Delicate Textures based on

Healthy and NutritionalRice Ingredients

Alsiano Food Seminar 2004

Wim Dries, Remy Industries

What is happening ?

The most successful food and drink products are

those that fit closely with the needs of the modern

consumer and the major consumer trends :

convenience, health and pleasure

Reuters Business Insight, 2003

Balancing opposites

• The consumer demands delicious natural foods with a perfect mouthfeel ….

• High quality and exciting food and drinks unites consumers from all ages

• Balancing Indulgence vs. Healthy Eating (GoAhead cookies, Light Coke,…)

• Pleasure-seeking is top in consumer trends

Reaction of the industryNestlé , the world's largest food and beveragescompany, told investors in May 2003, thedevelopment of its nutrition business is a toppriority (20% R&D).

“respected and trustworthy nutrition, health and well-being company.”

Peter Brabeck, CEO Nestlé

Reaction of the industry

Kraft Foods , 2003, ‘Health & Wellness strategy’

« The growing importance of health and wellness has significantly altered consumption and buying behaviours. Concerns about trans fat and obesity are requiring a shift in what we market and how we market it. »

Roger K. Deromedi, CEO Kraft

Rice is …

Delicate Textures:Natural Nutritional Taste

creating

Creamy Crunchy Crispy Film(y)

Creamy

Creamy

• Soft and smooth gel

• Very nice spoon qualities

• Fast and not masked flavour release

• Rice starches are capable to replace fat or even can boost the rich full bodied texture

• The whiteness of rice starch is very interesting to create white creamy textures

• Suitable for yoghurt, baby food, white cheese, low fat margarines, soups, sauces, fruit preperations, meat pâté

• Remyflo®, Remy®, Remyline® texturizers

Creamy

• Very small rice starch granules from 2 to 8 micron

• Remains stable during processing

• Shelf life stability due to amylose & amylopectinebranching– Amylose is leaching less from the rice starch granule and

so gives less retrogradation– Amylopectine is very rich in short side chains and has

some very long chains coiling up resulting in a stable 3D structure

• Very white colour

• Neutral taste

• Clean Label Remyline® texturizers

Creamy

Creamy examples

Crunchy

Crunchy

• Crunchiness gives us the pleasant sensation of biting through brittle ‘foam’ lighter food

• Suitable for extruded snacks, coatings for French fries and breakfast cereals

• Remyflo®, Remy®B-CF, Remy®B-PC

Crunchy

Crispy

Crispy

• Creates the most delicate crisp textures

• Forms a homogeneous product

• Keeps the matrix dense

• Suitable for crackers, cookies, …

• Remyline AX-FG-P

Crispy

Film

Film forming

• Creates very smooth and white coatings

• Brings cohesive and protective layer

• Suitable for sugar coated sweets, sugar free chewing gum and breakfast cereals

• Remy ®, Remyflo ®

Film forming

Nutritional

• (Vegetal) Rice Proteins:– nutritional value– amino acid profile– no ANF’s– Atkins

• Remypro® rice protein line is used in baby food, batters & coatings, cereal snack bars, biscuits & cookies, …

Non-dairy rice based drinks & desserts

Market Evolution

• Consumers are looking for Nutritional, Healthy, Tasty, Natural food products

• Consumer becomes

– more critical: BSE, dioxine, antibiotics, bird’s flue

– more ethical, animal welfare, fairtrade org.

Max Havelaar, Oxfam

• New food concepts by combinations:

– Food & Health (ref. Dairy & Fruit, …)– Food & Feeling Good (ref. Prebiotics)

Market Evolution• Food allergens are becoming more and more a concern

– coeliac disease– growing intolerance against allergens (lactose, ...)

• According to the European Federation of Allergy and Airways Diseases Patients’ Associations, estimated 4 per cent of adults and 8 per cent of children in the European Union - the total population equals over 380 million - suffer from food allergies!!”

Market Trends & Launches• the Swiss food retailer, has launched a range of gluten-free

products aimed specifically at coeliacs, the first time the co-operative group has catered for sufferers of the digestive disease.”

• has created a new product that has the same flavor as milk chocolate, but which is guaranteed to contain no cow’s milk, lactose or gluten. By replacing the milk by powdered rice, the flavor of these products still very closely resembles that of milk chocolate. Moreover, they have several functional properties that promote the well being of our body.”

• Oat Drink is made of the purest oats. It contains only vegetable products - no milk or soya. Oatly Oat Drink has a soft, smooth oat flavour and you can drink it or use it in cooking and baking. When cooking with it, just substitute it for ordinary milk - the quantities are the same. When baking, Oatly Oat Drink often works even better than ordinary milk.

Labelling GMO

• Directive 2001/18/EC including Regulations EC No. 1829/2003 and 1830/2003 regarding GMO

Rice is free from ...

Labelling Allergens

• Directive 2000/13/EC Directive 2003/89/EC (10 nov. 2003) Clear labelling of Allergens listed in Annex IIIa:

– Cereals containing Gluten (i.e. wheat , rye, barley, oats, spelt, kamut or their hybridised strains)

– Soybeans – Milk and products thereof (including Lactose)– Nuts

Rice is free from ...

Benefits from rice• Rice is vegetable

• Carbohydrates from rice are highly digestible

• Oil from rice has a nutritional interesting composition

– Oryzanol– Tocotrienols

• Proteins from rice have a well balanced amino acid profile

The Nutriz Concept• Nutriz is anticipating this trend and develops really

innovative drinks & desserts based on Rice

• B2B oriented toward food manufacturers processing and marketing the consumer product as a brand and/or a private label

• Positioning as Cereal, Vegetal based concept instead of milk

• Positioning as Free from concept …

Market positioning with Rice Drinks• as an energy drink

– high carb, high protein, caffein (energy boosting), creatinin, …

• as a functional drink

– prebiotics (Raftiline, Raftilose), probiotics,Ca, PUFA’s, safflower oil, rice oil derivatives, …

• as a refreshing drink

– fruit juices (aloë vera, mango, cocos, lychee, ...),green tea, sweet flavours, whey proteins, …

• as a smoothie

– milk yoghurt based (combi dairy + rice)– fruit juice based (combi fruit + rice)

• as a breakfast drink

– fibres (wheat bran, rice bran, …), vitamins, minerals, …

Labelling & Claims

• Rice as such (pure image!)

• 0% Cholesterol

• 100% Vegetal

• Free from Gluten

• Free from Lactose

• Free from Cow Milk Protein

• Low Fat

Nutriz products• Rice Drinks

– different flavours

– combination with fruit

• Rice and Dairy based Drink Yoghurt

• Chocolate without any milk derivative

• Low fat Rice Ice

• Rice based whipped Chocolate Mousse

• Rice based Custard Cream Desserts

Nature isdelicate

Remy brings the delicacy of nature to your products