Delivering Real-Time, Dynamic, Relevant Content - WordCamp Providence 2013
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Big Business in the Smallest State:
A Panel Discussion on WordPress
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JESSE FRIEDMAN
DIRECTOR PROFESSOR AUTHOR
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@PROFESSOR
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FACEBOOKfacebook.com/WordPressAndWeb
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NEWSLETTERjes.se.com/newsletter
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WEBSITEjes.se.com
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OPEN SOURCE IDEAS
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CLOSE YOUR EYES
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NON-USER-INITIATED
DOWNLOADS
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ASTONISH
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JUST GIVE THEM THE BANANA
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IGNORE DATAYOU CAN NOT
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PHONE
Modern Browser
GPS
On The Move (possibly)
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INTERACTIVE STYLE TILES
http://interactivestyletiles.com
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DYNAMIC WEBENVIRONMENT
Website
Content, CTA, etc...Content, CTA, etc...
User User
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DYNAMIC WEB ENVIRONMENTS
Realtime, dynamic change to a websites content, using intuition to serve the user, what they want
before they’ve requested it, creating a genuinely unique
experience for that specific user.
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I ♥ GPSproximity is key
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RESTAURANTSmmmm food
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MANHATTAN, NY
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SEARCH
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\
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IN COMES DWE
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DYNAMIC WEB ENVIRONMENTS
Realtime, dynamic change to a websites content, using intuition to serve the user, what they want
before they’ve requested it, creating a genuinely unique
experience for that specific user.
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COOKIES
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JCPENNEY
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JCPENNEY
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SEVEN CLICKS
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SEVEN FREAKING
CLICKS
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SEVEN CLICKS
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AMAZON HOMEPAGE
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LOWES
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SUPER STORM SANDY
that b*#ch...
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I didn't have time to write a short letter, so I
wrote a long one instead.- Mark Twain
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MORE AN MORE• Terror alerts on Media Sites
• Travel Information
• Maps of facilities when you’re onsite (hospital)
• Remarketing
REMEMBER• TEST AND USE DATA!