Delightful Learnings

BRIAN KALMA - @krianbalma

Background

2002 - 2010 2010 - 2011 2011 - Present

An Important Lesson

Culture = Brand = Experience Principles

The Right Balance of Emotion and Transaction

My Mantra

Designing with only standards in mind will yield only standard results.

THAT IS NOT GOOD ENOUGH!!!

Blast from the past

WHY?

Home Page Category Product Detail

> 60% of users landed here

All the while….

Source: http://smallerbox.net Source: sodahead.com

Why?

A customer was 3-4x more likely to purchase again if their first purchase involved a return!

How can we take otherwise mundane initiatives and turn them into memorable moments?

The Opportunity

Let’s talk SEO

Let’s talk SEO

Let’s talk SEO

Let’s talk SEO

The Gemvara Opportunity to Delight

Close enough doesn’t have to be good enough

The Gemvara Opportunity to Delight

EVERYONE ELSE GEMVARA

The Gemvara Opportunity to Delight

Finding Inspiration in Anything

Finding Inspiration in Anything

Finding Inspiration in Anything

And of course….

Key Takeaway

Give your users a reason to remember you, and acknowledge the fact that often

the best opportunities to create memorable moments live outside the realm of traditionally well designed

experiences.

PS, Dogs always delight

So does Cher

THANK YOU!

@krianbalma