DELIVERING A WINNING INFLUENCER

MARKETING PITCH

WHAT IS INFLUENCERMARKETING?Influencer marketing is when brands partner with people to both create and distribute content on their behalf.

WHO IS DOING INFLUENCERMARKETING?

59%

65%Of brands participate in influencer marketing today

Plan to increase their influencer marketing budget in the next 12 months

People trust people, not logos. 92% of global consumers trust UGC and WOM more than advertising.

WHY DO INFLUENCER MARKETING?

74%

60%

Source: Sprout Social and Internet Retailer

PURCHASE DECISIONS ARE BEING MADE OUTSIDE OF

BRAND CHANNELS

Of purchase research is done before going to the brand’s site

Rely on social networks to guide purchase

WHO IS AN INFLUENCER?

CELEBRITY STATUS QUALITY CONTENT CREATORS

BUZZ BUILDERS & PROMOTERS

ADVOCATES &

EMPLOYEES

IDEAL CLIENT FIT

IDEAL • CPG• Has Budget• National/

International

NOT IDEAL • B2B• No Budget• Conversion focused• Regional or Local

COMMONLY ASKED QUESTIONS FROM

CLIENT• Am I going to get conversions?• Do you have X type of influencers?• How do I know they aren’t working with

competitors?• How are we are going to track it?• How will we measure success?• Do we own the content?• Do we need to pay the influencers?• Do the influencers need to disclose that it’s

sponsored?• Will we get to see the content before it’s live?

COMMON OBJECTIONS

• “I don’t want to pay influencers”• “I only want to work with celebrities”• “I need content live tomorrow”• “Banner ads are cheaper”• “I only want to work with males between 25-30 who live

in California and New York, and use public transportation”

5 THINGS YOU NEED TO COME AWAY

WITH

• Budget

• Timing

• Program ideas

• Type of Influencer

• Goals

• Success Metrics

WHO IS TAPINFLUENCE?

Founded 2009

VENTURE BACKEDTO DATE FROM GROTECH &

BULLET TIME VENTURES, ACCESS VENTURE PARTNERS

70+TOP AGENCIES AS

CUSTOMERS

100%YEAR-OVER-YEAR

GROWTH

NAMED LEADERIN CONTENT MARKETING

IN FORBES

500,000+CONTENT PIECES

CREATED

QUESTIONS?