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This project has received funding from the European Union’s Horizon 2020 research and innovation programmeunder grant agreement No 731065
Deliverable No 5.4: First Report on Dissemination Activities (social networking, press
releases, brochures, leaflets, blog etc.)
Project Title: AQUACOSM: Network of Leading European AQUAtic MesoCOSM Facilities Connecting Mountains to Oceans from the Arctic to the Mediterranean
Project number: 731065 Project Acronym: AQUACOSM Proposal full title: Network of Leading European AQUAtic MesoCOSM
Facilities Connecting Mountains to Oceans from the Arctic to the Mediterranean
Type: Research and innovation actions Work program topics addressed:
H2020-INFRAIA-2016-2017: Integrating and opening research infrastructures of European interest
Due date of deliverable:
30 June 2018
Actual submission date:
29 June 2018
Version: v1.0 Main Authors: Iordanis Magiopoulos (HCMR), Paraskevi Pitta (HCMR),
Tatiana Tsagaraki (UiB)
This project has received funding from the European Union’s Horizon 2020 research and innovation programmeunder grant agreement No 731065
Project ref. number
731065
Project title
AQUACOSM: NETWORK OF LEADING EUROPEAN AQUATIC MESOCOSM FACILITIES CONNECTING MOUNTAINS TO OCEANS FROM THE ARCTIC TO THE MEDITERRANEAN
Deliverable title First report on dissemination activities (social networking, press releases, brochures, leaflets, blog etc.)
Deliverable number D5.4
Deliverable version V1.0
Contractual date of delivery
30th June 2018
Actual date of delivery 29 June 2018
Document status
Document version V1.2
Online access Yes
Diffusion Public
Nature of deliverable DEC
Workpackage WP5
Partner responsible UiB
Author(s) Iordanis Magiopoulos (HCMR), Paraskevi Pitta (HCMR), Tatiana Tsagaraki (UiB)
Editor Jens C Nejstgaard, Katharina Makower (FvB-IGB)
Approved by Jens C Nejstgaard
EC Project Officer Agnès Robin
Abstract In this deliverable, the dissemination actions between January 2017 and June 2018 are reported. These actions include: participation of AQUACOSM partners in scientific meetings and public events, design and production of project flyers, distribution of press release and use of internet and social networking platforms.
Keywords Outreach, Dissemination, Public engagement, Press, Social Media
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Table of Contents 1. Executive summary .............................................................................................................................................. 4
2. Introduction ......................................................................................................................................................... 5
3. Main Report ......................................................................................................................................................... 6
3.1 AQUACOSM Leaflets ................................................................................................................................ 6
3.2 Social Media ............................................................................................................................................. 7
3.3 Web publications, press, interviews, direct communication etc. ............................................................ 9
3.4 Public Events .......................................................................................................................................... 11
3.5 Conferences – Seminars ......................................................................................................................... 11
4. Appendix ............................................................................................................................................................ 13
4.1 Dissemination during Scientific Meetings .............................................................................................. 13
4.2 Promotion of Mesocosm Research at Public Events.............................................................................. 16
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1. Executive summary
The dissemination activities of the AQUACOSM project are focused on the general public and the academic sector. Both, conventional and modern dissemination methods have been developed and used for that purpose.
To engage with the industrial and scientific community the AQUACOSM partners participated in 18 international meetings, focused on marine as well as freshwater research and industry, in Europe and overseas, giving poster and oral presentations. Two project flyers were produced and distributed to perspective stakeholders, mainly during these meetings.
In addition, special emphasis was given to the exploitation of online media, in addition to classical press releases for the dissemination of the project. A press release was distributed to media around the world and several press, websites and popular science blogs have published/posted articles related to AQUACOSM. Furthermore, articles, describing each TA experiment, have been posted on AQUACOSM’s website to inform the scientific community and the general public about the on-going open TA activities in addition to the further aquatic research in AQUACOSM. Social media accounts on Facebook, Twitter and ResearchGate were created in order to facilitate the distribution of the project’s news and activities.
Finally, AQUACOSM partners have participated in 8 public events with more than 30,000 visitors promoting aquatic research and the project’s scopes and activities to the general public.
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2. Introduction
The main scope of Work Package 5 (WP5) is to establish a link between the internal environment
of the AQUACOSM project and the outside world. During the kick-off meeting (January 2017), the project partners agreed that the dissemination activities should aim to reach both the wider community (including both general public as well as stakeholders), and to reach the academic community, especially for announcing AQUACOSM’s scientific services, mainly the provision of Transnational Access.
The main WP5 target groups and the aims for each of them are: Scientists:
• Inform about funding opportunities (TA) • Enhance collaboration among scientists • Promote mesocosms as a research tool
University Students:
• Inform and teach about mesocosms and their significance for aquatic research • Inform about available training opportunities during the TA mesocosm experiments
Industry:
• Establish a base for dialog to enhance collaboration between scientific community and industry General public:
• Inform European citizens about aquatic research and its importance • Attract young people to scientific research
In order to reach the above stakeholders, various conventional and modern outreach methodologies
are being used. A schematic representation of the AQUACOSM dissemination strategy is presented in Fig. 2-1. Briefly, a direct contact with scientists, university students, industry and general public will be achieved through the participation of AQUACOSM partners in conferences, seminars, workshops, university lectures and public events. Additionally, special events, such as meetings and workshops during major aquatic research meetings (such as EGU conference) and the industry-dedicated AQUACOSM Innovation Forum (ACIF), are organised to engage further with academic and industrial sectors. Dissemination materials (e.g. leaflets, poster presentations) have been used and distributed during scientific and public events. Media articles and newsletters have been produced and distributed to local and international media and sent through email to aquatic scientists. Also, to promote mesocosm research and the project on a global scale, the use of online platforms is essential. Media articles are continuously produced and posted on the AQUACOSM’s website as well as on other websites and blogs while social media are being used to further promote AQUACOSM activities and funding opportunities.
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Fig. 2-1: Schematic representation of the AQUACOSM dissemination strategy
WP5 is divided in 5 Tasks: Development of the AQUACOSM website (Task 5.1), development of the
AQUACOSM TA portal (Task 5.2), AQUACOSM communication strategy (Task 5.3), engagement with education (Task 5.4), and engagement with industry (Task 5.5).
This report will focus on Task 5.3 and more specifically on the dissemination activities, including social networking, press releases and leaflets.
3. Main Report
The following dissemination activities cover the period from January 2017 to June 2018.
3.1 AQUACOSM Leaflets
During the kick-off meeting, it was decided to produce two separate project leaflets, one presenting the project and the second one focusing on the Transnational Access (TA) opportunities. The leaflets are being distributed at conferences, workshops, meetings, school visits in facilities, trade fairs, and other public events (such as open house), etc. Although the leaflets are designed to mainly target the potential direct stakeholders (SME/RND-industry, public bodies and academic community) the leaflets have also been distributed to the wider community. In both leaflets, the main scope was to engage the stakeholders and “direct” them to the project’s website where they find additional updated information.
The main project leaflet (Figure 3-1) describes the AQUACOSM project as a whole. It illustrates the importance of mesocosms as an experimental tool and explains the goals of the project. The “TA leaflet” (Fig. 3-1) is focused on the Transnational Access opportunities offered to scientists and industry around the world.
Both leaflets can be downloaded in high quality from AQUAOCOSM’s website (https://www.aquacosm.eu/media/). In total 4,000 leaflet copies have been printed (2,000 copies of each type) and distributed to all project partners.
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3.2 Social Media
In order to reach as many people as possible from various disciplines, backgrounds and geographical areas, accounts in all major and relevant social media (Facebook, Twitter and ResearchGate) were created (Fig. 3-3). These social platforms were used to post news, events and comments relevant to the project’s activities. Also, most posts include links to the project’s website where visitors can find more information.
As of 28th of June 2018, the statistics of the social accounts are:
• Facebook: 101 page likes, 106 followers and more than 6,000 Facebook users were reached by the posts
• Twitter: 55 tweets have been posted and 780 twitter users are following the AQUACOSM account
• ResearchGate: AQUACOSM account in ResearchGate is being followed by 137 users and has been read by 809 users.
Figure 3-2 The Transnational Access (TA) leaflet
Fig. 3-2: The general project leaflet
Fig. 3-1: The Transnational Access (TA) leaflet
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A
B
C
Fig. 3-3: Screenshots of AQUACOSM social media accounts on (A) Facebook, (B) Twitter and (C) ResearchGate platforms.
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3.3 Web publications, press, interviews, direct communication etc.
An initial press release has been produced and distributed to various websites, blogs and press around the world announcing the beginning of the AQUACOSM project (Figure 3-4). Articles about the project have also been published on numerous blogs, websites and press media across Europe (Fig. 3-5). In addition, a newsletter has been produced with a circulation frequency of approximately 6 months. In this newsletter, all news, progress, success stories and events related to AQUACOSM are being summarized.
A mailing list with more than 500 scientists in aquatic sciences has been compiled based on previous mailing lists from the EU FP7 MESOAQUA project and on email addresses collected during conferences, meetings, workshops, etc. by the AQUACOSM partners. The newsletters as well as the 2018 TA call were directly forwarded to that group of aquatic scientists and representatives of public bodies and companies around the globe.
Furthermore, in order to inform the scientific community about the AQUACOSM research activities and the progress of TA experiments, media articles describing individual 2018 TA experiments are published on the project’s website (http://www.aquacosm.eu/news/) and social media accounts.
Fig. 3-4: The first press release announcing the beginning of the AQUACOSM project.
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Fig. 3-5: Screenshots from popular science websites, newspapers and science blogs with articles related to the AQUACOSM project.
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3.4 Public Events
In order to engage with the general public, AQUACOSM partners are participating in public events related to science (Fig. 3-6). At these events, partners promote aquatic research and especially mesocosms as research tool and also present the overview and the goals of the project. In addition, the AQUACOSM App (developed in the framework of Task 5.4) is being demonstrated to the younger audience. These events include European Researcher’s Night, school visits in facilities, trade fairs, Open House, etc. In total, partners have participated in 7 public events in Greece, Turkey, The Netherlands, UK and Germany, with a total of more than 30,000 visitors.
A detailed list of the public events in which AQUACOSM project has been presented can be found in Appendix (Table 4-2).
3.5 Conferences – Seminars
To achieve a better communication with the scientific community, the presentation of the AQUACOSM project in scientific meetings (conferences, workshops, etc.) is essential. Common poster and oral presentations have been produced.
Complementary to conventional oral and poster presentations, in order to enhance the dissemination of the project during major scientific meetings, AQUACOSM had a constant presence in ENVRIPlus booth at EGU and also, specialised AQUACOSM-focused workshops and sessions were organized at these meetings as well as an international meeting in Czech Rep Jun 2017. It can be mentioned that several persons from the Czech meeting were for the first time acquainted with AQUACOSM and did thereafter submit successful TA applications for the 2018 season, clearly demonstrating the positive effect of such WS.
Special attention was paid to approach a wide geographically and multidisciplinary audience. In fact, AQUACOSM was presented in scientific meetings for both marine and freshwater sciences (e.g. ASLO, iLTER, EGU, SEFS, ENVRIplus etc.) and with participating scientists from all over the world. The EGU meeting had over 15000 participants, where >300 persons from both industry and scientific communities were reached by direct communication about AQUACOSM, in addition to leaflet distribution.
From January 2017 to June 2018, AQUACOSM partners have presented the project in 18 scientific events around the world (Fig. 3-7). A detailed list of the scientific meetings in which AQUACOSM project was presented can be found in Appendix (Table 4-1).
Fig. 3-6: Students are getting familiar with Mesocosms and play with the AQUACOSM App. Photos from the European Researcher’s Night 2017 in Turkey (left) and Greece (centre and right)
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Fig. 3-7: Photos of AQUACOSM scientists promoting AQUACOSM project at various scientific meetings
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4. Appendix
4.1 Dissemination during Scientific Meetings
Table 4-1: List of scientific meetings in which the AQUACOSM project was presented
Main Author (Partner)
Type Title Date Event; Place
Type of Audience Size of
Audience (est)
Geographical Coverage
Riebesell, Ulf (GEOMAR)
Conference Talk
Opportunities to join international
collaborative aquatic mesocosm
experiments in H2020 AQUACOSM
and more
Apr 2018
EGU Conference; Vienna, Austria
researchers, students
60 World
Riebesell, Ulf (GEOMAR)
Conference Talk
Proliferation of a harmful algal
species under ocean acidification
Apr 2018
EGU Conference; Vienna, Austria
researchers, students
40 World
Martin Wahl (GEOMAR)
Conference Talk
Intraspecific diversity and the
selection of correlated
sensitivities to multiple global change factors
Sep 2018
Ocean Deoxygenation
Conference; Kiel, Germany
researchers, students
100 Baltic countries
Lisette de SenerpontDomis
(NIOO-KNAW)
Lecture in Seminar Series
AQUACOSM Mar 2017
NIOO-seminar series
researcher, students
N/A National
Lisette de SenerpontDomis
(NIOO-KNAW)
Talk in Workshop
AQUACOSM Nov 2017
STOWA Eu dag
Watermanagers, Consultancy
50 National
Lisette de SenerpontDomis
(NIOO-KNAW)
Talk in Meeting
AQUACOSM Feb
2018
Visit of Gent University delegates
researcher, students
15 Europe
Lisette de SenerpontDomis
(NIOO-KNAW)
Talk in Meeting
AQUACOSM Jan
2017 Mantel Kick-off
meeting
researcher, students
15 Europe
Jorun K Egge, Gunnar Bratbak, Tatiana Tsagaraki
(UiB)
Talk in Meeting
Network of Leading European
AQUAticMesoCOSM Facilities Connecting
Mountains to Oceans from the
Arctic to the Mediterranean
Feb 2018
UiB Faculty meeting,
Bergen, Norway
University of Bergen
Infrastructures committee
15 National
Jackson, Michelle (SMF)
Talk in Seminar
Multiple stressors in mesocosm
experiments
Feb 2018
Ecology and Evolution Seminar
series at Trinity College Dublin,
Ireland
Researchers, Students
50 National
Wikner, Johan (UmU)
Talk in Seminar
Aquacosm: Project aim and support of
trans-national access
Mar 2017
EMG seminar series,
Umea, Sweden
Researchers, Students
30 National
MeryemBeklioğlu (METU)
Poster AQUACOSM
Transnational Access Program
Oct 2017
International Long Term Ecological
Research (ILTER), Nantes, France
Researchers, Students
N/A World
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Berger Stella, Nejstgaard Jens
(FVB-IGB) Poster
AQUACOSM – Offers worldwide
access to freshwater and
marine mesocosm facilities in Europe
Mar 2017
ASLO 2017 Aquatic Sciences Meeting
Honolulu, USA
Researchers, Students
200 World
Berger Stella, Nejstgaard Jens
(FVB-IGB) Poster
Worldwide Invitation To
AQUACOSM: A Network Of Leading European Aquatic
Mesocosm Facilities Connecting
Mountains To Oceans From The
Arctic To The Mediterranean
Mar 2017
ASLO 2017 Aquatic Sciences Meeting
Honolulu, USA
Researchers, Students
100 World
Berger Stella, Nejstgaard Jens
(FVB-IGB) Talk and flyers
AQUACOSM RI part of the BEERI
May 2017
ENVRI Week & BEERi (Board of
European Environmental
Research Infrastructures)
meeting
industry, administrators,
researchers, students
150 World
Berger Stella, Nejstgaard Jens,
Gessner Mark (FVB-IGB)
Talk in Conference
Potentials and limitations to study pelagic ecosystems
in large-scale enclosure facilities
Jul 2017
Symposium for European
Freshwater Sciences 2017 SEFS
Olomouz, CZ
researchers, students
90 World
Nejstgaard Jens, Berger Stella, and the MESOAQUA and AQUACOSM
consortia
Talk in Conference
A Pan-European Research
Infrastructure network of aquatic mesocosm facilities - from MESOAQUA
to AQUACOSM
Jul 2017
Symposium for European
Freshwater Sciences 2017 SEFS
Olomouz, CZ
researchers, students
90 World
Berger Stella, Nejstgaard Jens,
MeryemBeklioğlu, Lisette de
SenerpontDomis, Robert Patcnik
(FVB-IGB, METU, NIOO-KNAW, WCL)
Workshop Organisation
OPEN WORKSHOP to Promote
International Collaboration in
Aquatic Mesocosm Sciences – and
funding opportunities for
Transnational Access to leading
EU-research facilities in 2018-
2020.
Jul 2017
Symposium for European
Freshwater Sciences 2017 SEFS
Olomouz, CZ
researchers, students
50 World
Nejstgaard Jens, Berger Stella
(FVB-IGB) Session host
Regional impact and Pan-European dimension of
Environmental Research
Infrastructures – session
Nov 2017
5th ENVRI Week BEERi (Board of
European Environmental
Research Infrastructures)
meeting, Malaga, Spain
researchers, administrators
70 World
Nejstgaard Jens, Berger Stella
(FVB-IGB) Workshop
Introduction to the LakeLab andist role
in international networks such as the AQUACOSM
Feb 2018
MANTEL WS, Neuglobsow,
Germany
researchers, students
40 Europe
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Nejstgaard Jens, Berger Stella, and the AQUACOSM
consortium
Poster
AQUACOSM Research
Infrastructure Network of Aquatic Mesocosm Facilities
invites YOU to International Collaborative
Projects
Apr 2018
European Geosciences Union
EGU, Vienna, Austria
researchers, students
100 World
Berger Stella, Nejstgaard Jens
(FVB-IGB)
Talk in Conference
Opportunities to join international
collaborative aquatic mesocosm
experiments in H2020 AQUACOSM
and more
Apr 2018
European Geosciences Union
EGU, Vienna, Austria
researchers, students
20 World
Nejstgaard, Jens (FVB-IGB)
Talk in Conference
AQUACOSM aquatic extreme event experiments:
SIMULATING AN EXTREME WEATHER EVENT IN A LARGE-SCALE MESOCOSM
PLATFORM
Apr 2018
European Geosciences Union
EGU, Vienna, Austria
researchers, students
15 World
Berger Stella, Nejstgaard, Jens
(FVB-IGB) Tsagaraki, Tatiana
(UIB) and ENVRIplus
members
Distribution of AQUACOSM information material and personal info at Booth in Conference
AQUACOSM and ENVRIplus leaflets
(the latter also containing
AQUACOSM info)
Apr 2018
European Geosciences Union
EGU, Vienna, Austria
researchers, students industry
public bodies
>300 World
Nejstgaard Jens, Berger Stella,
Katharina Makower (FVB-IGB)
Talk in Workshop
AQUACOSM RI part of the BEERI
May 2018
6th ENVRI Week; 7th
BEERi (Board of European
Environmental Research
Infrastructures) meeting
Zandvoort, The Netherlands
administrators, researchers,
students
60 World
Pitta Paraskevi (HCMR)
Talk in Workshop
AQUACOSM Project: Funding
and Training opportunities
Apr 2018
MixInTin: First Workshop,
Roscoff, France
Researchers, Students
25 Europe
Pitta Paraskevi (HCMR)
Talk in Conference
AQUACOSM Project: Funding
and Training opportunities
And CretaCosmos Facility
May 2018
Panhellenic Conference of
Oceanography and Fisheries, Corfu,
Greece
Researchers, Students
20 Europe
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4.2 Promotion of Mesocosm Research at Public Events
Table 4-2: List of public events in which AQUACOSM partners have participated promoting aquatic and mesocosm related research
Main contributor (Partner)
Type of Event Date Event; Place
Type of Audience
Size of Audience
(est)
Geographical Coverage
Lisette de SenerpontDomis
(NIOO-KNAW) Trade fair Feb. 2018
Houten, The Netherlands
General Public, Media, Investors
500 National
Lisette de SenerpontDomis
(NIOO-KNAW) Trade fair Jun. 2017
Den Helder, The Netherlands
General Public N/A Europe
Ransome, Emma; Hill, Kate
(SMF)
Royal Society Science festival
Jul. 2018 London, UK
Scientists, Media, policy
makers, general public, Other
10,000 National
MeryemBeklioğlu (METU)
European Researchers Night
Sep. 2017 Ankara, Turkey General Public 10,000 National
Paraskevi Pitta, Emmanouela Panteri, Irene
Filiopoulou (HCMR)
European Researchers Night
Sep. 2017 Heraklion,
Greece General Public 3,000 National
Paraskevi Pitta, Emmanouela Panteri, Irene
Filiopoulou (HCMR)
Students Festival Oct 2017 Heraklion,
Greece General Public
School students 10,000 National
Paraskevi Pitta (HCMR)
School visits to facility
Sep 2017 to Jun 2018
Heraklion, Greece
School students Over 1,000 National
Katharina Makower (FvB-IGB)
Open House 30 Jun 2018 Stechlin, Germany General Public Excpected 400 National