Great communication through small initiatives. D E L I V E R E D !

.………….

Augustus Communications Pvt. ltd.

Brand Optimization with –

“Delhi Waveriders”

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India wins Gold @ Asian Games 2014

Incheon

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Erased the burden of 16years gold medal draught Earned for India a direct qualification to RIO

Olympics Beats the best sub continental foe Pakistan Brings back India to its global glory Beats Pakistan after 48 years in Asiad final History was created

The team is doing their bit…

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History will repeat ….now at national level

PRESENTING THE HOCKEY INDIA LEAUGUE – Team DWR

AN OPPORTUNITY TO BE A PART OF 2014 WINNERS – DELHI WAVERIDERS

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The team that rides the wave…

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Calls you to ride on its values…

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DWR – The Brand

Brand Values

• Confident• Fighters• Unified• Committed• Passionate• Champions

Brand Essence

• Wave of Strength – India – spirit sportsmanship

Vision

• To become the most loved Indian Hockey Team

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The Man – Co - Owner

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The Venue – Major Dhyanchand Stadium

Stadia with capacity of 20000/ 5 home ground matches/ packed stadia/ latest technologies

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Star Players – International

Tristan White (Aus)

Lloyd Norris Jones (SA)

Nicolas Jacobi (Ger)

Jason Wilson (Aus)Mathew Ghodes (Aus)

Simon Child (NZ)

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Star Players – Indian(All are part of Asiad Gold Medal Winning National Team)

Sardar Singh Rupinder Pal Singh

Danish MujtabaGurvinder Chandi

Akashdeep Singh

Gurbaj Singh

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The market – Delhi NCR

Capital of India with four major cities (NCR- Gurgaon/ GINDA NOIDA/Gaziabad)

Affluent population of 21.75 millions

Highest spending power per capita

Political epicenter It has mass visibility Instant connectivity with

YOUTH A market too huge to turn back

on

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360 degree integration On Team/ TV Print Online & Social media Radio Outdoor PR Ground activations In stadia branding School Hockey league others – tickets/ merchandise/ collaterals Reach evaluation

The opportunity

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On team/ TV 16 Logo Points on the jersey and shorts Logo lead Arm Logo lead Leg Logo Non Lead Arm Logo Non Lead Leg Logo front Chest Logo Back Logo front top left Logo on practice jersey Team Exposure on TV – 4921 Seconds on TV – 10907 DWR – had a77% promo-plan reach 900+GRP

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Across main dailies and supplements

Supported with PR content

Print ads

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83,687 followers and growing Average time spent 3.11 minutes More than 20 countries visitors Dedicated web page Dedicated twitter page/

application/ instagram etc. Therefore strong presence across

online medium In addition there are dedicated

promotions/ interaction and activations

Hence logo presence and interaction across medium…..

Fan engagement is 50% higher than IPL

Online

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Team Promo Win ticket activation 100 spots daily Total of 4500 spots in 45 days RJ mentions On ground TG interaction RJ Visit sponsor’s outlet Promote Celebrity visit to sponsor’s outlet/ spots Exclusive interaction with celebrity mentioning

brand

Radio

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70 hoardings Across Delhi NCR At vantage points For 45 days With 45% space

dedicated to sponsor

Outdoor

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3 joint press meets Sponsor & Team announcement Celebrity co owner launch Jersey release

100 match day stories 6 TV interviews of John

Abraham Special stories Sardar Singh as guest editor

for TOI Team Photo-shoot with

various media Print coverage of more than

1500 stories

PR

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Players meet and greet Celebrity meet and greet Ticket sales and activations Retail and office visits Share the VIP arena with

celebrities Customized brand activations Win freebies Get a chance to play with

DWR Super fan challenge

Ground activations

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Branding opportunity Exclusive stand ownership Scroll banner Directional signage Product display Banners Cheer Items Perimeter boards Big screen logo presence MC Announcements Ticket branding and tickets per match VIP Passes Limited hospitality Branding on podiums Right to shoot with players Ball Boy Product display at Podium on ground Sales kiosks at stadium

In stadia

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Delhi Waveriders School Cup Participated by 45 schools

across Delhi and NCR It is a 10 days tournament Played in Major Dhyanchand

Stadium backed by Hockey India (HI)

with an aim to promote the national game at the grass-root level

Benefits Showcase to 4,50,000 school

kids

School hockey

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Inflatable sticks Sun caps Vuvuzuela Head umbrellas Wigs Visors Clappers Goggles Placards Face paints Etc.

▪ All merchandise has to be provided by the sponsors

Cheer merchandise

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Sponsor Deliverable

Elements Presenter - Naming Right Platinum Gold Silver BronzeTotal element Expousore 39 35 22 15 12Worth in Crore 60 30 20 15 9Sponsorship Amount in Crore 10 5 3.5 2.5 1.5

This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.

Elements of Delivery Sl. No. Elements Presenter - Naming Right Platinum Gold Silver Bronze

A+ Presenting Rights Gets to Present - beparth of the Logo1 Logo Front Jersey Yes2 Logo Back Top on Jersey Yes3 Logo front Right top on Chest Yes4 Logo Back Lower Yes5 Logo lead Arm below HIL logo Yes6 Logo lead Leg front Yes7 Logo Non Lead Arm top Yes8 Logo Non Lead Arm below Yes9 Logo Non Lead Leg back Yes

10 Logo Non Lead Leg back Top yes11 Logo on Collor Left Yes12 Logo on Collor Right Yes yes13 Logo on right side of Jersey Yes14 Logo On Letf Side of Jersey Yes15 Logo on the Big Screen Yes Yes Yes Yes16 Perimeter Boards Yes Yes Yes Yes17 Instadia Branding Yes Yes Yes18 Out Stadia Branding Yes yes19 Hospitality branding Yes

This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.

Elements of Delivery Sl. No. Elements Platinum Gold Silver Bronze

20 Man of the Match Award logo presence Yes Yes21 Special award Yes Yes22 Hockey Stick Gifting Yes Yes23 Signed T Shirt Gift Yes24 John Abraham Visit Yes Yes25 Ball Boy with branded T shirt Yes Yes26 Outdoor Yes Yes Yes Yes Yes27 Social Media Yes Yes Yes Yes Yes28 Print Yes Yes Yes Yes Yes29 Meet and Greet Yes Yes Yes30 Tickets for Corporate Boxes VVIP Seats Yes Yes31 Tickets for Corporate Boxes VIP Seats Yes Yes Yes Yes32 Man Of The Match Presentation by Sponsor Yes Yes Yes33 Stand Branding/ Seating Branding Yes Yes Yes34 Dug Out Panel Yes Yes35 Dug Out TOP Panel Yes Yes36 Collateral Rights Yes Yes37 Goal Post Branding Yes Yes38 Net Branding behind Goal Post Yes Yes Yes39 Upper Tier Branding Yes Yes40 Tickets for General Stands Yes Yes Yes Yes

This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.

Elements of Delivery Sl. No. Elements Presenter - Naming Right Platinum Gold Silver Bronze

41 Press Meet Backdrop Yes Yes Yes42 Parking Branding Yes Yes Yes yes43 Podium at Ground Yes Yes44 DJ Announcement Yes Yes Yes Yes Yes45 Players For shoot Yes Yes46 Players for activation Yes Yes Yes47 John Abraham for Activation yes yes48 Cinemaslides in Waves Cinemas Yes Yes Yes Yes Yes49 Display/ activation Waves mall Yes Yes Yes Yes Yes50 Podium Display for product on ground Yes Yes50 Cheer Cheer Leaders Branding51 Any other Customised activation Yes Yes Yes Yes Yes

Total element Expousore 39 35 22 15 12Worth in Crore 60 30 20 15 9Sponsorship Amount in Crore 10 5 3.5 2.5 1.5

This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the written consent of Augustus Communications Pvt Ltd.

Trivia: Augustus (Latin: IMPERATOR·CAESAR·DIVI·FILIVS·AVGVSTVS. Augustus came to be the first emperor of the Roman Empire. Augustus was declared a god by the Senate, to be worshipped by the Romans. Such was his influence that his names Augustus and Caesar were adopted by every subsequent emperor, and the month of was officially renamed August in his honour.

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