w w w . a t l a s s o f t w e b . c o m

Seventh Edition Volume 1 Issue 7 May 2016 - December 2016

IN T

HIS

ISS

UE

Reaction Vs Response

How to save your TAX

How can CORPORATE CULTURE play a significant role ina company’s progress

To Do Things - For Best SEO Effect

WordPress Plugin Development Guide for Beginners

Docker

Features of a Productive Sales Person

Editorial

- Dhaval Patel

- Shripali Soni

- Trushal Prajapati

- Mahesh Hadiya

- Rajesh Puraswani

- Raja Thevar

- Bejini Sajan

- Mr. Royson Rajan1.

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A new year’s message – From the Director’s desk

Welcome 2017!

As we finish writing another successful chapter of Atlas SoftWeb, I wish all our dear ones a prosperous New Year. May 2017 be yet another stepping stone towards our success.

As I bid farewell to 2016, I can recall the good memories of team bonding, company branding, customer appreci-ations that fill my heart with joy. As a founder, this year has been even more special as Atlas SoftWeb completed Five glorious years as a full stack IT unit and to add to our joy we also entered our new office space, a space which we always dreamt of and have envisioned our growth towards the best of our abilities. I am also extremely delighted of how our team has outgrown in 2016. We have been living up to our vision of making a remarkable difference for our clients, our people and our communities by catering our services in an extremely loyal and committed manner.

We had our 5th Annual General Meeting on 07 November 2016. It was a grand affair, a quinquennial celebra-tion. I am happy that most of you were awarded for your excellence at work. Congratulations to Mr. Chirag as he was with the “Best Employee of The Year 2016” trophy and he also was given the Quinquennial Trophy for com-pleting five years of his dedicated and loyal service with Atlas SoftWeb.

In the coming year, we will continue to try to do the best that we can. That is our New Year’s resolution. 2017 is our year to take our roots, our faith and our philosophy which have contributed to every single decision taken towards the growth, success and development our organisation forward to achieve manifold milestones. This year as we enter into our sixth year of business I have many dreams of expanding and venturing Atlas to greater heights. I would once again need each team member's 100% support and commitment as we take this leap. This year we will focus on expanding our team strength and building our local presence in US. We also are committed in building more extensions for community as well as offering Quality Assurance as a service.

Once again wishing the best of 2017 with greater challenges, enduring spirit and a positive attitude. Together we continue to grow, together we continue to achieve success.

Message from ourCEO & Co-FounderMr. Royson Rajan

EDITORIAL

There is a very thin difference between reacting and responding. Yet, in practice, if we analyse the differ-ence is not slight but too huge.

How do we take note of every situation, whether at work or home?

Reaction:

Several times our reactions carry more weightage than our response. Reaction is always sporadic and emotional. We lose control of the situation. It definitely would turn worse. We may be right; however, very often our reaction to certain things seems to be defensive. The upside may be passion, but our passion needs to be centered on purpose, not an unexpected, unproductive stimulus.

Respond:

On the other side, the flip side is respond. Responding is being thoughtful, understanding, and it contains reasoning. Responding changes, the direction of any interaction. It clears the obstacles of disagreement. Responding is a conscious choice we make, whereas reaction is instinctual.

To understand the difference between reacting and responding, below is Sundar Pichai’s, CEO Google, ‘Cockroach Theory ‘that will definitely teach us this difference.

“At a restaurant, a cockroach flew from somewhere and sat on a lady. I wondered if this was the cockroach’s response to all the glory that was spoken about it! She started screaming out of fear. With panic stricken face and trembling voice, she started jumping, with both her hands desperately trying to get rid of the cockroach. Her reaction was contagious, as everyone in her group got cranky to what was happening.

The lady finally managed to push the cockroach to another lady in the group. Now, it was the turn of the other lady in the group to continue the drama. The waiter rushed forward to their rescue. In the relay of throwing, the cockroach next fell upon the waiter. The waiter stood firm, composed himself and observed the behaviour of the cockroach on his shirt. When he was confident enough, he grabbed and threw it out with his fingers.

Sipping my coffee and watching the amusement, the antenna of my mind picked up a few thoughts and started wondering, was the cockroach responsible for their histrionic behaviour? If so, then why was the waiter not disturbed? He handled it near to perfection, without any chaos. It is not the cockroach, but the inability of this lady to handle the disturbance caused by the cockroach that disturbed the other ladies too.

I realized even in my case then, it is not the shouting of my father or my boss that disturbs me, but it’s my inability to handle the disturbances caused by their shouting that disturbs me.

It’s not the traffic jams on the road that disturbs me, but my inability to handle the disturbance caused by the traffic jam that disturbs me.

More than the problem, it’s my reaction to the problem that hurts me.

Many lessons can be learnt from this story; however, the most important one is to learn to not react but to respond. The women in the story reacted, whereas the waiter responded.

Reactions are always instinctive whereas responses are always intellectual.

“When you REACT, you are giving away your power. When you RESPOND, you are staying in control of yourself.”

- Life coach Bob Proctor

Reactions are always instinctive whereas responses are always intellectual.

REACTION VS RESPONSE- Bejini Sajan

HOW CAN CORPORATE CULTURE PLAY A SIGNIFICANT ROLE IN A COMPANY’S PROGRESS

A culture is defined as the place to achieve success, more sort of the best place to work from. The Culture of a compa-ny is the best measure to assume its success rate. In other words, infrastructure is the body while culture is the soul of the company. It is proving as a “must-have” rather than “nice-to-have”.

As the leaders and employees will change, culture is the only factor that remains constant without any external dependen-cy and ensures a long term success.

The definition of a successful culture is that it attracts and retains the smarter as well as hardworking people and boost up the teamwork that comprises and supports a leader-em-ployee relationship.

Significant aspects of good culture: -

Good culture attracts and retains experts

The companies with the strongest cultures have much lower turnover rates than others. And less turnover equates to time and money saved. Another important aspect is to contribute happiness among the employees. Happy employees give more productive and useful work. According to a famous clinical psychologist, Dr. Noelle Nelson, when employees feel that the company takes their interest to heart, then only the employees will take company’s interest to heart.

Values

It is wrongly assumed that the key to a good corporate culture is to offer more perks and free food , but a good culture needs much more than this. The main aspect to create a good culture is to have same mission. For exam-ple, if you are working for rehabilitation services, then the mission is to improve lives and it should be same for all employees. Having a common mission and shared vision will lead employees working for the common goal and succeed.

Innovation is the key to a great culture as it blooms the creativity of the employee which is beneficial to the compa-ny itself. For example, Google inspires its employees to give 20% of their working time on their own projects which are beneficial to company. Thus, moral is to boost up the innova-tor in the employees is propitious for the company only.

If a company is having strong and powerful culture, then the chances of internal politics will be reduced to consider-able extent. And a mission with more efficient decision making processes will be regulated.

A good culture promotes apparent modules that are easy to execute, leading the organization to achieve the goals fast.

It encourages open communication that helps various cells and employees work and communicate towards the better-ment and growth of an organization.

Develop a culture desk

A culture desk is a series of slides having short phrases, images or examples that defines and illustrates your culture. It is the responsibility of every business developer to make the unique slide show and pass it to everyone in your team.

Stick to your values, strictly

Every firm is unique in its own way. What works for you may not work for others. Be unique to your values, and develop the culture model that promotes your mission and development. Hire the employees that fit in your culture model. While hiring the employees, consider new hire cultural compatibility and sustain its positive traits on other ongoing culture rules.

Identify those who live your culture

If culture matters to the company’s success then publicize it often and recognize those teams, individuals or units that perfectly demonstrates your culture.

Attitude= Culture

Ever wondered why MBA pass outs can create the compa-ny culture that drives organization to success? Culture is all about attitude than attractive perks and paid vacations. A successful company not only offers good perks but also promotes good perks. Thus, develop an attitude suitable for your company’s growth and implement it to flourish your business.

91% respondents say that companies with a strong sense of culture have powerful financial performance.

91% respondents say that companies with a corporate culture attain a strong brand impact and stood higher than others.

94% says that they have strong customer satisfaction.

79% says that a strong culture gives a strong employee satisfaction.

How to develop a successful corporate culture

- Shripali Soni

TO DO THINGS - FOR BEST SEO EFFECT

- Trushal Prajapati

The online marketing is getting tough nowadays as marketers are seeking more traffic in order to drive business. There are lot of marketing strategies that can help you to raise the traffic rate of a website. But in order to get the overall brand outreach, one has to practice SEO activity consistently. Thus, we have given some best SEO tactics to get desired outcomes: -

Website Analysis or optimization:

We need basic website analysis or website optimiza-tion, also known as Onsite optimization. Here are some steps for effectual website optimization.

Google has stated that first five words in a URL should be given preference.

Create short url and use brand name.

Use keywords in URL.

Avoid bad URLS.

Check Domain or Secure Doman (HTTPS)

Use SEO Friendly URL:

H1 to H6 Tag Optimization: Include your target keyword in at least once subheading.

Quality Content: Quality Content always inspire to read of users.

Title Tag: Start title with keywords but don’t use all keywords.

Bold and Italic: Use bold and italic on informa-tive topics.

Content Optimization:

Use of responsive themes will save you from google penalty. In 2015, Google has penalized many non-re-sponsive mobile sites as they used less compared to responsive site. Thus, responsiveness feature is mandatory nowadays to get more traffic.

User friendly web design or themes:

Optimize Inner Linking: Linking inner pages in Contents.

Add Modifier in Your Title: Using modifier in “Title” like “2016” “Best”, “Guide” etc. The modifiers will change the targeted keywords into long tail keywords which will save the site from spamming.

Use Keyword in first Paragraph: Use a long tail keyword in first 100 words of the content.

Boost Site Speed:Page loading time plays an important role to get high page ranking. The website should not have page load time more than 4 second. Check the website loading time http://gtmetrix.com/.

Find All 404 Pages or Broken Links: Remove or fix all 404 pages for website or you can create one landing page for 404 pages and redirect these pages.

Use Social Sharing Button:Social media sites play an important role to connect people and is a great platform for branding purpose. Most of the people use social sites and connected them so we can easily promote business.

Image and Video Optimization:Must use image file name include your targeted keywords in image alt tag and same as for videos.

Blog page optimization:

Posting an article or blog on regular basis having unique and informative content will help to gain the readers which can lately converted in potential clients. Updating the website blog can help to generate organic traffic and get high quality comments on our blog.

Please use inner linking to other posted blog in current posting blog.

Use long tail keywords.

Use proper images or videos for informative blogs.

These are some of the proven tactics to yield better SEO results.

Follow wordpress coding standards. For reference, visit – https://codex.wordpress.org/WordPress_Coding_Standards

Ensure that classes & functions have a unique name. This can be achieved by using a prefix.

Do not hardcode the WordPress database table prefix (usually “wp_”) into the Plugins. Be sure to use the $wpdb->prefix variable instead.

Minimize the amount of writing you do to the database – prepare the code first of all, then go ahead with the inserts/updates.

Use WordPress’ APIs instead of using direct SQL where possible. For example, use get_posts() or new WP_Query() instead of SELECT * FROM {$wpdb->prefix}_posts.

Where possible use the existing database tables, rather than creating new ones. The majority of plugins can be created using the existing tables.

SELECT only what you need. Even though databases fetch data blindingly fast, you should still try to reduce the load on the database by only selecting that data which you need to use. If you need to count the number of rows in a table don’t SELECT * FROM, because all the data in all the rows will be pulled, wasting memory. Likewise, if you only need the post_id and the post_au-thor in your Plugin, then just SELECT those specific fields, to minimize database load.

Remember: Hundreds of other processes may be hitting the database at the same time. The database and server each have so many resources to spread around amongst all those processes. Learning how to minimize your Plugin’s hit against the database will ensure that the Plugin isn’t the one that is blamed for abuse of resources.

Develop in debug mode so that errors can be spotted and fixed before release. You can do so by adding ‘define('WP_DEBUG', true)' to the 'wp-config.php' file.;

Use wp_enqueue_style() and wp_enqueue_script() to add stylesheets and scripts to a plugin – this prevents scripts from being loaded multiple times.

Refer these links below to know more about wp_enqueue_style() and wp_enqueue_script()---->

https://developer.wordpress.org/reference/functions/wp_enqueue_style/

https://developer.wordpress.org/reference/functions/wp_enqueue_script/

The first thing you need to do is to create a folder to store the plugin. Go to the wp-content/plugins/ directory in your WordPress installation and create a folder called atlas-hello-word. Keep in mind that whatever you name your plugin’s folder will be your plugin’s slug.

A plugin slug should be unique throughout the WordPress Plugin Repository if you want to upload it and make it publicly available. What this means is that no other plugin created by anyone else should have this slug. You can search for existing plugin slugs easily, just use Google!

Keep in mind that the plugin’s name is not necessarily the same as its slug. Take a look at the iThemes Security plugin. The last bit of the URL is the slug: better-wp-security. The name of the plugin, however, is iThemes Security.

If you’re just making a plugin for yourself it is still important to make sure slugs don’t clash. During the lifetime of your website you will probably use a number of plugins and you don’t want one to accidentally clash with yours and cause problems on your site because of naming conflict.

Now that you have your atlas-hello-word folder, create a new file inside and name it atlas-hello-word.php. This will be your main plugin file and its name should be the same as your plugin’s slug, with the PHP extension tacked on.

WORDPRESS PLUGIN DEVELOPMENTGUIDE FOR BEGINNERS

Plugins defined as PHP scripts(code) that alter your website – basically, they are bits (or even lots!) of code that can be upload-ed to the WordPress install to extend and expand the functionality of your site, without hacking the core code.

WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress.

Before we start developing our own code, let's have a look over the best practices.

What is plugin ?

Best practices:

Let's learn the coding step by step:--

- Mahesh Hadiya

<?php/*** Plugin Name: Atlas Hello Word

* Plugin URI: http://atlassoftweb.com/* Description: This plugin adds hello word shortcode.* Version: 1.0.0* Author: Atlas Team

* Author URI: http://atlassoftweb.com/

* License: GPL2*/

// Add Shortcode

function atas_hello_shortcode() { echo '<h1>Hello Word</h1>'

}

add_shortcode( 'atlashello', 'atas_hello_shortcode');

This code is a PHP comment, which won’t be visible directly in the WordPress admin. WordPress does use the data within it to output the plugin’s name and some other data in the Plugins section of the backend. I’ve tailored this to my own website, so be sure to modify the plugin author and other strings as you see fit.

Open your plugin’s main file and paste in the following code:Output

Once you’ve saved this file, congratulation!! because you’ve just created your first plugin! It does absolutely nothing, of course, but it should be available in the plugins section and you should be able to activate it – go ahead and do that now.

Shortcode for Front page

[atlashello]

HelloWord

Add Shortcode for Display Hello word

Use Shortcode in page / post any where like Example.

Creating a Hello Word Plugin

Refrence Site: https://premium.wpmudev.org/blog/wordpress-plugin-development-guide/

Content Source: https://docs.docker.com

Docker is an open platform to build, ship and run distributed applications anywhere. The software will also always run the same, regardless of its environment.

Docker Client: - Is the form of the Docker binary and primary user interface of Docker. It accepts commands from the user and communicates back and forth with a Docker daemon.

Docker Daemon: - As per the diagram above, the Docker daemon runs on a host machine. The user can not directly interact with the daemon; interaction can be done only through Docker client.

Docker Index: - Is a centralized registry allowing to take the backup of Docker container images with public and private access permissions.

Docker Containers: - Similar to a directory. A Docker container holds everything that is needed for an application to run. Each container is created from a Docker image. Docker containers can be run, started, stopped, moved, and deleted. Each container is an isolated one and secure application platform. Docker containers follows the run component of Docker.

Docker Images: -These are read-only templates. For example, an image could contain an Ubuntu operating system with Apache and your web application installed. Images are used to create Docker containers. Docker provides a simple way to build new images or update existing images, or you can download Docker images that other people have already created. Docker images are the build component of Docker.

Docker File: - A file having the instructions that help automate image creation.We can make a Docker image and share it on the Docker HUB, for that, Docker files are the main tool to achieve this. We're going to see how we can configure our own image and make it suitable for our requirements. You can check the documenta-tion for the list of available commands.

Installing the Docker

Follow one of the installation guides below for your operating system:

[Linux] https://docs.docker.com/linux/started/

[Mac] http://docs.docker.com/mac/started/

[Windows] http://docs.docker.com/windows/started/

After installing the Docker successfully on your local system, check its version with below command.

$ Docker -vDocker version 1.11.2, build b9f10c9D

ock

er

- Rajesh Puraswani

Plan an effective to-do list“Set particular objectives for every day . Make a timetable or list of activities to perform and to keep your day on track. Utilize an agenda to note which things you've finished as you go about your day. By the day's end, record your outcomes and figure out the percentage of the sales met.“

Get Sound SleepEnough sleep keeps the enthusiasm up. If you are drained, you will probably be grumpy and see issues instead of opportunities. On the off chance that you have slept well, you will probably take a positive attitude and have some good times.

Plenty of CoffeeCaffeine is quickly absorbed into the circulation system, and blood levels tops after 90-100 minutes. Caffeine levels stay high for 3–4 hours, and afterwards begin to drop. Studies recommend 200-400 mg is the perfect amount of caffeine for peak execution levels.

Use of Calendar – The right time tableAlways keep a Calendar with you. This can be an electronic Calendar, for example, one on an advanced mobile phone or a printed copy as organizer. As a salesman, you never know when you may meet a prospect. In the event that you have a calendar, you can fix an appointment or time to call on the spot. At the end of every appoint-ment, schedule a follow-up meeting with the client.

CRMCRM or Customer Relationship Management is a system which goes for improv-ing the relationship with existing clients, finding new prospects, and winning back previous clients. This system can be carried into impact with softwares which helps in gathering, sorting out and dealing with the client data.

Keeping it HealthyExercise can have more than a positive effect on your health. Exercise can be an awesome approach to meet new clients. Working out is a casual and fun approach to become more acquainted with new people and make new connections.

Embrace Mobile / Use Cell PhoneMobile Selling Solutions empower deals groups to work more efficiently. On account of enhanced access to data and also the ability to create customized presentation, a great part of the workload associated with meeting readiness is disposed of.Fe

atures of a Productive Sa

les Pe

rson

- R

aja

Th

ev

ar

HOW TO SAVE YOUR TAX UP TO RS 12 LAKHS FOR2016-17 FINANCIAL YEAR

Earlier, it was very important to save at least 4Lakh to 5Lakh per year, but since the government has given us the facility to save upto Rs 12Lakh, many of you would like to know how it can be.

The below table would give some insight and guidance of saving upto Rs.12 Lakh.

With an increase in income, our income tax liabili-

ties also go up. Experts say there are provisions

that can help a person cut down his/her tax outgo

substantially. Sudhir Kaushik, CFO and co-founder

of Tax Spanner, says, "The tax laws do have the

provisions which can of help you to reduce your

tax outgo to nil even if your cost to company (CTC)

is Rs. 20 lakh." But that is possible if there is a

complete flexibility to the taxpayers to get their

salary restructured and they use the various tax

provisions, he adds.

Deduction Exemption & Reimbursing of Expenses Amount

Basic Exemption

Tax Saving Investment under section 80CYou can investment in Insurance Policy, Post Office Time Deposit Account,Equity Linked Saving Scheme (Mutual Funds), Public Provident Fund, National Saving Certificate , Bank Fixed Time Deposit,Repayment of Principal of Housing Loan, Sukannya Samriddhi account etc

Investment in National Pension Scheme Section 80 CCD 1B

Contribution of NPS by Employer Section 80 CCCD 2

Home Loan Interest (First Time Buyer)

OR House rent Allowance

Tax Free Medical Allowance

Tax Free Transport Allowance

Medical Expenses for self and Parents Section 80 D

Leave Travel Allowance Section 10(13)

Travel and fuel Reimbursing – office Travel

Phone and communication (Telephone and Internet Expenses)

News Paper and Periodicals

Meal Coupons up to Rs. 50 Per Meal is Tax Free

Relief under section 87 of Rs 5000/- (i.e 10% of income )

Total Income tax Free

2,50,000

1,50,000

50,000

1,50,000

2,50,000

60,000

15,000

19,200

50,000

25,000

1,20,000

36,000

24,000

12,000

50,000

1201200

Content Source: https://expertmile.com/arti.php?article_id=1105

- Dhaval Patel

This year is a very special year for Atlas SoftWeb as it completes five years in IT Business. It also retraces the wonderful journey of five years of a startup stalwart. Atlas SoftWeb also moved into its new office space and the inauguration of the new office was also on 7th November 2016.

Atlas Soft Web had its Fifth Annual General Meeting on 7th November 2016 at Hotel Radisson Blu, Ahmedabad. Five incredible years in the industry is a thing to rejoice and celebrate. That is why the celebrations were on a grand scale. The atmosphere was electric and air was thick with warmth, friendship, commitment and support. Atlas Soft Web team, their parents, business associates, clients and family members of the Company head were invited for the celebrations.

The event kicked off with a wonderful welcome by hosts Edwin and Tanvi followed by opening prayer song. Soon after the general introduction, Mr. Dhaval Kaushik anchored the meeting with a Business and service presentation. Ms. Bejini Sajan, Atlas Soft Web’s HR Officer gave the second presentation. Last but not the least, Mr. Royson Rajan, CEO of the firm narrated the humble beginning and journey of five wonderful years through a brief presentation. He described about the ups and downs in the five year journey and how he dig the way out through dedication, hard work and unwavering belief.

AGM SUMMARY

An Executive Committee (EC) was formed and introduced to the audience. Two of the Board Directors – Royson Rajan and Annie Royson and four nominated members – Prashant Patel, Ishan Contractor, Elvin Mclean and Bejini Sajan constitute the Executive committee. EC was introduced and felicitated by Mr. Royson Rajan during the event and it aims to develop strategies and programs for attaining the goals and objectives of Atlas Soft Web. Moreover, the commit-tee provides advice and counsel to the Board of Directors.

Another proud moment of the AGM was the launch of ‘Atlas Connect –Quinquennial’, the special edition of company newsletter, which was unveiled by Ms. Annie Royson and the Chief Guest Mr. Vinay Umarji . It retraces the journey of an endeavor undertaken by an entrepreneur in the domain of Information Technology. The newsletter is an attempt to showcase the journey of a start-up firm which began in the year 2011 and how it proceeded towards achieving excel-lence of today. Atlas Connect –Quinquennial’ shows glimpses of this memorable journey that has brought people together into one large family called ‘Atlas’.

The next in line was presenting the employee recognition awards, which was given by Ms. Bejini Sajan and Mr. Royson Rajan. ‘The Employee of the year’ award was presented to Mr. Chirag Modi, whereas the Star Performer award were given to Mr. Edwin and Mr. Hardik J Patel. Several other awards were also given to the best performers of the company. A cake cutting ceremony was followed later to rejoice the victory. Chief Guest Mr. Vinay Umarji, who is a Senior Editor with Business Standard, addressed the audience and expressed his happiness in the completion of five-year journey. In the final lap of event, the vendors and business associates were felicitated by Mr. Royson Rajan and Chief Guest. The fifth AGM was wrapped up for a delicious dinner with vote of thanks and closing prayer.

AGM SUMMARY

The Nurtured Atlas Family

The following staff members celebrated their birthdays from May 2016 to December 2016.

We wish them all a very Happy Birthday and a great year ahead!Birt

hday

Cel

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tions

@ A

tlas

Glim

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s o

f An

nu

al G

ener

al M

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ng

HAPPY HOURS @ ATLAS

ATLASIANS

Atlas has been growing leaps and bounds since its inception. The

organization has been developing and the growth rate has increased

and we have been setting several milestones in this process of this

growth and development. To further enhance this growth, we had

new team members joining our Atlas Family in the last couple of

months. We're delighted to welcome Gajendra R, Dhaval K,Keyur S, Ajay G, Dhruv S, Nilesh V, Sagar S to the Atlas family.

Dhaval P, Dhruv P, Hiren, Jerin, Tanvi, Royson, Rakesh, Raja, Gajendra, Sweta, Bejini, Trushal, Ishan, Edwin, Elvin, Prashant, Rajesh, Mehul, Vijay

For private circulation only.This newsletter is meant for sole use by the recipient and is not for circulation.

For more details contact “Atlas SoftWeb Pvt Ltd, Ahmedabad."Email: admin@atlassoftweb.com

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