Delivering impact and results in a connected world

BHP Billiton - robust and fast

• Speed – the “new normal”

• Less that 2 second page download, globally

Sydney’s transport system

Millions of transactions a month

Ongoing enhancements

Others stretchHow we work

Many of our competitors have their origins in one area (digital design agency, technical integrator or business strategist) and stretch into other areas.

Consulting/strategy

Design/AgencyIntegrator/Technical

We bridge the digital divideHow we work

At Adelphi Digital, we bridge across strategy, technical and design to deliver true digital creativity.

Digital Creativity

Consulting/strategy


What I’m going to cover1. Why it’s getting tougher in this disrupted, fast moving

environment

2. What we can see just around the corner, new technologies and their possibilities

3. Why these can set us down the wrong paths

4. What we need to do as organisations not to fall into these traps but to succeed where others are failing

Music industryFilm industryVideo rental industryPublishing industryTravel industry

What I’m going to cover

What we can see just around the corner, new technologies and their possibilities

You ain’t seen nothin’ yet

IoT & M2M Opportunities

Signs

CCTV

Energy

Signals

HVAC

Information

Temperature

Location

Security Air quality

Lighting

Personal

Directions

Noise

Fire & Emergency

HumidityMaintenance

Vibration

Access Control

Gas monitoring

Telecomms Infrastructure

Waste

Mobile Comms

Advertising

Weight

IoT & M2M Opportunities

Travel profile

Augmented Reality – IKEA

Physical Web / Beacons

Tom Cruise

Modular Phone

DBS Savour


Why these can make us go wrong

Spinning Globe

Celebrate remaining in Europe

Just an address please


What do we need as organisations not to fall into these traps but to succeed where others are failing

Bridge the digital divide

At Adelphi Digital, we bridge across strategy, technical and design to deliver true digital creativity.

Digital Creativity

Consulting/strategy


So what’s holding us

back?

Digital is a strategic competency

Not a tactical channel in the marketing mix

Nor an adjunct to your technical team

And it impacts every part of your business

The 5-year planMaking it sustainable

“At my previous companies building a website would be like unveiling the

new Taj Mahal, and then you had the next one two years later. Now you

start in a caravan and upgrade it bit by bit and keep things moving

forward, it’s a more iterative process.”

Ryanair CMO Kenny Jacobs

Producing paper not concrete outcomesMaking it sustainable

Big technology commitments and procurement

Need a mocked up image, for a contract

“Big clunky inflexible contract, monolithic systems ltd”

Using research rather than an experimental approach

Our understanding of the people formerly known as the audience needs become much more sophisticated.

Henry Ford

Faster horse

People’s imagination is bound what they already know

Or they may ask for something that’s impossible

Image credits: Jeff Gothelf

Fail fast, learn and iterate

Making it sustainable

Fear Making it sustainable

Readiness?

Digital leaders outperforming marketReadiness?

Tech

nolo

gy-e

nabl

ed in

itiat

ives

in:

• Cu

stom

er E

ngag

emen

t•

Inte

rnal

Ope

ratio

ns

Leadership capabilities including:• Vision• Governance, engagement

Source: Cap Gemini: The Digital Advantage – How digital leaders outperform their peers in every industry

Digital leaders outperforming marketRevenue Generation Profitability

Readiness?

Source: Cap Gemini: The Digital Advantage – How digital leaders outperform their peers in every industry

Digital readiness

Digital Business Digital Market Digital Resources

Processes

Structure

Leadership

Strategy

Competition

Partners

Customers

Products

Technology

Content

Money

People

Digital Native Organisation

Architects of digital change

Delivering impact and results in a connected world

Technology

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