DELIVER RELEVANT EXPERIENCES EVERYWHERE YOUR CUSTOMERS · PDF fileDELIVER RELEVANT EXPERIENCES...

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Adobe Experience ManagerDELIVER RELEVANT EXPERIENCES EVERYWHERE YOUR CUSTOMERS ARE.

May 27, 2015

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Marketing Cloud

ADOBE ANALYTICS

ADOBE EXPERIENCEMANAGER

ADOBE CAMPAIGN

ADOBE MEDIA

OPTIMIZER

ADOBE SOCIAL

ADOBE TARGET

ADOBE PRIMETIME

ADOBE AUDIENCE MANAGER

Platform

Profile, Data & Content

Interface

User Mngmt Collaboration Dashboards Assets Meta Data Workflow

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Marketing Cloud

ADOBE ANALYTICS

ADOBE EXPERIENCEMANAGER

ADOBE CAMPAIGN

ADOBE MEDIA

OPTIMIZER

ADOBE SOCIAL

ADOBE TARGET

ADOBE PRIMETIME

ADOBE AUDIENCE MANAGER

Platform

Profile, Data & Content

Interface

User Mngmt Collaboration Dashboards Assets Meta Data Workflow

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Adobe Marketing Cloud Momentum

8 of top 10Internet Retailers

9 of top 10Commercial Banks

5 of top 5Media Companies

5 of top 5Global AutoManufacturers

5 of top 5North AmericanAirlines

Change (2011-2014)

Revenue 100%Growth

Transactions 297%Growth

Subscription Revenue per Customer 82%Growth

Mobile Volume 435%Growth

22 Products 12 Solutions Clarity& Focus


Adobe Experience Manager as the Center of Digital Experience Strategy

Analytics

TargetCampaign

Facebook

Twitter

MediaOptimizer

CreativeCloudSocial

Video streaming

Demandgeneration

CRM

AudienceManager

Primetime


The world’s largest device market.

Source: Strategy Analytics, October 2014


State of Digital Experiences in 2015

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1.3millioniOS apps

177millionwebsites

1.4millionAndroid apps

268Average number of customer-facing web and mobile experiences managed by enterprises

36%

34%

30%

Managing digital properties challenges firmsAround the world, firms manage millions of digital properties

Customers engage more than ever on a variety of channelsPercentage of US online adults who personally use a:

40% 63% 67% 71%Tablet Deskto

pSmartphone Laptop

Organization manage complex digital ecosystemsDigital experience delivery budgets have a number of owners

Technology management

Business

Marketing

Source: Forrester, 20157


Adobe Closes the Loop:Optimizing Digital Experiences to Build Loyalty and Demand

DATA

Customer

Business

Product

Content

Clickstream

Search

Multi-channel

TOUCHPOINTS

Websites

Advertising

Social

Mobile

Kiosks

E-mail

Call center

Workflows

MEASURE &OPTIMIZE

Industry-leading analytics & customer insights

Industry-leading creative tools

CREATE MANAGE &DELIVER

Industry-leading digital experience delivery

platform


Adobe Experience Manager in 2015: Digital impacts all customer experiences

SITESWeb experiencesand On-site Screens

ASSETSSingle place for all digital assets from creation to delivery

COMMUNITIESSimplifies the creation and optimization of customer communities

FORMSMobile-first Forms and PersonalizedCorrespondence

APPSMobile Apps DevelopmentPlatform for Marketers & Developers

Unified Digital Experience Delivery PlatformBeyond Integrations -- Expose Adobe Target & Adobe Analytics capabilities

within Experience Manager

Adobe Experience Manager manages and delivers connected digital experiences across the customer journey from online to physical interactions.

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Key Innovation Directions for Adobe Experience Manager

Mobile & IoT

Content Marketing

Greater cloud options

Single product experience

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What is Adobe Experience Manager Sites?

For Enterprise & Mid-Size Businesses:

- Available on-premise or managedin the cloud

- Supports extensive global sitesas well as local sites

- Supports responsive and adaptive mobile sites

- Integrates with leading commerceengines

Leading Web Experience Management Solution

For Marketers:

- Easy-to-use tools to author content and experiences

For Developers:- Open standards and platform for

agile development


Continued Leadership Position in Forrester Wave: Web Content Management, Q1 2015

Key criteria from Forrester:• Content authoring and workflow• Site design• Multisite support• Mobile web• Testing & analytics• Profiling & segmentation • Content targeting & preview• Marketing suite integration • Commerce integration

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Marketing Agility: Responsive Grid for responsive sites authoring


IT Agility: “Design to web“ for developers

Extract designs from PSD files and Sites will intelligently translate Photoshop files into functional templates and components

Boost productivity for web developers


Sightly & Brackets+ Eclipse-Plugins

Faster Time to Market with Design to Web

here here

Adobe Photoshop – favorite tool among designers to layout experiences Adobe Experience Manager – compose and improve visitor journeys

Template EditorBrackets & Extract Responsive GridBrackets

Component Wizard

⌚︎

~3 days

responsivestyle sheet

HTML into components

add AEM logic to components

configure template

HTML/CSSfrom PSD

<1 day

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Asset Management Challenges

Unable to find assets

Increasing touchpoints

Duplicate assets

Slow rollout

Growing number of projects, collaborators, teams

Increasing creative costs

Global Sharing & Access

Challenges

Number of assets, channels & collaborators

DAM

Cost ($/£)/Time

YourBudget

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Adobe Experience Manager Assets

CREATIVE TEAMS & AGENCIES CUSTOMERS & PARTNERSMARKETING

DEPARTMENT

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Adobe Experience Manager: Assets

• Creative Desktop Integration

• Sync, store, and share rich assets

• Cross-team collaboration

• Common repository for brand assets

• InDesign – Catalog, Brochure Production

Creative CloudIntegrations

• Metadata management & operations

• Multi-Lingual Assets• Smart collections• Easy metadata

schema definition• Required & visible

metadata fields• Search facets,

relevancy, boosting

Metadata & Search

• Workflow Designer• Automated file

processing• Photo shoot-to-site

workflow• PIM integration• Organize Teams &

Track tasks • Review & approval• Notifications

Task & WorkflowManagement

• Dynamic renditions for any size, format, crop or effect

• Responsive viewers, zoom/pan, spin, color swatch

• On-demand cloud publishing & delivery

• Shoppable Media

Dynamic Imaging Advanced Video

• Video preview and annotations

• Responsive & adaptive video players

• Cloud-based encoding & delivery

• Video syndication & social sharing

• Video Analytics

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Create simple and engaging user experiences throughout the interaction lifecycle

Find Fill Process Respond Measure

Adobe Experience Manager forms

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Transform the customer experience and move complex transactions online

On demand & batch document generation Correspondence authoring Dynamic documents adapt to any device

Workflow design and visualization Task assignment and tracking Dashboards and reports

Forms management & publishing to Adobe Experience Manager sites Design form once, render through many channels Dynamic detection of user device

Dynamic forms adapt to any device Prefill through integration with back end systems and social networking sites Form field validation at time of entry

PDF conversion and assembly Document protection

Streamlined form discovery

Simplified form filling

Efficient processing

Timely and engaging responses

Improved processes and user experiences

Gain insight into processes and response times with Process Reporting Tools Measure effectiveness of forms and documents with Adobe Analytics

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AEM Apps

AEM Apps: Mobile apps made easy for business users and developers

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Easily build a wide variety of mobile apps

Customer Service

Mobile Commerce

Branded Magazines

High-value customer communication

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AEM Apps Key Benefits

Efficiency for the content publishers

Agility for the marketers

Open platform for developers

A fully integrated mobile application development and management platform to improve app ROI


AEM Apps: Let‘s marketers easily manage app experiences

• Reduce time to market for Apps

• Deliver consistent brand

experience to customers across

various mobile channels

• Improve marketing agility –reduce dependence on IT

• Increase ROI


AEM Apps: Helps the marketer with the customer journey

1. Create

2. Manage

3. Publish

4. Optimize

• Template-driven app creation• Drag & drop editing• Cloud-based app generation

• Central control of apps• On device app testing• Iterative content validation

• Rich data visualization• Over the air updates• Push Notifications

• Centralized & shared content• Process driven content lifecycle• Simplified content publishing

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AEM Apps: Mobile apps made easy for marketers, publishers and developers

App lifecycle management to reduce time to market and deliver more engaging experiences

Cross-platform development App Components Preview App Developer Starter Kit

Easy-to-use content editing interface Reusable app templates App review workflows User permissions for editing Reuse assets across channels, including websites

Integration with Adobe Analytics App metadata management Content changes staging App lifecycle and engagement metrics

Over the air content updates Push notifications Location based messaging App personalization

CREATE

MANAGE

PUBLISH

OPTIMIZE26


AEM Communities: Turnkey Communities

Creation of turnkey Community sites from predefined templates

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