Delivering Application Services in theSoftware Defined Data Center

Robert Healey

Market Solutions Director

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5.6 MILLION APPS DELIVERED

Every second of every day

*Source: 47 of Fortune 50 companies use F5

94%of the top Fortune 50 companies rely on F5

THE AVERAGE F5 CUSTOMER USES 312 APPS

160,000 F5 DEVICES

18,000 CUSTOMERS WORLDWIDE

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F5 was already there

20031999 - 2002 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

F5 IS ALREADY THERE

Birth of web as business platform

Virtualization

Birth of interactionAcceleration and

optimization

Rise of server virtualization

Virtualization

Enter cloudProgrammability and

acceleration

WebificationProgrammability

Access and identity

Internet of thingsProgrammability and

security

Rise of API and mobility

Programmability, scale, and performance

© F5 Networks, Inc. 4

“Software defined”everythingSDDC/Cloud

Everything is webified

Internet ofthings

Mobility

Advancedthreats APIs

Quality ofexperience

Time toMarket

Technology shifts center on applications

F5 Agility 2014 5

80% of CEOs believe technological advancements will drive the transformation of business over the next 5 years

Source: PwC 17th Annual Global CEO Survey (2014)

Yet 25% of CEOs are currently planning for it

F5 Agility 2014 6

New reality for application delivery

NEWOLDMinutesMonths

AgileWaterfall

ProgrammabilityManual Configuration

Extensible PlatformNew Product

Developer CommunityProduct Manuals

Programmable Access PoliciesStatic Access Rules

Contextual IdentityNetwork-based Identity

Just-in-time provisioningOver-provisioning

Multi-tenantSingle tenant

Network-agnosticNetwork-bound

F5 Agility 2014 7

We have to start thinking about the ADC asmore than just an enhanced load balancer…but look at the breadth of requirements that

we have across multiple applications todetermine the right mix of features.

–Mark FabbiGartner interview

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Building a framework to address market disrupters

Cloud

DevOps

Mobility

SDN/NFV

SecurityApp Deployment

App Delivery App Access

App Infrastructure

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END USERS

APPLICATIONS

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Software Defined Application Services 4

The Evolution of F5

Application Delivery Controller1

Broadened Application Services2

Cloud Ready3

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Software Defined Application Services Elements

IntelligentServices Orchestration

High-Performance Services Fabric

Simplified Business Models

High-PerformanceServices Fabric

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Network [Physical • Overlay • SDN]

High-Performance Services Fabric

Virtual Edition Chassis Appliance

Data Plane

Programmability

Control Plane Management Plane

Elastic, multi-tenant platform

All-active

Application-aware

Performance leader

Extensible andprogrammable

Catalog of application services

Slide 13

a4 iApps, iControl, etc., 20 and 21 slidesalldridge, 4/18/2014

Intelligent ServicesOrchestration

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Intelligent Services Orchestration

Single pane of glass

Rapid system andservice provisioning

Ecosystemenablement

Fabric Connectors

Module Connectors

Cloud Connectors

Orchestration Connectors

BIG-IQ

• Virtual editions

• Cloud bridging

• Health and performance monitoring

• Security• Device• Cloud• ADC

• Multi-tenant• Elastic• Metered

• Third-party orchestrators

• REST API

SimplifiedBusiness Models

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� Perpetual

� Subscriptions

�

Simplified Business Models

� BYOL

� Cloud Licensing Program

�

Taking Advantage of Synthesis

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F5 Synthesis partner ecosystem

DevOps

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1

2

3

4

5

6

7

VLAN NVGRE VXLAN OpenStack OpFlex

Data Plane Control Plane Management Plane

Programmability

Virtual Edition Appliance Chassis

L2-

L7

So

ftw

are

Def

ined

Dat

acen

ter

Network [Physical • Overlay • SDN]

© F5 Networks, Inc. 21

Reference Architectures

Migration to Cloud

DNS CloudBursting

VDI High-PerformanceIPS

DDoSProtection

S/Gi NetworkSimplification

Security forService Providers

ApplicationServices

DevOps

LTE Roaming

CloudFederation NFV

Web FraudProtection

Secure WebGateway

Bill of Materials• Solution diagram• Architecture diagram• Product map• Solution presentation• White papers

• Placemat leave-behind• Solution videos• Animated whiteboard demo• Technical validation documents

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Deliver the most secure, fast, and reliable applications to anyone anywhere at any time.

F5 MISSION

Deliver the most secure, fast, and reliable applications to anyone anywhere at any time.