SEPTEMBER 2010

PAGE ONEwww.sfiprogram.org www.goodforforests.com

HIGHLIGHTS

2010 SFI CONFERENCE: THE POWER OF PARTNERSHIPS

SO FAR, THE U.S. GREEN BUILDING COUNCIL has heardfrom 11 U.S. governors, certification programs from12 countries, 87 members of Congress, the CanadianCouncil of Forest Ministers, the U.S. NationalAssociation of State Foresters, the Canadian Instituteof Forestry, many other leaders and thousands of

Demand for Fairer LEED Process Continuesindividuals. They all want one thing — a fairerapproach to the Leadership in Energy andEnvironmental Design (LEED) forest certificationcredit. See pages 4 and 5 for the latest news, and stayon top of developments through the SFI website atwww.sfiprogram.org/leed.

Two recent blogs point out that recycled andcertified paper are both responsible choices.See page 2.

Metafore’s Paper Life Cycle project helpsbuyers make informed paper purchasingdecisions.See page 2.

Open Space Institute project examines public benefits of protecting large tracts ofprivate forestland.See page 6.

A World Resources Institute website andreport aims to catalyze more forest conservation by raising awareness of thevalue of America’s southern forests, andpressures they face.See page 6.

Companies use multiple certification systemsfor many reasons — including access tocertified fiber to meet demand and moreconsumer choice.See page 7.

The 2010 SFI Annual Conferencewill be held in Vancouver, British

Columbia, from Tuesday,Sept. 21 to Thursday,Sept. 23. Check out thesession highlights onpage 3 or download theConference at A Glanceschedule on the con-ference website at:www.sfiprogram.org/conference-2010.php.

LEARN ABOUT THE FOREST FOOTPRINT DISCLOSURE

The Sustainable Forestry Initiative® (SFI®) program is hosting a webinar to raise awareness about theUnited Kingdom's Forest Footprint Disclosure (www.forestdisclosure.com), which helps investors identify how an organization seeks to minimize deforestation through its activities and supply chains.Participating companies disclose how their operations and supply chains are impacting forests world-wide, and what is being done to manage these impacts responsibly – and this information is reportedannually. The webinar will be held on Thursday, Sept. 9 from 11:30 a.m. to 12:30 p.m. EDT — to register, visit www.sfiprogram.org/SFI-webinars/index.php.

everyday lives in so many ways,” says E.LynnBurkett of the Bureau of Land Management wholed the effort on behalf of the SAF National CapitalChapter. “Most of the scouts were amazed at whatthey learned. If we are going to make a difference,we need to educate the future.”

Burkett said the “absolutely fantastic” volun-teers and support from organizations such as SFIInc. and Virginia Tech and Extension wereinvaluable. The SAF booth was staffed by volun-teers from across the country — “a classy teampassionate about what they do.” They includedBill Kleinhaus, an 80-year-old retired foresterfrom Florida who spent the entire 10 days talking to scouts and members of the public who

dropped by on theweekend.

The Boy Scouts ofAmerica magazine,Boy’s Life, uses papercertified to the SFIc h a i n - o f - c u s t o d y standard, and thePhilmont Scout Ranchin New Mexico iscertified to the SFIStandard.

SFI INC. SUPPORTED EFFORTS by theSociety of American Foresters (SAF), whichresulted in 5,000 Boy Scouts achieving an SAFpatch at the 2010 National Scout Jamboree inFort A.P. Hill, VA.

At least 15,000 scouts visited the SAF tent during the 10-day Jamboree. They had to visit three of five stations to earn the patch —the stations included forest management andwildlife, forest products, plant identificationand invasive species, careers and education in forestry, and tree ring and wood/tree identification.

“It’s important to show youth how much weuse forests, and how they contribute to our

SFI Supports Scout Jamboree Activities

PAGE TWO

Certified or Recycled? Both Start with Wood Fiber

NEW SFI CHAIN-OF-CUSTODY CERTIFICATIONS:

NEW SFI CERTIFICATIONS(EFFECTIVE AUGUST 31, 2010)

More than 2,500 individuals and organizations aremeeting SFI requirements and/or working with theprogram to strengthen forest practices and fibersourcing. They include forest products companies,industrial and family forest owners, conservationgroups, universities, public agencies, manufacturers,retailers, printers, resource professionals and manyothers who share a passion for responsible forestmanagement. You can find lists of all SFI program participants and certifications at www.sfiprogram.orgunder resources.

Blue Heron Paper CompanyBoelter Industries, inc.Boscus Canada Inc.

Buches du Nord Inc. - dba Moulures M. Warnet Mouldings Inc.

Cellu Tissue Holdings Inc.Climax Packaging Inc.

Commercial Lithographing Company, Inc.Cory Mouldings Inc. - Moulures Cory Inc.

Coyle Reproductions Inc.Cultech Inc., A subsidiary of Autajon Group

Data ReproductionsDee Paper Co. Inc.

Eastern Forest Products Eastern Forest Products dba Mill Services Inc

Ellis Paper Box Inc.Fibreco Exports Inc.

Fine Line Graphics CorporationFleetwood Fibre Packaging & Graphics

Freedom Corrugated LLCGeami, Ltd.

Hallmark Cards Inc.Independence Press Inc. dba Independence Web LLC

Indexx Inc. dba Growll.com, Burco Promotional Printing and Sherpa

Infinity Global Packaging Inc.IPP Litho

Jen-Coat Inc.JJ Collins Printer - Charleston Manufacturing Facility

KDM Enterprises LLCLeNoble Lumber Co., Inc.

Merit Wood ProductsPanaprint Inc.

Principal Financial GroupPrographics Communications LLC

Progressive RockTenn Company - Corrugated Packaging Division

RockTenn Company - Demopolis MillRoselle Paper Company

Scott Lithographing Company Inc.Sonderen Packaging Inc.

Soporcel North America Inc.Three Z Printing Co.

Tigerton Lumber Florence LLC

NEW SFI FIBER SOURCING (SFIANNEX 1) & PROCUREMENT

CERTIFICATIONS (SFI 2005-2009STANDARD OBJECTIVES 8-13)

Bay Corrugated Container Inc.Beloit Box Board Company Inc.

Five Star Sheets LLC Fleetwood Fibre Packaging & Graphics

Kruger Inc. - Emballages KRUPACK, Usine de Place Turcot

Rock-Tenn Company - Corrugated Packaging DivisionTwin Rivers Paper Company

Westlam Industries Ltd.Weyerhaeuser NR Company

BUYERS WHO WANT TO MAKE informed,sustainable paper purchasing decisions canturn to a comprehensive online resource foradvice — including the latest informationabout certification programs such as SFI.

The Paper Life Cycle project (www.thepa-perlifecycle.org) details critical environmen-tal issues from the forest through paper man-ufacturing process, end-use and recovery in ascience-based and interactive format. It pro-motes greater understanding of the key issuesthroughout the paper supply chain, coveringtopics such as climate change, forest practicemanagement, recycling, illegal logging,energy use and product performance.

Launched in July 2010, The Paper Life

Supporting Responsible Paper Buying Decisions

Cycle was developed by Metafore, a programof non-profit GreenBlue, in collaborationwith stakeholders across the paper supplychain including associations, manufacturers,paper buyers, academic institutions and NGOs.

Ruth Noguerón, Associate with the WorldResources Institute, assisted in the initialreview of the site, and says: “Given theimmense environmental challenges facingthe world today, it’s critical that we fosterhealthy ecosystem management through the sustainable use of paper and forestryproducts. The Paper Life Cycle is a resourceto help understand the environmental issuesrelated to paper production and use.”

TWO RECENT BLOGS POINT OUT THATrecycled and certified paper are bothresponsible choices when it comes to envi-ronmental performance.

In Finch in the Forest, Roger Dziengeleski,Vice President and Senior Forester for FinchPaper, says that asking whether recycled orcertified is better is like asking what’s better— water or water? After all, it’s the sameresource — both are made with wood fiber.The blog is posted at http://finchpaper.com/2010/04/sorting-out-the-facts-in-the-recy-cled-vs-certified-fiber-debate/.

It’s time to set aside emotional argumentsand look at the facts, he writes. While recy-cling is good for the environment, it does notsave forests. After all, fiber cannot be recycledforever, and paper is essentially a byproductof logs cut for lumber and furniture.

“Our focus should be on saving forests,not trees,” Dziengeleski says. “If you reallywant to help save forests, you should buypaper that is third-party certified to comefrom well-managed forests (FSC, SFI, AmericanTree Farm and PEFC are all helpful in thisarea). By rewarding those who use the bestforest management science and techniques,you help ensure that forests remain as forests.We need to see the forest for the trees!”

In a www.greenbiz.com blog, LisaMorden, Global Sustainability Leader forKimberly-Clark Professional, says recycledfiber is not the only way to make paper products greener. Third-party forest certifica-tion “has emerged as an important tool to

measure and communicate the social andenvironmental performance of forest opera-tions.” She lists SFI, Canadian StandardsAssociation, Forest Stewardship Council,CERFLOT (Brazil) and Programme for theEndorsement of Forest Certification

She concludes: “While they may not be astrendy as '100 percent recycled fiber' prod-ucts, tissue and towel products made withresponsibly sourced recycled and virginfibers can help people use less, waste less,and leave more for the future. With a littlebit of legwork, businesses can find suppliersthat share the belief that environmental pro-tection is critical to business success and thatintegrate environmental considerations likesustainable fiber sourcing into all aspects oftheir operations and product development.”

The blog is posted at http://www.green-biz.com/blog/2010/07/09/recycled-fiber-only-way-make-paper-products-greener

PAGE THREE

COMPANIES CERTIFIED FORRESPONSIBLE SOURCING AND

ASSOCIATED LABELS99

CHAIN-OF-CUSTODY CERTIFICATES

936

PEFC ANNEX 4 (U.S.) CHAIN-OF-CUSTODY CERTIFICATIONS

333

CHAIN-OF-CUSTODY CERTIFIED LOCATIONS

(A company with multiple facilities, such as a paper merchant or printer,has the option of including more than one facility under its certificate.)

2,210

HERE ARE SOME OF THE HIGHLIGHTSof the 2010 SFI Annual Conference Sept. 21to 23 in Vancouver, British Columbia, whichwill be moderated by Rick Jeffery, President,Coast Forest Products Association:

Opening Session: SFI President andCEO Kathy Abusow; Oregon State Foresterand SFI Board Chair Marvin Brown; DanaHayden, Deputy Minister, British ColumbiaMinistry of Forests and Range, and Dr. JohnInnes, Dean of Forestry, University of BritishColumbia, will welcome delegates. Dr. Inneswill also talk about how the SFI program canengage the academic community. TheMusqueam Nation will welcome delegates totheir traditional territory with an Aboriginaldance celebration, followed by a blessing ofthe conference from an elder representingthe Musqueam band.

Keynote Speaker: Linda Coady, formerVice-President of Sustainability for theVancouver Olympics Organizing Committeeand now a Distinguished Fellow at theUniversity of British Columbia, will shareher insights on Certification, CorporateSocial Responsibility and Sustainability —The Next Generation.

Customer Collaboration and MarketDemand: Al Dragone, CEO, UnisourceWorldwide Inc., and Eric Paradis, Vice-President, Merchandising/Building Materialand Forest Products, RONA, will look at howtheir companies are working with the forestsector and other stakeholders to advanceresponsible forest management and meetcustomer demands.

Global Partnerships and Procurement:Benjamin Singer, Forest Affairs Officer, UNForum on Forests Secretariat, Sofie Tind-Nielsen, Project Manager of the UK's CentralPoint of Expertise on Timber (CPET), and Dave Ingersoll, Senior InternationalTrade Analyst, U.S. International TradeCommission, will explore how leading part-nerships in the international landscapeadvance responsible forestry worldwide.

Conservation and CommunityPartnerships in Action: Daniel Petit of theNational Fish and Wildlife Foundation andPete Davidson of Bird Studies Canada willdiscuss the importance of the newest SFIgrant initiative, and Corby Lamb of CapacityForest Management will discuss the process

2010 SFI Conference: The Power of Partnerships

nine Aboriginal communities in WesternCanada used to reach SFI certification.

Canadian Boreal Forest AgreementPanel: Bruce Lourie, President, IveyFoundation, and Wayne Clogg, Senior VicePresident, Woodlands, West Fraser TimberCo. Ltd., will offer perspectives on involve-ment in the agreement and what it means.

Green Building in the Marketplace:Kathy Abusow will join champions of greenbuilding from the United States and Canadafor an update on recent developments in thegreen building sector. Panel membersinclude John Wagner, co-founder of theCertified Green Dealer Program, and GreenEditor for LBM Journal, Qualified Remodeler,and Residential Design and Build magazines,will offer views of trends and opportunitieswhen it comes to green building. Ann Ralphof Built Green Canada and Terry Petkau ofHabitat for Humanity Canada will discussHabitat Canada's collaborations with SFI andBuilt Green Canada. Steve Lovett,Consultant, Blue Ribbon Commission forSoftwood Lumber Check-off, and Founderand President, Phoenix Strategic SolutionsInc., will provide a status report on thecheck-off program.

Market Trends and Emerging Issues:Michael Goergen, Executive Vice-President,Society of American Foresters, and Chair, SFIExternal Review Panel, will speak aboutdevelopments in carbon offset markets, andthe role of forests and forest products. DerikBroekhoff, Vice President of Policy, ClimateAction Reserve, will speak about their recently updated forest project protocol andits use in the domestic carbon offset market.Bill Street, Director of the WoodworkersDepartment at the International Associationof Machinists & Aerospace workers, SFIBoard Member, and Chair of the Programmefor Endorsement of Forest Certification(PEFC), will talk about the strong SFI-PEFCpartnership, and how the two programs canwork together to address issues and opportu-nities that lie ahead.

For more information or to register, visit theconference page on the SFI website atwww.sfiprogram.org/conference-2010.phpor contact Amy Doty. For more informationabout sponsorship opportunities, contactAllison Welde.

CURRENT PROGRAMSTATISTICS (AS OF AUGUST 31, 2010)

SFI PROGRAM PARTICIPANTS251

AREA THIRD-PARTY CERTIFIEDto the SFI 2005-2009 Standard or

SFI 2010-2014 Standard

179.7 million acres/72.7 million hectares

NEW SFI PROGRAM PARTICIPANTSAinsworth Engineered Canada LP – Alberta Division

Georgia Biomass, LLCSinclar Group Forest Products Ltd.

Yakama Nation

SFI IMPLEMENTATIONCOMMITTEES

Making Use of Invasive Species GuideWhen Dave Chura, Executive Director of the MinnesotaLogger Education Program (MLEP), was on a site visit inlate July, he noticed something hanging behind the seatin the cab of Scott Pittack’s harvester. “I was pleasedand impressed to see Scott had the SIC Guide toInvasive Species and St. Louis County Endangered andThreatened Species cards hanging in his cab for quickreference,” Chura says. The Minnesota SIC’s cards,distributed at MLEP 2010 spring loggers conferences,help to identify invasive species and offer advice onways to stop them. Pittack, CEO of Pittack Logging, wasthe Minnesota SIC’s 2008 logger of the year.

SFI Represented at Southeast ConferenceSFI Implementation Committees from Florida, Georgiaand Alabama teamed up with Georgia Pacific and SFIInc. to have a booth at the 2010 Southeast BuildingConference and Green Building Show in Orlando, FL.The booth was staffed by James Norris (GilmanBuilding Products, LLC) and Benji Addison (HancockForest Management).

PAGE FOUR

THE U.S. GREEN BUILDING COUNCIL(USGBC) has received a letter signed by 79members of Congress, letters from 11 U.S.Governors, and a copy of the SFI on-linepetition with nearly 6,000 signatures — justsome of the letters urging the council toaccept all credible forest management certi-fication systems for qualification under theLeadership in Energy and EnvironmentalDesign (LEED) rating system.

SFI President and CEO Kathy Abusowsays she hopes USGBC gets past the out-dated process and politics around the LEEDforest certification policy. “For the sake ofour forests, our communities, the tens ofthousands of family foresters who maketheir livelihoods from forestry, and thefuture of green building across NorthAmerica and globally, it is time for USGBCto do the right thing and recognize all cred-ible forest certification standards, includingSFI, ATFS, PEFC, CSA and FSC. It’s whatother green building programs and codesglobally already have applied. Multiple forest certification programs push each otherto do better, and they serve different needs.”

Bipartisan EffortRep. Kurt Schrader (Democrat-Oregon) andRep. Bob Goodlatte (Republican-Virginia)initiated a letter that was signed by 79 mem-bers of Congress representing 35 states.

The letter, posted on the SFI website atwww.sfiprogram.org/files/pdf/House-letter-LEED_2010jul.pdf, urges USGBC to expediteits review of certification programs for qualification under LEED, to ensure strongmarkets for domestic lumber producers andforest landowners, which is vital to thefuture of forests and forest industry workers.

“This bipartisan and robust messagesigned by Democrats and Republicans fromacross our country sends a powerful message: while we support the United StatesGreen Building Council (USGBC) we urgethem to change the LEED certification system to support the use of wood producedby Americans,” says Schrader.

“America’s forests and forest productsindustry are the backbone of many ruralcommunities across the country, providingfamily-wage jobs and economic develop-ment, while also providing clean air, waterand wildlife habitat,” says Goodlatte. “Theapproach that USGBC is taking discouragesthe creation of American jobs and recoveryfrom our economic crisis.”

SFI Petition – 6,000 SignaturesOn July 15, SFI Inc. gave Rick Fedrizzi,USGBC President, CEO and Foundation

UPDATE ON USGBC, LEED AND FOREST CERTIFICATION

Chairman, a petition with nearly 6,000 signatures calling for an open approach tocertification through LEED.

In an accompanying letter, KathyAbusow included some of the hundreds ofcomments from the petition: “Many of thesignatories are not USGBC members so theyare not part of the official process and cannot cast a vote, but their voices should beheard on this important issue because itdirectly impacts their communities, theirforests, their families and their jobs.”

The SFI program launched the on-linepetition in March after hearing from indi-viduals and groups who wanted to expresstheir views. To sign the petition or view the comments, visit www.ipetitions.com/petition/leed.

Richland Adopts Draft CodeRick Weiland, CEO of the InternationalCode Council (ICC), personally congratulatedRichland, WA, for becoming the first localgovernment in the United States to adoptthe draft International Green ConstructionCode (IgCC) and “providing leadership foryour colleagues around the U.S. and ourglobal partners around the world.”

The IgCC, which is currently undergoing

public review, was developed in response torequests from building officials for a regulato-ry code for green buildings that is clear andscience-based. It requires that wood andwood products, other than salvaged or reusedwood products, must be certified to SFI, FSC,PEFC or an equivalent certification scheme.

Close Look at Rating SystemsBritish Columbia’s Forestry InnovationInvestment (FII) has posted a fact sheetBuilding Green and the Benefits of Woodthat looks at green building rating systems,codes and standards, and the benefits ofusing wood in green designs.

It includes a summary of three prominentgreen building rating systems in NorthAmerica — ANSI/GBI 01-2010: GreenBuilding Assessment Protocol forCommercial Buildings (Green Globes), theNational Association of Home Builders(NAHB)/International Code Council (ICC)National Green Building Standard andLeadership in Energy and EnvironmentalDesign (LEED) Design. The summary showsall three contain detailed – and often identi-cal – requirements related to energy, water,pollution, materials and resources, indoorenvironment and site/transportation.

Widespread Demands for an Open LEEDTHE USGBC IS HEARING FROM LEADERS in North America and from around the world, including 11 gover-nors. Brad Henry of Oklahoma and Robert F. McDonnell of Virginia are the latest to write letters, joining colleagues from Arkansas, Idaho, Maine, Michigan, Minnesota, Mississippi, Montana, Oregon, and Washington.

In his letter, Gov. McDonnell says: “Besides FSC, there are other credible, independently audited certifica-tion programs used across far more acres in the Commonwealth, such as the American Tree Farm System(ATFS) and the Sustainable Forestry Initiative (SFI). Failure to recognize Virginia’s well-managed forests in favorof concrete and steel is neither environmentally nor economically sound and will serve only to encourage theimportation of wood products from our foreign competitors.”

And forest certification standards from 12 countries — Australia, Canada, Denmark, Finland, Germany,Ireland, Italy, Malaysia, the Slovak Republic, Spain, the United Kingdom and the United States — have called on the USGBC to end its discrimination against wood and accept all credible sustainable forest certification standards.

“If the USGBC wants to demonstrate real leadership it will finally do the right thing and accept all credible forest certification programs, allowing builders and architects choice when it comes to building sustainably,” says Antonio Brunori, National Secretary of PEFC Italy.

“Less than 10 per cent of the world’s forests are certified, yet LEED does not recognize the more thantwo thirds of the world’s certified forests that meet PEFC’s Sustainability Benchmarks,” says PEFCInternational Secretary General Ben Gunneberg. About 551 million acres/223 million hectares are certified tonational standards endorsed by independent non-profit PEFC, including the SFI Standard, and none are eligible for the LEED credit.

Gunneberg also says USGBC should increase the number of credits for using wood products. "To qualifyfor one LEED credit, wood must comply with 81 individual benchmarks – something no other buildingmaterial is required to demonstrate.”

USGBC, LEED, FOREST CERTIFICATION UPDATE CONTINUED

AN OPINION ARTICLE IN THE Oregonianby forest sector leaders says when it comes toforest products, LEED shortchanges NorthAmerica's and Oregon's forests by not award-ing credit to wood certified by SFI and ATFS.

The article was written by Marvin Brown,Oregon State Forester and Chair of the SFIBoard; Clint Bentz, an Oregon family forestlandowner and Chair of the American ForestFoundation Board; David Ford, an Oregon family forest landowner and ExecutiveDirector of the Oregon Small WoodlandsAssociation; and Steve Wilson, member of theOregon Board of Forestry and Secretary-Treasurer of Woodworkers District 1 of theInternational Association of Machinists andAerospace Workers. It is posted at www.ore-gonlive.com/opinion/index.ssf/2010/08/green_buildings_open_wood_cred.html

It points out that an exclusive LEED policy isa problem for Oregon, which has more than

five million acres certified to SFI and ATFS and500,000 acres certified to FSC. “With a lifetimeof first-hand experience and extensive back-ground in the application of forest certificationprograms in our state, we find it bewilderingthat the Green Building Council has notopened its LEED policy to all credible forest certification programs.”

In an article in ProSales, Craig Webb out-lined the benchmark changes and the reasonswhy many organizations do not feel the currentdraft properly addresses forest certificationissues. In an earlier item, ProSales quotedMichael O’Brien, President of the NationalLumber and Building Material DealersAssociation as saying if LEED is to remain rele-vant in the marketplace, it should recognize allmajor certification programs, including SFI, FSC,ATFS, CSA and PEFC.

Jason Metnick, SFI Senior Director, MarketAccess and Product Labeling, and Nadine Block,

Senior Director, Government Outreach, didradio interviews that reached more than825,000 listeners of 400 radio outlets inArkansas, Montana, Michigan, Minnesota,Mississippi, Oregon, Washington, as well as theNorthern Ag Radio Network and the nationallysyndicated Lars Larson Show. “We want localforest owners to get a fair shake from theUSGBC and get credit for certification to SFI,CSA, ATFS or PEFC,” Metnick says. “It’s excitingto see more and more people take notice andsupport the movement to open LEED.”

Mother Nature Network, which provideson-line news about environmental and socialresponsibility, has posted the SFI short videooutlining the value of wood and SFI certifica-tion at http://www.mnn.com/your-home/green-building-remodeling/sponsorvideo/join-the-movement-to-open-leed. It also invitesreaders to sign the SFI on-line petition.

Reaching Out Through Media

SFI INC. HAS PROVIDED COMMENTS in support of a rule proposed by the U.S.Department of Energy (DOE) that will allowagencies to choose green rating systems, noting multiple rating systems in the market-place spurs competition and leads to signifi-cant improvements.

Nadine Block, SFI Senior Director, GovernmentOutreach, says SFI Inc. strongly supports govern-

ment efforts to promote the use of energy-efficient construction. SFI Inc. applauded the pro-posed approach to identify minimum criteria forgreen building rating systems utilized by federalagencies and to create a list of all green buildingrating systems determined to meet the criteria.

SFI Inc. strongly recommended that, in itslist of approved systems, DOE include pro-grams such as ANSI/ICC 700-2008:National

Green Building Standard and ANSI/GBI 01-2010: Green Building Assessment Protocol forCommercial Buildings, which appear to meet allthe statutory criteria while recognizing the pos-itive aspects of wood products and all credibleforest certification systems. The SFI Standard isrecognized by these rating systems as well asothers from around the globe. For more infor-mation, contact Nadine Block.

SFI Backs U.S. Sustainable Design Proposed Rule

JESSICA HOMYACK KNOWS THAT MANY SPECIES of wildlife call working forests home.

Dr. Homyack is a biologist withWeyerhaeuser, and she’s seen plenty ofexamples of forestry operations co-existingwith wildlife habitat. In fact, a pair of redwolves — one of the most endangeredcanids in the world — included SFI-certifiedWeyerhaeuser lands in northeastern NorthCarolina as part of their territory, and areraising five pups this summer.

Red wolves were once common across theeastern and south-central United States butfell victim to predator control programs andloss of habitat. To protect the species fromextinction, the U.S. Fish and Wildlife Service(USFWS) captured as many as possible in the

1970s so they could breed them in captivityand reintroduce them. The red wolf is thefirst predator to be restored to the wild afterbeing extirpated in the wild.

Informal involvement in the red wolfrecovery effort is just a small part ofHomyack’s job — Weyerhaeuser is involvedin a diversity of environmental researchactivities with NGOs and universities andmaintains an active presence in the scientificcommunity. The SFI program has a long-standing commitment to research, and is theonly certification program that includesresearch in its standard requirements.

Red Wolves Set Up Home in Working Forest

Photo by Ryan Nordsven, USFWS

PAGE FIVE

PAGE SIX

THE OPEN SPACE INSTITUTE (OSI) is reaching outto 30 of the largest landowners in the easternUnited States, representing 38 millionacres/15 million hectares of forestland, towork with them on a project that will createmaps and a report that examine the publicbenefits of protecting large tracts of privateforestland.

Abigail Weinberg, Research Manager withOSI, said in a webinar sponsored by the SFIprogram that as of Aug. 1, eight landownerswho collectively hold 16 million acres/6.5million hectares have agreed to participatein the Private Forestland PlanningCollaborative. “There is a lot of pressure toconvert forestlands, and we want to collabo-rate with private landowners to inform thepublic debate,” she said. “We need toencourage policies and funding that willkeep working forests as forests. To do this,we want to demonstrate the importance oflarge ownerships in holding together themosaic of privately owned forests, creatingand retaining jobs, and protecting drinking

water sources and wildlife habitat.” Weinberg also said OSI does not expect

the information it gathers to sit on the shelf.“It will be made available to conservationorganizations and industry leaders to advo-cate to policymakers for expanded easementfunding, new tax incentives and markets forworking forestland,” she said. “It will help tofocus funding on areas of greatest water,wildlife and economic value.”

Troy Harris, Vice President-Operations ofSFI-certified Wells Timberland REIT Inc., isexcited about the project’s potential. “This isa fantastic, and practical, tool to help usunderstand the environmental side of ourworld,” he says. “It’s a holistic approach — Idon’t need to know what neighboringlandowners are doing, but I do want to knowhow values such as water and wildlife arebeing protected across the landscape, andhow we fit in.”

Harris says it will help Wells Timberlandshow how it is meeting SFI requirements,such as promoting biological diversity and

managing wildlife habitat. Data will be presented in aggregate, and OSI will only useit in a manner approved by the landowner.

The first phase of work will be to developa series of maps examining existing publicvalues provided by privately held lands, andthe potential for losing these values throughforestland conversion. The data collectionand mapping analysis should be completedby spring 2011. In the second phase, partnerNGOs and public officials at the state andfederal level will be engaged to make a casefor easement funding and new markets forforestland.

American Forest Management, a privateconsulting firm, has been hired to developthe maps and assist with landowner outreachand an expert Advisory Committee, consist-ing of industry leaders such as Scott Jones,Clark Binkley and Mike Clutter, are inform-ing the study methods and approach. Formore information, contact Abby Weinberg at212-290-8200, ext 235 or visit the OSI website at www.osiny.org.

SFI Webinar Promotes Conservation Collaborative

THE WORLD RESOURCES INSTITUTE’S (WRI)Southern Forests for the Future project —which includes a dynamic mapping websitewww.SeeSouthernForests.org and accompa-nying publication — aims to catalyze moreforest conservation and sustainable manage-ment by making more people aware of thevalue of America’s southern forests, and thepressures they face.

The forests of the southern United Statescover about 214 million acres/87 millionhectares and provide important ecosystemservices such as fresh water, timber andrecreation. However, these forests are underintense pressure from urbanization, surfacemining, and other threats, and this is com-plicated by the fact 87 percent of the land isprivately owned, often in small parcels.

"The Southern Forests for the Future project is helping private forest landownersof all sizes realize the potential economicbenefits of conserving and sustainably managing their forestland by providing valu-able information about available ecosystemservice markets and other financial incentiveprogram opportunities," says Peter Stein,

Managing Director of The Lyme TimberCompany, an SFI program participant.

And there is a role for certified companiesin addressing some of these drivers ofchange, says WRI Research Analyst LoganYonavjak. “We would like to see more certi-fied lands in the southeast — and would liketo know where certified lands are locatedbecause this tells us that a base level of sustainable management is occurring, andalso helps with landscape-scale conservationplanning.”

Southern Forests for the Future providesdata about southern forests,their history, what is likelyto impact them, and whatmeasures might help toensure they continue toprovide their many bene-fits. The project’s long-termgoal is to help catalyze sustainable management ofan additional 20 percent of southern U.S. forests by2020.

In addition to the map-

ping tool (www.SeeSouthern Forests.org) andpublication, WRI is conducting research thisyear to identify incentives such as paymentsfor ecosystem services that will encouragelandowners to keep forests as forest and man-age them sustainably. In 2011, WRI will pilotsome of the more promising initiatives, in col-laboration with southern landowners andother partner organizations. For more informa-tion about the southern forests project, contactLogan Yonavjak at lyonavjak@wri.org.

Taking a Closer Look at Southern Forests

A dynamic mapping website includes time-series mapsshowing trends and changes.

PAGE SEVEN

A RECENT ARTICLE IN The Hard CopySupplies Journal found there are many reasons why companies use multiple certification systems — including access tocertified fiber to meet demand and moreconsumer choice.

The article — Environmental Certificationon Paper: A Look at Who Is Using FSC andSFI in North America — also found paper-makers believe choosing multiple programsbetter achieves widespread responsible forest management and competitionencourages improvements to certificationschemes.

Based on interviews with a number ofpapermakers, the article found most believe

SFI and FSC are both great standards withtheir own sets of challenges. It concludesthat existing forest certification, fiber sourcing and chain-of-custody are all needed— and called on companies to provide moreeducation for consumers and small- andmedium-sized businesses (SMBs).

“While enterprises may have procure-ment policies and be well versed in ‘eco-speak,’ more consumers and SMBs mustlearn to decipher the ‘alphabet soup’ andrecognize that acronyms such as FSC and SFIdenote sustainable forestry,” the articlestates. Online registration is needed to readthe full article at http://journal.lyra.com/TheLyraWeb/ShowArticle.aspx?ID=2520.

Article Looks at Value of MultipleCertifications

SFI Label Included in EducationResource

A LEADING PUBLISHER of educationalproducts in the United States has produceda Going Green series to encourage studentsto take care of the environment by adaptingthe way they live and do things — with asection in the Grade 3-5 book called Learnabout Labels that refers to SFI certification.Produced by Teacher Created Resources

(www.teachercreated.com), the Going Greenbooks allow students to examine their roleas a consumer, and learn about the meaningof different symbols and seals. Each bookalso has sections that focus on reducingtrash, reusing items, recycling garbage andsharing what they learn with others.

PLATINUM SPONSOR

GOLD SPONSORS

CONSERVATION CORNER SPONSORS

SILVER SPONSORS

• KATHY ABUSOW,202-596-3453 (United States)613-722-8734 (Canada)President & CEOKathy.Abusow@sfiprogram.org

• JENNIFER FARANT, 613-722-8734Executive Assistant to Kathy AbusowJennifer.Farant@sfiprogram.org

• RICK CANTRELL, 864-653-7224Vice President & COORick.Cantrell@sfiprogram.org

• KAREN BRANDT,+46 070 289 1012 (Europe)Vice President, Market AffairsKaren.Brandt@sfiprogram.org

• JASON METNICK, 602-374-6539Senior Director, Market Access and Product Labeling Jason.Metnick@sfiprogram.org

• NADINE BLOCK, 202-596-3456Senior Director, Government OutreachNadine.Block@sfiprogram.org

• ALLISON WELDE, 202-596-3452Director, Conservation Partnerships and CommunicationsAllison.Welde@sfiprogram.org

• SUE MCMILLAN, 250-508-8323Director, MarketingSue.McMillan@sfiprogram.org

• DANNY KARCH, 514-629-7405National Director, Market Access (Canada)Danny.Karch@sfiprogram.org

• AMY DOTY, 202-596-3458Manager, Community OutreachAmy.Doty@sfiprogram.org

• JULIA HERSHBERGER, 202-596-3450Office ManagerJulia.Hershberger@sfiprogram.org

The SFI program is endorsed by theProgramme for the Endorsement of ForestCertification schemes (PEFC), an internationalumbrella organization recognizing rigorous forest certification programs. PEFC and itsendorsed standards are accepted by govern-ments around the world.

• RACHEL DIEROLF, 613-274-0124Secretary, PEFC US Governing BodyStatistical Services, SFIRachel.Dierolf@sfiprogram.org

SFI INC. CONTACTS:

PEFC/29-1-1

SFI Inc. is an independent 501c(3) non-profit charitable organization, and is solely respon-sible for maintaining, overseeing and improving the internationally recognized SustainableForestry Initiative (SFI) program (www.sfiprogram.org). Across North America, more than175 million acres/70 million hectares are certified to the SFI forest management standard,making it the largest single standard in the world. SFI chain-of-custody certification tellsbuyers how much certified, responsibly sourced and/or recycled content is in a product.The SFI program’s unique fiber sourcing requirements promote responsible forest manage-ment on all suppliers’ lands. SFI Inc. is governed by a three-chamber board of directorsrepresenting environmental, social and economic sectors equally.

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SFI INC.'S NEW OFFICE MANAGER isJulia Hershberger. As well as managing theWashington, DC, headquarters office, shewill be the main contact for generalinquiries and publication requests as wellas coordinating logistics for tradeshowsinvolving SFI staff. Julia joined SFI Inc.

Julia Hershberger Named SFI Office Manageron a temporary basis six months ago, andhas three years of administrative and eventplanning experience. She is also a skilledmusician – she earned an undergraduatedegree in music from Goshen College inIndiana and taught flute for several years aswell as working in a music library.

Trade ShowsThe SFI program was represented at a number of recent trade shows, including:

NAHB National Green Building Conference May 16-18, Raleigh, NC

Retail Marketing Conference 2010May 24-26, Orlando Florida

AIA Expo 2010 June 10-12, Miami

Canadian Wood Pallet and Container AssociationMay 19, Toronto, Ontario

Canadian Green Building CouncilJune 8-10, Vancouver, British Columbia

Purchasing Management Association ofCanada June 9-11, Regina, Saskatchewan

Gravure Association of America –Environmental Workshop

June 15-17, Milwaukee, WI

Royal Architectural Institute of Canada June 24-26, Saskatoon, Saskatchewan

American Tree Farm Annual Conference June 13-15 Burlington, VT

Southeastern Lumber ManufacturersAssociation July 14-17 Naples, FL

Print Oasis July 19-20 Washington DC