorsareinterestedinaffordablehigh‐quality,safe,low‐maintenancestudyabroadprograms.ExecutiveleadershipatUSinstitutionsexpectprogramsthatdemonstratetheinstitution’sinternationalvisionwithintightbudgets.Programsandoperationsshouldaddresseachoftheseprioritiesandperspectives.
Tobestserveaninstitution’sstrategicinterests,short‐termprogrammingcanbedividedintotwocomplementarydimensions:short‐termoperationsandshort‐termportfolio.“Operations”describestheadministrativeandacademicstructuresnecessarytoimplementshort‐termprograms.Theshort‐term“portfolio”focusesonthetypesandfociofindividualshort‐termprogramsofferedbyaninstitution.
TheShortTermprogramsselfassessmenttoolisdesignedtoassistinstitutionstodevelopastrategicmissionforshort‐termprogramoperations.Thetoolconsiderssixcriticalfactorsofshort‐termstudyabroadprogramming:strategicpurpose,administration,programtype,studentbody,instruction,andpromotionandmarketing.Oncethestrategicmissionforshort‐termoperationsisdefinedand
6
supportedbyexecutiveleadership,thetoolcanassistwiththedevelopmentofshort‐termprogramoperationsandthedeterminationofthemostappropriateprogramtype(s)fortheportfolio.
7
Introduction
ThenumberofUSstudentsabroadhasgrownsteadilyinthepastseveralyears.AccordingtoIIE’sOpenDoorsReport(2007),223,534studentsstudiedabroadin2005–2006,anincreaseof8.5%fromthepreviousyear.Traditionally,studentschosetospendasemesteroryearabroad.However,akeychangeinstudyabroadisthatcurrentlyjustoverhalfofAmericanstudentsstudyingabroadchooseshort‐termprograms,whichareeightweeksorless.TheseprogramstakeplaceduringtheUSsummer,Januaryterm,orothertimes.
Ingeneral,fourfactorsaccountforthepopularityofshort‐termprograms:Studentsusuallypaylessmoneytoparticipateinashort‐termprogramthaninlongerprograms.Short‐termprogramsallowstudentstoremainoncampusforthefallandspringsemesterswithminimaldisruptionstostudents’academic,socialandextra‐curricularactivities.Homeinstitution‐sponsoredprogramsinstillahigherdegreeofconfidenceandsecurityamongstudents,theirparents,andUSfaculty.USfacultywholeadshort‐termprogramsoftenaggressivelyrecruitstudentstotheirprogram.
Forthepastseveralyears,Australiahasoftenrankedasoneofthetopfivemostpopularstudy‐abroaddestinations(OpenDoorsReport,2001–2007).However,short‐termprogramsdonotappeartobeasprevalentandpopularinAustraliaastheyareinotherdestinations.Todate,moststudentsstudyinginAustraliatendtoundertakemid‐lengthorfull‐yearprograms;infact,onlyaboutonequarterofUSstudentsinAustraliaareonshort‐termprograms(OpenDoorsReport,2007;AustralianEducationInternational,2008).IGEconservativelyestimatesthattheUSshort‐termprogramsshouldaccountfor50%to60%ofthetotalUSstudyabroadmarket,oranadditional2,500to2,750studentsperyear.Thus,thereisgreatpotentialforshort‐termstudyabroadinAustralia.
Short‐termprogramenrolmentcontinuestoincreaseinAustralia.However,itisclearthatextrainformationandinsightsareneededforAustraliatobecomealeaderintheshort‐termprogrammarket.ThereportincludesinterviewswithUSstudy‐abroadstaffmembers,focusgroupswithstafffromAustralianinstitutions,aswellasquantitativeandqualitativedatafromthreeonlinesurveys.
ThegoalofthisreportistoprovideAustralianinstitutionswithdataaboutthecharacteristicsanddevelopmentofshort‐termstudy‐abroadprograms.Assuch,thereportcoversfourmaintopics.First,informationaboutU.S.institutions’short‐termprogramsinothercountries.Second,detailedinformationaboutU.S.institutions’currentshort‐termprogramstoAustralia.Third,characteristicsofAustralianinstitutions’short‐termprogramsforU.S.students.Fourth,recommendationsandguidancearegivenforAustralianinstitutionsthatwanttodeveloporbroadentheirshort‐termprogramofferingsforU.S.students.AppendixAincludesaShort‐TermProgramsSelf‐AssessmentTooltofacilitatethestrategicplanningandoperationaldevelopmentofshort‐termstudyabroadprogramsatAustralianinstitutions.AppendixFprovidesaglossaryofrelatedAmericanterminology.
8
Method
Participantswererecruitedinthreeways.First,IGEcontactedstudy‐abroaddirectorsandotherstafffromthe200USinstitutionssendingthegreatestnumbersofstudentsabroad.Second,IGEpostedamessageonSECUSS‐L,apopularlistservformembersofthestudy‐abroadcommunity.Third,participantswereaskedtoprovidethenamesande‐mailaddressesofstudy‐abroadcolleagueswhomaywishtotakepart.Participantswereaskedtocontributetostudy‐abroadresearchbytakingthesurvey,andiftheydesiredtheywereenteredintoadrawingforoneoftwo$50iTunesgiftcards.Atotalof231peopleparticipatedinthethreesurveys:197participantstookthemainsurveyforUSinstitutions,22participantstookthesurveyforAustralianinstitutions,and12participantstookthesurveyforUSthird‐partyproviders.ThreeparticipantswereremovedfromthesurveyforUSinstitutionsbecausetheydidnotfitthecriteriatoparticipate.Oftheremaining194participants,ninewerefacultymembersand185werestaffmembersinvolvedinadministeringshort‐termprograms.Forty‐twoparticipantsindicatedthattheirinstitutionhadashort‐termprograminAustralia;thusallquestionsaboutUSinstitutionswithshort‐termprogramsinAustraliaarebasedonasmallernumberofresponsesthantheUSinstitutionsurveyasawhole.
MeasuresSurveyquestionsvarieddependingontheaudienceandsurveytype.Overall,surveysincludedquestionsaboutdemographics,short‐termprogramlocations,fieldsofstudy,programadministration,plansforshort‐termprograms,co‐curricularactivities,housing,studentbody,andgeneralperceptionsaboutshort‐termprograms.Participantswithshort‐termprogramsinAustraliawereaskedspecificquestionsabouttheseprogramsaswell.Facultymembersrespondedtoquestionsabouttheirperceptionsandmaderecommendations.Theyalsoprovidedtheiropinionsaboutthebenefitsandchallengesofshort‐termprograms.ProcedureThesurveyswereadministeredonlinethroughsurveymonkey.com.Participantsreceivedanemailwithalinktothesurvey,whichtookbetween10and20minutestocomplete.Peoplewhodidnotrespondreceivedtworemindersduringthethreeweeksafterthesurvey’slaunch.Asmallportionofparticipantsdidnotfullycompletethesurveysorprovideanswerstoallquestions.Forthisreason,whenwepresentresultsweindicatethenumberofparticipantswhoansweredthespecificquestion.Attheendofthesurvey,participantswereaskediftheywouldbewillingtohavea20‐minutefollow‐upconversationwitharesearchertodiscusstheirviewsonshort‐termprograms.InterestedparticipantschosebetweenaphoneconversationoraliveconversationattheannualNAFSAconference,whichwasheldinWashington,DCattheendofMay.Sixty‐nineparticipantswerewillingtohaveafollow‐upconversation.Follow‐updiscussionswereconductedwith25individuals.
9
Fig.2.1:Shorttermstudyabroadsurveyrespondentsbyinstitutiontype
Fig.2.2:Proportionofstudentsfromsurveyinstitutionsonshort‐termstudyabroadprograms
Section2.ShorttermstudyabroadprogramsincountriesotherthanAustraliaOverview
MorethanhalfofUSstudentsstudyingabroadparticipateinshort‐termstudyabroadprograms.ThissectionreportssurveyandinterviewfindingsgatheredfromUSinstitutionssendingstudentsonstudyabroadprograms.Descriptionsofthethreemajortypesofshort‐termprogramsareprovidedandadministrativeapproachesbeingusedbyUSinstitutionsareoutlinedandanalysed.
AbouthalfofallUSinstitutionsareorganisingandadministeringtheirownshort‐termstudyabroadprograms.Europehosts60%oftheshort‐termprogramsreported,but75differentcountriesemergedwithintherespondents’topfiveshort‐termprograms.Themajorityofshort‐termprogramsarefourweeksorless,whilesixweeksisalsoapopularprogramduration.Mostshort‐termprogramsoccurduringtheUSSummer,exceptingUSbachelorsinstitutionswhereJanuarytermprogramsaremorecommon.Thetraditional“foreignlanguageandculture”programsaremostcommon,followedbyprogramswithhumanitiesandthenbusinesssubjects.StudentspaidanaverageprogramfeeofslightlymorethanUS$4,800toparticipateinshort‐termprograms,withresearchuniversityprogramsbeingmostcostly.Finally,keytrendssuchasresponsestothedecliningUSdollar,theimpactofcampusinternationalizationstrategies,andemergingco‐curricularactivitiesarediscussed.
Methodology
IGEsurveyedallcollegesanduniversitiesthatrankinIIEOpenDoors’top400ofUSinstitutionssendingAmericanstudentsonstudy‐abroadprograms.191respondedtothesurvey.Figure2.1givesabreakdownofthegroupofrespondentswhichincludesallmajortypesofUSinstitutions:researchuniversities,masters
universities,bachelorscolleges(alsoknownasliberalartscolleges),andassociates(alsoknownasjuniorcollegesorcommunitycolleges).Noteveryinstitutionrespondedtoallthequestionsinthesurvey.Inaddition,IGEfollowed‐upwithin‐personorphoneinterviewswith25USinstitutions.InvaluableguidancewasprovidedbyinternationalstudentmobilitystafffromtheUniversityofMelbournetohelpdesignthesurvey.
10
57%25%
13% 5%ourinstitutiononly
ourinstitutioninconj.witha3rd‐partyproviderourinstitutioninconj.withaforeignuniversitya3rd‐partyprovideraloneorwithaforeignuniversity
In1975afacultymemberfromtheEnglishdepartmentbroughtasmallgroupofstudentstoLondontostudyShakespeare.Aftertwoyears,ahistoryprofessorjoinedalongwithafewstudentsandtaught“LondonandTheGloriousRevolution.”Eventuallybothdepartmentshad“TheLondonProgram.”Inthe1990’swhenfacultymembersfrombusinesswantedtoestablishafinanceprogram,itbecame“StateUniversityinLondon.”Thisisanexampleofaninstitutionadministeredprogram.
Fig.2.4:Whoadministersyourshort‐termprograms?‐USbachelorsinstitutions
Fig.2.3:Whoadministersyourshort‐termprograms?‐AllUSInstitutions
Overall,participatinginstitutionsreportedsendingatotalof48,071studentsonshort‐termprogramsduring2006–2007.Ofthese48,071students,overtwothirdswerefromresearchuniversities;masters,bachelors,andassociatesinstitutionssentstudentsabroadonshort‐termprogramsaswell(Figure2.2).Themediannumberofstudentsonshort‐termprogramsperinstitutionwas200.Themediannumberofstudentsonshort‐termprogramsforassociatesandbachelorsinstitutionswas70perinstitution.Mastersinstitutionssentamedianof158studentsperinstitution,whileresearchinstitutionssentamedianof350studentsperinstitution.Shorttermprogramtype
Thesurveydataindicatethatingeneral,USinstitutionsorganisemostshort‐termstudyabroadprogramsontheirown(Figures2.3,2.4,2.5,and2.6).USshort‐termstudyabroadprogramscanbedividedintothreegeneraltypes:
1. Facultyled–TheUSfacultymemberplaysacriticalroleintheinitiation,design,administration,studentrecruitment,andacademicdeliveryoftheseprograms.Theseprogramsareoftenidentifiedwithaparticularfacultymemberoracademicunit.Often,thestudyabroadofficeorotheradministrativeunitplaysalargeroleinapproving,developingandadministeringtheprogram.Overseas,
programorganisersmayenlisttheservicesofathird‐partyprovider,aforeignuniversity,travelagentorotherlocal“expert”foraccommodation,classroomspace,excursions,etc.
2. Institutionadministered–Organisedandadministeredbythestudyabroadorinternationaloffice,theseprogramsrelyheavilyupontheirinstitution’sfacultyforacademicandoccasionallyadministrativesupport.Oftentheseprogramsevolvefromaseriesofprevioussuccessfulfaculty‐led
11
Fig.2.5:Whoadministersyourshort‐termprograms?‐USmastersinstitutions
64%19%
14% 3%
ourinstitutiononly
ourinstitutioninconj.witha3rd‐partyproviderourinstitutioninconj.withaforeignuniversitya3rd‐partyprovideraloneorwithaforeignuniversityaforeignuniversity
Fig.2.6:Whoadministersyourshort‐termprograms?‐USresearchinstitutions
44%37%
19%
ourinstitutiononly
ourinstitutioninconj.witha3rd‐partyprovider
ourinstitutioninconj.withaforeignuniversity
programs.Institution‐administeredprogramstendtobehighlystructuredandinstitutionalised.Theinstitution‐wideorganisationalstructurepermitsfacultymembersfromarangeofdifferentdisciplinestoparticipate.
Abroad,theuniversitymayhaveabuildingoranofficewheretheprogramtakesplace.Theprogrammaycontractcustomisedon‐siteservicesfromathird‐partyprovider,foreignuniversity,ortravelagent.Theseservicesmayincludeaccommodation,classroomspace,orexcursions.Theprogram’sacademicprofilemayvaryeachyearasfacultymembersfromdifferentdepartmentsteachsubjects.
3. Affiliated–Collegesanduniversitiesoftenhaveagreementswithothergroupsthatorganisestudy‐abroadprograms.Thesendinginstitutionhaslimited,ifany,controlovertheacademiccontentandadministrationoftheprogram.Studentspaythefeechargedbytheaffiliatedinstitution.Dependingupontheinstitutionandtypeofagreement,students’financialaid,scholarshipsandgrantsmaybeappliedtotheaffiliatedprogramfeeandotherexpensesassociatedwithstudyingontheirprogram.Thecontractualagreementdescribesthetermsbywhichacademiccreditisawarded,transferredorrecognised.Examplesinclude:• Thirdpartyprovider–Someprovidershavetheirownoffices,classrooms,
andfacultyatstudycentersoutsidetheUS.OtherprovidersactasanintermediarywithanoverseashostuniversityorschooltodeliveracademicservicestoAmericanstudents.TheseorganisationsaresetuptodeliverstrongservicesorientedtowardAmericanstudentsthatmaynotbeavailableatthehostinstitutionorfromthestudents’homeuniversity.Theseservicesmayincludeitemssuchas:pre‐departureadvising,flightarrangementsandairporttransfers,on‐siteorientation,on‐sitesupportstaff,assistancewithaccommodation,excursions,internshipplacement,parentalliaison,inter‐universityagreementstofacilitatecreditandfinancialaidtransfers,scholarships,etc.
• Overseasuniversity–SomeUSinstitutionssignagreementsdirectlywithforeigninstitutionsofhighereducationtoprovideacademicservicesfortheirstudents.Theseagreementsareforenrolmentinanexistingprogramorganisedbythehost,notnecessarilyaprogramorganisedspecificallyfor
12
“AnInternationalOfficeCommitteeissuesacallforproposalstofacultymembersandacademicdepartments.Thecommitteelooksforprogramsthatwillbesustainableinthelongtermandhaveconsiderabledepartmentbuyin.Facultysubmitacoursedescriptionalongwiththeprogramproposal.Thedeananddepartmentchairmustsignoffontheprogramproposalbeforeitgoestothecommittee.Ifintroducinganewcourse,thefacultymemberisexpectedtoshepherdthecoursethroughtheuniversity’scurriculumcommittee.Weexpectfacultytorecruitstudentstotheprogram.Weworktogethertoadministertheprogram.Facultymakemostoverseascontacts.Theinternationalofficeisresponsibleforstudentpredepartureitems,liabilityandriskissues,internationalhealthinsurance,andairfareandlogistics.Theinternationalofficealsomanagesstudents’applicationstofinancialaidandenrollmentservices.”
Director,StudyAbroad,USmastersuniversity
thesendinginstitution.Referredtoasacatalogueprograminsectionofthisreport.
• USuniversityorconsortium–ManyUSuniversitiesopentheirshort‐termprogramstostudentsenrolledinotherUSinstitutions.Thismodelcreatesincreasedeconomiesofscale,generatesadditionaltuitionorprogramrevenue,andhelpstoachieveacriticalmassofstudents.
Someinstitutionsworkwithonlyoneprogramtype,i.e.facultyled,whileothersmaintainaportfolioofprogramtypesthatincreasetherangeofstudy‐abroadprogramsavailabletotheirstudents.
ProgramadministrationAcrossallinstitutiontypessurveyed(n=129),overhalfofUSinstitutionsreportedbeingsolelyresponsibleforadministrationoftheirinstitution’sshort‐termprograms.However,aquarterofinstitutionsreportedrunningshort‐termprogramsinconjunctionwithathird‐partyprovider.Justoverone‐tenthoftheinstitutionsrantheirshort‐termprogramsinconjunctionwithaforeignuniversity.Itwasveryrareforinstitutionstohandoveradministrationcompletelytoathird‐partyprovider,andnonereportedprogramsrunexclusivelybytheforeignuniversity.Associatesinstitutions(n=7)showedaslightlydifferentpattern;overhalftheseinstitutionsreportedrunningprogramsinconjunctionwithathird‐partyprovider,andlessthanonethirdofassociatesinstitutionsrantheirprogramsontheirown.Thepatternforbachelorsinstitutionswasquitesimilartotheoverallpattern.Mastersinstitutionsalsoshowedasimilarpattern,thoughtheyreliedmoreonthird‐partyproviders.Almosttwo‐thirdsofresearchuniversitiesrantheirshort‐termprogramsindependently.Aboutone‐thirdofresearchuniversitiesadministeredtheshort‐termprogramsinconjunctionwitheitherathird‐partyproviderorforeignuniversity.
ProgramdevelopmentandadministrationonUScampuses
Acrossallinstitutions(n=121),study‐abroadandinternationaloffices,aswellasfaculty,werelargelyresponsibleforshort‐termprogramadministration.Thegreenboxbelowsummariesacommonprocessforshort‐termprogram
13
1931
43
55Associates
Bachelors
Masters
Research
Fig.2.8:Numberofdifferentcountriesinthetop5byUSinstitutiontype
Fig.2.7:Studyabroadprogramadministration‐AllUSinstitutions
Table2.1:Numberofshort‐termprogramsbyregion–AllUSinstitutions
49%40%
6% 5% StudyAbroadorIntlOff
Fac.Member+StudyAbroad
Fac.Member
Other
approval.Inabouthalfthecases,thestudy‐abroadorinternationalofficesadministeredtheprogram;slightlylesscommonwasforthestudy‐abroadorinternationalofficetoworkinconjunctionwithafacultymembertoadministershort‐termprograms.(Figure2.7).Facultymembersadministeredprogramson
theirowninonlyaverylimitednumberofcases.ThisgeneralpatternalsoemergedforAssociates(n=7),Bachelors(n=17),Masters(n=41),andResearch(n=55)institutions.Theprogramapprovalanddevelopmentprocessstarts12to18monthsbeforetheprogram’sstartdate,orearlieratsomeinstitutions.Twosampletimetablesforshort‐termprogramdevelopmentareincludedinAppendixBExampledevelopmenttimelinesforUSshorttermprograms.
WorldwidelocationsofUSshorttermprograms
TheIGEsurveyaskedrespondentstolisttheirinstitution’stopfiveshort‐termprogramlocations.Interestingly,institutions’five“top”programswerenotlimitedtoafewcountries,butincluded75differentdestinations,fromAntarcticatoVietnam.Thebreadthofthisrangeoflocationsimpliesthatshort‐termstudyabroadhasconsiderableglobalreachandthatfacultyandstudentsarewillingtotravel.
Amongallinstitutions,thetopfiveprogramswere:Italy,England,France,SpainandmultiplecountriesinEurope.ChinaandMexicoweretiedforfifthplaceamongresearchuniversities.Atothertypesofinstitutions,Chinawastheonlynon‐Europeancountryinthetopfive.Figure2.9presentsthetopnineshort‐termprogramlocations.InformationforAustraliaisincludedtoallowforcomparison.
Region No. Programs Africa 19 Antarctica 1 Asia 65 Europe 330 Latin America 103
North America 2 Australia & Oceania 20 Middle East 8
14
3%
18%9%
12%58%
USfallpre‐sessionornieldtripJanuaryterm
USspring
intersessionMay‐June
USsummer
“Januarytermscostalmostthesameasafullsemesterbutstudentsarestillpreparedtopay.Theydon’twanttobeawaytoolong.Theydon’twanttobeawayfromtheiracademicprogram,theirfriends,ortheirfamily.Manystudentsarenotquitesureaboutwhattheywanttodo,andthereforewon’tcommittoalongtermstudyabroadprogram”.
StudyAbroadDirector,USbachelorscollege
2%
48%
6%7%
37%
fallpre‐sessionornieldtripJanuaryterm
spring
intersessionMay‐Junesummer
Fig.2.9:Top9short‐termcountries+Australiabyinstitutiontype
Fig.2.10:USshort‐termstudyabroadprogramduration
Fig.2.11:Percentageofshort‐termstudentsabroadbyterm:Allinstitutions
Fig.2.12:Percentageofshort‐termstudentsabroadbyterm:USbachelorsinstitutions
Programtimingandduration
Short‐termprogramsweremostcommonlytwo,three,four,orsixweeks.Programs
lastingone,five,seven,andeightweekswerelesscommon(Figure2.10).Timeofyear:Acrossallinstitutiontypes(n=123),overhalfthestudentsonshort‐termprogramswentabroadduringthesummer(Figure2.11).Almostonefifthof
Country
15
“Atmyuniversity,they’removingawayfromgeneralprogramstowardprogramsthatfocusonmajorrequirements.“
Professor,USresearchuniversity
Fig.2.14:Thereisdemandonmycampusforshort‐termprogramswiththesecurricula
Fig.2.13:7MostpopularfieldsofstudyforUSshort‐termprogramsworldwide
students,however,studiedonshort‐termprogramsduringtheJanuaryterm.AboutonetenthofstudentswentabroadduringtheUSinter‐session(May‐June),andthesamewastrueforUSspringprograms.ItwasquiterareforstudentstostudyabroadonUSfallshort‐termprograms.Associatesinstitutions(n=4)showedlargelythesamepattern;theonlyexceptionwasthatfewerstudentsstudiedabroadduringthesummerandmorestudentswentduringthespring.Intriguingly,halfthestudentsonshort‐termprogramsatBachelorsinstitutions(n=20)completedshort‐termstudyabroadduringtheJanuaryterm(Figure2.12).Short‐termstudyabroadduringtheJanuarytermwasthemostpopularoptionforBachelorsinstitutions.USSpringandinter‐session(May–June)werenotfrequent,andUSfallprogramswereagainveryrareatresearchinstitutions.Mastersinstitutions(n=41)showedthesamepatternfoundacrossallinstitutiontypes.Researchuniversities(n=57)senttwothirdsoftheirshort‐termstudentsabroadduringthesummer,withallotheroptionsbeingfarlesscommon.
LevelsandfieldsofstudyThemostcommonfieldsofstudyonshort‐termprogramswereforeignlanguage/culture,humanities,andbusiness(Figure2.13).Multiplesubjectcurriculawerealsoverycommon.Art,
16
education,environmentalsciences,andsocialscienceswereofferedinavarietyofprograms.(SeeAppendixCforakeytofieldsofstudy.)Experientiallearningandinternshipswereoccasionallyavailable.Agriculture,biology,communication,culture,engineering,health,law,andnaturalscienceswereeachofferedinfewerthan10programs.Interestingly,thesubjectsdescribedinIGEinterviewsashavingstrongpotentialforgrowthinstudyabroadarelesscommonlytaughtinthemostpopulardestinations.Thesesubjectswithstrongpotentialforgrowthincludeenvironmentalstudies,biology,andengineering.Australiawasidentifiedashavingacademicstrengthsintheseareas.MostUSundergraduatedegreesrequirestudentstotakecoursesforbothmajorcreditandgeneraldegreecredit.Thegeneraldegreecreditcoursesaredistributedamongdefineddisciplinesoutsidethemajor;forexampleahumanitiesmajorwillberequiredtotaketwoorthreecoursesinthesciences.Oftenstudyabroadprograms,particularlyshort‐termprograms,offercoursesthatfulfillgeneralrequirementstoattractthelargestpotentialpoolofstudents.Science,engineeringandpre‐professionalmajors(nursing,medicine,education,etc.)inparticularhavefewergeneraleducationoptionsavailableforstudyabroad.However,inthepastseveralyears,academicdepartmentsareincreasinglyseekingordevelopingprogramsthatarestructuredaroundthemajor.Australianinstitutionsarepositionedtodevelopshort‐termstudyabroadprogramsthatsatisfythedemandsofthesemajors.ByworkingcloselywithAmericanacademicpartners,theycanalsopositionthemselvestodevelopotheropportunitiessuchasjointresearchandgraduatestudentrecruitment.Whilecurrentprogramofferingsrelyuponthetraditionalfociofstudyabroad,languageandculture,figure2.14clearlyindicatesastrongdemandforEnglish‐taughtprograms.Indeed,foreignlanguage/cultureprogramsnearlyalwaysofferatleastonecoursetaughtinEnglishdespitebeinglocatedinanon‐Englishlanguagecountry.Inprogramswherestudentstaketwocourses,generallytheytakeoneforeignlanguagecourseandanEnglish‐taughtculturecourse.Onestudy‐abroaddirectorremarkedthatlanguageandcultureprogramswillalwaysbepopular;however,shenotedthatinEuropetheseprogramshave“plateaued”andsheexpectsgrowthindisciplinessuchasthesciencesandengineeringthatdonottraditionallyhavehighlevelsofstudyabroadparticipation.SheexplainedthatcultureprogramsoutsideofEuropearepoisedforgrowthaswell.Australiaisviewedaswell‐positionedtooffershort‐termprogramswithculture‐orientatedcoursesinthearts,humanitiesandsocialsciencesaswellasofferingsinnaturalscience,engineeringandenvironmentalstudies.
ProgramfeesandcostsTheaverageprogramfeeforthetopfivelocationswasUS$4,814.Interestingly,theresearchuniversities’programsweremostexpensive,withanaverageprogramfeeofUS$5,160,fortheirtopfiveprograms.Researchinstitutionsarguablyhavethelargesteconomiesofscaleandhaveprogramsoperatinginwhatmightbeperceivedtobelessexpensivelocations,suchasChinaandMexico.Programdurationmay
17
“Iwilladmitthereisaselfservingelementtoteachinginstudyabroadprograms.TwiceI’vetaughtcoursesinNorwaywheremyparentslive.LeadingstudyabroadprogramsenablesmetobuilduponcontactsandresourcesthatI’vedevelopedaroundtheworld.”
Professor,USresearchuniversity
affecttheprogramfee,asresearchinstitutionshadlongerprograms;theleastexpensiveprograms,runbyassociatesinstitutions,hadshorteraveragedurations.ThetopfiveprogramsatassociatesinstitutionshadanaverageprogramfeeofUS$3,746.Bachelorsinstitutions’topprogramshadanaverageprogramfeeofUS$4,361.ThetopfiveprogramsforMastersuniversitieshadanaverageprogramfeeofUS$3,981.Programfeesgenerallydonotincludeinternationaltravelandpersonalexpenses.Insomecases,USinstitutionswillchargetuitioninadditiontotheprogramfee.Intheinterviews,allpartiesexpressedconcernaboutthedecliningvalueofthedollarandtheimpactithas,andwillhave,onthecostofstudyingabroad.Studentsareimpactedintermsofincreasedprogramcostandthedailycostoflivingabroad.Mostinternationaleducatorsinterviewedfeltthattheincreasedcostswere“inevitable,apartofdoingbusiness.”Nearlyhalfoftheinstitutionssurveyedindicatedthattheyweretakingstepstocontrolthecostofshort‐termprograms.Themostpopularcostcontroleffortswereseekingtomakeadditionalscholarshipmoneyavailabletostudents.Reducingprogramactivitiessuchassidetripsorotherextra‐curricularactivitiesareusedtohelpkeepprogramfeesstable.Thetwoleastpopularcostcontroloptionswereprovidinglowerqualityhousingandlimitingcourseofferings.Lessthanhalfoftherespondentswerepreparedtoreducethenumberoftheirinstitution’sfacultyorstaffwhogoontheprogram.
Keyissuesofshorttermprogramsworldwide
Therearethreekeyissuesrevealedthroughconversationsandthesurveythatimpactonthepopularityandsuccessofshort‐termstudyabroadprogramming:
1. Costofstudyingabroad–Costcanbebrokendownintotwofactors:Therealcostandtheperceivedcosts.Thetotalrealcostofparticipatinginashort‐termstudyabroadprogramislower,usuallyUS$10,000orless,thanthetotal
costofparticipatinginasemesteroryearprogram,whichisoftenUS$15,000ormore.Theper‐creditcostofashort‐termprogramisoftenconsiderablyhigherthantheper‐creditcostofasemesteroryearlongprogram.The
secondcostfactor,perceivedcost,helpsexplainthestudent’sdecisiontochooseaprogramwithless“value”formoney.Theperceivedcostisexpressedasstudentconcernsaboutfallingbehindongraduationorotheruniversity‐relatedplans,andpersonalreasonsfornotwishingtobeawayforalongperiodoftime.Italsoincludestheopportunitycostofnotworkingfortheperiodthatthestudentisaway.Additionally,studentsapplyingformedicalschoolorotherprofessionalprogramshaveaverylimitednumberofsemestersopenforstudyabroad.
18
“Thereisconsiderablefacultyinterest,butallstudyabroadprograms,particularlyshortterm,mustfitintothecurriculum.”
ProgramCoordinator,USresearchuniversity
2. Institutionalinternationalisationplans–Studyabroadisconsideredameasurablegoalofinternationalisation.Manyschoolsexpresstheirsuccessbyindicatingthenumberorpercentofstudentsstudyingabroad.Additionally,internationalisationisarticulatedthroughengagingfacultymembersininternationalactivities.Directingstudy‐abroadprogramsandparticipatinginstudy‐abroadprogramselectioncommitteesarepopularinternationalisationactivitiesforfaculty,eventhoughparticipationintheseactivitiesisrarelyconsideredinhiringortenureprocesses.Adepartmentalstudy‐abroadprogramisoftenastrongexpressionofitsinternationalengagementandactivitywithinthescopeoftheinstitution’sinternationalisationplans.Theestablishmentofprofessionallyadministeredstudy‐abroadofficesisafurtherindicationofinstitutionalinternationalisation.Short‐termprogramsadministeredbystudy‐abroadofficesfordepartmentsmostlikelywillbereliedupontoachieveinstitutionalinternationalisationgoals.
3. Controloveracademicprograms–USfacultymembersareresponsiblefortheinstitution’sacademiccurriculum.Asindicatedearlier,facultyarealsohighlyinfluentialindeterminingstudyabroadlocationsandprograms.Thiscombinationsuggeststhatasinstitutionsinternationalise,thetrendforfaculty‐ledstudyabroadprogramswillcontinuetogrowwithrespecttootherstudyabroadoptions.AustralianinstitutionsareadvisedtodevelopmaterialsthataddresstheinterestsandconcernsofUSfaculty,suchasstate‐of‐the‐artresearchandfacilities,academicrigor,opennesstocollaboration,andstrongadministration.
PerceptionsandtrendsinUSshorttermprogramsworldwide
Thefollowingfactorssuggestthatshort‐termstudyabroadprogramswillcontinuetogrowatUSinstitutions:
• increasedprofessionalisationofthefieldofeducationabroad• moreresearchonthebenefitsofshort‐termstudyabroadprograms• increasedinterestinsendingstudentsabroad• increasedfacultyparticipationininternationalisationactivities
USinstitutionsarechallengedbytheincreaseddemandforstudyabroadandtheexpressedgoalsofpreparing“globallyaware”graduateswiththeharshrealitiesofaweakenedUSeconomyandhighercostsoforganisingstudyabroadprograms.Short‐termprogramsareavitalpartofthestudyabroadmarketthatwillcontinuetogrow.Theemphasisonstudyabroad“outcomes,”qualitystandardsandresearchontheimpactofshort‐termstudyabroadshouldleadtoqualitativeprogramimprovementsandgreateracceptanceofshort‐termprograms.Economicfactors
19
Fig.2.15:Levelofinterestinco‐curricularactivities
includingtheweakdollar,tighteningUScreditmarkets,andcostconsciousnessatUSinstitutionswillcontinuetofavourthedevelopmentofshort‐termprograms.WhileUSstudentsaretheprimaryconsumersofshort‐termstudyabroadprograms,USacademicandadministrativestaffareresponsiblefordeterminingtheprogramstructureandlocation.USfacultyarelargelyresponsiblefortheprogram’sacademicfocusandcontent.EffortstomarketanddevelopprogramsshouldincludebothUSfacultyandstudyabroadstaff.Marketingandpromotionalmaterialsshouldbewrittentomeettheneedsofbothconstituenciesandaddressthelong‐termobjectivesofUSinstitutions.Institutions,studentsandfacultyinternationalisationobjectivescanbenefitfromAustralia’suniquepositionintheregionandtheworld.MaterialsshouldhighlightqualitiessuchasacademicstrengthsoftheAustralianinstitutions,availableresearchandfieldsites,strengthofadministrativestructures,andAustralia’shumanandnaturaldiversity.USfacultyrespondwelltoAustralianacademicstaff.Considerationshouldbegiventopeer‐to‐peerinteractioninprint,usingtheweb,andpersonalinteractions.
Co‐curricularoptions‐includingexperientiallearningopportunitiessuchasinternships,servicelearningandfieldresearch‐arehighlysoughtprogramattributes(seeAppendixFforglossaryofterms).Whilesurveydatashowedthatexistinginternshipsandexperientiallearningopportunitiesarenotcommonelementsofshort‐termprograms,thereisastrongdesiretoincludetheseelementsinstudy‐abroadprograms.AsevidencedinFigure2.15,amongstallinstitutions,thereisstronginterestininternshipsandservicelearning.Unsurprisingly,fieldresearchisastrongareaofinterestforresearchuniversities.Ashort‐termprogramportfoliothatincludesacademiccourseandco‐curricularoptionswillbeveryattractivetotheUSmarket.Co‐curricularactivitiescanbedesignedwithhighlevelsofintegrationwithAustralians,anotherhighlydesirableprogramattribute.Finally,withcooperationandcarefulplanning,thedifferencesbetweentheAustralianandUSacademiccalendarsmaybeanadvantagewhenorganisingco‐curricularactivities:AustralianstudentsandacademicstaffarepresentoncampusandlabsareoperationalduringthepeakprogramperiodsofMay‐July.
20
5%14%
31%50%
Associates
Bachelors
Masters
Research
3%9%16%
72%
Associates
Bachelors
Masters
Research
Fig.3.1:TypesofUSinstitutionswithshort‐termprogramsinAustralia
Fig.3.2:Studentsstudyingonshort‐termprogramsinAustralia(n=927)
Section3.ShorttermprogramsundertakenbyUSinstitutionsinAustralia
Overview:
Forty‐two(37%)of114USrespondentsindicatedthattheirinstitutionhadashort‐termprograminAustralia.Ofthese42USinstitutions,researchuniversitiescomprisedhalfoftheinstitutionswithshort‐termprogramsinAustralia.Mastersinstitutions(n=13)werenext,comprisingslightlylessthanathirdoftheuniversitieswithshort‐termprogramsinAustralia.Finally,bachelorsinstitutions(n=6)accountedforjustunderone‐fifth,andassociatesinstitutions(n=2)accountedforwellunderone‐tenthofinstitutionswithshort‐termprogramsinAustralia.
Thissectionprovidesdetailedinformationabouttheshort‐termprogramsusedororganisedbyUSinstitutionsfortheirstudentstostudyinAustralia.Mostinstitutionsorganisetheirownprogramsorworkwithathird‐partyproviderasdiscussedwithprogramtype.Studyabroadofficesanduniversityfacultyplaykeyrolesinprogramadministration.TwogoalsstudyabroadstaffseekarequalitystudentaccommodationandintegratingstudentsintoAustralianlife.Mostinstitutionssendstudentsonshort‐termprogramstoAustraliaduringtheUSsummer,withJanuarytermsalsopopular.Businessandexperientiallearningarethemostpopularfieldsofstudyforstudentsonshort‐termprograms.MoststudentsarepayingaprogramfeeofapproximatelyUS$5,000plusadditionalcoststostudyinAustralia.Thereisconsiderableinterestinshort‐termstudyinAustralia,particularlyinareaswherestudentscanhavestrongco‐curricularopportunities.
Methodology
TheIGEsurveywasdistributedtoUScollegesanduniversities.Asimilarbutseparatesurveywassenttothird‐partyproviders.Thesurveyincludedseveralquestionsaboutexistingshort‐termstudyabroadprogramsinAustralia,perceptionsofAustraliaasashort‐termprogramdestination,andfuturedirectionsforshort‐termprogrammingAustralia.Dataonshort‐termprogramsinAustraliaweregatheredfromthefourmaincategoriesofUShighereducationalinstitutions.Thesurveywasfollowed‐upbyin‐personandtelephoneinterviewswithstudy‐abroadstaffmembersandfacultyfromeachtypeofinstitution,includingthird‐partyproviders.Therespondentsreportedatotalof55short‐termprogramsinAustralia(oranaverageof1.3programsperinstitution).Abouthalfofshort‐termprogramsinAustraliawereofferedbyresearchuniversities(Figure3.1),andalmostthree‐quartersofstudentsontheseprogramswerefromresearchuniversities(Figure3.2).However,thesefiguresshowthatallinstitutiontypescurrentlyhaveat
21
Fig.3.4:ProgramType:USBachelorsInstitutions
ProgramType:USBachelorsInstitutions
Fig.3.3:Programtype:allUSinstitutions
ProgramType:AllUSInstitutions
Fig.3.4:Programtype:USbachelorsinstitutions
ProgramType:USBachelorsInstitutions
Fig.3.5:Programtype:USmastersuniversities
ProgramType:USMastersUniversities
ProgramType:USMastersUniversities
Fig.3.6:Programtype:USresearchuniversities
ProgramType:USResearchUniversities
ProgramType:USResearchUniversities
41%
27%
27%
5%ourinstitutiononly
ourinstitutioninconj.withathird‐partyprovider
ourinstitutioninconj.withaforeignuniversity
athirdpartyprovideraloneorwithaforeignuniversity
67%16%
17%
ourinstitutiononly
ourinstitutioninconj.witha3rd‐partyprovider
ourinstitutioninconj.withaforeignuniversity
19%
31%35%
15%ourinstitutiononly
ourinstitutioninconj.witha3rd‐partyproviderourinstitutioninconj.withaforeignuniversitya3rd‐partyprovideraloneorwithaforeignuniversity
40%
30%
25%
5%ourinstitutiononly
ourinstitutioninconj.witha3rd‐partyprovider
ourinstitutioninconj.withaforeignuniversity
a3rd‐partyprovideraloneorwithaforeignuniversity
leastsomeinvolvementwithshort‐termprogramsinAustralia.IGEestimatesthatthenumberofstudentsattendingshort‐termprogramsinAustraliafromtherespondingUSinstitutionsrepresentsapproximately37%ofthetotalnumberofUSstudentsstudyingonshort‐termprogramsinAustralia.
ProgramTypes
ThemajorityofUSinstitutionswithshort‐termAustraliaprogramsuseoneofthreeapproaches.TheyeithersetupandadministertheirownFacultyLedProgramsalone,workinconjunctionwithaforeignuniversity,orcontractathird‐partyprovidertoadministershort‐termprogramscommonlyknownasCustomisedPrograms.Eighty‐ninepercent(n=12)ofthethird‐partyproviderssurveyedadministercustomisedprogramsforUSinstitutions.Bachelorsinstitutionsmakethegreatestuseofthird‐partyproviderprograms.However,noneoftheinstitutionsreportedallowingstudentstoparticipateinashort‐termstudyabroadprogramadministeredsolelybyaforeignuniversity.(Atsomeinstitutions,internationaltransfercrediti.e.participationinaforeignuniversity’sstudyabroadprogram,maybemanagedbytheregistrar’soffice,andnotreportedto/bystudyabroadoffices.)Someinstitutionslimitthenumberorqualityoftransfercredithourstheywillaccepttowardsadegreewithoutaformalinstitutionalagreement.Theacceptanceofdifferenttypesofshort‐termprogramsvariesaccordingtoinstitutionclassification,asindicatedinFigures3.3,3.4,3.5,and3.6:
22
66%31%
3% StudyAbroad
StudyAbroad+Faculty
FacultyAlone
“Whenastudenttravelssofar,theywantachancetoseeasmuchofthecountryaspossible.”
StudyAbroadDirector,mastersuniversity
Fig.3.7:ToplocationsofUSshort‐termprogramsinAustralia
TopLocationsofUSShort‐TermProgramsinAustralia
TopLocationsofUSShort‐TermProgramsinAustralia
ProgramType:USMastersUniversities
ProgramType:USMastersUniversities
Fig.3.8:AdministrationofUSinstitutions’short‐termprogramsinAustralia
TopLocationsofUSShort‐TermProgramsin
02468
10121416
Brisbane Cairns Melbourne MulEple Sydney Townsville
Num
berofProgram
s
Loca0on
ShortTermProgramLocations:ItwasmostcommonforAustraliaprograms(n=48)toincludestaysinmultiplelocations(Figure3.7).Sydneyisalmostalwaysincludedasalocationinthemultipledestinationprograms.SydneyandMelbournearethemostpopularsinglecitydestinations.LocationsofferedbyatleastoneprogramincludeBroome,Cairns,Dareton(NSW),Lismore,MultipleOceania,NewSouthWales,Perth,andTownsville.AfacultymemberwhoorganisesprogramstoAustraliaalsoexpressedthatstudentsshould“experienceAustralia’snaturalbeautyaswellasitsvibrantcities.”Studyabroaddirectorsandfacultyemphasisedthat
multipledestinationsareperceivedasofferinghighervalueforthemoney.Whenaskedwhethertravelingdetractedfromtheacademicexperience,aUSfacultymembercommented,“Thepurposeofthesetripsistoexposestudentstoasmanynewthingsaspossible;thisiswheretheylearn.”
Mostthird‐partyproviderprogramsalsofeaturedamajorityofprogramswithmultipledestinationsorextendedfieldtripsintheirprograms.
AdministrationofShorttermPrograms
TheStudyAbroadOfficeplaysthemostcriticalroleinshort‐termprogramadministration.Aboutone‐thirdofstudyabroadofficesworkcloselywithfacultytodevelopshort‐termprograms,whiletwo‐thirdshaveprimaryresponsibilityforthe
administrationofshort‐termprogramsinAustralia(Figure3.7).Mostthird‐partyprovidersworkdirectlywithAustralianuniversities.WhileAmericanfacultyareveryinfluentialinthedeterminationofshort‐termprogramsandcurriculum,theyarerarelyleftontheirownto
23
administershort‐termprograms.Relationshipswithhostinginstitutions,boththirdpartyprovidersanduniversities,wereimportant.Sixty‐sevenpercentofrespondentsreportedthattheywerequitetoextremelyinvolvedwiththehostinginstitutionorprogramproviderwhenorganisingshort‐termprogramsinAustralia.IntegratingUSStudentsintoAustralianLife
Americanshaveareputationfor“wantingitall.”Studyabroadisnoexception.IntegratingAmericanstudentswiththeirhostcountrypeerswasanimportantgoalforshort‐termprograms.USinstitutionswerequiteinterestedinacademicprogramscombiningUSstudentswithAustralianandinternationalstudents.TheywerelessinterestedinprogramsexclusivelyforAmericanstudents.Intriguingly,thesetupofexistingshort‐termAustraliaprogramsseemedtobetheoppositeofwhatwasdesired.ItwascommonforprogramstobeexclusivelyforAmericanstudents,andlesscommonforprogramstohaveUSstudentswithAustralianorinternationalstudents.Interviewswithstudyabroadstaffofferedseveralreasonsforthedisconnect,including:
• US faculty lack contacts with peers in Australia • there are significant differences in academic calendars • most programs are initiated by a department or single US institution and are
focused on serving its own students in a highly structured program
Infact,combiningAmericanstudentswithAustralianorinternationalpeersappearedmoredifficultthanitwas.“Doestheopportunityevenexist?”queriedonestudy‐abroaddirector.
Australianinstitutionsthatcanbalancethedesiredgoalswiththeon‐the‐groundrealitiesoftimeandstructurewillhaveacompetitiveadvantage.IdentifyingandcreatingopportunitiestointegrateAmericanandAustralianstudentsbothinandoutoftheclassroomwillbewellreceived.ArticulatingacademicandresearchopportunitieswithinaflexibleadministrativestructuretoAmericanfacultywillalsobevaluable.
StudentAccommodation
Studentaccommodationisanimportantcomponentofashort‐termstudy‐abroadprogram.Housingoptionsonshort‐termAustraliaprogramswerebroad,andincludeddormsorapartmentswithUSstudentsonly,dormsorapartmentswithAustralianstudents,dormsorapartmentswithmembersfromvariouscountries,hotels,andhostfamilies.Ofthe36programsresponding,themostcommonhousingwasadormorapartmentwithotherUSstudents,whichwastheoptioninonethirdofprograms.DormswithAustralianstudents,offeredinone‐quarterofprograms,orwithinternationalstudents,offeredinjustunderone‐fifthofprograms,werealsocommon.Hostfamilieswerealsoavailableonone‐quarterofprograms.Whilemostinstitutionsreportedbeingquitesatisfiedorextremelysatisfiedwiththehousingoptionsontheirshort‐termAustraliaprograms,asubstantialportionreportedbeingonlyslightlyormoderatelysatisfied.Twoinstitutionswerenotatallsatisfied
24
Fig.3.9:TimeofyearforUSshort‐termprogramsinAustralia‐allinstitutions
TopLocationsofUSShort‐TermProgramsinAustralia
TopLocationsofUSShort‐TermProgramsinAustralia
ProgramType:USMastersUniversities
ProgramType:USMastersUniversities
Fig.3.10:TimeofyearforUSshort‐termprogramsinAustralia–researchuniversities
TopLocationsofUSShort‐TermProgramsinAustralia
TopLocationsofUSShort‐TermProgramsinAustralia
ProgramType:USMastersUniversities
ProgramType:USMastersUniversities
Fig.3.11:TimeofyearforUSshort‐termprogramsinAustralia–mastersuniversities
TopLocationsofUSShort‐TermProgramsinAustralia
TopLocationsofUSShort‐TermProgramsinAustralia
ProgramType:USMastersUniversities
ProgramType:USMastersUniversities
Fig.3.12:TimeofyearforUSshort‐termprogramsinAustralia‐bachelorsinstitutions
TopLocationsofUSShort‐TermProgramsinAustralia
TopLocationsofUSShort‐TermProgramsinAustralia
ProgramType:USMastersUniversities
ProgramType:USMastersUniversities
Fig.3.13:DurationofUSshort‐termprogramsinAustralia
TopLocationsofUSShort‐TermProgramsinAustralia
TopLocationsofUSShort‐TermProgramsinAustralia
0%10% 0%19%
71%
USfallpre‐sess
Januaryterm
USspring
intersessMay‐June
USsummer
7%
23%
8%8%
54%
USfallpre‐sess
Januaryterm
USspring
intersessMay‐JuneUSsummer
0%
83%
0%0%17%
USfallpre‐sess
Januaryterm
USspring
intersessMay‐June
USsummer
0
5
10
15
20
1wk 2wks 3wks 4wks 5wks 6wks 7wks 8wks >8wks
NumberofInstitutions
Lengthofprograminweeks
withtheirhousing.AustralianinstitutionsareadvisedtoseekouthousingoptionsthatprovidesignificantopportunitiesforintegratingintoAustralianlife.
ProgramTimingandDuration
Across institutions, short-term programs in Australia (n = 42) were most frequently
offered during the US summer, with well over half the institutions offering programs at this time (Figure 3.9). About one-quarter of institutions had programs during the January term. Inter-session (May –June) programs were offered by about one-tenth of institutions. The patterns at and research (n = 15) and masters (n = 7) institutions largely echoed these findings (Figures 3.10 and 3.11). Bachelors institutions (n = 6), however, sent a larger number of students during the January term than during the US summer (Figure 3.12). Only two associates institutions with short-term Australia programs responded to the survey, so no findings about these institutions will be presented. Some masters
2%
24%
2%
12%
60%
USfallpre‐sess
Januaryterm
USspring
intersessMay‐June
USsummer
25
0
2
4
6
8
10
FieldofStudy
Fig.3.14:FieldsofstudyforUSshort‐termprogramsinAustralia
TopLocationsofUSShort‐TermProgramsinAustralia
TopLocationsofUSShort‐TermProgramsinAustralia
ProgramType:USMastersUniversities
ProgramType:USMastersUniversities
universities organise one-to-three week fall “pre-session” programs in August before the US academic year begins in late August –early September. Fourweeksorfewerwasthemostpopulardurationforshort‐termprogramsinAustralia(Figure3.13).Mostprogramsbyproviderslastedfourweeks,withsixweeksthenextmostcommonoption.VirtuallyallJanuarytermprogramswerefourweeksorfewer.Summerprogramsvariedwidely,someaslongaseightweeks,butthemajoritylastedbetweenthreeandsixweeks.Thefrequencyofprogramsshorterthanfourweekssuggestsawillingnessoffacultyandstudentstotravellongdistancesforarelativelyshortperiodoftime.Thefeweight‐weekandlongerprogramsusuallyincludedaninternshipcomponent.LevelsandFieldsofStudy
AustraliameansBusiness.Businessstudiesprogramswerethemostpopularshort‐termprogramsofferedinAustralia(Figure3.14).Multiplestudiesprogramsweresecondmostcommonlyoffered.Theseprogramsaredefinedashavingtwoormore
distinctsubjectareasbeingtaught.Experientiallearningandinternshipswerethirdmostcommon.Thefollowingsubjectswereofferedinonlyoneprogram:socialsciences,naturalsciences,education,art,Aboriginalstudies.Figure3.14providesthemostcommonfieldsofstudyforUSshort‐termprogramsinAustralia.(SeeAppendixCforalistingofsubjectsincludedineachfieldofstudy).
“IfanAustraliashorttermprogramcanoffercoursesthatarestandardtoanengineeringcurriculumsuchasheattransfer,fluidmechanicsandsoforth,thenthestudentscandoitinthesummerandmoveforwardintheircurriculum.Internshipsandmathcourseswouldalsobeveryattractiveforscienceandengineeringstudents.”
StudyAbroadDirector,mastersuniversity
26
Manyofthemultiple‐subjectprogramshadonecoursewithanAustralianthemecombinedwithoneormoreothercourses.Forexample,apublicresearchuniversityoffersaJanuarytermprogramwherestudentstaketwosubjects(3credithourseach):1)Australianliteratureand,2)internationalpublichealth.Inthisinstance,bothsubjectsaretaughtbyfacultyfromtheUSinstitution.Commonly,multiplesubjectprogramsofferstudentsachoiceofdisciplinesandcourses,therebyincreasingthepotentialpoolofstudents.Additionally,institutionshavefounditusefultooffersubjectsthatfulfilldegreerequirementstoattractstudents.Thisisthecasewiththeinternationalpublichealthprogram,whichistargetedatstudentsinnursing,pre‐med,publichealthandsocialwork.CoCurricularActivities
USfacultyandstudyabroadadministratorsrecognisethesignificantlearningopportunitiesthatoccuroutsidethetraditionalclassroom,particularlyinastudyabroadenvironment.Co‐curricularactivitiessuchasinternships,servicelearningandfieldresearchcombineacademicwithexperientiallearningopportunities.Study‐abroaddirectorsconsistentlyemphasizedinternshipsandresearchasareaswithhighpotentialforAustralianuniversities.Theyalsostatedthatshort‐termstudyofnaturalsciences,engineering,andenvironmentalscienceswouldenablemorestudentswithmajorsinthesetightcurriculatostudyabroad.
USinstitutionsreportedasubstantialnumberofprogramsalreadyhadinternshipandfieldstudyopportunitiesontheirshort‐termAustraliaprograms.Institutionswithoutthesecomponentsexpressedhighinterestinbothinternships(n=27)andfieldstudy(n=30)ontheshort‐termAustraliaprogram.Whilemostinstitutionsdidnotofferresearch‐basedprograms,volunteeropportunitiesorservicelearning,USinstitutionsreportedbeingquiteinterestedinthesecomponentsfortheirshort‐termAustraliaprograms.Co‐opswerenotwidelyavailable,norwastheremuchinterestinthem.
Co‐curricularactivitiesarepopularwiththethird‐partyproviderssurveyed:80%includefieldstudyintheirprograms,40%offerinternshipsand40%offerresearch‐basedprograms.Studyabroaddirectorsexpressedstrongsupportforthird‐partyproviders,particularlythosewithinternships.Oneprogramprovidersendsmorethan100studentsonitsUSsummerinternshipprogram(July–August)inAustralia.
ProgramFeesandCost
Study‐abroaddirectorswhodonotofferprogramstoAustraliacitedthecostastheprimarydeterrent.However,thedataindicatethatgenerally,Australiaisquite
“AstronginternshipprograminAustraliawillbeverysuccessfulwithourstudents.”
StudyAbroadDirector,USmastersuniversity
“StudentsliketospeakwithsomeoneintheUSwhoknowstheopportunitiesandhasthepatiencetospeakwiththemandtheirparents.Oh,andofcourse,an800number(tollfree).”
StudyAbroadAdvisor,USresearchuniversity
27
Table3.1:Programfeepricepointsforshort‐termprogramsinAustralia
TopLocationsofUSShort‐TermProgramsinAustralia
TopLocationsofUSShort‐TermProgramsinAustralia
ProgramType:USMastersUniversities
ProgramType:USMastersUniversities
competitivewithotherleadingshort‐termstudy‐abroaddestinations(Table3.1).Exactcomparisonsofprogramfeesandcostsaredifficultbecauseeachprogramhasdifferentcharacteristics.Institutionalpoliciesrelatingtotuition,insurance,andotherfactorsalsoimpactthecostofparticipatinginashort‐termprogram.
Programfeepricepointsarelistedbelow.
Percentiles InUS$ Minimum $1,36125th $3,500 Maximum $12,07050th $5,000 75th $6,000
When pricing programs, discussions with study abroad staff revealed that most US institutions add some or all of their own costs related to program organisation, including items such as:
• Faculty travel and related costs • Contingency money • Administrative expenses • Promotion expenses • Program development expenses • Instruction expenses (at some institutions that charge tuition, occasionally
instructional expenses are also added to the program fee, and, therefore students pay twice for instruction.)
Itisimportanttonotethatthetotalparticipationcosttostudentsmaybeinfluencedbyseveralfactorsbeyondtheprogramfee,including:
• Airfare – most programs do not include airfare in the fee • Tuition – many institutions charge their standard tuition in addition to the
program fee • Accommodation – occasionally accommodation is not included in the program
fee. • Optional Field Trips – some programs charge extra for optional field trips • Home University Administrative fees – e.g., study abroad administration fee • Meals –some programs include all meals while others do not provide any meals.
Third-party providers’ programs were priced at the midpoint of the market and not necessarily more expensive than programs administered by US or Australian institutions.
PerceptionsandTrendsinUSShortTermProgramsinAustralia
“BothstudentsandfacultyareinterestedinsummerandJanuarytermstudyabroadprogramstoAustralia,buttherearenoprograms.BothAustraliaandItalyareverysoughtafterdestinationsbyourstudents.ButourfacultyhavenoorlittlecontactwithAustralia.”
StudyAbroadDirector,USresearchuniversity
28
0
5
10
15
20
25
30
Toofar Tooexpensive Facultyhavenotasked
Discussednotninalized
Academiccalendar
Num
berofinstitutions
Reason
Discussions with study abroad directors and faculty with experience organising short-term programs expressed a strong interest in short-term programs in Australia. They were most interested in the following:
• Activities that integrate US students with Australian students, including accommodation, service learning, field studies, internships, and social activities
• The potential of programs in environmental, marine and natural sciences, engineering, and Australian studies
• Opportunities that combine the diversity and cultural wealth of Australia’s key cities with exploration of the unique natural beauty
• Relationships with Australian universities and their faculty It was also apparent during conversations that most study-abroad directors and faculty did not know Australia well. Few had traveled to Australia. Even faculty members who expressed the intention of developing a program in Australia had often not been there. Stereotypes, albeit positive and student feedback formed the basis of the faculty and study abroad staff’s views. Most study-abroad staff interviewed who had visited Australia had done so with an affiliate provider. The faculty and study-abroad directors expressed a strong desire to visit Australia. Faculty were less familiar with Australia than with Europe. Faculty respected the quality of academic work produced by their Australian peers. Faculty also emphasised Australia’s potential for field research. Institutions who indicated they did not have a short-term Australia program (n = 46) gave five main reasons, which are presented in Figure 3.15.
The provider survey produced quite different results (Figure 3.16) It is important to note that the very small number of provider responses to this question (n = 5) makes it difficult to draw conclusions about this topic. The results in Figure 3.16 should therefore be interpreted with some caution.
• Competition from other third-party providers or Australian universities was the main reason for not developing short-term programs in Australia.
Figure3.15FivereasonsUScitefornotorganisingshort‐termprogramsinAustralia
29
Fig.3.16:3rdPartyProviderReasonsforNoShort‐TermPrograminAustralia
TopLocationsofUSShort‐TermProgramsinAustralia
TopLocationsofUSShort‐TermProgramsinAustralia
ProgramType:USMastersUniversities
ProgramType:USMastersUniversities
0
1
2
3
4
Otherprovidersalreadyofferstrong
programs.
AustralianuniversiEesalreadyofferstrong
programs.
OurorganizaEonisnotinterested.
Englishlanguage
Num
berofins0tu0on
s
Reason
• Contrary to the study abroad offices, no provider indicated that Australia was too far, too expensive, or that the academic calendar was a problem.
There was only moderate interest in programs combining study in Australia with study in other countries in the region, such as China and Southeast Asia (n = 33). Only three programs reported running programs of this type.
SeveralinstitutionsofalltypesindicatedthatJanuarytermprogramsareidealforAustralia.“LeavingtheJanuaryweatherinthenortheastforAustraliaishighlydesirableforfacultyandstudents,”saidoneUSstudy‐abroaddirector.Ofcourse,climateisnoreasonforanacademicprogram,butitdoescompetefavorablywithasimilarprograminEurope.
30
Customisednonpartnerprogram:WhensurveyingUSinstitutions,IGElearnedthataUSResearchUniversitysent300studentstoAustraliainJanuary.Neitheroftheinstitutions’internationalofficeshadbeenincontactwitheachother.OntheUSside,thefacultyareresponsibleformakingallcontacts.OntheAustralianside,theresidentialcollegeplaysonlyperfunctoryroleintheprogram.Bothofficesagreedthatthiswasalostopportunity.
Fig.4.1:RespondingAustralianinstitutionsbypeergroup
23%
53%
12%12%
AustralianTechnologyNetwork
GroupofEight
InnovativeResearchUniversitiesAustralia
NewGenerationUniversities
Section4.ShorttermprogramscurrentlyofferedbyAustralianInstitutions
Overview
Australianuniversitiesareconsiderablylessactiveintheshort‐termstudyabroadmarketthentheyareforsemesterandyear‐longprograms.Still,basedondatacollectedintheIGEsurveyanddatasuppliedbyAEINorthAmerica,itisestimatedthatnearly2,500AmericanstudentsstudiedinAustraliaonshort‐termprogramsin2005‐2006.Moststudentsparticipatinginshort‐termprogramsinAustraliastudywiththeirhomeuniversityorthroughaprogramprovider.
IGE’srecentsurveyofAustralianuniversitiesshowsthatthereisconsiderableinterestineitherfurtherdevelopingorcommencingshort‐termprogramactivities.Informationgatheredfromthesurveyindicatesthatcurrently,Australianadministrativeoracademicstaffhavearoleintheestablishmentofshort‐termprograms.Manyshort‐termprogramstakingplaceatAustralianuniversitiesarebeingorganisedoncampuseswithoutformalisedadministrativeprocessesandsometimeswithouttheknowledgeoftheInternationalOffice.Overseaspartners,includingthird‐partyprovidersandUSinstitutions,areseenasimportantpartnersforAustralianuniversities.Thereisagreatdealofinterestinexpandingrelationships,particularlywithUSuniversities.TheUSsummer(JuneJulyandAugust)isthemostpopulartimeofyearforshort‐termprograms.FormanyUSinstitutions,BachelorsandMastersuniversitiesinparticular,Januaryisanidealtimeforshort‐termprogram.AustralianUniversityshort‐termprogramsreportedchargingaprogramfeeofapproximatelyA$5,000,excludingairfare.Australianinstitutionscitetwomainreasonsforparticipatingintheshort‐termstudyabroadmarket,togeneraterevenueandtopromotetheuniversityanditsacademicstaffintheUS.Methodology
IGE,throughtheUniversityofMelbourne,conductedasurveyofalluniversitiesinAustralia.Twenty‐twoofthe39universitiesresponded(Figure4.1).Additionally,IGEconductedfocusgroupswithfouruniversityrepresentatives,andinterviewsanddiscussionswithfourotheruniversityrepresentatives.AEINorthAmerica
31
Fig.4.2:USStudentparticipationinAustralianuniversityshort‐termprogramsbyprogramtype
18%
22%42%
18%
Directenrolment
3rd‐partyprovider
Institutionallinks/partners
ProgramsledbyUSinstitutions
conductedasurveyinFebruary2008thatsoughtanadditionalrangeofinformationandtheresultsofthisarealsoincludedinouranalysis.Thesurveydataarequantitativeandqualitativeandanalysedusingstatisticaltechniques.Programtypes
Nearlyallshort‐termprogramsdevelopedbyAustralianinstitutionsaredoneinpartnershipwithanotherinstitution;i.e.withthird‐partyproviders,orwithaUSuniversitypartner(Figure4.2).Ofthe22institutionsrespondingtothesurvey,76%reportedhostingUSstudentsonshort‐termprograms.Onlyoneinstitutionoffersastand‐aloneshort‐termprogram(referredtoasacatalogueprograminthisbrief).ManyUSinstitutionsusefacilitiesrunbyAustralianuniversities,butdosowithoutengagementfromtheinternationaloffice.StaffininternationalofficesexpressedsomefrustrationthattheywerenotmadeawareofthepresenceofUSstudentsandfacultyonthecampus.Forthepurposesofthissection,programsrunforaUSinstitutionunofficiallybyaunitofanAustralianuniversityotherthantheinternationalofficearereferredtoasnon‐partnercustomisedprograms.TherearefiveprogramtypescurrentlybeingusedinAustralia:
Catalogueprogram.TheAustralianuniversityorganises,administers,andmarketsashort‐termstudyabroadprogramcompletelyonitsown.Coursesaredevelopedanddeliveredspeciallyfortheshort‐termprogramandarenotawardcoursesforanAustraliandegree.Forwantofabetterdescription,administratorsmayrefertocatalogueprogramsas“directenrolment.”Universitiesmayenlistthesupportofoneormorethird‐partyprovidersthatactasagentstopromoteandadvisefortheprogramsintheUS,butthekeyprogramdecisionsaremadeattheUniversity.Allianceprogram.AnAustralianuniversityandathird‐partyproviderworktogethertodevelopaprogramthatutilisestheUniversityacademicstrengthswiththeprogramproviders’knowledgeandpresenceinthestudyabroadmarket.Generally,theAustralianinstitutionisresponsibleforactivitiesthatoccurinAustralia.Thethird‐partyproviderisresponsibleforalltheUS‐basedactivitiesincludingmarketing,promotion,studentadvising,anddistributionoftranscripts.Partnershipprogram‐customised.ThepartnershipprogramsinAustraliaandUS
Universityworktogethertodesignandimplementashort‐termstudyabroadprogram.Generally,communicationoccursbetweenAustralianandUSinternationalofficesaswellasbetweenacademicstafffrombothinstitutions.Occasionally,USfacultyhavecontactwiththeAustralianinternationaloffice,and/ordirectlywithanindividualattheuniversity.
Partnershipprogram‐Consortium.SomeAustralianuniversitiespartnerwithmorethanoneUSinstitutiontodevelopashort‐
32Fig.4.3:Australianuniversitysourcesofshort‐termprogramadministration
012345678
institutiononly w/3rd‐partyprov w/foreigninst 3rd‐partyprovaloneorw/foreigninst
Aforeigninst MultiAdmin
Num
berofInstitutions
Sources
termprogram.Thisopportunitytakesfulladvantageofeconomiesofscaleandprovidesagreaterdiversityofofferings.Customisednonpartnerprogram.AUSuniversityhiresspace,facilities,and/oraccommodationtorunitsownshort‐termprogram.Thecurriculum,administrationandrecruitingfortheprogramareallorchestratedbytheUSinstitution,mostfrequentlytheUSfacultymemberwithsomesupportfromtheUSinternationaloffice.AnAustralianlecturermayprovideaguestlectureortwo.TheinternationalofficeandacademicstafffromtheAustralianinstitutionshavelittleornoinvolvementwiththeprogram.BysimplybringingtogetheradministratorsandfacultyfromAustralianandUSuniversities,theseprogramsrepresentsignificantopportunitiestobroadenanddeepenrelationships.DeterminationofShortTermPrograms
ThedatasuggestthatAustralianinstitutionswithshort‐termprogramsaremorefocusedonindividualprogramsthantakingabroader,strategicapproachtoshort‐termprogramoperations.
Currently,oftheinstitutionsthatorganiseshort‐termprograms,halfeither:
1. requireaformalprogramproposalwithapprovalbyanacademicunitandaninternationaladministrativeunit,or
2. anacademicunitorfacultymemberdecidestoorganiseaprogramanddeterminesthelocation
Onlyoneinstitutionreportedexecutiveleadershipinvolvedindeterminingaprogramandlocation.Motivationfororganisingshort‐termprogramsfallsintothreecategories:
1. economic:mostinstitutionsseektoincreaserevenuefortheinstitution;additionally,someseektorespondtothetrendsinthemarket
2. visibility:Universitiesseeshort‐termprogramsasameanstopromotethemselvesintheUS;equally,programsareseenasameanstopromoteAustralianfacultyintheUS
3. toalesserextent,institutionsseektoexposeUSstudentstotheworld.
AdministrationofShorttermPrograms
HalfoftherespondingAustralianstudentmobilityofficesreportedthattheydevelopandadministershort‐termstudy‐abroadprogramsforUSstudents.
33
Figure4.3givesmoreinformationaboutshort‐termprogramadministrationatAustralianuniversities.Justunderhalfofinternationalofficestaffreportthatacademicdepartmentsorfacultydevelopandadministerprograms.Independently,allstudentmobilityofficestaffinterviewedindicatedthatUSprogramswereoncampuswithouttheirknowledge.ItisalsoclearfromtheUSdatathatmanyuniversitiesareoperatingprogramslocatedoncampuseswithoutthecollaborationoftheirAustralianpartners.Thisrepresentsalostopportunity.Thedevelopmentanddeliveryofshort‐termprogramsgenerallydidnotrequirealargenumberofacademicorgeneral/professionalstaff.Mostinstitutionsreportedthatonlyoneortwoacademicstaffmembersandoneortwogeneral/professionalstaffmembershelpedwithshort‐termprograms.Internationalstaffareinvolvedinthefollowingdimensionsoforganisingshort‐termprograms:
• programdevelopmentandorganisation• strategicplanning• programimplementation• deliveryoflogisticalservices
Academicstaffarealsoinvolvedinthedevelopmentandimplementationofshort‐termprograms:
• deliveryofacademiccontent• initiatinganddevelopingprograms
Andfinallynon‐internationalstaffhavesomeinvolvementinthedeliveryofshort‐termprograms:
• providingaccommodationandmealsInternationalstaffareawareofthedifferencesbetweenorganisingshort‐termstudy‐abroadprogramsandthemoretraditionaldirectenrolmentstudyabroadprograms.Short‐termprogramsrequireconsiderablymoreefforttoorganiseincludingplanning,relationshipbuilding,budgeting,andthedeliveryofco‐curricularandextracurricularservices.USacademicstaffwholeadshort‐termprogramsalsohaveongoingneedsonawhollyself‐containedprogram.Someinternationalstaffprivatelyexpressedconcernthatthefullcostsoforganisingshort‐termprogramsmaynotbefullyreflectedinstaffingandbudgeting.“Ihaveworkedwithshort‐termprogramsinthepast,andIknowthattheytakeconsiderablymoretimeandeffortthanourstudyabroadprograms.Thiswasnotreflectedinthestaffingandbudgetingassignedtotheprogram.”Internationalstaffalsoindicatedastrongdesiretoorganiseprogramsthatwouldlastandgrowoverthelongterm,notone‐offprogramsthatmayormaynotreturneveryyear.Finally,manyinternationalstaffrecognisethepotentialstrategicvalueoforganisingshort‐termprogramsinpartnershipwithUSinstitutions.Despiteunderstandingtheimportanceofrelationshipswithoverseasinstitutionsandproviders,staffatAustralianinstitutionswereonlymoderatelysatisfiedwiththeserelationshipsforshort‐termprograms.Theyweremostsatisfiedwiththeir
34Fig.4.4:FieldsofStudycurrentlyofferedbyAustralianUniversities
02468
Aus.studies Business SocSci Art EnvrnStudies NatSci
Num
berof
Programs
FieldofStudy
relationshipswithprogramproviders,andleastsatisfiedwiththeirrelationshipswithUSacademicstaffandadministrators.Academicstaffexpressedconcernthatcompensationforthetimeandeffortinvolvedinworkingwithshort‐termprogramsdeservescarefulconsideration.Academicstaffmustseeaclearbenefittoparticipatinginshort‐termprograms,particularlyasthesearenormallyruninnon‐teachingperiodsinAustralia.Accordingtoadirectorofanacademicunitthathostsshort‐termprograms,“Wereviewedtheresourcestheinstitutewascontributingtoshort‐termprogramsandassignedacost.Afteracarefulanalysisofthetotalcoststoacademicandadministrativestaff,includingtimeandresourcesexpended,wedeterminedthatwewerelosingmoneywithallbutoneprogram.Asaresult,wewillbediscontinuingthoseprograms.”Benefitscantakemanyformsbeyondadditionalcompensation,includingadditionalfinancialsupportforresearch,moreopportunitiestoparticipateinprofessionalconferences,andsupportforthedepartment.
ProgramTimingandDurationAllshort‐termprogramsreportedlastedsixweeksorfewer,mostprogramsweresixweeks.Three‐andfour‐weekprogramswerealsocommon.MostUSinstitutionsorganiseshort‐termprogramsinAustraliaforfourweeksorfewer,indicatingopportunitiesontheshorterendofthespectrum.
ThemostcommontimeforAustralianinstitutionstorunshort‐termprogramswasduringtheUSsummer,followedbytheJanuaryterm.AsmallfractionofinstitutionsoperatedprogramsduringtheAustraliasummer(virtuallythesameasaJanuarytermatsomeUSinstitutions),andnooneofferedprogramsinMay.LevelandFieldsofStudy
Study‐abroadstudentsandinternationalstudentsinanawardprogramatanotherforeignuniversitywerethecohortswhomostoftenundertookshort‐termstudyatAustralianinstitutions.ItwaslesstypicalforawardstudentsfromthehomeinstitutionorfromanotherAustralianinstitutiontoparticipateinshort‐termstudyatanAustralianinstitution.Onlyone‐quarterofrespondingAustralianuniversitiescurrentlyoffernon‐academiccreditbearingshort‐termprograms.Noinstitutionsexpressedaninterestinorganisingnon‐creditbearingshort‐termprograms.Accordingtoprogramdescriptions,nearlyallshort‐termprogramsareopentoalllevelsofUSuniversitystudents.Australianstudiesandbusinessarethemostpopularprogramofferings(Figure4.4).
Currently,fewAustralianuniversitiesofferprogramswithsignificantco‐curricularcontentfocussedoncommunityengagementsuchasinternshipsandservice
35
Fig.4.5:Australianuniversityshort‐termprogramfeeforUSstudents
01234567
<$3,000 $3,001‐$5K $5,001‐$7K $7,001‐$9K >$9,000
Num
berofProgram
s
A$ProgramfeechargedbyAustralianUniversities
learning.OnlyoneAustralianinstitutionreportsofferinginternshipsforUSstudents;noonereportedofferingco‐opsorservicelearningprograms.Similarly,onlyoneinstitutionreportedofferingaprogramoffieldresearch.Nearlyallthird‐partyproviderprogramsinAustraliahaveeitheraninternshiporfieldresearchcomponent.Australianuniversities’administrativestaffrecognisethesetrends,andnearlyallexpressedinterestindevelopingshort‐termprogramswithinternships,servicelearning,orfieldresearchasco‐curricularactivities.SeveralAustralianeducationabroadprofessionalsprivatelyexpressedsurpriseatthesuccessofthird‐partyproviders’stand‐aloneinternshipprograms.Ontheotherhand,extra‐curricularactivities,particularlyfieldtrips,arewidelyoffered.Fieldtripsareperceivedtorepresentvalueandachance“toseethecountry.”However,fieldtripsareexpensivetoorganise,maytaketimeawayfromacademicactivities,andmayover‐emphasisetourisminsteadofstudyabroad.
ProgramCost
AustralianinstitutionsofferprogramsthatareoftenquitereasonablypricedcomparedwithsimilarprogramsinEurope.MostprogramsofferedbyAustralianuniversitiesareavailableforlessthanA$5,000(Figure4.5).Evenwithairfare,fromacoststandpoint,theseprogramsareverycompetitivewithprogramstotheUnitedKingdom.
PerceptionsofTrendsinShortTermProgramsatAustralianUniversities
Australianinternationalofficestaffindicatedastronginterestindevelopingshort‐termprogramsforUSuniversities;theyhavealsoexpressedconsiderableopennessandcreativitywithdifferentprogramcharacteristics.Nearly25%ofinstitutionsrespondingindicatedthattheyhadnolimittothenumberofshort‐termstudentstheycouldaccommodate;converselyonly12%indicatedthattheyhadnocapacitytoaccommodateshort‐termprograms.ThereisalsowillingnesstoworkwithotherAustralianinstitutionstoestablishjointshort‐termprograms:Of17respondents,59%affirmedtheirinterestincollaboratingwithotherAustralianinstitutionsand6%alreadyhavejointoperations.Lookingfurtherafield,morethanthree‐quartersoftherespondentsindicatedinterestinactingasavehicleforUSstudentstostudyinothernearbycountries(Figure4.6onnextpage).
36
Fig.4.6:Australianinstitutions'interestinactingasavehicleforUSstudentstostudyinothercountries
TheShortTermOperationsSelfAssessmentTool
BasedupontheUSandAustraliandataandmarkettrends,IGEhasdevelopedashort‐termoperationsself‐assessmenttool(AppendixA)tohelpinstitutionsdeterminethemostappropriateapproachestotheUSshort‐termstudyabroadmarket.Thetoolconsidersstrategicpurposeandexistingassetstooutlinetheoptimalprogramportfolioandresourcesnecessarytoachievetheinstitution’sshort‐termstudyabroadprogramobjectives.ThetoolalsohelpstheinstitutiondeterminethemostappropriatepathwaystoenteringtheUSmarketforshort‐termstudyabroadprograms.Thetoolispresentedinmoredetailinthefollowingsection.
76%
18%
6% Yes
No
Myinstitutioniscurrentlydoingthis
37
Section5.PathwaysforAustralianinstitutionstocompeteintheUSshorttermstudyabroadmarket
Sectionstwoandthreeofthisdocumentdetailedtherangeofshort‐termprogrammodelsandoperationalpracticesthroughoutthefourcategoriesofUSinstitutionsofhighereducation.SectionfourpresentedthecurrentstatusofUSshort‐termprogramsinAustralia.Thereisamarketforshort‐termstudyabroadinAustraliaforwell‐organisedprograms,butUSinstitutionsandfacultyarelargelyunfamiliarwithopportunitiesinAustralia.Similarly,AustralianinstitutionsshouldpreparefortheUSstudyabroadmarketwithastrategic,well‐consideredapproachtoshort‐termprogramoperations.
RecognisingthateachAustralianinstitutionisuniquewithitsownstudentmobilitygoalsandobjectives,thereisnosingleshort‐termstudyabroadprogrammodelthatappliestoallinstitutions.EachAustralianinstitutionmustuseastrategicplanningprocesstodetermineitsgoals,objectives,capacity,andexpectationswhenapproachingtheUSshort‐termstudyabroadmarket.Oncethestrategicplanningisassignedandgoalssetbyinstitutionalleadership,theassignedoffice(s)canmoveforwardtodevelopaShort‐TermProgramsOperationsPlanfortheinstitution.Whenanoperationsplanisinplace,theinstitutioncanselectanddesignthemostappropriateshort‐termprogramtype(s)tofulfillitsobjectives.
IGErecommendsthatinstitutionstakeaportfolioapproachtoshort‐termprogramming.Theportfolioapproachisamarketingresponsetothecomplexityofuniversitiesthatsendandreceivestudents.Ashort‐termprogramportfoliomayincludeseveraldifferentshort‐termprogramstorespondtodifferentmarketneeds.Asmentionedearlier,short‐termprogramoperationsreferstotheadministrativerequirementsofshort‐termprogramming.Thestrategic,managerialdecisionofwhethershort‐termoperationsshouldbeorganisedattheuniversityorunitlevelisdeterminedbyinstitutionalleadership.
Thissectionbeginswithasummaryofthekeyconsiderationsoftheshort‐termprogrammarketrelatingtoAustraliaandAustralianinstitutions.Theroleofstrategicplanningisalsodiscussed.Threedifferentshort‐termprogramstypesaregiven,basedontheshort‐termprogramsmodelscurrentlyorganisedbyUSinstitutionsandinterestsarticulatedbyAustralianinstitutions.Includedwiththeprogramtypesarebriefdescriptionsofcharacteristicsandthestrengths,weaknessesandopportunitieseachpresents.Whereappropriate,examplesfromprogramsofferedworldwidearegiven.Ashasbeenmentionedearlier,institutionshavefourkeycustomers:students,faculty,administratorsandexecutiveleadership.Thesecustomershavedifferentprioritiesandexpectations;occasionally,differentinstitutionalcustomersmayhaveconflictingpriorities.Finally,somegeneralrecommendationsareofferedforinstitutionsseekingtoapproachtheUSshort‐termstudyabroadmarket.Theplanning,determinationofprogramtypes,andmethodsforapproachingthemarketcanbefacilitatedbyusingtheShortTermOperationsSelfAssessmentToolinAppendixA.
38
KeyConsiderationsandSuggestionsfortheUSShortTermProgramMarketRelatingtoAustralia
Thefollowingconsiderationsandsuggestionsaretakenfrominformationgatheredfromsurveydata,personalinterviewswithstudyabroadprofessionalsandfacultymembers,andthefocusgroup.Someofthesuggestionsareasynthesisofrecurringpointsandaspirations.
• Short‐termprogramsaredifferentfromothertypesofinternationalstudyabroadprogramsorexchanges.Well‐runshort‐termprogramsarefocussed,tightlystructuredaroundstudentlearning,andinacross‐culturalenvironment.Mostshort‐termprogramsareadministeredbytheUSsendinginstitution.
• USfacultyareacrucialaudienceforshort‐termprogrammarketingefforts.USfacultymembersplayadecisiveroleinthedeterminationofashort‐termprogram’sdestinationandsubject.Theyareofteninvolvedindeliveringtheacademicprogramandhaveon‐siteadministrativeresponsibilities.However,mostUSfacultyarenotawareofthepotentialfororganisingprogramsinAustralia.
• OnewayaninstitutionmighthelpbridgethegapwiththisvitalconstituencywouldbetocreateafellowshipprogramwithamodesttravelgrantofapproximatelyUS$2,500‐$5,000toUSfacultywhomightbeinterestedinestablishingaprogramatyourinstitution.ManyUSfacultymemberswouldwelcometheopportunitytovisitforaweekortwowithAustraliancolleaguesandmeetinternationalofficestaffwhocouldworkwiththemtodevelopaprogram.SuchvisitsallowUSfacultyauniqueopportunitytobeginestablishingrelationshipsonbehalfoftheirdepartments.Ifthefacultymemberreturnswithstudentsonaprogram,themodestfinancialinvestmentwillbequicklyrecovered.
• Traditionalstudyabroadsubjectssuchas“languageandculture”programsarepopular.However,thereisastrongmarketforEnglish‐taughtprogramsinEnglish‐speakingcountries.Moreover,manyofthecoursestaughtinnon‐EnglishspeakingcountriesaretaughtinEnglish.Manyinstitutionsarecurrentlyoffering,orhaveexpressedastronginterestin,short‐termstudyabroadprogramsgroundedinnon‐traditionalfieldsofstudy,suchasthesciences,healthsciencesandengineering.Programsofferingrelevant,uniquelearningopportunitiesinthesciences,healthsciencesandengineeringrepresentstrongdevelopmentopportunitiesforAustralianinstitutions.
FacilitatingforUSfacultyandstudyabroadadministrators:• Presentclearbudget
information• OffercontactwithAustralian
academiccounterpartsearly‐on• Includeofficeandteaching
space• Recommendsubject‐related
excursions• Provide“talkingpoints”about
thesite,university,andexcursions
39
• IntegratingAmericanandAustralianstudentscandifferentiateprogramsand
addvaluetothestudents’experienceinAustralia.Accommodation,extra‐curricularactivities,andco‐curricularactivitiesrepresentthemostinterestingopportunities.CourseswithAustralianandAmericanstudentswouldalsobepopular.
• Multipledestinationprogramshaveanedge.InstitutionsinSydney,themostpopularsingledestination,areencouragedtoincludeotherlocations.Similarly,non‐SydneyinstitutionsmaywishtoconsiderincludingavisittoSydneyorMelbourne.
• TheUSsummeristhemostpopulartimeofyearforshort‐termprogramsofferedbymostUSinstitutions.
• TheJanuarytermisalsoverypopularwithUSBachelorsinstitutionsandothers.January‐termprogramstendtobetaughtbyUSfaculty.
• DonotassumethatAustraliaistoofartotravelforaprogramlastingfourweeksorshorter.Datashowthatstudentsroutinelytravellongdistancesforshortprograms.
• Clearlyarticulatetheadministrativesupportservicesavailable.Facultyandstudy‐abroadadministratorsfromUSinstitutionsassumethereislittleornone.OfferingadministrativesupportisanexcellentwayforauniversitytomakeitsprogramuniqueandveryattractivetoUSinstitutions.ConsiderincentivesforacademicstafftoseekouttheirUScolleaguestodevelopshort‐termstudyabroadprograms.
• Third‐partyprovidersoftenhaveclosecontactwithalargenetworkofUSinstitutionsandaredefinedbytheirabilitytoserveinstitutions,studentsandtheirparents.TheAmericanaudienceappreciates“local”serviceandtheformalendorsementofastudy‐abroadprogrambythestudent’shomeuniversity.AustralianinstitutionsseekingtofullyentertheUSmarket(seeCatalogueprogrambelow)shouldexpecttoprovidearangeofservicessimilartothird‐partyproviders.
• Studentscanbeeffectivepromotersofthestudyabroadexperience,buttheirpresenceoncampusisrelativelybrief.Faculty,ontheotherhand,areoncampusforseveralyears,ifnotpermanently,andcanextolthequalitiesoftheAustralianpartnerandprogram.
• Co‐curricularandexperientiallearningactivitiescanbeimportantelementsofashort‐termstudyabroadprogram.Theyrequireconsiderableorganisation,studentorientationandlabourtobesuccessful.
40
Examplesofcocurricularactivities
Co‐curricularactivities–internships,servicelearningandfieldresearch–arehighlysought‐afterinternationallearningexperiences.AsUSinstitutionsincreasinglyfocusonundergraduateresearchandstudentsseekanextraedgeinthejobmarket,thedemandforco‐curricularactivitieswillflourish.English‐speakingcountrieshaveadecidedadvantage.
Internshipsusuallyrequireaminimumof120contacthoursattheworkplace.FacultyoversightoccurseitherlocallyorintheUS.Studentsareoftenrequiredtomaintainawrittenaccountoftheirexperiences,workplaceobservations,andwhattheyhavelearned.Often,institutionsincludearegularlyscheduledacademiccomponentwithdiscussionandformalinstructionthatprovidestheoreticalmodelstoanalysetheworkexperience.Theinterculturalcommunicationandthecultureoftheworkplacearecommonsubjects.Forexample,acommunicationsmajormightworkforafringetheatrecompanytodevelopandimplementalow‐costmarketingplan.Immigrationrestrictionsoftenlimitorprohibitstudentsfrombeingcompensatedfortheirwork.
Servicelearningprogramstieenrolmentinacoursewithstructuredvolunteerworkinthelocalcommunity.Studentslearnfromapplyingknowledgeandskillsgainedintheclassroomwiththechallengesofapplicationintheworkplace.Withanemphasisonservingneedysectorsofthecommunity,studentsalsohaveasignificantopportunitytobecomeapartofthecommunity.Generally,thecourseinstructorevaluatesthestudents’progressintheworkplace.Forexample,anaccountingstudentregisteredinAccounting201mightworkinahomeforbatteredwomenandchildren.Herresponsibilitiesmightincludesetting‐upandmanaginganaccountingsystemforthehome.
Studentsparticipatinginfieldresearchmighttakeafieldresearchmethodscoursethatincludessignificanttime,aweekorlonger,inthefield.Studentsapplythemethodologytaughtintheclassroomincludingresearchdesign,measurementtechniques,datacollection,andmethodsofstatisticaldataanalysesfortherelevantfieldenvironment.
StudentVisasandShortTermPrograms
Currently,theAustralianstudentvisaprocessiseasybutexpensive.ThereisdiscussionaboutwhetherUSstudentsstudyingonshort‐termprogramsinAustraliashouldberequiredtosecureastudentvisaorwhethertheyshouldcontinuetosimplytravelonatouristvisa.Theabilitytotrackstudentsenteringthecountrywithstudentstatus,qualityassurance,andhealthinsuranceareallgoodreasonsforstudentstosecureastudentvisa.However,thecost,A$450orapproximately9%oftheaverageshort‐termprogramcostinAustralia,wouldbeprohibitiveanddeterUSinstitutionssendingstudentstoAustralia.IfAustralianuniversitiesdeterminedthattheywantedshort‐termprogramstudentstohavestudentvisas,theuniversitieswouldbeputatacompetitivedisadvantageasprogramorganisers.MostAmerican
41
studentsparticipateinshort‐termprogramsorganisedbytheirowninstitutions.Theseinstitutionsmaychoosewhowillprovidelogisticalservicesandevenacademiccontent.Australianuniversitiescouldlosevaluablepartnership,integrationandresearchopportunities.
IfthereisrealbenefittoAustralianinstitutionstohavestudentsenteringwithastudentvisaafurtheroptionwhichcouldbeexploredwiththeAustralianGovernmentwouldbethedevelopmentofashort‐termprogramstudentvisa,withareducedcost.
ShortTermProgramFactors
SixfactorsshouldbeconsideredwhendevelopingplansforenteringtheUSshort‐termstudyabroadmarket.TheShortTermOperationsSelfAssessmentToolhasbeendesignedasaguideforinstitutionstoaskthemostappropriatequestionstohelpthemdeterminethemosteffectivewaystomoveforwardinthismarket.
StrategicPurpose:Thefirstpartoftheself‐assessment,SelfAssessmentTemplate:Purposefocussesonthestrategicrationalefordevelopingshort‐termstudy‐abroadoperations.Thisincludestheinstitution’sexpectationsofshort‐termstudyabroadprograms;thedegreeofintegrationofshort‐termprogramsintooverallinternationalisationobjectives;costandrevenuegoals;considerationoftheexpectations;andresourcesfromdifferentuniversityconstituencies.Whendefiningthepurpose,itishelpfultoincludethedifferentcampusunitsthatmaybeinvolvedinimplementingshort‐termprograms.
Administration:Thisaspectinvolvestheadministrativeresponsibilities,resources,andrequirementsfordesigning,implementingandmarketingshort‐termprograms.Administrationmayincludeinternationaloffices,academicstaffandexecutiveleadership.Thecostsassociatedwithadministeringshort‐termoperationsaswellastheindividualprogramsshouldbecarefullyplannedandbudgeted.Clearlydelineatinglinesofauthorityandresponsibilitycanfacilitatethecoordinationofvariousacademicandadministrativeunitsacrosstheinstitution.Policiesandproceduresfordisparateareassuchasaccountingandbilling,studentaccommodation,andcrisismanagementmayneedtobereconsideredfromtheperspectiveoftheUS“customers.”Inthisinstance,therearethreeprimarycustomers:USstudyabroadoffices,USfacultyand,ofcourse,thestudents.AdministrativestructuresshouldalsobeclearlyarticulatedtotheUSsendinginstitutions.
Program:Theshorttermprogrammodelssectiondescribesthethreemajorprogramtypesthatmaybestsuitshort‐termprogramsforAmericanstudentsatAustralianinstitutions.Someinstitutions’short‐termprogramoperationsplanswillutiliseaportfolioofmultipleprogrammodels,whileotherinstitutionsmightchosetofocusonasingleprogramorprogrammodel.Forexample,auniversitymayexclusivelyoffercustomisedpartnershipprogramsduringtheJanuarytermandworkwithathird‐partyprovidertoimplementanallianceprogramduringtheUS
42
summer.Theprogramalsoincludesexperientiallearningopportunitiessuchasinternships,servicelearning,orfieldresearch.
Studentbody:Americanstudentsaretheintendedconsumeroftheshort‐termstudyabroadprogram.Studentinterestsextendbeyondacurriculumthatwillcontributetotheirdegreeprogress.USinstitutionshaveexpressedstronginterestinopportunitiesthatenableAmericanstudentstointegrateorworkwithAustralianstudentsduringshort‐termprograms.Creative,student‐centredapproachescanbedefiningqualitiesofaninstitution’sprogramming.Programswithamixofnationalitiesalsowarrantconsideration.
Instruction:Thefocusonrelevantcurriculum,reportingonacademicprogress,andthedeliveryoftheacademicprogramisessentialtosuccesswithUSfacultyandstudyabroadadministrators.Inmanyinstances,USinstitutionswillwanttoprovidesome,ifnotall,instruction.AustralianinstitutionswillbenefitfrommaintainingtheirownpedagogicalapproachesandacademicrigourwhilebeingopentoUSfacultyparticipation.AddressinghowAustralianstudentsandacademicunitscouldbenefitfromintegrationwithUSfacultyandstudentsisanexcitingandworthwhilegoal.
Promotionandmarketing:ThemostimportantreasonsforAmericanstudentstostudyabroadalsoposesignificantchallengesfornon‐USinstitutionsseekingtoorganiseshort‐termprograms.AustralianinstitutionshavefoursetsofUScustomersthathaveslightlydifferentneeds:USinternationalstaff,USfaculty,thestudents,andtheirparents.Culturaldifferences,bothnationalandinstitutional,mustbebridged.Timezonesandperceiveddistancefrompre‐departureadvisingaresignificantchallengesforAustralianinstitutionsseekingtomarketthemselvesintheUS.Marketingfactorsincludestheproductdesign(program),promotionstrategies,locationofcriticalrecruitingservices,thepromotionalinstrumentsused,andthemarketsthatwillbeaddressed.Attheinstitutionallevel,marketingeffectiveshort‐termoperationalservicesmayprovemoreeffectivewithfacultyandadministratorsthanpromotinganinstitution’sindividualprograms.
ShortTermProgramModels
BasedupontheUSandAustraliandata,Australianinstitutionshavethreegeneralprogrammodelstoconsiderwhenplanningshort‐termprogramsforUSinstitutionsandstudents.Institutionswillneedtoshapetheprogramtosuittheirplansandcircumstances.Oneinstitution’scatalogueprogrammaylookvastlydifferentfromacatalogueprogramorganisedbyanotherinstitution.Inthefirstmodel,catalogueprogram,theAustralianuniversitydevelopsshort‐termprogramsindependently.Thelasttwomodels,allianceandpartnership,aregroundedinrelationshipswithaUS‐basedprovider.Theserelationshipsmayhaveaprimary(butnotexclusive)focusoneithermarketing(commercial)oracademic(strategicinstitutionaldevelopment)purposes.Allianceprogramsaremostappropriatewherethestrategicpriorityismarketingforstudents.Partnershipprogramsmaybetailored
43
toprioritisemarketingoracademicgoals.Followingeachprogrammodelaresummaryexamplesbasedonstudyabroadprogramsworldwide.
I.CatalogueProgramisdesignedandfullyimplementedbytheAustralianhostinstitution.Theinstitutionhascompletecontrolandresponsibilityfortheacademiccurriculum,programadministration,andmarketing.Thefollowingvignettes(Example1A&1B)areexamplesoftwodifferentcatalogueprogramsworldwide.
Example1A.Theinternationalofficeworkswithanacademicunittodesignasix‐weeksummerprogramforAmericanstudents.ThesubjectstaughtincludeAustralianstudies,internationalbusiness,andmarinescience.AtthemiddleoftheprogramaweekisallocatedfortwofieldtripstootherareasofAustralia.Studentsliveinsharedapartmentswithotherstudentsfromtheprogram.TwoAustralianstudentsareemployedpart‐timetoorganisesocialandextra‐curricularactivitiesfortheprogram.StudentspayaprogramfeeofapproximatelyA$5,000.Thehostuniversityhasstudy‐abroadagreementswithseveralUSuniversitiesandonethird‐partyprovider.
Example1B.AnAsianuniversityorganisesitsownUSsummerprogram.Whilemostcoursesaretaughtbytheinstitution’sownfaculty,itinvites“guest”facultyfromUSinstitutionstoparticipate.USfacultymemberssubmitacourseproposal18monthsinadvanceoftheprogram.TheAsianinstitutionpaystheUSfacultyanhonorariumforeachcoursetaught.USFacultywhocanrecruit10ormorestudentsalsoreceivetheiraccommodationandtrans‐Pacificairfarepaidbytheprogram.TheAsianinstitutionalsoexpectsthatthearrangementwillhelpdevelopinter‐universityagreements,promoteitssemesterlanguageprograms,andprepareitsmostpromisingstudentsforgraduateprogramsintheUS.Inmostinstances,USfacultyareencouragedtoparticipatebytheirinternationalofficeordepartment.Insomeinstances,theUSfacultyparticipateindependently,orwithouttheirinstitution’sknowledge.Initially,thisprogrambeganasa“catalogue”programfeaturingUSfacultytoinspireconfidenceintheacademicprogram.Afterseveralyearsandincrementalsuccess,theAsianuniversitybecameconsiderablymoreselectiveabouttheUSfacultyinvitedandinstitutionalrelationshipssoughtout.Theprogramwouldnowbestbedescribedasa“partnershipprogram.”
AustralianinstitutionsseekingtodevelopcatalogueprogramsshouldexpectasignificantinvestmentinUS‐basedpromotionandmarketingexpenses.Universitiesareurgedtocarefullyconsiderlevelofinvestmentandriskinvolvedinestablishingashort‐termcatalogueprogramwithoutanexperiencedUSpartner.Asevidencedinsectionstwoandthree,short‐termprogramsusedbyUSinstitutionsmostoftenincludetheirownfaculty.MarketingeffortsforcatalogueprogramsarebestdirectedprimarilytowardUSinstitutions,e.g.studyabroadoffices,andprospectivestudents.USfacultywhoarenotleadingstudyabroadprogramswillbeconsiderablylessinterestedinpromotingprogramswithwhichtheyhavenodirectinvolvement.Study‐abroaddirectorshaveindicatedthatstudentsandtheirparents
44
expectahighlevelofUS‐basedsupportduringtheprogramselectionandpre‐departurephases.
Withacatalogueprogram,theAustralianuniversitybearsalltheriskofdeveloping,implementingandsustainingashort‐termprogram.Thechallengesoffocusingexclusivelyon“catalogue”programsforshort‐termstudyabroadinclude:1)EstablishingandmaintainingaUSpresencetorecruitandservestudentsandinstitutions.2)Recruitingacriticalmassofstudentstoparticipateandprovidingthemwithadequatepre‐departureadvisingandservices.3)DeliveringanacademicprogramthatwillattractUSstudentsandfulfilltheiracademicrequirements.4)Developingandsustaininginvestmentsinacademicandadministrativestaff.
II.AllianceProgramisdesignedandimplementedbyanAustralianhostinstitutionincloseassociationwithathird‐partyprovider.Thetwoorganisationscombinetheirrespectivestrengthstodevelopaprogramthatbestfulfillsthedemandsofthemarket.Situationsmayvaryaccordingtotherelationship.Generally,theAustralianuniversityisresponsibleforon‐siteprogramadministrationandcurriculumdelivery.TheproviderisresponsibleformostUS‐basedactivitiespriortoandfollowingthestudents’studiesinAustralia.Theseactivitiesmayincludepre‐departureadvisingandcounselling,billingandaccountsmanagement,emergencymanagementprocedures,andissuingtranscripts.Example2givesasampleallianceprogram.
Example2.AnAustralianUniversityworksinclosecooperationwithaUS‐basedthird‐partyprovidertodevelopandimplementashort‐termUSsummerprogram.TheAustralianuniversityprovidesinstructionandtheuseofitsfacilitiesandservices.Respondingtocourserecommendationsfromtheprovider’s100affiliatedinstitutions,theproviderandAustralianuniversitydetermineasetofsixthree‐creditcourses.AcademicstaffassociatedwiththeAustralianuniversityprovidetheinstruction.Theprovider’ssemesterinternshipprogramisthebasisforasummerinternshipprogram.Theprovider’slocalstaffhandleemergencymanagementservicesandorganisefieldtrips.Eachcourseincludesafieldstudycomponentorganisedbytheuniversity.TheproviderpublishesaspecialsummerbrochureandpromotestheprogramaspartoftheirregularofferingstoaffiliatedandotherUSinstitutions.
III.PartnershipPrograminvolvesbothAustralianandUSuniversitiestoprovideshort‐termprogramsforstudentsfromtheUSinstitution.Astrategicgoalofpartnershipsmaybeaplannedevolutionaryrelationshipdevelopedbetweentwo(orpossiblymore)universities.Academicunitsmayidentifycounterpartinstitutionsthatsharesimilarresearchinterests.Bothinstitutionsareinvolvedintheprogramstructure,design,academiccontent,anddelivery.Situationsvaryaccordingtotherelationship.Generally,theAustralianuniversityisresponsibleforon‐siteprogramadministration.TheUSuniversitiesareresponsibleforstudentrecruitmentandmarketing,andpre‐departurematerials,counsellingandorientation.
45
Insomeinstances,ashort‐termstudyabroadprogramcanbeacatalystforadeeperrelationship.MostUSfacultyleadingshort‐termprogramswillbeveryinterestedinlearningmoreaboutAustralianinstitutions,meetingAustralianfaculty,andexchangingideas.TheopportunityforfacultyfromAustralianandUSinstitutionstomeetregularlyoverafour‐weekperiodorlongermaybeveryproductive,particularlywhenUSfacultyarenotburdenedwithon‐siteadministrativeresponsibilities.Followingarethreeprogramvariationsthataregroundedinpartnerships:
ACustomisedPartnershipprogramisorganisedattherequestofaUSuniversity.Academiccontentanddelivery,studentrecruitmentandmarketingaretheresponsibilityoftheUSinstitution.TheAustralianuniversityisresponsibleforlogistics,someon‐siteprogramadministration,andundertheauspicesoftheUSinstitution,guestlecturesorotheracademiccontent.Opportunitiestobuilduponrelationshipsestablishedwithcustomisedprogramsshouldnotbeoverlooked.Example3recountsacustomisedprogram.
Example3.CustomisedPartnershipProgram.ThestudyabroadofficeandafacultymemberfromtheDepartmentofBiologyataUSMastersuniversityasktheInternationalOfficefromanAustralianuniversitytohelporganiseafourweekJanuary‐termprograminEvolutionaryBiology.TheUSfacultymemberchosethelocationbecauseacolleaguehadpreviouslycollaboratedwithamemberoftheAustralianuniversity’sBiologyDepartment.TheAustralianfacultyhadexpressedinterestinworkingwithAmericans.TheUSfacultymemberorganisedamodesthonorariumfortheAustralianfacultymember,whoassistedwithfourguestlecturesandanexcursiontothedepartment’sfieldresearchstation.Theprogramreturnedundersimilararrangementsforfourconsecutiveyearswithamaximumof20studentsperyear.
AConsortiumPartnershipprograminvolvescooperationbetweenanAustralianuniversityandtwoormoreUSuniversitiestodevelopabroad‐basedshort‐termstudy‐abroadprogram.Allinstitutionsparticipateinprogramdesign,structure,academiccontentanddelivery.Consortiumprogramsenablepartnerstosharefinancialrisksandtakeadvantageofeconomiesofscale.Often,consortiumprogramsmaybelessexpensivethanotherprogramtypes.Example4describesaConsortiumPartnership.
Example4.ConsortiumPartnership.Independently,twoUSinstitutionshadbeenorganisingfour‐weekcustomisedprogramsonabi‐annualbasiswithaEuropeanuniversity.Bothwereinterestedinexpandingtheprogram,butknewtheycouldnotindividuallygeneratesufficientstudentstojustifytheexpansion.TheEuropeaninstitutionnotedthattheprogramshadsimilarfociandsuggestedthattheUSuniversitiesconsiderjoiningtheirprogramstogether.TheUSuniversitiesquicklydiscoveredthattheycouldgreatlyexpandthescopeoftheprogrambyeachsendingonefacultymembertoteachasinglecourseandsharingthecostsofthreecoursestaughtbytheEuropeanuniversity.Theprogramisbasedonlanguageandculture,butother
46
disciplinesaretaught.OneUSpartneruniversityhadastrongprogramforengineeringstudents.Theotherprogramhadsentfacultyfrombiology,environmentalstudiesandbusiness.BothUSinstitutionswantedtoincludeaservice‐learningcomponent.TheEuropeanuniversity’sinternationalofficeorganisedaccommodation,servicelearningopportunities,andworkedwiththeiracademicstafftoorganisecoursesinengineering,humanities,andenvironmentalscience.TheUSinstitutionssignedaconsortiumagreement,enablingeasycredittransferforcoursestaughtbyfacultyfromthepartnerUSinstitution.TheEuropeanfacultyareconsidered“adjunctfaculty”byeachUSinstitution.StudentspaidUS$4,000plustheirhomeuniversity’stuitiontoparticipateintheprogram.Inadditiontoone“visitingprofessor”fromeachUSinstitution,a“residentdirector”positionrotatesbetweenthetwoUSinstitutions.The“residentdirector”istheleadcontactfortheprogramaswellasthemaincontacton‐site.Generally,theresidentdirectorisavisitingprofessortheyearprior.Visitingprofessorsareselectedoneyearinadvance;theresidentdirectorisappointedtwoyearsinadvance.RepresentativesfromthethreeuniversitieshaveastandingmeetingattheNAFSAannualconferencetodiscusstheprogram,determinethecurriculumandtheUSfacultycontingent.
VerticalPartnershipinvolvesahighlevelofcollaborationbetweenanAustralianuniversityandaUSuniversity.Theshort‐termstudyabroadprogramispartofanoverallpartnershipstrategytobuildabroad‐basedacademic,researchandexchangerelationship.Averticalpartnershipisdefinedbysharedgoalsthatareclearlyarticulatedwithdifferentmodesofimplementation.Someaspectsoftheverticalpartnershipmayincludeshort‐termstudy‐abroadprogramsineitherorbothcountries;jointresearchandgrantproposals;exchangesofstudents,facultyandstaff.Thepartnerinstitutionsmayoffersharedlecturesandcurriculumtosatisfyrequirementsfordualorjointdegreeplans.
Example5.VerticalPartnership.TheverticalpartnershipbetweenanArgentineuniversityandaUSresearchuniversitybeganwhentheinstitutionsdevelopedashort‐termsummerprogramattheArgentineuniversity.Aftertheinitialsummerprogram,anexchangeagreementwassigned.TheUSinstitutionawardedascholarshiptohostanArgentinestudentforanacademicyear.Aftertwoyears,graduatestudentsfrombothinstitutionsbeganparticipatinginexchanges.
ThenternationalofficeattheArgentineinstitutionwasverysmall,withnoexperienceadministeringastudy‐abroadprogram.Tohelpbuildtheinfrastructure,theUSinstitutionfundedtwoadministrativestaffpositionsandtrainedtheArgentinesinshort‐termstudyabroadprogrammanagement.TheprogramhiresArgentinestudentstoorganiseexcursions,fieldstudyandsocialactivities.TheUSfacultyadvisedtheArgentineinstructorsonissuesofclassroommanagementandteachingAmericanundergraduates.Duringthesecondsummer,anAmericanprofessorofSpanishpartneredwithan
47
Argentinesecond‐languageacquisitionexperttodesignacurriculumthatpreparesstudentsforfurtherlevelsofstudyandusesinnovativepedagogy.Everyspringsemester,anArgentinefacultymemberspentasemesterintheUSteachingintheSpanishdepartment.Theregularexchangeoffacultyhasresultedinstrongbondsbetweenthedepartments.TheUSChairoftheDepartmentofComputerSciencespenttwoweeksinArgentinaasavisitingscholarandhashostedvisitingArgentinescholars.ConnectionsbetweentheinstitutionsandmajorcorporationswithofficesorheadquartersinArgentinaledtotheadditionofaninternshipprogramandafieldresearchprogram.
Partnershipprograms,formanyinstitutions,couldrepresentthemosteffectiveoperationalstrategyforworkingwithUSshort‐termprograms.Theinstitutionalinvestmentrequiredtodevelopandimplementcustomisedprogramscanbeminimal.AsuccessfullyadministeredcustomisedprogramwherecontactsbetweenAustralianandUSacademicstaffarenurturedmayleadtothedeeperorbroaderrelationshipsnecessaryforconsortiumorverticalpartnershipprograms.Asevidencedbythesurveydataandinterviews,USfacultywieldconsiderableinfluenceoverthedevelopmentofprograms.Withstrongprofessionalcontacts,confidenceinlocaladministration,andademonstratedstudent‐centredlearningenvironmentonemaypresumethatfacultywillseektodeepentherelationship.Strongpartnershipsmayfulfillinternationalisationgoals,strengthentheAustralianinstitution’spresenceintheUS,andincreasethenumberofUSstudyabroadstudentsstudyinginAustralia.
WithintheUS,therearemanyuniversityconsortiaorgroupsthatcooperateonstudyabroadthatcanpresentopportunitiesforpartnerships.Theseconsortiahavethepotentialtooffersignificanteconomiesofscaleinmarketing,recruitment,andadministration.AtthestatelevelthereareexamplesofsystemswheretheuniversitiescooperateonstudyabroadissuesandprogrammingincludingtheUniversityofCaliforniasystem’sEducationAbroadProgram(EAP),theUniversityofGeorgiasystemandtheStateUniversityofNewYork(SUNY)systemtonameafew.Thereareotherinstitutionalconsortiabasedonregionalaffiliations,suchastheCommitteeonInstitutionalCooperation(CIC)intheMidwest,andAssociatedCollegesoftheMidwest(ACM)forliberalartscolleges.Consortiahavevaryinglevelsoffundingandstaffingfortheiroperations.
TheremaybealimittothenumberofpartnershipsanAustralianorUSinstitutionmaybeabletomaintain,orpartnershipsmaynotbeappropriateforeveryinstitution.Australianinstitutionsmaywishtomaintainaportfolioofshort‐termprogrammodelstoreducedependenceonalimitednumberofoutsideinstitutionsandallowmultipleaccessmodesforAmericanstudents.ForAustralianinstitutionsseekingtoincreasethenumberofAmericanstudentsparticipatingintheirshort‐termoperations,thealliancemodeland/orconsortiumpartnershipmodelmaybeaneffectiverecruitmentvehicle.Witheffectiveplanningandclearlydelineatedarrangements,institutionsmayhaveafullcomplimentofshort‐termoptionsavailabletoUSinstitutionsandtheirstudents.
49
AppendixA
TheShortTermOperationsSelfAssessmentTool
Theshorttermoperationsselfassessmenttoolisdesignedtohelpinstitutionsdeterminethemostappropriateandeffectiveshort‐termoperationsthatmeettheinstitution’smission,goals,andobjectives.Self‐assessmentismosteffectivewhenusedwithrepresentativesfromdifferentacademicandadministrativeunitsthathaveaninterestinshort‐termprograms.Thelevelofacademicinvolvementrequiredoftheself‐assessmentwilldependonthetype(s)ofshort‐termprogramsthataredeterminedthroughthestrategicprocessassupportingtheinstitution’smission.Unitsthatmayhaveaninterestorwillbeaffectedbyshort‐termprogramsshouldbepartoftheconsultationprocess.Thetoolincludesarangeofself‐assessmentworksheetsdesignedtoaddvalueatvariousstagesoftheprogramdevelopment.Thereisadistinctionbetweenshort‐termoperationsandshort‐termprograms.Forthepurposesoftheself‐assessment,“shorttermoperations”referstothetotalityofshort‐termprogrammingactivities.Short‐termoperationsmayconsistofoneorseveralindividualshort‐termprograms.Theymayalsoincludedifferenttypesofshort‐termprograms.Theoverallgoalofshort‐termoperationsispresumedtomakethemostefficientandeffectiveuseofinstitutionalresources.
TheShortTermOperationsWorksheetisdesignedtofacilitatestrategicplanningfortheuniversity’sshort‐termoperations.Shorttermprogramsareseparateacademicprogramsthatmaytakedifferentformsandstructures.Someinstitutionsmayprefertoconsolidateallshort‐termprogramsinoneofficeorunit,whileothersmightencourageindividualunitstodeveloptheirownshort‐termoperationsorshort‐termprograms.Theprogramtemplatesareusefulforplanninganddevelopingindividualshort‐termprograms.Theprogramtemplatesaredescriptionstouseduringtheself‐assessmentprocessthatcanalsoprovideaframeworkfordesigningashort‐termstudyabroadprogram.
Forthepurposeofthisassessment,programshavebeencategorisedunderthreemainprogramgroupings–catalogue,allianceorpartnershipprogram:
• CatalogueProgramisdesignedandfullyimplementedbytheAustralianhostinstitution.Theinstitutionhascompletecontrolandresponsibilityfortheacademiccurriculum,programadministration,andmarketing.
• AllianceProgramisdesignedandimplementedbyanAustralianhostinstitutionincloseassociationwithathird‐partyprovider.Thetwoinstitutionscombinetheirrespectivestrengthstodevelopaprogramthatbestfulfillsthedemandsofthemarket.Situationsmayvaryaccordingtotherelationship.Generally,theAustralianuniversityisresponsibleforon‐siteprogramadministrationandcurriculumdelivery.TheproviderisresponsibleformostUS‐basedactivitiespriortoandfollowingthestudents’studiesinAustralia.
50
• APartnershipPrograminvolvesbothAustralianandUSuniversitiestoprovideashort‐termprogramforstudentsfromtheUSinstitution.Astrategicgoalofpartnershipsmaybeaplannedevolutionaryrelationshipdevelopedbetweentwo(orpossiblymore)universities.Bothinstitutionsareinvolvedintheprogramstructure,design,academiccontent,anddelivery.Situationsvaryaccordingtotherelationship.Generally,theAustralianuniversityisresponsibleforon‐siteprogramadministration.TheUSuniversitiesareresponsibleforstudentrecruitmentandmarketing,pre‐departurematerials,counselling,andorientation.Therearethreeexamplesofpartnershipprograms:
o ACustomisedprogramisorganisedattherequestofaUSuniversity.Academiccontentanddelivery,studentrecruitment,andmarketingaretheresponsibilityoftheUSinstitution.TheAustralianuniversityisresponsibleforlogistics,someon‐siteprogramadministration,andundertheauspicesoftheUSinstitution,guestlecturesorotheracademiccontent.
o ConsortiumPartnersinvolvescooperationbetweenanAustralianuniversityandtwoormoreUSuniversitiestodevelopabroad‐basedshort‐termstudyabroadprogram.Allinstitutionsparticipateinprogramdesign,structure,academiccontentanddelivery.
o VerticalPartnershipinvolvesahighlevelofcollaborationbetweenanAustralianuniversityandaUSuniversitywheretheshort‐termstudyabroadprogramispartofanoverallpartnershipstrategytobuildabroad‐basedacademic,researchandexchangerelationship.
SelfAssessmentProcess
Differentiatingbetweenoperationsandprogramsisanimportantstrategicstep.Theself‐assessmenttoolisdesignedtofacilitateaninformedstrategicprocesstohelpaninstitutiondevelopaneffectivelong‐termoperationalmodel.
Thefirststepinthisassessmentprocessistodeterminethepurposeofdevelopingshort‐termprogramsfromtheinstitutionalperspective.Next,itisimportanttoensurethatthereisseniorexecutive(orappropriateinstitutionalseniorleadership)agreementonstrategicrationale.Itmayrequirecontinualrefinementtoresponsesinthedocumentandabroaderaudienceparticipationtofinaliseplansforshort‐termoperations.
SelfAssessmentTemplate:Purpose(AppendixSA‐A),isdesignedtoassistaninstitutionwiththisinitialphase.
PurposeofShortTermOperations:Thefocusofthisinitialphaseistoenableaninstitutiontodeterminethemediumandlong‐termstrategicrationaleforshort‐termstudy‐abroadoperations.Theassessmentshouldconsidertheprimarymotivationsfororganisingshort‐termprograms;identifyexpectationsofunits
51
aroundtheuniversitythatmightbenefitorwillsupportshort‐termprogramming;andoutlinegoalsandobjectivesattheoperationalandprogramlevels.Theshort‐termoperationsworksheetincludesabriefsetofqueriesthathelpdeterminetheroleofshort‐termoperationsandthekeyelementsnecessaryforsuccessfulprogramimplementation.Theselfassessmentworksheetincludesatablewith“factorqueries”tohelpguidetheprocess.Insomeinstancesotherqueriesmightbeappropriate.
• Suggestedindicators/benchmarksarequalitativeorquantitativedescriptorsorgoalsthatdefineexpectationsforeachquery.
• Toassistindeterminingresources,whoisresponsible?enablestheteamtorecommendapositionorindividual.
• Analysis/proposedactionscanbeusedtodescribetheteam’sreasoning,and/orstepsthatneedtobetakeninordertomoveforward.
Iftheinstitutionplanstoproactivelycreateanddevelopshort‐termprograms,itshouldgiveseriousattentiontosteptwo,securingstrategicdirectionandsupportfromexecutiveleadership.Forinstitutionselectingtotakeamorepassiveapproachtoshort‐termstudyabroad,twoprogramoptionsaresuggested‐allianceprogramorcustomisedprogram.
Oncethestrategicdirectionisagreedupon,thenextstageistoappointaleaderwhocanmanagethenexttwostagesoftheassessment:determinationofprogramtypeandresources;andreportandrecommendationsforimplementation.
1)DeterminationofProgramTypeandResources:Onceaninstitutionhasdecideduponrolesofshort‐termoperationsandtypesofshort‐termprograms,itisimportanttodeterminewhichresourcesareneeded.Ifprogramsaretobeorganisedbytheinternationalofficewithotheracademicunits,thenplanstoencouragebuy‐inshouldbedeveloped.
TheShortTermProgramQuestionnaire(AppendixSA‐B)isdesignedtohelpdefinethestructureofprogramtypesanddetermineresourcesnecessarytoimplementthem.Thequestionnaireasksbasicquestionsfromeachofthesixfactorsrelatingtotheprogramlevelofshort‐termoperations.Onequestionnaireshouldbeusedperindividualprogram.Somequestionsmaynotberelevanttoaparticularprogram;inotherinstances,theremaybeadditionalquestionstopursue.Institutionsareencouragedtousetheprogramquestionnaireaspartoftheprogramdevelopmentprocess.MorethanoneindividualfromtheAustralianuniversityshouldrespondtothequestions.Ifapartnerisinvolved,suchasaUSuniversityorthirdpartyprovider,thepartnershouldalsocompleteaquestionnaire.Theresponsesshouldhelptheinstitution(s)definetheprogramunderconsiderationasoneofthethreeshort‐termprogrammodels:catalogue,allianceandpartnership.
52
SelfAssessmentOperationsTemplates:(AppendixSA‐C):Theindividualtemplatesforprogram,instruction,administration,promotionandmarketinghelpinstitutionstoconsidertheoperationsfactors.Theseinclude:
• Program:programmission,academicfoci,goals,andothercharacteristicstohelpdeterminetheshort‐termprogramtypeforeachindividualprogram
• Instruction:methodsofinstruction,curriculum,co‐curricularactivities,andthedeliveryoftheacademicprogram
• Administration:thebreadthandtypesofadministrativeresponsibilitiesnecessarytofulfilltheneedsofshort‐termoperationsandindividualprograms
• MarketingandPromotionthestrategy,processes,andvehiclesformarketingandrecruitingstudentsandinstitutionsforshort‐termoperationsandprograms
2)ReportandRecommendationsforImplementation:Theshort‐termoperationsreportshouldrecommendaninstitutionalcourseofaction,andshouldinclude:
• Adescriptionofthestrategicroleshort‐termoperationsmightplayintheinstitution’sinternationalactivitiesandstrategy
• Adescriptionofthetypesofprograms(ifapplicable)thatwillfacilitatetheinstitution’sinternationalgoals
• Anexpressionofthedesiredroles,objectives,andcapacityforparticipationbyappropriateacademicunits
• Suggestionsofmeasurementsandbenchmarksforassessingthesuccessofshort‐termoperations
• Recommendationsofwaystheinstitutioncanbestimplementshort‐termoperations
• Criteriaforidentifyingpotentialpartnersorrelationshipsthatcanhelpachievetheobjectives(forappropriateprograms)
• Adescriptionofexistingshort‐termprogramsandresources
Thereportshouldbeforwardthinkingyetpractical.Itshouldprovideadministrativeandacademicunitswithaclearsenseofdirection,requiredresources,andactionsnecessarytofulfilltheinstitutionsobjectives.Insomeinstances,theteammaydeterminethatshort‐termoperationsandprogramsmaynotbeappropriatefortheinstitution.
AppendixA–ISelf‐AssessmentTemplate:StrategicPurpose
53
InitialPhaseofSelfAssessmentStrategicPurpose
a. Thissectionhelpstheinstitutiondeterminethekeyrationalefordevelopingshort‐termprogramsatthestrategicandfunctionallevels.b. Eachunitinvolvedinshort‐termprogramsshouldaddresstheirrespectivegoals,objectivesandexpectationsofashort‐termstudy
abroadoperation.FactorID
Factorquery Indicators/benchmarks(includingsomeexamples)
Whoisresponsible?
Analysis/ProposedActions
P.1 Towhatextentdoestheuniversityseektoincreaseparticipationrates?
P.2 TowhatextentdoestheuniversitywanttodevelopconsistentandpredictableinflowofAmericanstudents?
(minimum,maximumnumbersofstudents)
P.3 Withinshort‐termprograms,towhatextentdoestheuniversityintendtohavecontactbetweenAustralianandAmericanstudents?
(e.g.requireUSstudenttotakeonecoursewithAustralianstudents,allcourseswithAustralians;none)
P.4 Towhatextentdoestheuniversityseektoutiliseexcesscapacity?
(Januaryterm,USsummerterm)
P.5 Whatshort‐termstudy‐abroadprogramattributesdoestheuniversityseektodevelop?
(studyabroad;disciplinary;fieldstudies;internships;overseastrips)
P.6 Towhatextentdoestheuniversityseektouseshort‐termprogramstocompetemoreeffectivelyforAmericanstudents?
P.7 Towhatextentdoestheuniversityseektouseshort‐termprogramsto
(aspectsofrelationships)
AppendixA–ISelf‐AssessmentTemplate:StrategicPurpose
54
FactorID
Factorquery Indicators/benchmarks(includingsomeexamples)
Whoisresponsible?
Analysis/ProposedActions
developrelationshipswithUSuniversities?
P.8 Towhatextentdoestheuniversityseektouseshort‐termprogramstoencourageincreasedcollaborationbetweenAustralian&USfaculty?
(Areasofinterest)
P.9 Towhatextentdoestheuniversityseektouseshort‐termprogramstoexperimentandcreateinnovative,multi‐lateralglobalacademicprograms?
(Types,location)
AppendixAIIShortTermProgramQuestionnaire
55
Purpose:• Whatistheprogram’smissionstatement?• Howwilltheprogramcontributetotheinstitution’srevenuegoals?• Howwilltheprogramfulfilthepartner’sgoalsandobjectives?• Whatinterestsdoeseachinstitutionhaveinusingtheprogramtobroaden
anddeepentherelationship?Program:
• Whattypeofprogram?• Whenandhowlongistheprogram?• Wherewilltheprogramtakeplace?• Doestheprogramincludeco‐curricularcomponents(e.g.,internships,field
orlabresearch)?• Doestheprogramincludeextra‐curricularcomponents(e.g.fieldtrips,local
excursions,volunteerorotheroutsideactivities,sports)?• Whatistheprogramcosttoindividualstudentsortoinstitutionswitha
groupofstudents?• Howwillthesuccessoftheprogrambemeasured?
StudentBody:• Whatistheminimum,optimalandmaximumnumberofstudents?• Whatlevelofstudents(e.g.firstyearormoreadvanced)willparticipatein
thisprogram?• Whatacademicpreparationshouldbeexpectedofstudents?• Howwillstudentsbeselectedfortheprogram?• Willthehostuniversity’sawardstudentsparticipateintheprogramfor
credit?• Willotherinternationalstudentsparticipateintheprogram?• WhatactivitiescanbeorganisedtohelptheAmericanstudentsintegrateinto
Australianlife?Instruction:
• Whichacademicunit(s)willbeinvolvedwiththecurriculum?• Whowilldelivertheacademicprogram?• Howwilltheacademicstaffbecompensatedfortheirwork?• IfUSacademicstaffisinvolved,howwilltheybeintroducedtoand
integratedwiththeAustralianacademicstaff?• Howwillstudentsbeevaluated?
Administration:• Whohasoverallresponsibilityfortheprogram?• Whoisresponsiblefordevelopingandmanagingtheprogrambudget?• Howwillbilling,paymentsandotherfinancialissuesbehandled?• Whataretheadministrativetimelinesfortheprogram?• Howwillstudentservicesbemanaged,including:registration,orientation,
co‐andextra‐curricularactivities,studentemergencies,records,etc.• Whatcontractsandotherformsofagreementarenecessary?• Whenandhowwillminimumenrolmentsbedetermined?Ifnecessary,how
willtheprogrambecancelled?
AppendixAIIShortTermProgramQuestionnaire
56
• Howwillinformationandevaluationsbecollectedtoimprovefutureprograms?
PromotionandMarketing:• HowwillthemarketingandpromotionrelationshipswithUScampusesbe
managed?• Howwilltheprogram’smarketingandpromotionbecoordinated?• Howwillthisprogrambeincludedinothermarketingmaterials?• Whatmaterialswillbeproducedanddistributed?When?• Whowilldeveloptheworldwidewebresourcesandmaintaintimely,
accurateinformation?
AppendixA‐IIISelf‐AssessmentOperationsTemplate:Program
57
57
Program:
a. Thissectionconsidershowdifferentmodelsofshort‐termstudyabroadprogramsfulfilltheinstitution’sobjectives.Itcanbeusedforeitherindividualprograms,orforagroupofsimilarprograms.Thisworksheetincludestwosections;queries1‐11relatetoprogramobjectives;queries12–15addressimplementationissues.
b. Eachunitinvolvedindesigningandimplementingshort‐termprogramsshouldaddresstheirrespectivegoals,objectivesandexpectationsofashort‐termstudyabroadoperation.
FactorID Factorquery Indicators/benchmarks(includingsomeexamples)
Whoisresponsible?
Analysis/ProposedActions Index
PG.1 Canthemissionandgoalsbeclearlyarticulated?
TheprogramwillleadtocloserrelationshipswithinstitutionsintheMidwestregionoftheUS.
PG.2 Whatis/aretheprimaryacademicfocioftheprogram?
PG.3 Howareourgoalsforshort‐termprogramsfulfilledbyorganisingthisprogram?
PG.4 Howwillourshort‐termprogramobjectivesbeenhancedbythisprogram?
EnrolmentofasetnumberofstudentsinJanuaryprograms.
Usingunder‐utilisedresourcesinJanuary
PG.5 Howdotheprogramgoalsofthesendinginstitutionarticulatewithourgoals(whereapplicable)?
Toencouragegreatercollaborationofacademicstaff
PG.6 Howdoestheprogrameffectivelyusetheuniversityandenvironstoenhancelearning?
PG.7 Howwillthesuccessandanyareasofimprovementbeevaluatedandincludedinfuturedevelopment?
Programevaluationprocess
AppendixA‐IIISelf‐AssessmentOperationsTemplate:Program
58
58
FactorID Factorquery Indicators/benchmarks(includingsomeexamples)
Whoisresponsible?
Analysis/ProposedActions Index
PG.9 Howdowedeterminewhetherornottocontinueofferingthisprogram?
Evaluationfromallparties
PG.10 Towhatextentisintegrationofshort‐termprogramstudentswithAustralianstudentspossible?
CreditavailableforlocalstudentsinJanuaryorWinterterm
PG.11 Towhatextentdoestheuniversityseekreciprocalshort‐termprogramstosendstudentstheUS?
PG.12 Whatformofavailableaccommodationbestsuitstheprogramandisitavailable?
PG.13 Outsidecurrentsalarywillacademicstaffbecompensatedandbenefitfromthisprogram?
Optionofateachingassistantprovidedtosupportacademicswithadditionalteaching
PG.14 Willexistinguniversityresourcesbeavailableandhavethecapacitytosupportthisprogram?
PG.15 Whatadditionalresourceswillberequiredtoeffectivelyimplementtheprogram?
AppendixSA–CSelf‐AssessmentOperationsTemplate:Instruction
59
Instruction:Note:Thefactorsneedingtobeaddressedwilldependonthetypeofprogrambeingconsidered.Forexample,inacustomisedpartnershipprogram,whereallteachingwillbedonebytheUSuniversity,thefirstthreequestionsmaynotbeapplicable.
a. Thissectionconsidersthestructureofinstruction,curriculum,co‐curricularactivities,andthedeliveryoftheacademicprogram.b. Eachunitinvolvedintheacademicdeliveryofshort‐termprogramsshouldaddresstheirrespectivegoals,objectivesandexpectationsofa
short‐termstudyabroadoperation.FactorID Factorquery Indicators/benchmarks
(includingsomeexamples)Whoisresponsible?
Analysis/ProposedActions Index
I.1 Whichacademicunitswanttobeinvolvedinshort‐termprogramdelivery?
Tableofinterestedunitswithanticipatedlevelofparticipation
I.2 Whichacademicunitsmaybebetterequippedtoteachshort‐termprograms?
Tableofunitswithelementsofparticipation
I.3 Howcanacademicstaffandunitscontributetoandbenefitfromshort‐termprograms?
Timetable,staffandunit
I.4 Doacademicunitswishtohostvisitingfaculty?
I.5 Issufficientclassroom,laborotherlearningspaceavailabletohosttheprogram?
I.6 Isthereappropriateoffice/labspacetohostavisitingfacultymember?(ifapplicable)
I.7 Canthecurriculumallowourstudentstoparticipatewiththevisitingstudentsintheacademicprogram?
I.8 Howwillacademicgoalsandobjectivesbeevaluatedandreported?
AppendixSA–CSelf‐AssessmentOperationsTemplate:Instruction
60
FactorID Factorquery Indicators/benchmarks(includingsomeexamples)
Whoisresponsible?
Analysis/ProposedActions Index
I.9 Whatprotocolsmustbeestablishedtoensureappropriatecolleaguesareawareoftheinstitution’sguests?
Describerealisticrolesforacademicstaff
I.10 Canadjunctfaculty,recentlyretiredfacultyandadvancedPh.D.studentscontributetotheshort‐termprograms?
I.11 Cantheseshort‐termprogramscontributetotheresearchobjectivesofthedepartment?
AppendixSA–CSelf‐AssessmentOperationsTemplate:Administration
61
Administration:Note:Asthesearebroaderquestionsitmaynotbenecessarytocompletethistemplateforeachprogram.
a. Thissectionhelpsassessexistingadministrativeresources,wheretheinstitutionisoverextended,whereitmustinvest.b. Eachunitinvolvedintheadministrationofshort‐termprogramsshouldaddresstheirrespectivegoals,objectivesandexpectationsofa
short‐termstudyabroadoperation.FactorID Factorquery Indicators/benchmarks
(includingsomeexamples)Whoisresponsible?
Analysis/ProposedActions Index
A.1 Towhatextentdoestheuniversityseektodevelopnewshort‐termacademicprogramsthatmayspanacrossregions(jointwithotheruniversitiesorcountries,offshorecampuses)?
Strategicplanforinternationalactivities
A.2 Whichexistingadministrativeunit(s)workwithshort‐termprograms?
A.3 Whenarethestudy‐abroadstaffworkloadandcalendarparticularlyintense?
Reviewofcalendar,travel
A.4 Whatpoliciesandproceduresneedtobedevelopedormodifiedtoaccommodateshort‐termenrolledstudents?
Healthcareprovision,accesstoUniversityservices
A.5 Whatresourcesexisttohandlestudentaccommodation?Canthesemanageshort‐termaccommodation?
Inventoryofaccommodationandcalendars
A.6 Whatresourcesexisttohandlestudenttravelandextra‐curricularactivities?
A.7 Whatresourcesexistforhandlingasignificantincreaseinfinancial
Comparisonofcurrenttransactionswithanticipated
AppendixSA–CSelf‐AssessmentOperationsTemplate:Administration
62
FactorID Factorquery Indicators/benchmarks(includingsomeexamples)
Whoisresponsible?
Analysis/ProposedActions Index
transactions? transactions
A.8 Doemergencyprotocolsneedtobemodified?
A.9 Howwillgoalsandobjectivesbeevaluatedandreported?
AppendixSA–CSelf‐AssessmentOperationsTemplate:PromotionandMarketing
63
PromotionandMarketing:
a. Thissectionconsidersthestrategy,processesandvehiclesformarketingandrecruitingshort‐termprograms.b. Eachunitinvolvedinpromotingandmarketingshort‐termprogramsshouldaddresstheirrespectivegoals,objectivesandexpectationsof
ashort‐termstudyabroadoperation.FactorID Factorquery Indicators/benchmarks
(includingsomeexamples)Whoisresponsible?
Analysis/ProposedActions Index
PM.1 Whatmarketingandpromotionresourcesarecurrentlyusedforstudy‐abroad/exchangeprograms?
Inventory
PM.2 Whatchannels,suchasprofessionalcontacts,conferenceparticipation,etc.,mightbeeffectivelyused?
Listofchannels
PM.3 Howmightexistinginstitutionalpartnershipssupportmarketingefforts?
PM.5 Whatcharacteristicsofrelationshipswiththird‐partyproviderssupporttheuniversity’smarketingefforts?
Identifyandprioritisequalities
PM.6 WhatlevelofrepresentationdoestheuniversityhaveintheUS?Howmighttheybeinvolved?
ListanystaffrepresentingtheinstitutionintheUSorotherrepresentation
PM.7 Whatlevelofcommitmenttomarketingandpromotionsistheinstitutionpreparedtoaccept?
Websiteonly,publications,personalvisits
PM.8 Whatwebdevelopmentresourcesarerequired?
Cancurrentwebsiteaccommodatetheseprograms?
AppendixSA–CSelf‐AssessmentOperationsTemplate:PromotionandMarketing
64
FactorID Factorquery Indicators/benchmarks(includingsomeexamples)
Whoisresponsible?
Analysis/ProposedActions Index
PM.9 Cancurrentadmissions/enquirymanagementprocessesbeusedtorespondtoindividualstudents?
Contrastwithexistingprocedures
65
AppendixBSampleTimetablesforShortTermProgramsJanuaryTermProgramstartdate:Jan.12010
• Oct–Nov.‘08Meetwithstudyabroadstafftodiscussprogram.• December12,‘08Proposaldue• January15,‘09Proposalacceptance• February10,09ScheduletwoInformationsessions• March1,‘09
o ProgramBudgetdueo Groupflightbooking
• March–April–May‘09o Promoteprogramo Monitorapplicationso Interviewstudentso Encouragegrantapplications
• June–July–August‘09o Confirmpassportvalidityo Scheduletwoorientationmeetingso Scheduletwointerestmeetingso Confirmflightarrangementso Finaliseprogramcostswithoverseaspartners
• September12,’09FinalBudgetdue• September–October–November‘09
o Depositandpaymentinstructionstooverseaspartnerso Acceptstudentso Ordertextbookso Remindstudentstoregisterforclasseso Assignroommateso PlanOrientationmeetingsandmaterials
• October2,’09Mandatoryliabilitymeeting• November24,’09:
o FinalItinerarydueo Submitoverseascontactlisto Submitfinalsyllabus,etc
• December6,’09FinancialMeeting• December’09RegistergroupwithUSembassy• January1,2010Depart• Withinonemonthofreturning:
o Submitgradeso ReturnstudentevaluationstoStudyAbroadOfficeo Reconcilecashadvanceo Writeandsubmitaprogramreport
66
USSummerShortTermProgramJune2010
• April–June‘09‐Meetwithstudyabroadstafftodiscussprogram• July15,‘09–Summerprogramproposaldeadline• August15,’09–Programproposalapproved• September1,’09–Scheduletwointerestmeetings• September15,’09–
o Prepareandsubmitestimatedprogrambudgeto Reservegroupflighto Startrecruitingstudents
• September–October–Novembero Promoteprogramo Monitorapplicationso Interviewstudentso Encouragegrantapplications
• January–o Confirmpassportvalidityo Scheduletwoorientationmeetingso Scheduletwointerestmeetingso Confirmflightarrangementso Finaliseprogramcostswithoverseaspartners
• February–Marcho Depositandpaymentinstructionstooverseaspartnerso Acceptstudentso Ordertextbookso Remindstudentstoregisterforclasseso Assignroommateso PlanOrientationmeetingsandmaterials
• March13,’09Mandatoryliabilitymeeting• April1,’09Programapplicationdeadline• ByMay1,‘09
o FinalItinerarydueo Submitoverseascontactlisto Submitfinalsyllabus,etco Submitcashadvanceo Preparenextyear’sproposalo RegisterwithUSembassy
• June1,’09Depart• Withinonemonthofreturning:
o Submitgradeso ReturnstudentevaluationstoStudyAbroadOfficeo Reconcilecashadvanceo Writeandsubmitaprogramreport
67
AppendixCKeytoFieldsofStudy
Field DescriptionAG Agriculture,animalscience,etc.ART Studioandperformingart,music,sculpture,photography,painting,some
theatreBIO Biology,marinebiology,bio/premednotenvironmentalBUS Allbusiness,finance,internationalbusiness,accounting,economics,
management,alsoincludes:merchandising,fashionmerchandising,recreationalmanagement,sportsmanagement,
COMM Communication,journalism,mediastudies,advertising,digitalmediaED Education,includingcounsellingENG EngineeringofalldescriptionsENV EnvironmentalsciencesorstudiesEXP Experientiallearning,includingresearchandinternshipFLCULT
Foreignlanguageandculture.Alwaysthelanguageofthecountryandregional,nationalculture.
HEAL HealthSciencesandrelated,includesnursing,publichealth,pre‐med(notbiology)
HUM Humanities,literature,Englishtaughtculturalstudies,history,theatre(notperformance),theology,classics,philosophy,etc.
MULTI Multipledisciplines,e.g.twoormorefromthislist,“Interdisciplinarystudies”
NS NaturalSciences–chemistry,physics,geology,nutrition,math,etc.NOTbiologicalsciences,engineering,orenvironmentalsciences.
SS Socialsciences,politicalscience,internationalrelations,sociology,psychology,publicpolicy,etc.Nothistory.
AustraliaOnly:AB AboriginalstudiesAUS AustralianstudiesSPORT Sportsmanagement
68
AppendixDIGEContactInformationTheInnovationsinGlobalEducationResearchTeam:
JohnSunnygard,MIM,istheprincipalresearcherforthisproject.Johnhasextensiveexperienceinallaspectsofshort‐termprogramdesign,development,marketing,implementationandevaluation.OverthecourseofasixteenyearcareerinEducationAbroad,JohnhasservedasDirectoroftheCenterforGlobalEducationalOpportunitiesattheUniversityofTexasatAustin;AssistantVice‐PresidentforProgramDevelopmentwithIES,theInstitutefortheInternationalEducationofStudents;Director,IESLondonProgramme;andDirectorofAdmissionsandFinancialAidwithIES.Hehasbeeninvolvedwithdevelopingover100short‐termprogramsatalllevels,includinghostingprograms.Hehaswrittenandpresentedinternationallyoncross‐culturaldevelopment,studyabroadprogramevaluation,andengagingfacultyinshort‐termstudyabroadprograms.HehastaughtintheUK,JapanandMorocco.
SarahAngulo,Ph.D.socialandpersonalitypsychology.SarahhasworkedasaresearcherattheUniversityofTexasatAustin’sCenterforGlobalEducationalOpportunities,whereshehasdesignedshort‐termprogramevaluations,andresearchedstudentsatisfactionandinterpersonalgrowth.HerPh.D.dissertationexaminedhowstudentschangeduringstudyabroad.Sheidentifiedpersonalcharacteristics,behaviors,andlivingarrangementsabroadthatarelinkedwithpositivestudy‐abroadoutcomes.Shehasalsotaughtundergraduatecoursesinpsychologyandstatistics.Herwebsiteishttp://homepage.psy.utexas.edu/homepage/students/Hammes/website.html
ForfurtherinformationonthisresearchIGEmaybemaybecontactedat:Website:www.innovationsglobaled.netJohnSunnygard,Presidente‐mail:[email protected].(+1)512.577.0129Dr.SarahAngulo,SeniorAssociateResearchere‐mail:sarah@innovationsglobaled.comAssistanceprovidedbyTheUniversityofMelbourne:CarmelMurphy,DeputyPrincipal,NationalMarketsandGlobalScholarse‐mail:[email protected],Manager,MelbourneGlobalMobilitye‐mail:[email protected]
69
AppendixEResourcesIIEOpenDoors2007.InstituteforInternationalEducation,2007NewYork,USAIIEPassportShort‐TermStudyAbroad2008(58thEdition)InstituteforInternationalEducation,2007NewYork,USATheGuidetoSuccessfulShort‐TermProgramsAbroad,2ndEd.NAFSA2002,2006Washington,DCStrengtheningStudyAbroad:RecommendationsforEffectiveInstitutionalManagement.NAFSAon‐linepublications,2008Washington,DCUSANeedsandAssessmentsOfCurrentandProspectiveUSStudentsInAustralianGraduatePrograms.May2007AEINorthAmericapublication
70
AppendixF:Glossary
TheglossaryhelpsdefinetermsasusedinthisreportandtoclarifysomeusagedifferencesbetweenAustralianandUSEnglish.
Co‐curricularactivities–Learning‐basedactivitiesthatlinkintoacredit‐basedacademicprogram.Examplesincludeinternships,servicelearning,fieldresearchandco‐ops.
Co‐op–Aformalisedrelationshipbetweenanacademicunitandindustrytoenablestudentstogainpracticalworkexperienceduringtheirdegreeplan.Co‐opsaregenerallyfulltimeandalmostalwayspaid.USengineeringprogramsfrequentlymakeuseofco‐ops.
Course–asubject.IntheUS,acourseisorganisedseriesofacademicactivitiesincludinglectures,writtenassignments,andexaminationsthatconstituteadefinedareaofstudy.“TheHistoryofAustralia”mightbeacourseofferedonastudy‐abroadprogram.IntheUS,courseshaveacoursedescriptionthatgivesageneraloverviewofthecourse.Acoursesyllabusisanofficialdocumentdetailingthestructure,timing,gradingpoliciesandrequirementsforthecourse.
Credit–IntheUS,degreeplansrequireasetnumberofacademiccredits(expressedashours,orunits)thatmustbesuccessfullyaccumulated(generallybetween120and148credits)tocompleteadegree(Award).Coursesconsistofaspecifiednumberofcredits.MostUSinstitutionsawardonecreditper15classroomhours.Mostcoursesarethreecredits,or45classroomhours.Inthecontextofstudyabroad,“credit”mayhavetwomeanings:1)ThenumberofUSunitsrecognisedforaspecifiedamountofacademicworkcompletedataforeignuniversity(i.e.acourse).Or2)whetherornottheacademicworkcompletedatorthroughaforeigninstitutionwillbeacceptedtowardstheinstitution’sdegree.Generally,creditisdeterminedbyaprofessorfromanacademicdepartment.RegistrarsoradmissionsofficersmayalsobeinvolvedwiththetransferofacademiccreditataUSinstitution.Institutionsmayrestrictthenumberofcreditsstudentsmaytransferfromanoutsideinstitutiontowardstheirdegree.
Degreeplan–Thestructureofacademicrequirementstocompleteadegree,e.g.BA,BSc.Thedegreeplandictatestheexactcoursesandnumberofcreditsnecessarytosatisfytherequirementsforadegree.
Extra‐curricularactivities–Social,fun,ornon‐academiclearningactivitiesorganisedtoenhanceastudent’sexperienceinanewcountry.Examplesincludehikes,citytours,participationinsportingevents(withexplanationsoftherules,cultureandlore),andparticipationinculturalevents(withexplanations).
Experientiallearning–learningopportunitiesthatincludepracticalexperiences,e.g.amarketingstudentinternsinthemarketingdepartmentofabusinessornon‐profit
71
tolearntheday‐to‐dayrealitiesofapplyinganacademicsubjecttoreallifeproblems.
FinancialAid–Loans(mostcommon),scholarships,grantsorothermonetaryawardsthathelpastudenttopayforeducation.USinstitutionshaveofficeswithstrictpoliciestoassiststudentswiththisoftencomplexprocess.USfederalfinancialaidlawsrequirethatfederalfinancialaidbeawardedtostudentsparticipatinginstudy‐abroadprogramsapprovedbytheirhomeinstitutions.
Faculty(USusage)–1)anindividualprofessor(withorwithouttenure)ataUShighereducationinstitution2)thecollectiveofprofessorsataUShighereducationinstitution,usuallyresponsiblefortheacademicdirectionofaninstitution.
Fieldresearch–Academicallysupervisedresearchcomponentsorprojectsconductedinthefieldtoapplyandlearnresearchmethods,tools,techniques,andresearchprojectmanagement.
Grade–Formalnotationofastudent’sacademicperformancebyher/hisprofessor.IntheUSthelettersarecommonlyused:A(excellent),B(good),C(average),D(marginallyacceptable),F(fail).IntheUS,externalexaminersarenotused;gradesarestrictlydeterminedbytheprofessorteachingthecourse.
Internship–Anorganisedandstructuredworkexperienceinabusinessororganisationthatmaywarrantacademiccredit.Internshipsmaybepaidorunpaid.Visarestrictionsoftenapplytopaidinternships.ManyUSinstitutionsrequireanacademiccourse,writtenwork,orotherdocumentationofstudentlearningtoearnacademiccreditfromaninternship.Oftenindividualacademicdepartmentshavespecificpoliciesandrequirementsforinternshipcredit.
Inter‐session–AlsocalledaMaymester,J‐term,orwinterim.Anofficiallyrecognisedacademiccoursethatoccursbetweenregularsemesters.Forexample,mayinstitutionshaveMaymestersthatbeginimmediatelyfollowingtheendoftheUSspringsemesterinMaybutbeginbeforeofficialsummersessionbeginsinmid‐June.SomeUSinstitutionsestablishinter‐sessionsspecificallytoenablestudentsandfacultytostudyabroad.
Pre‐session–Atermofonetothreeweeksindurationthatoccursimmediatelypriortoanacademicsemesteroryear.Pre‐sessionsmayormaynotincludeanacademiccourseforcredit,butaremostcommonlyledbyafacultymemberfromthesendinginstitution.Pre‐sessionsareincreasinglyconductedoverseas.
Servicelearning–Studentsworkinanon‐profitorstart‐uptoapplythetheoryandtechniqueslearnedinanacademicsubject.Particularattentionisgiventoservingthelocalcommunitywithalevelofexpertisetheymaynotbeabletoafford.Studentsarerequiredtotakeanacademicsubjectconcurrentwiththeworkplacement.Studentsarenotpaid.Studentsareevaluatedinboththesubjectandplacementfortheirgraspoftheissuesandunderstandingoftheoryandpractice.