Dell PrecisionTM Workstation Dell | Precision™ · 2009. 5. 13. · 2 Precision™ Full 64bit...

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Dell Confidential Dell | Precision™ The New Technologies Enable More Realism with 64bit The New Technologies Enable More Realism with 64bit Dell Precision TM Workstation DELL International Inc. Brand Marketing 최 주열

Transcript of Dell PrecisionTM Workstation Dell | Precision™ · 2009. 5. 13. · 2 Precision™ Full 64bit...

Page 1: Dell PrecisionTM Workstation Dell | Precision™ · 2009. 5. 13. · 2 Precision™ Full 64bit system Launch Themes & Key Messages DELL • Dell themes: – “Driving standardization

Dell Confidential

Dell | Precision™

The New Technologies Enable More Realism with 64bitThe New Technologies Enable More Realism with 64bit

Dell PrecisionTM

Workstation

DELL International Inc.Brand Marketing

최 주열

Page 2: Dell PrecisionTM Workstation Dell | Precision™ · 2009. 5. 13. · 2 Precision™ Full 64bit system Launch Themes & Key Messages DELL • Dell themes: – “Driving standardization

Precision™2

Full 64bit system Launch Themes & Key Messages

DELL

• Dell themes: – “Driving standardization to speed innovation & to deliver real customer value”– “Now in an inflection point of customer choice – the convergence of standards-

based hardware, software, and the enabling Microsoft OS”

• Precision themes: – “Freedom to create with our compromise”– “Design bigger, animate with more realism, explore

to limits of your physical & virtual environment”

• Key Value Proposition:– Access to massive memory for

nearly real-time rendering – Maintain performance

& compatibility with existing 32-bit applications

Page 3: Dell PrecisionTM Workstation Dell | Precision™ · 2009. 5. 13. · 2 Precision™ Full 64bit system Launch Themes & Key Messages DELL • Dell themes: – “Driving standardization

Dell Confidential

It’s a Good Time to Be implementing

Standards-based Solutions!

Page 4: Dell PrecisionTM Workstation Dell | Precision™ · 2009. 5. 13. · 2 Precision™ Full 64bit system Launch Themes & Key Messages DELL • Dell themes: – “Driving standardization

Precision™4The days of Unix

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

$16.0

$18.0

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

With Standardization Costs Decline

Dell enters the Market Historic CPU Curve

MH

z

• Shared basic architecture extends usage, drives adoption– Advances continue to support innovation:

• 1985: 100k transistors 2005: 150 million transistors– Leveraging standards drops costs, but competition also dropped prices

10x the speed at

~1/10th the cost!500

1000

1500

2000

2500

3000

3500

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Avg

Pric

e Pe

r Wor

ksta

tion

: ID

C T

rack

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Standards-based workstations

Page 5: Dell PrecisionTM Workstation Dell | Precision™ · 2009. 5. 13. · 2 Precision™ Full 64bit system Launch Themes & Key Messages DELL • Dell themes: – “Driving standardization

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A Free Market Is Forced To Innovate Faster

• Competition Drives Innovation

• PLUS…

Optimizations in Business, Manufacturing, Workplace

Then NOW2D data

50 MHz, single thread

2D, 5 GFLOPs

ISA, 16 MB/s

IDE10Mbit shared Ethernet

Software 3D visualization

Processors 3600 MHz, multithreaded

Graphics 3D, 500 GFLOPs, Programmable

I/O PCIe x16, 8 GB/s

Storage SATA

Comms 1Gbit switched Ethernet

Page 6: Dell PrecisionTM Workstation Dell | Precision™ · 2009. 5. 13. · 2 Precision™ Full 64bit system Launch Themes & Key Messages DELL • Dell themes: – “Driving standardization

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Key Benefits of Transitioning from 32-bit to 64-bit (XP64) “Design Without Compromise”

• Lower costs without sacrificing performance– 64-bit computing at 32-bit platform costs – Maintain full compatibility & performance for existing 32-bit applications– Higher productivity, faster TTM

• Increased design flexibility– Work with larger data sets at a single workstation for streamlined workflow– View, analyze, and manipulate larger data sets on a single workstation– Ease of expansion for growth & new technology as needs change

• Deliver solid manageability and availability– Maintaining standards-based x86 architecture simplifies support &

systems management– Make changes real time, with minimal impact

Low

er C

osts

Low

er C

osts

Higher Efficiency &

RO

IH

igher Efficiency & R

OI

Page 7: Dell PrecisionTM Workstation Dell | Precision™ · 2009. 5. 13. · 2 Precision™ Full 64bit system Launch Themes & Key Messages DELL • Dell themes: – “Driving standardization

Dell Confidential

The Power of True, Standards-Based 64-Bit Computing is Here Now!

Page 8: Dell PrecisionTM Workstation Dell | Precision™ · 2009. 5. 13. · 2 Precision™ Full 64bit system Launch Themes & Key Messages DELL • Dell themes: – “Driving standardization

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Dell Precision Architecture - True 64-bit Computing

64-bit environments are defined by two primary features

16-bits 1978

32-bits 1985

64-bits 2004

Evolution of x86

Ability store, process & output 2x the data in 64-bit chunks

Addressability > 4GB• Access physical & virtual memory well beyond

the limitations of the OS or physical system

Compute

Performance More Memory

More Virt

ual

Memory!

!

Precision 380

Up to 4GB(and later 8GB)Mor

e Phy

sical

Memor

y!!

16GB

1TB

- AND -

More Virt

ual

Memory!

!

1TB

Precision 470/670

All Dell Precision desktops are “64-bit ready” means customers can harness the power of 64-bit anytime they’re ready!

Page 9: Dell PrecisionTM Workstation Dell | Precision™ · 2009. 5. 13. · 2 Precision™ Full 64bit system Launch Themes & Key Messages DELL • Dell themes: – “Driving standardization

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Dell Precision 64-bit Platform Positioning

“The lead 64-bit conversion platform”– 64-bit Value Proposition

2-4x the memory support of P4 systemsPerformance w/ nearly real-time access in memoryMore expansion & upgradeability

– For which users:• Who are doing:

– Large model rendering– Complex DCC– Finite analysis, or data-pulls from large databases– Developing apps for the XP64 OS

• Or who want to transition from Unix

“64-bit capable” for entry applications– 64-bit Value Proposition:

Increased productivity relative to standard desktops for entry 64-bit apps

– For which users: • Entry MCAD, DCC

Xeon Xeon 470/670470/670

P4 380P4 380

Page 10: Dell PrecisionTM Workstation Dell | Precision™ · 2009. 5. 13. · 2 Precision™ Full 64bit system Launch Themes & Key Messages DELL • Dell themes: – “Driving standardization

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64-bit Without Impact to Existing Infrastructures

Boot Up

System Start

• In 64-bit OS mode:

1.) 64-bit applications run simultaneously

2.) With outstanding 64-bit performance

3.) With access to large memory expansion

- OR -Load 32-bit OS Load 64-bit OS

• MS Office

• Current CAD, DCC applications

32-bit applications• MS Office

• Current CAD, DCC applications

Plus…• Large models• Complex content

creation

64- AND 32-bit applications

NOTE: No penalty to purchasing a 64-bit enabled system at XP64 launch even for customers whose 64-bit enable applications will follow!

• Unlike RISK, Unix or IA-64 architectures, Precision 64-bit enabled systems:

1.) Run 32-bit operating systems applications seamlessly

2.) Without performance penalty

Page 11: Dell PrecisionTM Workstation Dell | Precision™ · 2009. 5. 13. · 2 Precision™ Full 64bit system Launch Themes & Key Messages DELL • Dell themes: – “Driving standardization

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64 Bit Performance vs. 32Bit

SoftImage XSiWindows XP 32bit

Precision 6503GB Memory

(Animation resolution = 640x480)

SoftImage XSiWindows XP 64bit (Beta)

Precision 6706GB Memory

(Animation resolution = 1024x768)

• 3D model consists of over 80,000 individual hairs animated individually

− Each hair that passes in front of the model’s face is required to cast it’s own shadow resulting in additional hair models beyond 80K.

Simulation of 80,000 hairs individually rendered w/ nearly real time performance*

* Based upon a preview of a native 64-bit version of SOFTIMAGE® XSI®3D animation software on an Intel-based dual core prototype

Page 12: Dell PrecisionTM Workstation Dell | Precision™ · 2009. 5. 13. · 2 Precision™ Full 64bit system Launch Themes & Key Messages DELL • Dell themes: – “Driving standardization

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Where To Find WS Users Who Are Ready for 64-bit…?

ProfessionalsProfessionals Who Work In Which IndustryWho Work In Which Industry Using What Type of ApplicationUsing What Type of ApplicationElectrical Engineers Electronics, Computer Industry • Electronic Design Automation (EDA)

Mechanical Engineers Automobile, Aerospace • Mechanical Computer Aided Design (MCAD)

Military Defense • Geographic Info Systems (GIS)• Computer Aided Design (CAD)• Battle Simulation

Scientists Universities, Government Agencies, Research Institutes

• Climate Simulation• Finite Analysis (ex: crash testing)

Petroleum Engineers Oil companies; Seismic Service • Seismic processing• Visualization, topological mapping

Doctors, Medical Techs Healthcare • Medical Imaging Systems (MIS) • 3D modeling

Digital Animators Motion Picture, Cartoon, Gaming • Video editing• Computer Generated Imaging (CGI)

Print Media, Digital Artists Publishing & Prepress • Digital Content Creation (DCC) • Re-touching, editing

Financial Analysts/Traders Banks, Brokerages, Insurance • Spreadsheets• Real time financial data feeds

Architects Construction, Design • CAD

Any workstation customer who is working with large, complex dataAny workstation customer who is working with large, complex data setssets

Page 13: Dell PrecisionTM Workstation Dell | Precision™ · 2009. 5. 13. · 2 Precision™ Full 64bit system Launch Themes & Key Messages DELL • Dell themes: – “Driving standardization

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Thank you for your time