Delight 2012 | Nordstrom Innovation Lab

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Delight 2012 October 18, 2012 Portland, Oregon

Transcript of Delight 2012 | Nordstrom Innovation Lab

Delight 2012

October 18, 2012Portland, Oregon

Three stories

risky business

idea mvp

which is more scary?

21 3

Innovation is Risky Business

1Experiment

1What is here?

1

2Experiment

2

2

2

2

2

2

One year ago

weekly experiment

new idea each week

pitch it for cash orpitch it to the trash

Innovation Patterns

If at first you don’t succeed

If at first you don’t succeed

quit

Antipatterns

quit

today

today Pivot or Persevere

todayEmpathy

today

not ideas

People are precious,

how

how

how

timing

action

build to think build to learn build to test

mvp

proto-typing

Field TestingConciergePaperBody StormTape & cardboard

leanGo Leaner

Plan Metrics

Be Imperfect

lessons

lessonsGet out what you put in

lessonsOkay with failure

osha

oshanumber of conversations with users

number of days since leaving the lab

osha

how

Which Scenario is Scarier?

or

MacBook Pro

or

or

Q&A

retro

retro

wishlike what if

retro

reflectby yourself

share with one other

share withanother pair

21 4

all

retro

tweet #retro