Deloitte Social Media Analytics Event: SwissCom presentation
13
Swisscom Social Media Deloitte Deloitte 24.11.11. Patrick Moeschler Head of Social Media Corporate Communications Swisscom
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Transcript of Deloitte Social Media Analytics Event: SwissCom presentation
Swisscom Social MediaDeloitteDeloitte24.11.11.
Patrick MoeschlerHead of Social MediaCorporate CommunicationsSwisscom
Agenda2
Agenda
2011
• Swisscom on Social Media
om A
GSe
ptem
ber 2
• Strategy & Data
rant
wor
tlich
er S
wis
sco
schl
er, S
ocia
l Med
ia V
erPa
tric
k M
oes
y
3
dd/m
m/y
yyy
ersi
on
Swisscom on Social Media aniz
atio
n, F
ilena
me_
Vena
me
& su
rnam
e, O
rga
Clas
sific
atio
n, F
irst n
Organisation Social MediaOrganisation Social Media
2011
Swisscom Group Sept
embe
r 2
Social Media Governance
Rsident
Busine Inn
FreialCusto
esCustom
novation
ee Brandsmers
mers
s
Swisscom Social Media MapSwisscom Social Media Map
Social Web 2011
om A
GThird Party
Social Web
68‘000
(Monitoring)
Sept
embe
r 2ra
ntw
ortli
cher
Swis
sco
Own68 000
2‘000 Readers
schl
er, S
ocia
l Med
ia V
er
8 ‘000
270‘000
8‘000
Patr
ick
Moe
s
750‘000
270 000
28‘000
Support-Community
750 000Views5‘000
(Monitoring)
y
6
dd/m
m/y
yyy
ersi
on
Facebook aniz
atio
n, F
ilena
me_
Vena
me
& su
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rga
Clas
sific
atio
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irst n
Facebook pageFacebook page
2011
Information om A
GSe
ptem
ber 2
Information
Entertainment rant
wor
tlich
erSw
issc
o
Brand Topics
Entertainment
schl
er, S
ocia
l Med
ia V
er
Dialogue
Brand Topics
Patr
ick
Moe
s
g
Facebook AppFacebook App
2011
om A
GSe
ptem
ber 2
rant
wor
tlich
erSw
issc
osc
hler
, Soc
ial M
edia
Ver
Patr
ick
Moe
s
DialogueDialogue
Positive feedback Negative feedback 2011
om A
G
Positive feedback Negative feedback
Sept
embe
r 2ra
ntw
ortli
cher
Swis
sco
schl
er, S
ocia
l Med
ia V
erPa
tric
k M
oes
Agenda10
Agenda
2011
• Swisscom on Social Media
om A
GSe
ptem
ber 2
• Strategy & Data
rant
wor
tlich
erSw
issc
osc
hler
, Soc
ial M
edia
Ver
Patr
ick
Moe
s
Strategy & Datagy
Functions of Social MediaFunctions of Social Media
2011
Brand-positioning
om A
GSe
ptem
ber 2
CommunicationProduct-development
rant
wor
tlich
erSw
issc
o
Social Media
schl
er, S
ocia
l Med
ia V
er
Support Community
SupportSales & Marketing
Patr
ick
Moe
s
MRHR
