Deliver Commerce Everywhere SAP Commerce Solution Strategy ...

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Nuno Pedro, Global Head of Commerce Solutions

July 2021

Deliver Commerce EverywhereSAP Commerce Solution Strategy and Roadmap

Are you ready to continue accelerating your commerce strategy?

3INTERNAL© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ INTERNAL© 2021 SAP SE or an SAP affiliate company. All rights reserved.

Market Trends Driving the need for change

Accelerating Towards Digital

Pandemic has accelerated the acceleration of digital transformation

Omni-Everything

Empower customers to engage anywhere, anytime, through any channel and devices

Battle for Customer Attention

A continuous, consistent and relevant engagements throughout the customer

journey

Customers Rising Expectations


Shifting Key Business Needs

Then Now

Channels Silo single channelEcosystem of connected touch-points

Engagements Optimized Transactions Managing customer relationships & Life-Time-Value

Digital Footprint Web PresenceEnd-to-end digital commerce (people,

processes, tech)


Digital Commerce Myth Busting

Myth #1 Multi-tenancy

Myth #2 Microservices

Myth #3 Headless Front End

…WHY?

…WHAT?

…HOW?


Intelligent commerce Ready for any business model

Easy to extend and connect

Business agility

Robust Scalable Simple Fast

SAP Commerce advantages

SAP Commerce Enabling Commerce Everywhere Strategy

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SAP Upscale Commerce SAP Commerce Cloud

Multi-storefront and cross-channel

Recurring sales

Digital category management

Native Web and mobile apps

Code-free customization

Broad and deep capabililities

Omnichannel, multi-customer and mulit-organization

Central product information and order management

Enterprise processes and workflows

Blueprints for industry solutions

Emerging direct-to-consumer B2C, grocery, mixed models, B2B, B2B2C, all service industries

Speed and agility to launch in weeks Solutions for every business model and industry

Shared DNA

$576B 20+ years

GMV/yearbuilding leading

commerce platformsin 25+ industries

Expertise 2,500+customers in over 180

countries

Powering

One Solution Does not fit all


Strong Momentum SAP Commerce Cloud

Scale

TTV

Innovate

Transform

Trust

1020+Total customers on

SAP Commerce Cloud

~5 MonthsDuration to Go-Live. 35%

Reduction in the last 2 years

470+Customers Live on SAP Commerce Cloud CCV2

10-16 WeeksTypical Migration Duration

75+Global partner who are

currently actively

migrating customers

Key Benefits

• Automatic scaling at no additional costs: Be ready for Black Fridays, Cyber Mondays and Teaser Campaigns

• Self-Services & Automation: Drive operational efficiencies up by simplifying E-Commerce Operations

• Zero-downtime deployments: Deploy features updates more frequently with no business disruption

• Lift and Shift Migration Approach: Safeguard their investments into their Commerce application


Extensibility services

SAP BTP, project “Kyma” runtime

“Spartacus”

Commerce core and core services

Context-driven services

Commerce cloud automation (PaaS)

Connectivity services

Integration package

Front-end services

Core services

Intelligence services

Platform and infrastructure

services

SAP Commerce CloudCommerce solution of choice for B2B, B2C, and B2B2C industry leaders


Recent enhancements▪ Web caching to boost storefront

performance

▪ Build and deployment history

Future outlook*▪ Automated performance testing

▪ Blue/green deployment

Road-map highlights*▪ Dynatrace monitoring enhancements

▪ 4-hour disaster recovery

SAP Commerce Cloud| Platform as a service on the public cloud

Cloud automation engine

SAP Cloud Portal service

Commerce application

(Microsoft Azure subscription)


(Azure subscription)


(Azure subscription)

Build and deployment

Build automation

▪ Cloud-based build tools

▪ API for CI/CD integration

Deployments and upgrades

▪ Environment management

▪ Automated deployment

▪ Zero-downtime deployments

Tools to manage

Operational tooling

▪ Dynatrace monitoring

▪ Centralized logging

▪ Snapshot and restore

Web-tier management

▪ End-point configuration

▪ Web-site redirects

▪ Static artifacts

Robust and secure solution

Resilience

▪ Managed scaling

▪ Disaster recovery

▪ High availability

Security

▪ User management

▪ SSL certificate mgmt

▪ IP allowlisting

▪ Self-service VPN/NAT

*This is the current state of planning and may be changed by SAP at any time without notice.


Recent enhancements▪ Search service for basic and adaptive

search (beta)

Future outlook*▪ Payment service

▪ Distributed order management services

including cart

▪ Content service for configuration and content

management

Road-map highlights*▪ Search service (general availability)

Globally scalable multitenant microservices,

with continuous and smooth updates

Core commerce services that adapt to your business

Built-in intelligence for better customer

experience and streamlined operations

Customizable SaaS model for unique

business processes and needs

Intuitive and modern business tooling for

efficient management of business activities



Recent enhancements▪ B2B power-tools template store

▪ B2B commerce organization

management

▪ B2B checkout and scheduled

replenishment

Future outlook*▪ Additional core and B2B storefront

features

▪ Angular internationalization support

Road-map highlights*▪ Additional B2B storefront feature

▪ Product configuration using the SAP Variant

Configuration and Pricing solution

▪ SAP Customer Data Cloud solution

integration

▪ SAP Qualtrics Digital CX solution

integration

A modern framework to quickly

create an engaging storefront

for SAP Commerce Cloud

“Spartacus”: Storefront

Better UI and faster load time

through a decoupled progressive

Web app and single page

application (SPA)

Preconfigured feature libraries to

create custom storefronts tailored

to unique business needs

Customizable, extensible,

configurable, and upgradable

storefront project

Commerce

core

Order

management

Product

content

management

Personalization

Account

management

APIs

Mobile The IoT Social Desktop Tablets



Personalized bannerMarket categories or promotions that

matter to your individual visitor in their

specific context

Personalized categoriesCategories based on affinity calculated with

click behavior, purchase history, third-party

data ingestion, and so on

Intelligence services | Using AI to deliver actionable insights

Personalized searchBoosting products based on visitor's affinity to

certain products, brands, and context

Personalized merchandising and

recommendations carouselsAutomated recommended product

mixes driven by machine learning

recommendations and business metrics

Personalized promotionsShowing promotions to every unique

visitor that are relevant for them and

driving conversion for your business

Future outlook*

▪ Multicatalog and multisite

support

Road-map highlights*

▪ Merchandising boost and bury of product

recommendations

▪ Personalized product recommendations

Recent enhancements

▪ Machine-learning-driven product

recommendations

▪ Dynamic affinities



Extensibility | Business agility and differentiation using composable APIs

Omnichannel commerce

connect (OCC): Set of APIs to

leverage when building

differentiating omnichannel

customer experiences

Service catalog for SAP Business Technology Platform,

Kyma runtime:

Set of various API packages and events from SAP that you

can leverage to build innovative microservices extensions

with “build fast/fail fast” paradigm in mind

Integration API packages:

Set of OData APIs that SAP,

partners, or customers can

deliver to help ensure both

process and data integration

Strategic priorities:

▪ Emphasize run-time

extensibility

▪ Embrace side-by-side

extensibility

▪ Focus on simplifying

upgrades and reducing

implementation time

▪ Promote extensibility

outside of the core of

SAP Commerce Cloud

▪ Low code no code

extensibility


Future outlook*▪ Integration with SAP Customer

Data Platform

▪ Integration with SAP Analytics

Cloud

▪ End-to-end integration monitoring

using SAP Cloud ALM

▪ Product master service (MDI)

integration

Road-map highlights*▪ Personalized marketing

automation with SAP Emarsys

Customer Engagement

▪ Integrations with SAP

Entitlement Management


Connectivity | Intelligently integrated to deliver comprehesive experiences

BUSINESS TECHNOLOGY PLATFORM

AN

ALY

TIC

S

INTELLIGENT SUITE

INDUSTRY CLOUD

AN

ALYTIC

S

SPEND MANAGEMEN

T

HUMAN RESOURCES

CUSTOMER EXPERIENCE

DIGITAL SUPPLY CHAIN FINANCE

ERP

BUSINESS PROCESS

BUSINESS NETWORK

ACROSS ALL FUNCTIONS

APPLICATIONS

TECHNOLOGY

SUSTAINABILITY MANAGEMENT

EXPERIENCE MANAGEMENT

SAP DATA CENTER HYPERSCALERINFRASTRUCTURE

BUSINESS PROCESS INTELLIGENCE

SAP CustomerExperience


Selling anywhere Intelligent selling

Reach your customers with

engaging experiences on every

channel

▪ Online, in-store, social

▪ Mobile, tablet, Web site

Market your brand and products with

targeted experiences for each customer

Embed shopping into storytelling

concepts and optimize merchandising

to increase conversions

SAP Upscale CommerceIntelligent selling engine for direct to consumer organizations

Speed and agility

Launch a new digital commerce in weeks

Extend and connect the solution

▪ Preintegrated payment

▪ Headless-ready APIs

Low TCO, low opportunity cost

Delivering your promise

Let customer choose to buy your

products recurrently

Sell and ship everywhere with an

agile order orchestration

Include stores as fulfilment locations Build beautiful experiences

across channels


SAP Commerce Cloud Integration Landscape

S/4HANA

DIGITAL

CORE

SAP Customer Data CloudSAP Marketing Cloud SAP Sales Cloud

SAP CUSTOMER EXPERIENCE

FOUNDATION

Variant Configuration

SAP CPQMarketing Data

Personalization

Segmentation Integration

Identity and Access Management for Customers

Customer Consent

Identity & Consent Data

SAP Sales Automation (C4C)

Process Feature

Data Transfer Data Privacy Management

Recommendations

Quotation Management

SAP Subscription Billing

SAP Service Cloud

SAP Service Cloud (C4C)

Customer Service Ticket Processing

Order

Management

Return

Management

Service

Management

Service

Management

Customer

Service

* Feature parity across/between different applications must not be assumed

SAP CLOUD PLATFORM Identity and Access Management for Backoffice User Variant Configuration Payment Service Provider IntegrationBusiness Partner

Variant

Configuration

Price

Calculation

ATP Info

Credit Check

Price

Calculation



SAP ERP SAP S/4HANA SAP S/4HANA Cloud SAP CRM

Order

Management

Return

Management

Variant

Configuration

Price

Calculation

ATP Info Order

Management

Return

Management

Variant

Configuration

Price

Calculation

ATP Info

Credit Check

Order

Management

Return

Management

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400KOrder/Hour Peak

$576+BGMV powered in 2020

2,500+customers running SAP Commerce

SAP Commerce Cloud is your technology partner for success

<5 MonthsAvg to Go Live

100+Countries

20+Industry Expertise

26INTERNAL© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Simplify the buying and

selling experience

Deliver unique store

experiences everywhere

throughout the journey

Gain agility to build the

perfect fit solution at

speed

SAP Commerce CloudGrow your business with no limits

• 5 Months from project start to go live (MEGA)

• 60% faster new promotion launch (Faberlic)

• 7 Days setup a DTC site for online food order

(Brakes)

• < 30 minutes to BOPIS (The Entertainer)

• 96% reduced time quote to order processing

(Demag)

• 50,000+ Products easily managed online

(Douglas)

• 94% increase Online Revenue (Fresh American

LLC)

• 100% Recommendations based on

personalized browsing and buying

insights (Douglas)

• 5% Increase Average Order Value (Forrester

TEI)


Learn more about

SAP Commerce

Solutions, visit us

online:

sap.com/ecommerce

Contact information:

Nuno Pedro

Global Head of Commerce Solutions

[email protected]

Thank you.

mailto:[email protected]

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