We Are Group IV

Md. Mushfiqur Rahman (ID # 1110060030)Santunu Ghosh (ID # 1030052030)Bushra Rahman (ID # 1030274530)Uzma Alve Rafa (ID #1030668530)

History of Dell

• Dell computer was founded by Michael Dell. Dell traces origins to 1984 when Michael dell created PCs limited. The company changed its name to “Dell computer corporation” in 1988 and began expanding globally as a multi national company first in Ireland.

• In 1992 Fortune magazine included Dell computer corporation in its list of the world’s 500 largest companies. Michael Dell is the youngest CEO of the fortune 500 ever. Dell Inc. is now the 41st among the fortune 500 companies.

Mission statement• Customer satisfaction: Dell satisfies their customer

by providing their superior customer service.• Team satisfaction: Management and employees of

Dell inc. are committed to cooperating as a team for the purpose of profitability and gratification of a job well done.

• Community Satisfaction: Dell provides jobs in a clean, safe, environmentally sound atmosphere and be an active participant in community affairs.

Future Plan• Dell Inc. is planning a major expansion of its retail

presence in China, one of the company’s largest and fastest growing markets.

• Dell is planning six new tablets and three new Smartphones.

• In recent times Dell is planning for more powerful gaming laptops and desktops named “Alienware”.

• Dell’s supply chain optimization team has targeted forecasting for process improvement. Each group used its own judgment and biases to modify the forecasts of demand.

SWOT Analysisof Dell Inc.

• Strength :

Dell is the world’s largest PC maker. For the last couple of years it has held its position as market leader. The Dell brand is the one of the best known and renowned computer brands in the world.

Dell cuts out the retailer and suppliers directly to the customers. It uses information technology and Customer Relationship Management approaches to capture data and its loyal customers. Dell has total command of the supply chain.

• Weakness :

The company has such a huge range of products and components from many suppliers from different countries, that there is occasional products recall that can cause Dell some embarrassment.

Dell is a computer maker, not a computer manufacturer. It buys from a group of hi tech component manufacturers and this allows Dell to focus on marketing, logistics and other business operation.

• Opportunities :

Dell is pursuing a diversification strategy by introducing many new products to its product line. This initially has meant good such as including printers and toners, but now also included LCD television and other non-computing goods.

Dell is making and selling low cost, low price computers to PC

retailers in the United States.

• Threats:

The single biggest problem for Dell is the competitive rivalry that exists in PC market globally. Dell sources from Far Eastern nations where labor cost remain low. But there is nothing stopping competitors doing the same. Even sourcing the similar components from similar suppliers.

Dell being global in its marketing and operations and is exposed to fluctuations in the World Currency Markets. Changes in exchange rates could leave the company exposed to potential losses in parts of its supply chain.

Products Of Dell Inc.

Products•Desktops•Servers•Notebooks•Netbooks•Peripherals•Printers•Televisions•Scanners•Pen Drives •Smart Phones

The corporation markets specific brand names to different market segments.

•Its Business/Corporate class represent brands where the company advertises emphasizes long life-cycles, reliability, and serviceability. Such brands include: Optiplex, Vostro, Latitude and others.•Dell's Home Office/Consumer class emphasizes value, performance, and expandability. These brands include: Insprion, XPS, Adamo and others.•Dell's Peripherals class includes USB Pendrives and Printers; Dell monitors includes LCD TVs, plasma TVs and projectors for HDTV and monitors. Dell UltraSharp is further a high-end brand of monitors.

Dell's major

competitors

Dell As An Multi-National Company

• Dell is an American multi national technology based company centered in Round rock, Texas, United states.

• Dell has a big market share in China and India.

• In 2006, Dell cut its price in an effort to maintain its 19.2% market share

International market of Dell

• Dell International started in India about seven or eight years back by opening a customer contact center at Bangalore in 2001. In 2003, the second contact center was opened at Hyderabad.

• After the U.S., Dell India is the second biggest centre with 13,000 employees.

• About 90% of dell computers are manufactured in China.

Planning And Strategic Factors of Dell

Growth strategy

• Process streamlining: Dell built a significant advantage in the marketplace by focusing on innovations in the supply chain. Dell focused on enabling "just in time" delivery of parts and components.

• Product diversification: Dell has used a diversification strategy to enable business growth.

• Market penetration: Dell has achieved market penetration internationally with various segmentation strategies

Contingency planning

• Dell does not use any contingency planning instead Dell uses performance Assurance Performance Assurance is about lowering risks and controlling costs while ensuring performance. Contingency planning shares these same goals.

Global Product Development

•Dell’s global presence gives the company an innovation edge in important ways

Innovation Approach

•Dell helps drive the course of future industry innovation through a time-tested process that puts customer needs first.

Decision making

• The board of directors usually sets up five committees. Dell s functional structure included employees grouped together by the common skill and task performance to organize the value chain activities. The value chain activities are controlled by the managers. Later dell changed to be a market structure company.

• EMEA Marketing Senior Management team, develops and implements strategic solutions that helps Dell to improve decision-making capabilities.

Organizational design• Dell follows the neoclassical organizational

design. As any other multinational company delegation of authority also exist in Dell.

• Dells hierarchy is shrinking as managers are increasingly delegation in everyday decision making to employee.

• Project Managers at Dell have no direct reports, they rely on their people skills to get things done.

Delegation Of Authority

• Dells hierarchy is shrinking managers are increasingly delegation everyday decision making to employee who has access through it to the facts they need to provide excellent customer service.

Diversity & Inclusion

• Dell is committed to building a diverse environment that is reflective of a diverse global marketplace. They are striving to ensure they are engage with key marketplace segments to advance their global diversity and inclusion activities.

• Dell believes that to be a successful company and a great place to work, our business must be able to leverage the similarities and differences of all team members.

• Dell creates mutually beneficial partnerships with national civic organizations, professional development organizations, and multicultural business and community groups in advancing their marketplace and workplace diversity and inclusion activities.

Cultures And Values

• Dell actively foster a culture where employees can be confident and proud that they act legally and ethically.

• Dell’s Code of Conduct, entitled “Winning with Integrity,” encompasses a globally consistent set of guidelines articulating our standard of ethical behavior.

• The culture of integrity at Dell encourages the courage of the individual. The Global Ethics and Compliance Office receives an average of 350 inquiries per quarter.

• Dell uses both organizational structure and culture to have a direct bearing to their companies’ profit.

• Dell has a highly collaboration and informative process

• Dell uses development designs to maximize networking technology.

• Dell plans to gain additional benefits from its integrated identity environment by leveraging.

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