Delonix Regia Hotel

Agenda

Mission Statement

• A place of hospitality like no other hotels, creating enjoyable moments and wonderful experience for every person.

Core Values

Guiding Principles

The Team

• List CEO and key management by name.• Include previous accomplishments to show that these are

people with a record of success.• Summarize number of years of experience in this field.

The Team

Chief Executive Officer• Profit making• Able to expand the business• Not able to monitor whole progression

Manager• Assist CEO plan execution• Give ideas on business expansion• Provide tactical goals• Instruct the under layer

The Team

Marketing head• Advertising/ promotion• First line• Routine operation• Very short term goal

Finance Head• Control inflow and outflow of assets• First line• Provide guidelines for employees

The Team

Human Resource Head• Control company headcounts• Promote staff• Set guidelines for HR employees • Send hotel employees for upgrading

Lobby Head• Maintain hotel facilities• Train lobby staff

The Team

Management Head• Manage hotel resources• Distribute tasks• Overlook operations

Visitors Arrivals to Singapore(thousands)

1998 2005 2006 2007 2008

6,242.2 8,943.0 9,751.0 10,284.5 10,115.6

From Yearbook of Statistics Singapore, 2009

SWOT Analysis

• Increase visitors in Singapore• Technology Advancement

Business Concept

• Implement latest technology into hotel

• << Insert video>>

Goals and Objectives

• Giving customers a brand new experience in Delonix Regia Hotel.

• Building a prestige hotel brand among customers.• Obtaining 90% occupancy rate during the peak periods.

Financial Plan

• Outline a high-level financial plan that defines your financial model and pricing assumptions. – This plan should include expected annual sales and profits for the next

three years.– Use several slides to cover this material appropriately.

Resource Requirements

• List requirements for the following resources:– Personnel– Technology– Finances– Distribution– Promotion– Products– Services

Risks and Rewards

• Summarize the risks of the proposed project and how they will be addressed.

• Estimate expected rewards, particularly if you are seeking funding.

Key Issues

• Near term– Identify key decisions and issues that need immediate or near-term

resolution.– State consequences of decision postponement.

• Long term– Identify issues needing long-term resolution.– State consequences of decision postponement.

• If you are seeking funding, be specific about any issues that require financial resources for resolution.